SirFish

What SirFish does

SirFish is a privately held, full-service creative advertising agency headquartered in Hasselt, Belgium, operating under the umbrella brand SuperRaam at Raamstraat 12. The agency sells an integrated set of creative services — campaign development, branding and rebranding, social media management, online marketing (SEO and Google Ads), video production, web design and development, employer branding, event activation, print marketing, and a specialized government communication practice (Overheidscommunicatie). Revenue is generated on a professional-services basis, primarily through project-based engagements and retainer contracts, with pricing opaque and quote-driven rather than publicly disclosed.

SirFish serves a mix of Belgian enterprises and public-sector clients, with a deliberate concentration in the Limburg region and the broader Flanders market. Documented customers span insurance (Ethias), education (UHasselt), real estate (Retail Estates, Wereldhave, Matexi, Democo), government (Stad Hasselt, Maasmechelen, Provincie Limburg, Sport Vlaanderen, Stad Beringen, Stad Pelt), healthcare (ZOL, Arum), food and beverage (Smeets Jenever, Cristal Alken, Kambukka, Bofrost, Deliva), legal (ConSenso), and political/NGO work (cd&v Limburg). Acquired evidence references repeatable campaign outcomes (e.g., 1.5 million views on the Ethias cycling safety campaign and a 7,000-meal festive campaign for Deliva with Voedselbank Limburg).

The go-to-market is sales-led and regionally focused: the agency markets itself through its portfolio website, dedicated SEO and Google Ads investment against Limburg service keywords, and broad social channel coverage (Facebook, Instagram, LinkedIn, TikTok, Snapchat, X). Distribution is direct via website, phone, and email. There is no evidence of external funding, parent company ownership, subsidiaries, M&A activity, patents, or proprietary technology; SirFish operates as an independent, founder-led Belgian BV (BE 0817.080.389) with 11–50 employees.

Name

SirFish

Legal name

SirFish

Website

https://sirfish.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SirFish is an independent, full-service creative advertising agency in Hasselt, Belgium, offering branding, campaigns, social media, video, web, and government communication primarily to enterprises and municipalities in the Limburg region.

Ownership category

akta.pro rank

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: SirFish generates revenue through providing creative advertising services, marketing campaigns, branding and rebranding projects, digital marketing, social media management, and government communication services. Revenue is likely generated through project-based engagements and retainer contracts with clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

SirFish is a full-service creative advertising agency that develops branding, rebranding, copywriting, art direction, social media marketing, online marketing (SEO, Google Ads, email), video production, web design and development, employer branding, event promotion, government communication, and print marketing for businesses, municipalities, and organizations. Deliverables span concept ideation, campaign production, brand identity systems, digital content, websites, and event activations. The agency primarily serves enterprise, healthcare, beverage, real estate, and Belgian municipal government clients in the Limburg region.

Product overview

SirFish is a full-service advertising and marketing agency based in Hasselt, Belgium (Limburg region). The company operates as a service-based agency rather than a software product company, offering a comprehensive suite of marketing and creative services organized around several core areas: creative campaigns, branding and rebranding, social media marketing, online marketing (including SEO and paid advertising), video production, web design and development, employer branding, event promotion, government communication, and print marketing. The agency works primarily with business-to-consumer and business-to-government clients across various industries including insurance, retail, hospitality, real estate, and municipal government. The portfolio of services functions as an integrated offering where campaigns typically combine multiple disciplines such as branding, digital strategy, content creation, and event activation.

Differentiator

Problem solved

Functional benefit

Brands

• SuperRaam: Parent entity/brand name appearing alongside SirFish logo in footer

Products and services

• Creative Campaigns Full-service creative campaign development covering concept ideation, copywriting, art direction, and production across multiple channels for brands, municipalities, and organizations.
• Branding and Rebranding Brand identity development, corporate identity, logo design, and complete rebranding services for companies, government entities, and municipalities.
• Social Media Marketing Management and content creation for social platforms including Facebook, Snapchat, Instagram, LinkedIn, TikTok, and Twitter.
• Online Marketing Digital strategy encompassing SEO, Google Ads, paid advertising, content marketing, and email marketing.
• Video Production Creation of video content including campaign spots, social media videos, and promotional materials.
• Web Design and Development Website design, UX design, and web development services for clients.
• Employer Branding Recruitment campaigns, employer branding initiatives, and internal communications strategies to help organizations attract talent.
• Event Promotion and Activation Event promotion, brand activation campaigns, and experiential marketing.
• Government Communication (Overheidscommunicatie) Specialized communication services for government entities including policy communication, public awareness campaigns, crisis communication, and city marketing.
• Print Marketing Brochure design, magazine editorial design, newsletter creation, and offline marketing materials.

Quantifiable outcome

• 1.5 million views for the Ethias cycling safety campaign
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Boondoggle: Independent Belgian creative agency based in Leuven offering integrated branding, advertising, and digital services. Closely comparable in size, geography, and full-service creative model to SirFish.
• Mortierbrigade: Independent Brussels-based creative agency known for bold Belgian creative work across brand, advertising, and digital. Direct competitor in the Belgian creative agency market with a similar independent positioning.
• Duval Guillaume: Antwerp-based independent creative agency with award-winning Belgian campaigns. Comparable as a Belgian independent full-service creative shop competing for similar brands.
• FamousGrey: Belgian creative agency headquartered in Brussels offering integrated advertising, digital, and brand work. Direct competitor in Belgian ad market with similar creative-services depth.
• These Days: Antwerp-based creative and digital agency serving Belgian and European brands. Comparable in independent creative-agency positioning with strong digital capabilities.

Broad incumbents

• BBDO Belgium: Network-affiliated Belgian creative agency part of the global BBDO/Omnicom group. Provides integrated advertising at greater scale but competes with SirFish for Belgian brand mandates.
• TBWA\Belgium: Network creative agency in Belgium under TBWA/Omnicom. Overlaps with SirFish in serving Belgian enterprise and government clients but operates at broader scale.
• DDB Belgium: Network agency in Belgium under DDB Worldwide (Omnicom/DDB). A larger, established creative competitor in the Belgian advertising market.

Regional players

• KesselsKramer: Dutch independent creative agency with adjacent regional positioning to SirFish's Limburg hub. Comparable independent, culture-led creative house serving European brands.

Emerging players

• Selmore Brand Identity: Amsterdam-based brand identity and creative agency. Comparable as a smaller specialized competitor with brand-identity depth adjacent to SirFish's core branding work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sirfishbe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SirFish