Random Acts of Flowers

What Random Acts of Flowers does

Random Acts of Flowers is a 501(c)(3) nonprofit founded in 2008 in Knoxville, Tennessee, that collects donated flowers from grocery stores, funeral homes, wedding and event venues, and florists, then repurposes them into bouquets for hand-delivery to patients and residents of healthcare facilities. Recipients include individuals in hospitals, nursing homes, assisted living and memory care facilities, hospices, and rehabilitation centers, with the organization reporting close to one million bouquets delivered cumulatively across its network. The organization operates four regional hubs — Knoxville (flagship, 2008), Tampa Bay/Dunedin FL (2013), Indianapolis IN (2016), and Chattanooga TN (announced as coming soon in late 2024) — supported by 18 staff and over 2,000 volunteers.

The business model is donation-and-grant funded, with cash contributions from individual donors, corporate sponsors, community grants, and recurring Perennial Society memberships. Monetized ancillary programs include signature fundraising events (Garden Party, Harvest in Bloom), paid team-building experiences (Days of Service with a required service fee), Flowers After Hours floral arranging events ($50 per person, $500 minimum for private events), and themed Special Delivery Initiatives sponsored by corporate partners. The core technology is operational logistics — volunteer coordination, pickup routing, arranging, and 48-hour delivery — supplemented by a website donation platform (Kindful) and Instagram-driven community engagement. There is no proprietary software platform or AI capability; the value proposition is a community- and volunteer-led service with clinical validation (a University of Tennessee study reported 95% of recipients experienced improved emotional wellness).

RAF sustains itself entirely on private contributions, declines public funds, and is governed by a Board of Directors with external CPA-supervised IRS Form 990 filings. Distribution is direct: volunteers and staff personally deliver arrangements within 48 hours of collection, and the model is replicated to new markets through an affiliate program that supplies training modules, best practices, and sample documents to community leaders.

Name

Random Acts of Flowers

Legal name

Random Acts of Flowers

Website

https://randomactsofflowers.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Random Acts of Flowers is a 501(c)(3) nonprofit founded in 2008 that repurposes donated flowers into bouquets and hand-delivers them to patients and residents in hospitals, nursing homes, memory care facilities, hospices, and rehabilitation centers across four regional hubs.

Ownership category

akta.pro rank

Product category

Nonprofit Healthcare Support Services

NAICS

Florists (45931), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Floral Preservation & Keepsake Services (HSACAOAL)

Keywords

• Floral donation program
• Flower recycling services
• Healthcare volunteer programs
• Nonprofit floral delivery
• Patient wellness programs

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Donations and Contributions: The nonprofit relies on financial contributions from private donors, community grants, and corporate partners. Tax-deductible donations support operations and floral deliveries.
2. Event Revenue: Signature fundraising events including Garden Party and Harvest in Bloom generate revenue. Flowers After Hours events charge $50 per individual with a $500 minimum fee. Days of Service for groups come with a required service fee.
3. Perennial Society Membership: Recurring donor program providing long-term financial stability with exclusive updates and engagement opportunities.
4. In-Kind Donations: Floral donations from grocery stores, funeral homes, wedding/event venues, and florists; vase donations; and professional services donated by partners.
5. Special Delivery Initiatives Sponsorships: Corporate and individual sponsors fund purpose-driven weeks (Share the Love Week, Brightest Week, Nourish the Soul Week, Veterans Week, Poinsettia Delivery Weeks) targeting specific patient populations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Random Acts of Flowers is a 501(c)(3) nonprofit that collects donated flowers from grocery stores, funeral homes, wedding/event venues, and florists, then repurposes them into bouquets for hand-delivery to patients in hospitals, nursing homes, memory care facilities, hospices, and rehabilitation centers. Volunteers complete arrangements within 48 hours of flower collection, and deliveries are made several times weekly to partner facilities. The service is free to recipients and funded entirely through donations, grants, corporate sponsorships, and fundraising events.

Product overview

Random Acts of Flowers is a nonprofit organization that operates a single, unified charitable service: recycling donated flowers and delivering them to individuals in healthcare facilities. The organization collects flowers from events, grocery stores, funeral homes, and florists, then repurposes them into new bouquets for hand-delivery to patients and residents. The core offering is supported by volunteer programs, floral and vase donation collection, and special delivery initiatives. Additional programs include fundraising events (Garden Party, Harvest in Bloom), team-building experiences (Days of Service, Flowers After Hours), and an affiliate program for expanding the model to new communities. A recurring donor program (Perennial Society) provides ongoing financial support with tiered membership levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Recycling and Repurposing Program The core service of collecting donated flowers from events, grocery stores, funeral homes, and florists, then repurposing them into new bouquets for delivery to individuals in healthcare facilities. Free to recipients.
• Volunteer Programs

Quantifiable outcome

• 95% of respondents self-reported improved overall emotional wellness, with 73.5% reporting extreme improvement
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and supporting.

• Garden Party SponsorsmajorGTM or Marketing Partner · 1 January 2026Iris sponsors: Jays, Lamb, Wallace Family, Clayton Homes. Lily sponsors: Care Institute Group, UT Medical Center, Senior Helpers, Parks and Resorts. Hydrangea sponsors: PYA Waltman Capital, Haslam Family, Fifth Third Bank, Blalocks, McCarty Holsaple McCarty, Baileys.
• Healthcare Facility Partners (150+)coreStrategic or Co-development PartnerExtensive network of hospitals, nursing homes, memory care facilities, hospices, and rehabilitation centers. Partners include Fort Sanders Regional Medical Center, UT Medical Center, Thompson Cancer Center, East Tennessee Children's Hospital, Blount Memorial Hospital, and many others. These facilities identify patients who would benefit from floral deliveries and coordinate receipt of arrangements.
• Funeral Homes (Floral Partners)coreStrategic or Co-development PartnerFuneral homes provide flowers after memorial services, giving them new life through RAF's mission. Flowers are collected and repurposed into bouquets for healthcare patients.
• Grocery Store Floral PartnerscoreStrategic or Co-development PartnerPartner grocery stores donate unsold or surplus flowers that would otherwise be discarded. These flowers are collected and repurposed into new bouquets for delivery.
• Wedding and Event VenuescoreStrategic or Co-development PartnerIndividuals and businesses donate flowers following weddings, corporate events, and other gatherings, giving blooms a second purpose of spreading kindness.
• Perennial Society MemberscoreGTM or Marketing PartnerRecurring donors providing long-term financial stability. Includes Iris level (Adrian and Larsen Jay, Clayton Homes, Wallace Family Farmstead), Lily level (Ann & Steve Bailey, Care Institute Group, Covenant Health, Pilot Company, SmartBank, UT Medical Center), and others. These members provide sustainable funding support.
• Knox Area Rescue Ministries (KARM)supportingStrategic or Co-development PartnerItems that RAF cannot use (oasis cages, floral easels, large vases) are donated to local florists and KARM, ensuring nothing goes to waste.
• Floral Industry PartnerscoreStrategic or Co-development PartnerRAF works closely with floral professionals and is a key referral source to area florists. RAF isn't competing for florists' customer base - it serves people who wouldn't normally receive flowers or have been forgotten.
• Kronos IncorporatedmajorStrategic or Co-development PartnerAt Kronos annual sales kickoff conference in Florida, employees participated in a floral design workshop led by Simon Lycett (Florist to the British Royal Family), creating 700+ teacup bouquets for delivery to Mease Manor recipients.
• Simon Lycett (Florist to the British Royal Family)majorStrategic or Co-development PartnerRenowned florist who created designs for Prince Charles and Camilla's wedding, Prince William and Kate Middleton's wedding. Led floral workshops for Kronos employees at RAF Tampa Bay.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Musicians On Call: Volunteer-driven nonprofit that brings live and recorded music to patients in healthcare facilities. Most directly comparable to Random Acts of Flowers in mission (delivering comfort/artistic experiences to hospital patients) and operational model (volunteer-based, healthcare facility partnerships, donation-funded). Differs only in the medium of comfort delivered (music vs. flowers).
• Pet Partners: Nonprofit that organizes therapy animal visits to hospitals, nursing homes, and hospice facilities to improve patient emotional wellness. Comparable in nonprofit structure, healthcare-facility-targeting volunteer-driven model, and similar therapeutic mission — delivering emotional support to isolated or recovering patients. Differentiated only by the "delivery" mechanism (animals vs. flowers).
• Project Sunshine: Nonprofit providing volunteer-led programs and activities for children with medical needs in hospitals. Comparable in volunteer-driven model, hospital patient focus, donation-based funding, and emotional wellness mission. While RAF focuses on flower deliveries and Project Sunshine on programming for pediatric patients, both occupy the niche of mobilizing volunteers to deliver comfort in healthcare settings.
• Starlight Children's Foundation: Long-established nonprofit delivering programs, toys, and comfort items to hospitalized children and their families. Comparable in donation-funded nonprofit structure, hospital-channel distribution model, and mission to bring moments of joy to patients facing health challenges. Broader in scope (multiple program types vs. RAF's single floral focus).
• Comfort Cases: Nonprofit providing backpacks and comfort items to children entering foster care. Comparable in donation-driven model, volunteer-led operations, mission-focused on providing dignity and comfort to vulnerable populations, and reliance on in-kind donations from corporate partners. Differs in target beneficiary (foster children vs. hospital patients) and "delivery" medium.

Broad incumbents

• 1-800-Flowers: Large commercial floral gifting and delivery company. Comparable in core flower-handling, arrangement, and delivery logistics capabilities, but operates as a commercial retailer selling to consumers rather than a donation-funded nonprofit. Represents the broader incumbent category RAF could theoretically partner with (rather than compete with) for floral donation supply.
• Teleflora: National florist network providing floral arrangement and delivery services. Comparable in floral arrangement expertise and delivery infrastructure, but commercial in nature. RAF has explicitly described itself as a referral source to area florists rather than a competitor, making Teleflora a tangential incumbent rather than direct competition.
• BloomsyBox: Subscription-based online florist delivering fresh flowers directly to consumers. Comparable in last-mile floral delivery expertise, but commercial subscription model differs entirely from RAF's donation-funded nonprofit operations. Represents the modern commercial floral delivery incumbent space.

Emerging players

• The Lonely Bouquet: Grassroots floral gifting movement that randomly places bouquets in public for strangers to find and take home. Comparable in repurposing flowers for kindness purposes, but operates as an informal community movement rather than a healthcare-focused, structured nonprofit. Represents an adjacent grassroots floral gifting concept with potential thematic overlap.
• Hope for the Warriors: Nonprofit providing support and wellness programs to veterans and military families. Comparable in nonprofit mission-driven model, donor-funded structure, and partnership approach with healthcare/community organizations. RAF's "Veterans Week" special delivery initiative overlaps with this population focus, though Hope for the Warriors operates a much broader service portfolio beyond floral delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/randomactsofflowers
• Xx.com/rndmactsofflwrs
• Facebookfacebook.com/randomactsofflowers
• LinkedInlinkedin.com/company/random-acts-of-flowers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Random Acts of Flowers