BloomsyBox
BloomsyBox is a US-based direct-to-consumer e-commerce company selling fresh-cut flower and plant subscriptions delivered nationwide from Rainforest Alliance Certified farms to individual gift purchasers and self-subscribers.
- Company typePrivate
- Founded2015
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BloomsyBox does
BloomsyBox.com, LLC is a privately held, US-based direct-to-consumer e-commerce company that sells fresh-cut flower subscriptions, individual bouquets, and indoor plants through its own website (bloomsybox.com), delivering nationwide from Rainforest Alliance Certified farms. The company operates on a Next.js/Datocms front-end stack with Klaviyo for email/SMS marketing automation and Impact for affiliate acquisition, and ships via third-party carriers. Its core offering is a catalog of 12+ subscription tiers — Original ($59.99/month), Deluxe and Roses ($69.99/month), Premium ($79.99/month), Hydrangea ($54.99/month), Plant ($59.99/month), Pet-Safe and Tropical ($69.99/month), Orchids ($84.99/quarter), Weekly and Bi-Weekly ($69.99), and the premium NYBG collaboration ($99.99/month) — each auto-renewing with online skip/pause/cancel flexibility.
Revenue is generated through a mix of recurring subscriptions, one-time gift bouquets ($50–$120 each), digital gift cards, and a corporate/B2B bulk gifting program, with prepaid gift subscriptions offered in 3-, 6-, and 12-month terms. The customer base is fragmented across individual gift purchasers and self-subscribers; the only institutional partnership surfaced is the New York Botanical Garden, which anchors the highest-priced tier. The company is structured as an LLC domiciled in Florida, headquartered at 200 NW 70th Ave, Miami, with no parent company, subsidiaries, funding rounds, or management team disclosed in available data.
Operations are supported by farm-direct sourcing (the company's primary supply-chain differentiator), city-specific SEO landing pages, the #bloominghappy social community, a content hub called BloomsyPedia, and an Impact-powered affiliate program. Claims of "millions of stems delivered," a 4.6/5 Google rating across 751 reviews, and press features in USA Today, Bloomberg, CNN, Good Housekeeping, and Money indicate sustained operating scale and consumer brand presence over the 10+ years the company has been active.
BloomsyBox firmographics
Firmographics- Name
- BloomsyBox
- Legal name
- BloomsyBox.com, LLC
- Website
- https://bloomsybox.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BloomsyBox is a US-based direct-to-consumer e-commerce company selling fresh-cut flower and plant subscriptions delivered nationwide from Rainforest Alliance Certified farms to individual gift purchasers and self-subscribers.
- Ownership category
- akta.pro rank
BloomsyBox industry classification
Industry- Product category
- Online Floral Subscription and Gifting
- NAICS
- Florists (45931), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)
Keywords
Where BloomsyBox is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BloomsyBox business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue (Mixed Flower Plans): Recurring revenue from monthly, bi-weekly, and weekly flower subscription plans. Plans auto-renew with flexible management options including skip, pause, or cancel. The company offers 10+ subscription variations including Original, Deluxe, Premium, Roses, Hydrangea, Tropical, Plant, Pet-Safe, and NYBG collections.
- Subscription Revenue (Orchids): Quarterly orchid subscription delivering dual orchid arrangements with candles, providing recurring revenue with longer billing cycles.
- One-Time Bouquet Sales: Single purchase flower arrangements and plants sold for specific occasions including birthdays, anniversaries, get well, sympathy, and holidays. Products include mixed bouquets, rose arrangements, tropical flowers, and potted plants.
- Gift Cards: Digital gift cards available for purchase, allowing recipients to select their own flowers or subscriptions.
- Corporate Gifts: B2B bulk ordering program for corporate clients requiring flower gifts for employees, clients, or events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bloomsy Original Subscription - Entry-level mixed flower plan |
| Subscription | Monthly | Bloomsy Deluxe Subscription - Mid-tier mixed flower plan |
| Subscription | Monthly | Bloomsy Premium Subscription - Premium mixed flower plan |
| Subscription | Monthly | Bloomsy Roses Subscription - Specialty rose-only plan |
| Subscription | Monthly | Bloomsy Hydrangea Subscription - Specialty hydrangea plan |
| Subscription | Monthly | Plant Subscription - Indoor plant delivery plan |
| Subscription | Monthly | Pet-Safe Blooms Subscription - Pet-friendly flower plan |
| Subscription | Quarterly | Bloomsy Orchids Subscription - Premium orchid plan |
| Subscription | Monthly | Tropical Subscription - Exotic flower plan |
| Subscription | Pay-as-you-go | Bloomsy Weekly Subscription - Highest frequency plan |
| Subscription | Pay-as-you-go | Bloomsy Bi-Weekly Subscription - Regular frequency plan |
| Subscription | Monthly | NYBG Subscription - Premium partnership collection |
| Unit Pricing | Pay-as-you-go | Berry Blooms - Individual bouquet |
| Unit Pricing | Pay-as-you-go | Zen Garden Orchid - Potted plant |
| Subscription | Multi-year contract | Prepaid Gift Subscriptions |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
BloomsyBox product offering
Product offeringCore offering
BloomsyBox sells farm-fresh flowers and indoor plants through recurring subscription plans and one-time purchases, delivered nationwide in the United States from Rainforest Alliance Certified farms. Subscription tiers range from weekly to quarterly cadences at $54.99-$99.99 per delivery, while individual bouquets, plants, and gift cards are sold a la carte for occasions and personal use.
Product overview
BloomsyBox is a sustainable floral gifting and subscription company offering farm-fresh flowers delivered directly from Rainforest Alliance Certified farms. The core offering consists of multiple subscription tiers (Original, Deluxe, Premium, Roses, Hydrangea, Orchids, Plant, Pet-Safe, Tropical, Weekly, Bi-Weekly, and NYBG) ranging from $54.99 to $99.99 per delivery period. These subscriptions provide discovery-style seasonal bouquets with flexibility to skip, pause, or cancel. Beyond subscriptions, the company sells individual bouquets (Birthday, Rose, Sympathy, Mother's Day collections), plants (orchids, bonsai, money trees), and seasonal offerings (Halloween flowers). All products emphasize direct-to-consumer farm-to-door delivery, ethical sourcing, and sustainability practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower and Plant Subscription Service
Quantifiable outcome
- Flowers arrive up to 5 days fresher than retail shop flowers due to direct farm-to-door shipping model
- +3 more outcomes
Companies that use BloomsyBox
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
BloomsyBox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
BloomsyBox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and supporting.
- Rainforest AlliancecoreBloomsyBox sources flowers from Rainforest Alliance Certified farms. The Rainforest Alliance certification ensures flowers meet high social and environmental sustainability standards including water conservation, soil protection, and fair labor practices. This partnership is central to BloomsyBox's sustainability positioning and differentiates it from competitors.
- New York Botanical Garden (NYBG)flagshipBloomsyBox offers an exclusive NYBG Subscription collection ($99.99/monthly) featuring premium floral arrangements developed in collaboration with the New York Botanical Garden. This partnership adds brand prestige and positions BloomsyBox as a premium floral gifting option with institutional horticultural credibility.
- KlaviyosupportingBloomsyBox uses Klaviyo as its SMS/text messaging and email marketing platform for the Messaging Service. Klaviyo acts as BloomsyBox's service provider and data processor for marketing communications including promotional messages, cart reminders, and order updates.
- Impact (Affiliate Platform)supportingBloomsyBox partners with Impact for its affiliate marketing program, enabling third-party publishers and influencers to promote BloomsyBox products in exchange for commissions. Partners can sign up through Impact's media partner portal.
- Third-Party Shipping CarrierssupportingBloomsyBox utilizes third-party carriers for delivery of fresh flowers, plants, and gifts. The company works with standard shipping providers to fulfill nationwide US delivery. Delivery dates shown at checkout are estimated based on carrier performance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BloomsyBox competitors and assessment
Company assessmentDirect peers
- The Bouqs Co. The Bouqs Co. is a venture-backed DTC flower delivery brand offering farm-sourced subscriptions and one-time bouquets with a similar sustainability and freshness positioning to BloomsyBox, making it a directly comparable subscription competitor.
- Urban Stems: Urban Stems is a DTC floral brand offering curated subscriptions and gift bouquets sourced from partner farms, competing head-to-head with BloomsyBox in the online flower subscription category.
- Farmgirl Flowers: Farmgirl Flowers is a DTC floral gifting company offering bouquets and gift programs with farm-direct sourcing, closely overlapping BloomsyBox on subscription, gifting, and farm-to-door positioning.
Broad incumbents
- 1-800-Flowers.com: 1-800-Flowers.com is a publicly traded incumbent operating multiple floral and gift brands across occasions and price tiers. It competes broadly with BloomsyBox on online gifting and subscriptions but at much larger scale and broader assortment.
- ProFlowers: ProFlowers is a long-running online flower delivery brand owned by a large floral holding company, offering subscriptions, occasion bouquets, and gift products that directly overlap BloomsyBox's category and channels.
- FTD (Florists' Transworld Delivery): FTD operates a nationwide network of local florists plus online direct ordering for bouquets, plants, and gifts. It competes broadly with BloomsyBox across both subscriptions and one-time delivery occasions.
- Teleflora: Teleflora is a large floral wire-service and gifting brand operating through a network of local florists. It overlaps with BloomsyBox on occasion gifting and plants, but distributes through partner florists rather than direct farm shipping.
Emerging players
- BloomNation: BloomNation is an online marketplace connecting consumers with local florists for same-day delivery, partially overlapping BloomsyBox's e-commerce floral gifting category with a different (marketplace) business model.
- Ode à la Rose: Ode à la Rose is a DTC floral delivery brand emphasizing European-inspired bouquets and farm sourcing, comparable to BloomsyBox on subscription and curated gifting even if at smaller scale and with a different design aesthetic.
Others
- Harry & David: Harry & David is a premium gifting brand selling gourmet food, fruit, and plant gifts online. It competes for the same corporate and occasion gifting wallet as BloomsyBox but with edible rather than floral core products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BloomsyBox social profiles
Digital presenceBloomsyBox compliance and trust
Trust signalCompliance1 record
BloomsyBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
BloomsyBox leadership team
Management profileNumber of profiles
BloomsyBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BloomsyBox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BloomsyBox
What does BloomsyBox do?
BloomsyBox sells farm-fresh flowers and indoor plants through recurring subscription plans and one-time purchases, delivered nationwide in the United States from Rainforest Alliance Certified farms. Subscription tiers range from weekly to quarterly cadences at $54.99-$99.99 per delivery, while individual bouquets, plants, and gift cards are sold a la carte for occasions and personal use.
Is BloomsyBox a public or private company?
BloomsyBox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BloomsyBox founded?
BloomsyBox was founded in 2015. It employs 51 to 100 people.
Where is BloomsyBox based?
BloomsyBox is headquartered in Miami, United States, in the North America region.
How does BloomsyBox make money?
Five revenue lines are on record. Subscription Revenue (Mixed Flower Plans) is the primary driver. The others are subscription Revenue (Orchids), one-Time Bouquet Sales, gift Cards and corporate Gifts.
Who are BloomsyBox's main competitors?
Direct peers on record are The Bouqs Co., Urban Stems and Farmgirl Flowers. Broad incumbents are 1-800-Flowers.com, ProFlowers, FTD (Florists' Transworld Delivery) and Teleflora. Emerging players are BloomNation and Ode à la Rose. Harry & David is listed as an others.
Does BloomsyBox have an API?
No public API is recorded for BloomsyBox.
What industry is BloomsyBox in?
BloomsyBox's product category is Online Floral Subscription and Gifting. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAOAFAH, Gardening, Lawn & Outdoor Living Distribution. Its NAICS code is 45931 and its SIC code is 5200.