Werbelinie AG
Werbelinie AG is a privately held Swiss brand and communication agency founded in 1986, headquartered in Wabern near Bern. It delivers brand strategy, corporate design, and digital/print communication services to Swiss enterprises, government, and non-profit clients through a small core team supported by freelance specialists.
- Company typePrivate
- Founded1986
- HeadquartersBerne, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Werbelinie AG does
Werbelinie AG is a privately held Swiss brand and communication agency (Marken- und Kommunikationsagentur) headquartered at Gurtenbrauerei 14 in Wabern, in the municipality of Köniz near Bern. Founded in 1986 and founder-owned by Marcel Steinmann, who serves as both owner (Inhaber) and Creative Director (CD) on the executive management and board of directors, the firm operates as a small core team supplemented by a curated network of freelance specialists across photography, video, copywriting, and concept development. The agency delivers three interconnected service pillars: brand development (analysis, strategy, communication concepts), design and visual communication (branding, corporate design, visual conception, motion, logo design, CI/CD manuals), and communication services (content marketing, copywriting, print and periodical design, websites, microsites, social media campaigns).
The client base is composed primarily of Swiss enterprises, mid-market firms, government offices, and non-profit organizations, with a geographic concentration in the Bern region and notable sector breadth spanning healthcare (Alenia, Berner Klinik Montana, Articon, Spitex), real estate and construction (Espace Real Estate, VISAVIE, Frutiger AG, Kästli Bau AG), energy (BKW AG), pharmaceuticals (Vifor Pharma), professional services (kohler + partner, Stucki), federal and cantonal government (ZIVI, Schweizerisches Rotes Kreuz Bern-Oberland), and sports equipment (Fritschi Swiss Bindings). The go-to-market is a direct, referral-driven sales motion targeting mid-to-large Swiss entities, with project-based, quote-only pricing and no disclosed software or recurring productized component; the only functional digital product referenced is a custom job portal built for kohler + partner. Distribution and delivery rely on direct client engagement supplemented by strategic partnerships, notably with digital agency we love you ag for online execution and with kohler + partner for cross-disciplinary client work. The firm maintains a lightweight marketing presence across LinkedIn, Instagram, Facebook, and its website portfolio.
Werbelinie AG firmographics
Firmographics- Name
- Werbelinie AG
- Legal name
- Werbelinie AG
- Website
- https://werbelinie.ch
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Werbelinie AG is a privately held Swiss brand and communication agency founded in 1986, headquartered in Wabern near Bern. It delivers brand strategy, corporate design, and digital/print communication services to Swiss enterprises, government, and non-profit clients through a small core team supported by freelance specialists.
- Ownership category
- akta.pro rank
Werbelinie AG industry classification
Industry- Product category
- Brand & Communication Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Brand Guidelines, Governance & Brand Management (BPAFAEAF), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
Keywords
Where Werbelinie AG is headquartered
LocationHeadquarters
- HQ city
- Berne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Werbelinie AG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Services - Brand Consulting and Communication: Project-based professional services including brand development, design, and communication consulting. Services are tailored to client needs across brand strategy, visual identity, corporate design, digital communication, and content marketing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Werbelinie AG product offering
Product offeringCore offering
Werbelinie AG is a Swiss brand and communication agency that delivers holistic brand consulting from a single source. Services span brand analysis and strategy, corporate design and visual communication (branding, logo, motion, image language), and communication implementation including content marketing, copywriting, print media, websites, microsites, and social media campaigns for Swiss enterprises across multiple industries.
Product overview
Werbelinie AG is a brand and communication agency (Marken- und Kommunikationsagentur) offering holistic brand consulting and management services from a single source. The agency provides three interconnected service pillars: (1) Brand Development covering brand analysis, strategy, and communication concepts; (2) Design and Visual Communication encompassing branding, corporate design, visual conception, moving images, animations, and logo design; and (3) Communication Services including content marketing, copywriting, print media, websites, microsites, and social media campaigns. The agency operates as an experienced core team supplemented by specialized partners from their network for specific projects. Their portfolio includes brand positioning projects, real estate marketing, senior living communication, and corporate identity development.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Development (Markenentwicklung) Comprehensive brand consulting including brand analysis, brand strategy, and communication concepts to help companies articulate their identity and unique value proposition. For Swiss mid-market and enterprise clients needing holistic brand guidance.
- Design and Visual Communication (Design und Gestaltung) Value-based visual brand presence covering branding, corporate design, visual conception, image world and language, moving images and animations, logo design, and CI/CD manuals. Delivered through an interdisciplinary team to Swiss enterprise clients.
- Communication Services (Kommunikation) Internal and external communication implementation including content marketing, copywriting, proofreading, print media and periodicals design, websites, microsites, and social media campaigns. For Swiss enterprise clients seeking integrated brand storytelling.
- Website and Digital Communication Digital communication services including websites, microsites, and online presence development as part of holistic brand communication for Swiss enterprises.
Quantifiable outcome
- Successful brand positioning for family-owned construction company with 22 subsidiaries
- +1 more outcomes
Companies that use Werbelinie AG
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Werbelinie AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Werbelinie AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- kohler + partnercoreStrategic partnership with HR and organizational development firm specializing in recruitment and organizational development. Located in Switzerland. Werbelinie has developed their brand identity and continues collaborative work on client projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Werbelinie AG competitors and assessment
Company assessmentBroad incumbents
- Serviceplan Group: Europe's largest independent agency group with full-service capabilities across brand, digital, and media. Swiss clients seeking integrated brand systems may evaluate Serviceplan alongside boutique shops like Werbelinie.
- Farner Consulting AG: Largest Swiss-owned PR, communications, and brand advisory firm. Overlaps with Werbelinie on corporate communications and brand strategy but serves it as part of a much broader portfolio at greater scale.
- Jung von Matt: Major European independent creative agency network with a Swiss presence. Competes for brand strategy, design, and integrated communication briefs but operates at substantially larger scale and international reach.
- Scholz & Friends: Independent German creative agency group with offices across DACH. Offers brand strategy and integrated campaigns that overlap with Werbelinie's full-service proposition, particularly for cross-border DACH clients.
Direct peers
- Hotz Brand Consultants AG: Switzerland-based brand strategy and positioning consultancy serving a similar mix of Swiss SMEs and enterprise clients. Highly comparable in offering (brand analysis, strategy, corporate design) and boutique scale.
- Wirz Brand Consulting AG: Long-established Swiss brand consulting firm offering brand strategy, corporate design, and integrated communication — directly overlapping with Werbelinie's three-pillar service model.
- Erdmannpeisker Brand Strategy AG: Bern-based independent brand strategy boutique offering brand positioning, naming, and visual identity services — comparable geography, size, and methodology to Werbelinie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Werbelinie AG social profiles
Digital presenceWerbelinie AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werbelinie AG leadership team
Management profileNumber of profiles
Profiles6 records
Werbelinie AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werbelinie AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werbelinie AG
What does Werbelinie AG do?
Werbelinie AG is a Swiss brand and communication agency that delivers holistic brand consulting from a single source. Services span brand analysis and strategy, corporate design and visual communication (branding, logo, motion, image language), and communication implementation including content marketing, copywriting, print media, websites, microsites, and social media campaigns for Swiss enterprises across multiple industries.
Is Werbelinie AG a public or private company?
Werbelinie AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Werbelinie AG founded?
Werbelinie AG was founded in 1986. It employs 11 to 50 people.
Where is Werbelinie AG based?
Werbelinie AG is headquartered in Berne, Switzerland, in the Europe region.
How does Werbelinie AG make money?
One revenue line is on record: professional Services - Brand Consulting and Communication.
Who are Werbelinie AG's main competitors?
Broad incumbents on record are Serviceplan Group, Farner Consulting AG, Jung von Matt and Scholz & Friends. Direct peers are Hotz Brand Consultants AG, Wirz Brand Consulting AG and Erdmannpeisker Brand Strategy AG.
Does Werbelinie AG have an API?
No public API is recorded for Werbelinie AG.
What industry is Werbelinie AG in?
Werbelinie AG's product category is Brand & Communication Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 541810 and its SIC code is 7311.