MidWest Materials

What MidWest Materials does

MidWest Materials is a third-generation, family-founded carbon flat-rolled steel processing and distribution company headquartered in Perry, Ohio. Founded in 1952 in Cleveland by Joseph Koppelman, Harry Koppelman, and Eugene Fant, the company consolidated all operations at its 240,000 square foot climate-controlled facility in Perry, Ohio by 1974 and remained family-owned for three generations until its acquisition by Reliance, Inc. (NYSE: RS) in April 2024. The company now operates as part of the Reliance Family of Companies while retaining its existing management team.

The company's commercial offering combines four core flat-rolled steel product lines — hot rolled, hot rolled pickled and oiled (HRPO), coated (galvanized, galvannealed, galvalume), and cold rolled steel — with value-added processing services delivered through a fleet of advanced levelers, shears, and an in-house metallurgical testing laboratory. The headline asset is a 2022-installed Red Bud Heavy Gauge Stretch Level Line (3/4" x 78"), described as North America's largest and most advanced stretch leveler, capable of producing flat, memory-free sheets up to 0.750" thick and 78" wide. Adjacent assets include a Delta/Leveltek stretch leveler (5/8" x 100"), a Delta corrective leveler (5/8" x 96"), a Herr-Voss light gauge leveler (3/16" x 72"), Accurshear and Cincinnati shears, an in-house testing lab, and direct rail connectivity to Norfolk Southern's 18,000-mile network. The facility stocks more than 75,000 tons of steel and is ISO 9001:2015 certified.

MidWest Materials operates a B2B direct-sales model with regional account managers, a request-a-quote online funnel, and toll processing services for third-party coils. The customer base consists of North American OEMs in trailer manufacturing, agriculture, metal fabrication, and building products, with sales generated through long-tenured relationship managers (multiple with 35+ years of tenure). For the twelve months ended December 31, 2023, annual net sales were approximately $87 million, generated by 101–250 employees. Pricing is quote-based, varying by product grade, gauge, width, length, and processing requirements, with no publicly disclosed price list.

Name

MidWest Materials

Legal name

MidWest Materials, Inc.

Website

https://midwestmaterials.com

Company type

Private

Founded year

1952

Operating status

Acquired

Headcount range

101–250 employees

Short description

MidWest Materials is a Perry, Ohio flat-rolled steel service center founded in 1952, processing hot rolled, HRPO, coated, and cold rolled steel for North American OEMs in trailer, agriculture, fabrication, and building products industries.

Ownership category

akta.pro rank

Product category

Flat-Rolled Steel Service Center

NAICS

Steel Product Manufacturing from Purchased Steel (3312), Rolling and Drawing of Purchased Steel (33122)

SIC

Wholesale-Metals Service Centers & Offices (5051), Sheet Metal Work (3444)

akta.pro industry

PRIMARYIMAKABAL

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling)

Industrials, Manufacturing & Construction/Metals & Mining/Steel Production & Processing

SECONDARYIMAKAJAB

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar)

Industrials, Manufacturing & Construction/Metals & Mining/Metal & Mineral Trading, Marketing & Distribution

SECONDARYIMAKABAE

Hot Rolling & Primary Mills (Plate, Hot-Rolled Coil/Sheet, Strip)

Industrials, Manufacturing & Construction/Metals & Mining/Steel Production & Processing

Keywords

• Flat-rolled steel processing
• Steel service center
• Steel toll processing
• Carbon steel distribution
• Steel stretch leveling

Headquarters

HQ city

Perry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Product Sales: Sale of flat-rolled steel products including hot rolled, HRPO, coated, and cold rolled steel. Products are sold to North American OEMs in trailer manufacturing, agriculture, metal fabrication, and building products markets. For the twelve months ended December 31, 2023, annual net sales were approximately $87 million.
2. Toll Processing Services: Steel toll processing services offered in their climate-controlled facility, leveraging their state-of-the-art stretch leveling, corrective leveling, and shearing capabilities for customers who desire a processing partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MidWest Materials is a flat-rolled steel service center that processes and distributes carbon flat-rolled steel products—including Hot Rolled, HRPO, Coated, and Cold Rolled steel—in coil, sheet, and plate form to North American OEMs. The company complements its steel inventory with value-added processing capabilities such as stretch leveling (up to 3/4" thick and 100" wide), corrective leveling, precision shearing, in-house metallurgical testing, and rail/truck transportation. It also offers toll processing services where customers supply their own coils for processing at its 240,000-square-foot climate-controlled Perry, Ohio facility.

Product overview

MidWest Materials is a flat-rolled steel service center offering a unified portfolio of four core steel product lines (Hot Rolled, HRPO, Coated, and Cold Rolled steel) complemented by value-added processing services. The core products range from raw hot rolled steel to value-added coated and cold rolled variants, while the processing services include stretch leveling, corrective leveling, shearing, testing, handling, and transportation. The company operates as a single-platform steel processing operation where the processing capabilities enhance and differentiate the commodity steel products, providing customers with finished or semi-finished steel ready for manufacturing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Rolled Steel Hot rolled carbon steel supplied in coil, sheet, and plate form, available from 16-gauge through 5/8" thickness with widths up to 100 inches. Used by commercial, industrial, and OEM customers in trailer manufacturing, agriculture, metal fabrication, and building products.
• Hot Rolled Pickled and Oiled Steel (HRPO) Hot rolled steel that has been descaled (pickled) and oiled to deliver a clean, flat, scale-free surface; supplied in coil, sheet, and plate from 16-gauge through 5/8" thickness with widths up to 72 inches. Intended for OEM customers that need a uniform surface for downstream forming, painting, or coating.
• Coated Steel Zinc-coated steel products including hot-dip Galvanized, Galvannealed, and Galvalume in coil and sheet form, available from 26-gauge through 7-gauge thickness with widths up to 72 inches. Provides corrosion resistance for commercial, industrial, and retail applications such as building products and agricultural equipment.
• Cold Rolled Steel Cold rolled steel in coil and sheet including Commercial Steel (CQ), Drawing Steel (DQ), Structural Steel (A36), and High Strength Steel (HSLA), available from 24-gauge through 10-gauge thickness with widths up to 72 inches. Supplied to OEMs needing tight dimensional tolerances and improved surface finish.
• Stretch Leveling Services Standalone processing service that produces flat, memory-free steel sheets from hot-rolled, HRPO, coated, or cold-rolled coils up to 3/4" thick and 100" wide, using the Red Bud Heavy Gauge Stretch Level Line and Delta/Leveltek Stretch Leveling System. Sold directly to OEMs and via toll processing for customer-supplied coils.
• Corrective Leveling Services Heavy-gauge and light-gauge corrective leveling to remove crossbow, coil set, and shape defects, handling coils up to 80,000 lb inbound, widths from 18" to 100", thicknesses from .019" to .640", with sheet length tolerance of plus or minus .125" and max exit bundle weights up to 20,000 lbs. Sold as a standalone processing service or as part of toll processing.
• Shearing Services Precision shearing using Accurshear (5/8" x 12') and Cincinnati (1/4" x 12') equipment to cut coils and sheets to size with tight tolerance control across a wide range of gauges and grades. Sold as a standalone service or combined with stretch/corrective leveling.
• Steel Testing Laboratory Services In-house metallurgical testing including chemistry, mechanical testing (Yield, Tensile, Elongation), Rockwell Hardness, Bend, Ductility, Coating Weight, and Coating adherence. Available as a standalone test/certification service to customers that require mill test reports and quality verification.
• Steel Handling & Warehousing Services Climate-controlled steel warehousing and material handling using 17 overhead cranes across seven bays, handling bundles up to 10 tons and coils up to 40 tons, with drive-through bays for eight tractor-trailers and four rail cars, plus forklifts handling up to 15 tons. Sold as part of the company's storage, staging, and outbound logistics service.
• Transportation & Rail Logistics Services Outbound transportation and rail logistics from the Perry, Ohio facility via a private siding to Norfolk Southern's 18,000-mile network, CSX connection at nearby Perry Village, Trackmobile Rail Car Movers (9.0TM and 7.5TM), and 40-ton crane loading/unloading. Capacity for nine rail cars simultaneously and four staged in warehouse. Sold as part of the company's inbound and outbound logistics service.
• Toll Processing Services Outsourced steel processing service where customers supply their own coils and MidWest Materials processes them at its climate-controlled Perry, Ohio facility using stretch leveling, corrective leveling, and shearing to deliver flat, memory-free, tight-tolerance sheets and plates. Targets customers that need access to large-format stretch leveling without owning the equipment.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Olympic Steel: Mid-sized publicly traded metals service center with a meaningful flat-rolled processing segment serving OEMs across the Midwest and nationally. Directly comparable on flat-rolled product mix, value-added processing focus, and OEM customer orientation.
• Heidtman Steel: Privately held flat-rolled steel service center operating multiple processing facilities across the Midwest. Closely comparable on flat-rolled product offering, toll processing, and OEM customer focus in industrial segments.
• Russel Metals: Canadian-based, publicly listed metals service center chain distributing and processing carbon steel, stainless, and aluminum products across North America. Closely comparable on flat-rolled processing capabilities and mid-market OEM customer base.
• Steel Warehouse: Midwest-based flat-rolled steel service center processing HR, HRPO, cold-rolled, and coated steel with multiple facilities across the Midwest. Closely comparable on geography, product mix, and OEM customer orientation.
• Steel Technologies (Heidtman subsidiary): Flat-rolled steel processor serving automotive, appliance, and industrial OEMs across the US. Comparable business model of purchasing steel and providing value-added processing (blanking, cut-to-length, toll processing) to industrial customers.

Emerging players

• Voss Industries: Privately held flat-rolled steel processor in the Ohio/Midwest region with value-added services including leveling, blanking, and cut-to-length. Comparable scale and product focus, though narrower geographic footprint than MidWest.

Broad incumbents

• Worthington Industries: Public, diversified metal processing company with substantial steel processing exposure (Worthington Steel, Steelsl, Spartan). Comparable on flat-rolled service-center operations and toll-processing model, though meaningfully larger and broader in scope.
• Nucor Corporation: Largest US steel producer with Nucor Steel detailing and downstream service-center operations. Upstream supplier/comparator to MidWest — both producer and processor of flat-rolled steel products, serving overlapping industrial OEM markets.
• Reliance, Inc. NYSE-listed parent of MidWest Materials and the largest metals service-center company in North America. Same flat-rolled processing and distribution model at much greater scale across the US, Canada, and Europe.

Regional players

• Klein Steel: Northeast US metals service center offering processed steel and value-added services (cut-to-length, leveling, shearing). Comparable product mix but focused on the upstate New York/Buffalo-Rochester region with different end-market exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MidWestMaterials
• LinkedInlinkedin.com/company/midwest-materials-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MidWest Materials