What Esports Awards does

Esports Awards, operated by Esports Awards Limited (part of MEGA ADVANCED LTD), is a London-headquartered private media and events company that produces the annual Esports Awards ceremony and adjacent recognition products. Founded in 2016 and celebrating its 10th anniversary in 2025, the organization runs 24 award categories spanning professional players, teams, publishers, content creators and broadcast talent, and has expanded into peer-voted awards, monthly "Play of the Month" recognition, the Origins Podcast, the Esports Awards Digest newsletter, and the collegiate "Scholars" program. Its primary economic engine is event sponsorship, broadcast monetization, and partner activations tied to its flagship ceremony (held in 2025 at the HyperX Arena in Las Vegas) and co-presented events with the Esports World Cup Foundation.

The company's go-to-market is event- and community-driven: the flagship ceremony reaches 60 million combined viewers globally, public voting is open to registered users across most categories, and the EWC Players' Choice Award is voted on exclusively by professional esports players, creating a peer-validated recognition layer. Distribution centers on a global live broadcast plus owned digital channels (website, X, Instagram, Facebook, Twitch, YouTube, podcast, newsletter). Key partners include the Esports World Cup Foundation (core strategic partner), Oakley (title-tier sponsor), Hitmarker (media partner), and publisher partners Chess.com, Moonton and SNK via the Esports Nations Cup.

Revenue mechanics are sponsorship-led rather than transaction-based; there is no public pricing or subscription product, and financial figures are undisclosed. The company maintains offices in London (registered headquarters under Mega Advanced Ltd) and Riyadh (operations supporting EWC partnership activities), serves a global audience with explicit North American, European, and Middle Eastern geographic footprints, and employs 11-50 people. It is GDPR- and EU Cookie Law-compliant, with publicly disclosed marquee winners including Lee "Faker" Sang-hyeok, Riot Games, iShowSpeed, Mathieu "ZywOo" Herbaut, and Team Vitality.

Name

Esports Awards

Legal name

Esports Awards Limited

Website

https://esportsawards.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Esports Awards, founded in 2016 and headquartered in London, produces the flagship annual esports awards ceremony across 24 categories alongside peer-voted, podcast, newsletter, and collegiate recognition products, monetizing primarily through sponsorships and broadcast partnerships with brands like Oakley and the Saudi PIF-backed Esports World Cup Foundation.

Ownership category

akta.pro rank

Product category

Esports Industry Awards & Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Festival & Multi-Title Events (MPAKANAJ)

akta.pro secondary industry

Esports Sponsorship, Sales & Brand Activation Agencies (MPAFADAJ)

Keywords

• Esports awards ceremony
• Gaming industry events
• Competitive gaming awards
• Esports recognition program
• Esports media organization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Sponsorship: The awards ceremony generates revenue through sponsorship deals with major brands. Partners include Oakley, Esports World Cup Foundation, and Hitmarker. The organization also hosts sponsored events like the Esports Awards Golf Invitational.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Esports Awards operates an annual awards ceremony recognizing excellence across 24 categories in the esports industry, including players, teams, publishers, content creators, and industry contributors. The organization complements the flagship annual event with year-round programming such as monthly recognition awards, a collegiate program, a podcast, and a newsletter, while monetizing primarily through brand sponsorships and event partnerships.

Product overview

Esports Awards operates as a unified awards ceremony product, centered on its annual flagship event recognizing excellence across the esports industry. The portfolio includes the core awards ceremony with 24+ categories (players, teams, publishers, content creators), the EWC Players' Choice Award for peer-validated excellence, Play of the Month highlighting standout moments, The Scholars collegiate program, the Origins Podcast featuring industry interviews, and the Esports Awards Digest newsletter for industry news coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Esports Awards (Annual Ceremony) Annual flagship awards ceremony for the esports industry, recognizing players, teams, publishers, content creators, and industry contributors across 24 categories. Audience: esports professionals, brand sponsors, and the global esports community.
• EWC Players' Choice Award Peer-voted award category presented in partnership with the Esports World Cup Foundation, recognizing top esports players as voted by industry professionals.
• Play of the Month Monthly recognition program that highlights standout competitive plays across the esports calendar, sustaining year-round engagement with the audience.
• The Scholars Collegiate program associated with Esports Awards that recognizes and supports university-level esports programs and student competitors.
• Origins Podcast Esports Awards' podcast covering the competitive gaming industry, distributed via YouTube and audio platforms, extending brand reach beyond the annual ceremony.
• Esports Awards Digest Regular newsletter from Esports Awards delivering industry updates, award announcements, and editorial coverage to esports professionals and fans.

Quantifiable outcome

• 60 million combined viewers in 2024
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered key, core and minor.

• HitmarkerkeyGTM or Marketing Partner · 24 August 2025Hitmarker, a UK-based gaming and esports job platform, was named an official media partner for the Esports Awards 10th anniversary ceremony. The partnership positions Hitmarker alongside Oakley and the Esports World Cup as key partners for the event.
• OakleykeyGTM or Marketing PartnerOakley is a key partner for the Esports Awards, appearing as a sponsor alongside the Esports World Cup at the 10th anniversary ceremony.
• Esports World Cup FoundationcoreStrategic or Co-development PartnerThe Esports Awards has an existing partnership with the Esports World Cup Foundation, which is funded by Saudi Arabia's Public Investment Fund. This includes hosting the Decade Awards during the Esports World Cup and the EWC Players' Choice Award.
• Esports World CupcoreGTM or Marketing PartnerEsports World Cup is a key partner for the Esports Awards, with joint initiatives including the EWC Players' Choice Award and co-hosting the Decade Awards during their event.
• Chess.comminorGTM or Marketing PartnerChess.com became a partner for the Esports Nations Cup, suggesting Chess will be included in the event lineup.
• MoontonminorGTM or Marketing PartnerMoonton (developer of Mobile Legends: Bang Bang) became a partner for the Esports Nations Cup.
• SNKminorGTM or Marketing PartnerSNK became a partner for the Esports Nations Cup, suggesting an SNK fighting game will be included in the event.
• IMGminorGTM or Marketing PartnerThe Esports World Cup partnered with IMG to deliver 'EWC Spotlight,' a two-hour show airing during the event covering highlights, behind the scenes footage, and celebrity appearances.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Game Awards: Annual, broadcast-driven gaming awards ceremony founded by Geoff Keighley; the closest direct comparable to Esports Awards as a gaming/esports recognition event with global livestream audience and major brand sponsorships.
• Esports Industry Awards: UK-based annual awards program celebrating esports business and creative contributions; comparable as a peer, regional awards ceremony targeting the same esports ecosystem with sponsorship-driven economics.
• EVO (Evolution Championship Series): Premier fighting-game esports tournament and festival operator owned by Sony; comparable as a multi-title esports event operator with global broadcast, sponsor ecosystem, and festival-style production.
• DreamHack: Operator of large-scale LAN gaming festivals and esports events (merged with ESL); comparable as a multi-title esports festival producer with sponsorship-led economics and live + broadcast distribution model.

Broad incumbents

• Golden Joystick Awards: Long-running, public-voted gaming awards operated by Future plc; comparable as a broader gaming recognition platform that occasionally features esports categories and competes for the same brand-partner attention.
• ESL Gaming: Large, established esports tournament organizer (ESL Pro League, IEM); comparable as a long-running operator of multi-title esports events with deep sponsor relationships and global broadcast reach.

Emerging players

• BLAST Premier: Global esports tournament operator focused on Counter-Strike and Dota 2; comparable as a sponsorship and broadcast-led esports event business targeting brand activation dollars from the same endemic and non-endemic sponsors.
• PGL: Esports tournament production company running CS:GO majors, Dota 2 and other events; comparable as a production-led esports event operator selling broadcast rights and sponsor packages to global brands.

Others

• Esports World Cup Foundation: Saudi PIF-funded organizer of the Esports World Cup mega-event and a core strategic partner of Esports Awards; comparable as a large-scale esports event venue/property owner with overlapping audience but distinct, complementary role.
• Hitmarker: UK-based gaming and esports job platform and official media partner of Esports Awards; comparable as an adjacent B2B esports services provider serving the same sponsorship and audience ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/esportsawards
• YouTubeyoutube.com/playlist?list=PLAuoEi853UoPytMpWSfLBrl7qtNpe-Zqs
• Facebookfacebook.com/esportsia
• Instagraminstagram.com/esportsawards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esports Awards