Powell Broadcasting

What Powell Broadcasting does

Powell Broadcasting - Sioux City is a private radio broadcasting subsidiary of The Powell Group, LLC, a diversified Louisiana-based holding company with operations in agriculture, land management, real estate, and communications. Within The Powell Group's Communications division, Powell Broadcasting operates six AM and FM radio stations serving the Siouxland area (Sioux City, Iowa and Northwest Iowa), each with a distinct format positioning: Classic Rock 99.5, Q102 (contemporary hits), Y101.3 (country), KSUX 105.7 (country), KLEM 1410AM/96.9FM (family / local news / agriculture), and the heritage KSCJ 1360AM/94.9FM (news/talk, broadcasting since 1927). The underlying technology is conventional terrestrial broadcast infrastructure paired with digital advertising delivery capabilities across station websites, email, streaming TV, social media, search engine marketing, and programmatic audio.

The company's revenue model is advertising-led across four streams: traditional AM/FM radio spot advertising with customizable daypart scheduling, comprehensive digital advertising solutions (banner, email, CTV, social, SEM, programmatic audio on platforms like Spotify), in-house creative services for audio/video commercial production, and web/social media development and account management. The go-to-market is sales-led, targeting both local and national advertisers seeking to reach Siouxland audiences, with pricing handled through direct sales contact rather than public disclosure. Customer segmentation is horizontal, serving a distributed base of small and mid-sized local businesses plus select national advertisers, with the heritage station brands and format diversity functioning as the primary audience-acquisition assets.

Name

Powell Broadcasting

Legal name

The Powell Group, LLC

Website

https://powellgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Powell Broadcasting operates six AM/FM radio stations in the Siouxland area under The Powell Group, delivering traditional radio advertising plus digital marketing, creative production, and web/social media services to local and national advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Radio broadcasting services
• Radio advertising sales
• Digital advertising solutions
• Creative production services
• Social media marketing

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Traditional AM and FM radio advertising across six stations with customizable broadcast schedules targeting morning drive, midday, and evening audiences. Formats include rock, country, talk radio, and sports.
2. Digital Advertising Solutions: Comprehensive digital marketing services including banner ads on station websites, targeted email campaigns, streaming and subscription TV ads, social media advertising and content creation, search engine marketing, and programmatic audio placements on platforms like Spotify.
3. Creative Services: Professional audio and video commercial production services for clients.
4. Web and Social Media Services: Website development, social media setup, content creation, and ongoing account management services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Powell Broadcasting operates six AM and FM radio stations in the Siouxland area, providing traditional radio advertising and a full suite of digital marketing solutions to local and national advertisers. The company offers customizable broadcast schedules across formats including classic rock, country, contemporary hits, news/talk, and family programming, complemented by digital services such as banner ads, email campaigns, streaming TV ads, social media advertising, search engine marketing, programmatic audio placements, creative production, and website/social media management.

Product overview

Powell Broadcasting is a communications subsidiary of The Powell Group operating six AM and FM radio stations in the Siouxland area: Classic Rock 99.5, Q102, Y101.3, KSUX 105.7, KLEM 1410AM/96.9FM, and KSCJ 1360AM/94.9FM. The company provides a full suite of traditional radio advertising and digital marketing solutions designed to help businesses connect with their ideal audience and grow their brand. Services include radio advertising, digital advertising solutions (banner ads, targeted email, streaming TV ads, social media, SEM, programmatic audio on Spotify), creative services (audio/video production), and web & social media services (website development, social media setup and management).

Differentiator

Problem solved

Functional benefit

Brands

• Classic Rock 99.5: Siouxland's only classic rock station playing rock & roll classics including Pink Floyd, Bon Jovi, Rolling Stones, Led Zeppelin, AC/DC, Aerosmith, Nirvana, Guns N' Roses, and Bruce Springsteen.
• Q102
• Y101.3
• KSUX 105.7
• KLEM 1410AM/96.9FM
• KSCJ 1360AM/94.9FM

Products and services

• Classic Rock 99.5 Siouxland's only classic rock station playing rock & roll classics including Pink Floyd, Bon Jovi, Rolling Stones, Led Zeppelin, AC/DC, Aerosmith, Nirvana, Guns N' Roses, and Bruce Springsteen.
• Q102 Custom format radio station programmed exclusively for the Siouxland market featuring today's hit artists from rock, pop, alternative, and cross-over genres with throwback hits from the 2000s.
• Y101.3 Country music station featuring variety of country from the 80s, 90s, and today, including Sunday Morning Gold and All Request Classic Cafe shows.
• KSUX 105.7 Country music station leading the market with Today's Best Country from biggest names in country music with community involvement focus.
• KLEM 1410AM/96.9FM Family radio station covering Northwest Iowa with primary listenership in Plymouth, Sioux, and Western Cherokee Counties, featuring local news, local sports, local information, coverage of local events, agriculture news and market reports.
• KSCJ 1360AM/94.9FM Siouxland's heritage news/talk radio station signing on in 1927, broadcasting 24 hours a day with local personalities, nationally syndicated talk shows, sports, and news.
• Radio Advertising Traditional radio advertising across six stations (AM and FM) with customizable broadcast schedules targeting morning drive, midday, or evening audiences.
• Digital Advertising Solutions Comprehensive digital marketing services including banner ads on station websites, targeted email campaigns, streaming and subscription TV ads, social media advertising and content creation, search engine marketing, and programmatic audio placements on platforms like Spotify.
• Creative Services Professional audio and video commercial production services ensuring brands sound and look their best.
• Web & Social Media Services Website development, social media setup, content creation, and ongoing account management to build and maintain a strong online presence.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Townsquare Media: Regional radio broadcaster operating clusters of local AM/FM stations across small and mid-sized U.S. markets with integrated digital advertising — the closest scale-and-strategy comparable to Powell's multi-station cluster model.
• Cherry Creek Radio: Privately held owner-operator of multiple local radio stations in small and mid-sized markets with multi-format clusters — similar size and operating philosophy to Powell Broadcasting.
• Salem Communications: Owns and operates radio stations with a heavy emphasis on news/talk and Christian formats, often clustered in regional markets — comparable on the news/talk heritage-station dimension that KSCJ represents.
• Midwest Communications: Family-owned operator of local AM/FM radio station clusters in Midwest small-to-mid-sized markets — comparable geographic focus and multi-station, multi-format strategy.
• Emmis Communications: Operator of local radio stations in select U.S. markets with a portfolio of formats — comparable cluster-based broadcasting operator with mid-market exposure.
• Beasley Broadcast Group: Publicly traded operator of AM/FM radio stations clustered in mid-sized U.S. markets, with digital extensions — a comparable local-cluster radio business model.
• Alpha Media: Operates a portfolio of local radio stations across multiple U.S. markets with multi-format strategies and digital ad offerings — directly comparable in cluster-based, small-market broadcasting.

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with hundreds of AM/FM stations plus a national digital audio ad platform (iHeart) — sets the competitive baseline for both local radio inventory and programmatic audio against which Powell competes.
• Audacy: Large U.S. radio broadcaster with multi-market AM/FM clusters and a national digital audio streaming platform — broader incumbent competing for the same advertiser budgets across the markets Powell serves.
• Cumulus Media: Major multi-station radio operator with national reach and integrated digital advertising sales — comparable business model at far larger scale, and a key competitor for national advertisers in regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/2843471

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powell Broadcasting