SafeStep
SafeStep is a US B2B distributor of diabetic shoes, AFOs, and custom inserts serving podiatrists and foot health practitioners, operating as a subsidiary of Orthotic Holdings Inc. with OHI ProCAST scanning technology and Medicare DME support services.
- Company typePrivate
- Founded2000
- HeadquartersMesa, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SafeStep does
SafeStep is a Mesa, Arizona-based B2B distributor of diabetic shoes, therapeutic footwear, prefabricated and custom ankle foot orthoses (AFOs), ready-made inserts, and custom diabetic inserts (CDIs), serving podiatrists and foot health practitioners throughout the United States. Founded in 2000, SafeStep operates as a wholly-owned subsidiary of Orthotic Holdings Inc. (OHI), giving it distribution access to a portfolio of established foot-health brands including Apex Foot Health, Arizona AFO, Langer Biomechanics, MDI (Roomy Socks), PedAlign, and The Orthotic Group. The company's core technology platform is OHI ProCAST, an iPad-based foot scanning and fabrication system that practitioners use to capture patient measurements for custom AFO and CDI orders, streamlining the order-to-delivery workflow.
SafeStep generates revenue through hardware sales of DME products distributed to clinical practitioners, who then fit and bill patients, primarily through the Medicare Therapeutic Shoe Program. Its go-to-market is sales-led and direct, relying on a B2B website with practitioner registration, phone-based customer service, and an onboarding resource library. The company monetizes adjacencies through the WorryFree DME service, a managed offering that handles Medicare enrollment, revalidation, document procurement, and electronic billing on behalf of practitioners, as well as patient retention programs and clinical training resources designed to drive annual reorder cadence. The company also supports Canadian practitioners in coordination with The Orthotic Group. SafeStep does not publicly disclose pricing and has not announced any external funding, operating as a private subsidiary of the larger OHI conglomerate.
SafeStep firmographics
Firmographics- Name
- SafeStep
- Legal name
- SafeStep LLC
- Website
- https://safestep.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SafeStep is a US B2B distributor of diabetic shoes, AFOs, and custom inserts serving podiatrists and foot health practitioners, operating as a subsidiary of Orthotic Holdings Inc. with OHI ProCAST scanning technology and Medicare DME support services.
- Ownership category
- akta.pro rank
SafeStep industry classification
Industry- Product category
- Durable Medical Equipment (Diabetic Footwear Distribution)
- NAICS
- Footwear Merchant Wholesalers (42434)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Comfort, Orthopedic & Medical Footwear (CRAAACAG)
- akta.pro secondary industry
- Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)
Keywords
Where SafeStep is headquartered
LocationHeadquarters
- HQ city
- Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SafeStep business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- DME Product Sales: SafeStep generates revenue through the distribution of diabetic shoes, therapeutic shoes, prefabricated and custom AFOs, ready-made inserts, and custom diabetic inserts (CDIs) to podiatrists and foot health practitioners. The company serves as a B2B distributor within the Medicare Therapeutic Shoe Program ecosystem.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SafeStep product offering
Product offeringCore offering
SafeStep is a B2B distributor that supplies prescription diabetic shoes, therapeutic shoes, prefabricated and custom ankle foot orthoses (AFOs), ready-made inserts, and custom diabetic inserts (CDIs) to podiatrists and foot health practitioners in the United States. The company backs its product line with OHI ProCAST foot scanning and fabrication technology and provides the WorryFree DME service to manage Medicare Therapeutic Shoe Program enrollment, documentation, revalidation, and electronic billing on behalf of practices.
Product overview
SafeStep is a diabetic shoe and Durable Medical Equipment (DME) distributor offering a comprehensive portfolio of products and services. The core product line includes diabetic shoes and therapeutic shoes from Apex Foot Health and Orthofeet, prefabricated and custom AFOs (Ankle Foot Orthoses), ready-made inserts, and Custom Diabetic Inserts (CDIs). These products are supported by OHI ProCAST technology for accurate foot scanning and fabrication. SafeStep also provides the WorryFree DME service to help practitioners navigate Medicare's Diabetic Therapeutic Shoe Program, along with Patient Retention Programs and Comprehensive Diabetic Foot Exam (CDFE) resources. The company operates as part of the Orthotic Holdings Inc. (OHI) family of brands, partnering with podiatrists and foot health practitioners throughout the United States since 2000.
Differentiator
Problem solved
Functional benefit
Brands
- WorryFree DME: A service from SafeStep that helps with enrollment, revalidation, and document procurement required by Medicare for the Diabetic Therapeutic Shoe Program.
- OHI ProCAST
Products and services
- Diabetic Shoes Prescription diabetic shoes and therapeutic shoes distributed to podiatrists and foot health practitioners, sourced from manufacturers Apex Foot Health and Orthofeet. Features include removable depth for fitting flexibility and AFO compatibility. Designed for clinical fitting of patients with diabetic foot conditions.
- Prefabricated AFOs Ready-made ankle foot orthoses distributed to foot health practitioners for patients with ankle instability, peripheral neuropathy, and other foot conditions, including the Arizona Balance Brace (ABB) and Gauntlet AFO Collection from Arizona AFO.
- Custom AFOs Custom-made ankle foot orthoses fabricated to individual patient specifications using OHI ProCAST scanning technology, providing enhanced support for foot and ankle conditions and delivered to podiatrists and foot health practitioners.
- Ready-made Inserts Pre-fabricated therapeutic shoe inserts designed for clinical precision, distributed to podiatrists and foot health practitioners to support patients with diabetic foot conditions and a wide range of pathologies.
- Custom Diabetic Inserts (CDIs) Custom diabetic inserts fabricated to individual patient specifications using OHI ProCAST foot scanning technology, providing personalized foot support for diabetic patients. Distributed to podiatrists and foot health practitioners.
- WorryFree DME Program A service for podiatrists and foot health practices that manages participation in Medicare's Diabetic Therapeutic Shoe Program, including Medicare DME supplier enrollment, three-year revalidation, document procurement, physician communication, and electronic Medicare billing.
- OHI ProCAST Technology Foot scanning and fabrication technology that delivers accurate, consistent results for custom diabetic shoes, custom AFOs, and custom diabetic inserts. The technology streamlines ordering from the practitioner office through the lab and back to the practice.
- Patient Retention Program An annual patient mailing program that automates notifications to help podiatry and foot health practices re-examine, refit, and re-order therapeutic shoes for Medicare patients with diabetes, supporting annual CDFE compliance and practice revenue growth.
Quantifiable outcome
- Annual Medicare patient refitting reminders automate patient notification for yearly risk assessment
- +1 more outcomes
Companies that use SafeStep
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SafeStep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SafeStep partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Orthotic Holdings Inc. (OHI)coreSafeStep is part of the Orthotic Holdings Inc. (OHI) family of brands, which includes Apex Foot Health, Arizona AFO, Langer Biomechanics, MDI (Roomy Socks), PedAlign, and The Orthotic Group. This affiliation provides SafeStep with access to trusted manufacturers, industry expertise, and proven support systems for foot health products.
- Apex Foot HealthcoreApex Foot Health is a trusted manufacturer of diabetic and therapeutic shoes that SafeStep distributes to podiatrists and foot health practitioners. Products include the Apex Shoes line with features such as removable depth for fitting flexibility and AFO compatibility.
- OrthofeetcoreOrthofeet is a manufacturer whose diabetic and therapeutic shoes are distributed through SafeStep's product offerings, providing practitioners with additional options for patient footwear needs.
- Arizona AFOcoreArizona AFO is an OHI company brand specializing in ankle foot orthoses. SafeStep offers Arizona AFO products including the Arizona Balance Brace (ABB) and Gauntlet AFO Collection, which are clinically indicated for fall prevention and various foot conditions.
- Langer BiomechanicscoreLanger Biomechanics is an OHI company brand that provides biomechanics expertise and products. Their technology contributes to SafeStep's custom orthotic solutions and foot scanning capabilities through the OHI ProCAST system.
- The Orthotic GroupcoreThe Orthotic Group is an OHI company brand that SafeStep collaborates with for Canadian distribution. SafeStep provides customer service support for Canadian practitioners at (844) 486-4226, demonstrating a coordinated distribution partnership within the OHI family.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
SafeStep competitors and assessment
Company assessmentDirect peers
- Dr. Comfort: Dr. Comfort is one of the largest manufacturers and distributors of diabetic and therapeutic footwear, selling through podiatrists and healthcare practitioners. Directly comparable to SafeStep in product category (diabetic shoes), customer segment (podiatry), and Medicare Therapeutic Shoe Program participation.
- Orthofeet: Orthofeet designs and sells orthopedic and diabetic footwear through both practitioner channels and direct-to-consumer e-commerce. Comparable to SafeStep as a therapeutic footwear brand targeting diabetic patients, and notably a product supplier to SafeStep.
- Apex Foot Health: Apex Foot Health is an OHI sister brand that manufactures diabetic and therapeutic shoes, including the Apex Shoes line distributed through SafeStep. Operates in the same diabetic footwear category with overlapping practitioner customers and is part of the same parent company's portfolio.
- Anodyne: Anodyne is a manufacturer of diabetic footwear and therapeutic shoes, serving podiatrists and DME suppliers in the US. Directly comparable to SafeStep in product category, customer segment, and Medicare reimbursement-driven economics.
- Pedors: Pedors designs and distributes diabetic and orthopedic footwear through podiatry and DME channels. Comparable to SafeStep as a niche-focused therapeutic footwear distributor serving similar practitioner customers.
- Langer Biomechanics: Langer Biomechanics is an OHI sister brand that provides custom orthotic solutions and biomechanics technology underpinning the OHI ProCAST platform. Overlaps with SafeStep on custom orthotic fabrication and serves similar podiatry customers.
- Arizona AFO: Arizona AFO is an OHI sister brand specializing in ankle-foot orthoses including the Arizona Balance Brace and Gauntlet AFO Collection. Directly comparable to SafeStep on prefabricated and custom AFO product offerings distributed to podiatry practices.
Broad incumbents
- Hanger Clinic: Hanger Clinic is the largest US provider of orthotic and prosthetic services, including custom AFOs and orthopedic footwear. A broader incumbent serving podiatrists and related specialists with overlapping custom orthotic and AFO product lines that compete with SafeStep's offerings.
- medi USA: medi USA is a global medical device company offering orthopedic braces, compression therapy, and foot care products distributed through healthcare practitioners. Comparable to SafeStep as a broader orthopedic and foot health product distributor, though with deeper pockets and a wider portfolio.
- Enovis (formerly DJO Global): Enovis (formerly DJO Global) is a large medical device company with significant orthopedic and foot/ankle product portfolios. Overlaps with SafeStep on orthopedic braces, AFOs, and foot health products distributed to podiatrists and orthopedic specialists, though Enovis operates at far larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SafeStep social profiles
Digital presenceSafeStep financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeStep leadership team
Management profileNumber of profiles
SafeStep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeStep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeStep
What does SafeStep do?
SafeStep is a B2B distributor that supplies prescription diabetic shoes, therapeutic shoes, prefabricated and custom ankle foot orthoses (AFOs), ready-made inserts, and custom diabetic inserts (CDIs) to podiatrists and foot health practitioners in the United States. The company backs its product line with OHI ProCAST foot scanning and fabrication technology and provides the WorryFree DME service to manage Medicare Therapeutic Shoe Program enrollment, documentation, revalidation, and electronic billing on behalf of practices.
Is SafeStep a public or private company?
SafeStep is a private company. It is classified as corporate owned and is currently operating.
When was SafeStep founded?
SafeStep was founded in 2000. It employs 101 to 250 people.
Where is SafeStep based?
SafeStep is headquartered in Mesa, United States, in the North America region.
How does SafeStep make money?
One revenue line is on record: DME Product Sales.
Who are SafeStep's main competitors?
Direct peers on record are Dr. Comfort, Orthofeet, Apex Foot Health, Anodyne, Pedors, Langer Biomechanics and Arizona AFO. Broad incumbents are Hanger Clinic, medi USA and Enovis (formerly DJO Global).
Does SafeStep have an API?
No public API is recorded for SafeStep.
What industry is SafeStep in?
SafeStep's product category is Durable Medical Equipment (Diabetic Footwear Distribution). Its primary akta.pro industry code is CRAAACAG, Comfort, Orthopedic & Medical Footwear, with a secondary code of IMAOAIAI, Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom). Its NAICS code is 42434 and its SIC code is 3842.