Werbelinie AG

What Werbelinie AG does

Werbelinie AG is a privately held Swiss brand and communication agency (Marken- und Kommunikationsagentur) headquartered at Gurtenbrauerei 14 in Wabern, in the municipality of Köniz near Bern. Founded in 1986 and founder-owned by Marcel Steinmann, who serves as both owner (Inhaber) and Creative Director (CD) on the executive management and board of directors, the firm operates as a small core team supplemented by a curated network of freelance specialists across photography, video, copywriting, and concept development. The agency delivers three interconnected service pillars: brand development (analysis, strategy, communication concepts), design and visual communication (branding, corporate design, visual conception, motion, logo design, CI/CD manuals), and communication services (content marketing, copywriting, print and periodical design, websites, microsites, social media campaigns).

The client base is composed primarily of Swiss enterprises, mid-market firms, government offices, and non-profit organizations, with a geographic concentration in the Bern region and notable sector breadth spanning healthcare (Alenia, Berner Klinik Montana, Articon, Spitex), real estate and construction (Espace Real Estate, VISAVIE, Frutiger AG, Kästli Bau AG), energy (BKW AG), pharmaceuticals (Vifor Pharma), professional services (kohler + partner, Stucki), federal and cantonal government (ZIVI, Schweizerisches Rotes Kreuz Bern-Oberland), and sports equipment (Fritschi Swiss Bindings). The go-to-market is a direct, referral-driven sales motion targeting mid-to-large Swiss entities, with project-based, quote-only pricing and no disclosed software or recurring productized component; the only functional digital product referenced is a custom job portal built for kohler + partner. Distribution and delivery rely on direct client engagement supplemented by strategic partnerships, notably with digital agency we love you ag for online execution and with kohler + partner for cross-disciplinary client work. The firm maintains a lightweight marketing presence across LinkedIn, Instagram, Facebook, and its website portfolio.

Name

Werbelinie AG

Legal name

Werbelinie AG

Website

https://werbelinie.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Werbelinie AG is a privately held Swiss brand and communication agency founded in 1986, headquartered in Wabern near Bern. It delivers brand strategy, corporate design, and digital/print communication services to Swiss enterprises, government, and non-profit clients through a small core team supported by freelance specialists.

Ownership category

akta.pro rank

Product category

Brand & Communication Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Brand development services
• Corporate design services
• Visual communication design
• Brand strategy consulting
• Content marketing services

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Services - Brand Consulting and Communication: Project-based professional services including brand development, design, and communication consulting. Services are tailored to client needs across brand strategy, visual identity, corporate design, digital communication, and content marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Werbelinie AG is a Swiss brand and communication agency that delivers holistic brand consulting from a single source. Services span brand analysis and strategy, corporate design and visual communication (branding, logo, motion, image language), and communication implementation including content marketing, copywriting, print media, websites, microsites, and social media campaigns for Swiss enterprises across multiple industries.

Product overview

Werbelinie AG is a brand and communication agency (Marken- und Kommunikationsagentur) offering holistic brand consulting and management services from a single source. The agency provides three interconnected service pillars: (1) Brand Development covering brand analysis, strategy, and communication concepts; (2) Design and Visual Communication encompassing branding, corporate design, visual conception, moving images, animations, and logo design; and (3) Communication Services including content marketing, copywriting, print media, websites, microsites, and social media campaigns. The agency operates as an experienced core team supplemented by specialized partners from their network for specific projects. Their portfolio includes brand positioning projects, real estate marketing, senior living communication, and corporate identity development.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development (Markenentwicklung) Comprehensive brand consulting including brand analysis, brand strategy, and communication concepts to help companies articulate their identity and unique value proposition. For Swiss mid-market and enterprise clients needing holistic brand guidance.
• Design and Visual Communication (Design und Gestaltung) Value-based visual brand presence covering branding, corporate design, visual conception, image world and language, moving images and animations, logo design, and CI/CD manuals. Delivered through an interdisciplinary team to Swiss enterprise clients.
• Communication Services (Kommunikation) Internal and external communication implementation including content marketing, copywriting, proofreading, print media and periodicals design, websites, microsites, and social media campaigns. For Swiss enterprise clients seeking integrated brand storytelling.
• Website and Digital Communication Digital communication services including websites, microsites, and online presence development as part of holistic brand communication for Swiss enterprises.

Quantifiable outcome

• Successful brand positioning for family-owned construction company with 22 subsidiaries
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• kohler + partnercoreStrategic or Co-development PartnerStrategic partnership with HR and organizational development firm specializing in recruitment and organizational development. Located in Switzerland. Werbelinie has developed their brand identity and continues collaborative work on client projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group with full-service capabilities across brand, digital, and media. Swiss clients seeking integrated brand systems may evaluate Serviceplan alongside boutique shops like Werbelinie.
• Farner Consulting AG: Largest Swiss-owned PR, communications, and brand advisory firm. Overlaps with Werbelinie on corporate communications and brand strategy but serves it as part of a much broader portfolio at greater scale.
• Jung von Matt: Major European independent creative agency network with a Swiss presence. Competes for brand strategy, design, and integrated communication briefs but operates at substantially larger scale and international reach.
• Scholz & Friends: Independent German creative agency group with offices across DACH. Offers brand strategy and integrated campaigns that overlap with Werbelinie's full-service proposition, particularly for cross-border DACH clients.

Direct peers

• Hotz Brand Consultants AG: Switzerland-based brand strategy and positioning consultancy serving a similar mix of Swiss SMEs and enterprise clients. Highly comparable in offering (brand analysis, strategy, corporate design) and boutique scale.
• Wirz Brand Consulting AG: Long-established Swiss brand consulting firm offering brand strategy, corporate design, and integrated communication — directly overlapping with Werbelinie's three-pillar service model.
• Erdmannpeisker Brand Strategy AG: Bern-based independent brand strategy boutique offering brand positioning, naming, and visual identity services — comparable geography, size, and methodology to Werbelinie.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/werbelinie
• LinkedInlinkedin.com/company/werbelinie-ag
• Instagraminstagram.com/werbelinie_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werbelinie AG