What Haney Truck Line, LLC does

Haney Truck Line, LLC is a US-based, privately held trucking and freight transportation company. According to the structured data blocks provided, the company operates as an over-the-road truckload carrier offering nationwide freight transportation to commercial shippers, complemented by a portfolio of adjacent driver-facing programs: a federally recognized, zero-upfront CDL training program with guaranteed weekly pay during on-the-road training, a lease operator program (Wil-Lease) that provides independent contractors with trucks, financial guidance, and training, a Driver Trainer career path, experienced driver positions across regional, OTR, and local routes, non-driving administrative roles, and a truck/trailer sales sub-brand.

The business operates a nationwide fleet described as state-of-the-art equipment with advanced safety features, supported by 24/7 driver road assistance. Its go-to-market combines a direct B2B sales motion to commercial freight customers (accessed through a dedicated freight solutions page on its website) with a multi-channel driver acquisition stack that includes an intelliapp-based online application portal, a dedicated recruiting phone line, and active social media presence across Facebook, Instagram, YouTube, LinkedIn, and Twitter. The company has earned industry recognition including the TCA-Elite Fleet Award, Women in Trucking recognition, Department of Labor registered apprenticeship status, and a 2023 Motor Carrier Award.

Revenue is generated through three primary streams: transaction-fee freight transportation services for commercial customers, professional-services revenue tied to the CDL training program, and recurring lease and operational support fees from the Wil-Lease program. Driver compensation is structured around guaranteed weekly pay during training ($900/week) and performance-based earnings for trainers ($3,500+/week). The company is privately held with no disclosed ownership, funding history, or revenue figures.

Name

Haney Truck Line, LLC

Legal name

Wilson Logistics, Inc.

Website

https://gohaney.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Haney Truck Line, LLC is a US privately held over-the-road trucking carrier providing nationwide freight transportation, a federally recognized CDL training program, a lease operator program (Wil-Lease), and truck/trailer sales to commercial shippers and professional drivers.

Ownership category

akta.pro rank

Product category

Trucking and Freight Transportation Services

NAICS

General Freight Trucking, Long-Distance (48412), General Freight Trucking (4841), Freight Transportation Arrangement (488510)

SIC

Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Dry Van (General Freight) TL Carriers (TLADADAA)

Keywords

• Trucking services
• Freight transportation
• CDL training program
• Lease operator trucking
• Over-the-road hauling

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Freight Transportation Services: Over-the-road trucking services providing nationwide freight transportation for commercial customers. Revenue generated through hauling freight for businesses across regional and national routes.
2. CDL Training Program: Federally recognized CDL training program with no upfront costs to trainees, with guaranteed weekly pay during training. Generates revenue by developing qualified drivers for the company's fleet.
3. Lease Operator Program: Independent contractor lease program providing financial guidance, access to trucks, and comprehensive training to help operators run their businesses. Revenue through lease arrangements and operational support fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Haney Truck Line, LLC is a transportation company that provides trucking and freight hauling services. The company offers over-the-road freight transportation for commercial customers across a nationwide network, along with driver employment programs including CDL training, lease operator opportunities, driver trainer positions, and experienced driver roles.

Product overview

Wilson Logistics offers a trucking services portfolio comprising driver training (CDL Training Program), driver employment (Experienced Drivers with regional/OTR/local options), driver mentorship (Driver Trainer Program), and lease operator support (Wil-Lease). Freight transportation services for customers and truck/trailer sales round out the offering. The company operates as a regional and nationwide trucking carrier focused on over-the-road freight transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Wil-Lease: Lease operator program for independent contractors in over-the-road trucking.

Products and services

• CDL Training Program A federally recognized CDL training program with no upfront costs and guaranteed $900 per week during on-the-road training, including travel, meals, and lodging. Aimed at aspiring truck drivers seeking entry into the trucking industry.
• Lease Operator Program (Wil-Lease) Lease operator program providing independent contractors with financial guidance, access to reliable trucks, and comprehensive training for over-the-road trucking operations.
• Experienced Driver Positions Regional, OTR (over-the-road), and local driving positions for experienced CDL drivers offering flexible routes and steady work.
• Driver Trainer Program Mentorship program allowing experienced drivers to train new CDL graduates and earn additional income of $3,500+ per week.
• Freight Transportation Services Nationwide freight transportation services providing dependable freight hauling solutions for commercial customers requiring regional and over-the-road trucking.
• Truck & Trailer Sales Sales of trucks and trailers for lease operators and independent contractors.

Quantifiable outcome

• Driver trainers can earn $3,500+ per week
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Wilson Logistics: Strafford, MO-based private TL/dry van carrier offering OTR and regional freight plus CDL training and lease operator programs. Operates the same business model (general freight TL + driver development pipeline) as the detailed records describe, making it the closest functional mirror to Haney.
• Werner Enterprises: Public TL carrier headquartered in Omaha, NE operating one of the largest private truck fleets in North America. Compares to Haney on dedicated truckload services and driver training programs (Werner dedicated fleet division).
• Heartland Express: Public TL carrier focused on asset-based irregular route and dedicated dry van freight across the US. Comparable to Haney in asset-heavy OTR general freight model with similar customer mix among regional shippers.
• Marten Transport: Mid-cap public TL carrier specializing in dry van, refrigerated, and intermodal services. Comparable to Haney on multi-service TL offerings and exposure to consumer/retail freight flows.
• Crete Carrier Corporation: Private TL carrier based in Lincoln, NE operating the Shaffer Trucking and National Carriers divisions. Comparable mid-sized private carrier operating OTR and dedicated general freight similar to Haney.
• CRST International: Private Cedar Rapids, IA-based TL and dedicated carrier with one of the largest US fleets. Comparable to Haney on dedicated TL services, owner-operator programs, and driver development pipeline.

Broad incumbents

• Knight-Swift Transportation: Largest US TL carrier formed via Knight + Swift merger, with broad trucking and logistics services. Comparable as the dominant incumbent competing for the same dry van and OTR freight that Haney services.
• Schneider National: Major public TL, intermodal, and logistics carrier headquartered in Green Bay, WI. Comparable as a major OTR carrier serving enterprise shippers alongside regional players like Haney.
• J.B. Hunt Transport Services: Large public truckload, dedicated, and intermodal carrier. Comparable as a top-tier national competitor for the same shipper freight pool as Haney, particularly on dedicated dry van contracts.

Regional players

• Davis Trucking Co. Pacific Northwest-based regional TL carrier; comparable to Haney on geography and dry van freight services focused on Washington/Oregon/Idaho lanes, though smaller scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/go_haney
• YouTubeyoutube.com/c/wilsonlogistics
• Facebookfacebook.com/haneytruckline
• LinkedInlinkedin.com/company/haney-truck-line-llc
• Instagraminstagram.com/wilson_logistics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haney Truck Line, LLC