Trigger

What Trigger does

Trigger Concepts Ltd is a privately held UK audio-visual solutions provider founded circa 1998, headquartered in Little London, Hampshire, operating under the trade name TAV (Trigger Audio Visual). The firm delivers an end-to-end AV service stack to enterprise clients: project-management consultancy for equipment selection, fully managed AV installations in hotels and corporate venues, live event production for conferences, hybrid meetings, product launches and roadshows, digital signage hardware and software, video conferencing integration, equipment hire, and an e-commerce AV shop at triggeraudiovisual.co.uk. Differentiated offerings include the proprietary TAV SMARTS cloud-based hotel meeting room booking and signage platform, Projected Table ART (ceiling-mounted projection for dining surfaces), and a Magnetically Receptive Wall Coating supporting loads up to 8kg.

The business serves a blue-chip enterprise customer base spanning technology (Intel, Microsoft, Dell, HP, Polycom, Symantec), automotive (Lamborghini, Jaguar), cosmetics (Estee Lauder, Tom Ford), energy (British Gas), hospitality (IHG), and QSR (KFC), with marquee projects including a 45m wide video wall at IHG London Intercontinental and the Lamborghini URUS launch beneath Concorde. Geographic reach extends across the UK, 14 EMEA markets (Paris, Copenhagen, Berlin, Lisbon, Dubai, Abu Dhabi, Marseilles, Madrid, Budapest, Prague, Milan, Dublin, Amsterdam, Malta), and New York.

Revenue is generated through six streams: AV consultancy (professional services), equipment hire (managed services), one-off AV installations, live event production (professional services), digital signage hardware sales, and TAV SMARTS software subscription/one-off licence. Hire pricing is unit-based (£20–£70/day for staging, uplighters and wireless presentation; £250/month for digital totems), installations and productions are quote-based, and software is offered as a hybrid one-off or monthly subscription. The company is founder-owned and managed with no disclosed external investors, parent, M&A activity, or headcount figures.

Name

Trigger

Legal name

Trigger Concepts Ltd

Website

https://triggerconcepts.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Trigger Concepts is a UK-based AV solutions provider offering consultancy, installations, live event production, digital signage, equipment hire, and proprietary hotel meeting room booking software to enterprise clients across UK, EMEA, and New York.

Ownership category

akta.pro rank

Product category

Audio Visual Event Production and Installation Services

NAICS

Computer Systems Design Services (541512), Advertising Agencies (54181)

SIC

Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)

akta.pro secondary industries

Corporate Event Production & AV Services (HSACADAB), Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Audio visual integration
• Event production services
• AV equipment rental
• Digital signage solutions
• Conference production services

Headquarters

HQ city

Tadley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AV Consultancy Services: Project management consultancy for equipment selection and event planning. Provides advice on right equipment for event spaces.
2. AV Equipment Hire: Short-term and long-term rental of audio-visual equipment including LED displays, staging, lighting, digital totems, wireless presentation systems, and portable PA systems. Revenue from daily and monthly hire charges.
3. AV Installations: Design, build, and installation of AV solutions for hotels and corporate venues including wireless presentation systems, room booking systems, projectors, screens, data cabling, and video conferencing.
4. Live Event Production: Live event production services including conferences, hybrid meetings, product launches, gala events, and roadshows with filming, live streaming, and creative production.
5. Digital Signage Solutions: Sale and hire of digital signage displays including totems, battery-powered advertising boards, and indoor/outdoor digital A-boards with cloud software control.
6. TAV SMARTS Software Subscription: Hotel meeting room booking software available as one-off payment or monthly subscription. Controls meeting room screens and signage.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trigger Concepts is an audio-visual solutions company that provides AV consultancy, AV installations, and live event production services for corporate clients, hotels, and event venues across the UK and EMEA. Core offerings include event production for conferences and product launches, design and installation of AV systems (wireless presentation, video conferencing, digital signage) for hotels and corporate offices, AV equipment hire, and live streaming/video production services. The company also sells AV equipment through an online shop and offers the proprietary TAV SMARTS hotel meeting room booking software.

Product overview

Trigger is an AV (Audio Visual) solutions company with over 25 years of experience providing event production and installation services. The core offering consists of AV Consultancy, AV Production Support, and AV Installations for live events, conferences, hotels, and corporate venues. The product portfolio includes video conferencing solutions (with Barco Clickshare Core and Logitech systems), digital signage (TAV Totems, digital A-boards, and battery-powered displays), live streaming and video production services, and the TAV SMARTS hotel meeting room booking software. Equipment hire services include Conference in a Box for small hybrid events, roadshow trailers, AV equipment (uplighters, staging, wireless presentation systems), and specialized offerings like Projected Table ART and Magnetically Receptive Wall Coating. The company also operates an AV Shop (TriggerAudioVisual.co.uk) for equipment sales.

Differentiator

Problem solved

Functional benefit

Products and services

• AV Consultancy Project management consultancy service helping clients choose the right equipment for their event spaces and plan AV requirements for corporate events.
• AV Production Support Live event production and conference support for gala events, awards ceremonies, and corporate events, including creative themes, entertainment coordination, and catering management.
• AV Installations Design, build, and installation of AV solutions for hotels, corporate offices, and venues including wireless presentation systems, room booking systems, projectors, screens, data cabling, and video conferencing.
• Video Conferencing Solutions Meeting room video conferencing systems compatible with Microsoft Teams, Zoom, and other platforms, including Logitech solutions and complete Zoom room installations.
• Live Streaming Services Live streaming and filming services to social media platforms including Facebook, LinkedIn, Instagram, YouTube, and other platforms, with live Q&A capabilities.
• Video Production Full 4K resolution filming, editing, and video production services for events, advertising, and training content.
• TAV SMARTS Hotel Meeting Room Software Cloud-based hotel meeting room booking software that automatically updates room signage, integrates with Office 365, enables remote management, and supports multiple meeting room screens with customizable branding and widgets. Available as one-off payment or monthly subscription.
• AV Equipment Hire Audio-visual equipment rental including battery uplighters (£50/day for pack of 4), portable staging (£20/day), wireless presentation systems (£70/day), PA systems, and mobile display screens.
• Conference in a Box Pre-packaged AV solution for small hybrid events or regular in-house meetings where an engineer is not required, providing a no-fuss low-cost option.
• Roadshow Trailers 42ft mobile exhibition unit trailer with hydraulic setup, providing over 50sqm of exhibition space plus 12m office/production area, suitable for hospitality, retail promotions, mobile stages, training rooms, or restaurants.
• Digital Signage Solutions Digital signage displays including TAV Totems, digital posters, battery-powered menu boards, and touch-enabled totems for corporate, hotel, and event spaces. Cloud software control available.
• Projected Table ART Ceiling-mounted projection system for dining tables that displays animations, corporate logos, 3D designs, videos, interactive games, or menus on tables for events and special occasions.
• Magnetically Receptive Wall Coating Wall coating that allows objects up to 8kg to be hung magnetically without nails, pins, or sticky pads, suitable for plasterboard, skimmed block work, or plywood surfaces.
• Hybrid Meetings Combined traditional conference setup with live streaming to remote delegates, enabling virtual participation via platforms like Facebook, LinkedIn, Zoom, and Skype.
• AV Shop (TriggerAudioVisual) Online retail shop for purchasing AV equipment including laser projectors, touch screen monitors, cameras, video conference systems, room booking solutions, and wireless presentation devices.

Quantifiable outcome

• 45m wide video wall installation for IHG London Intercontinental

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Evoko: Specialist in meeting room booking systems and digital signage hardware/software — Trigger integrates Evoko solutions into hotel installations, making it both a partner and adjacent niche player.

Direct peers

• Fisher Productions: UK live event production agency delivering creative, technical, and staging services for corporate conferences, product launches, and brand experiences — overlapping with Trigger's experiential/launch work.
• Hawthorn: UK-based supplier of technical production, AV, lighting, and staging for live events, conferences, and brand activations — directly comparable in service mix, customer base (corporate events), and end-to-end production model.
• Adlib: UK audio, lighting, and AV hire and production company serving concerts, corporate events, and installations — comparable equipment hire and event production footprint in UK/EMEA.
• SFL Group: UK provider of AV equipment hire, staging, and rigging for live events, conferences, and broadcast — directly comparable equipment hire and event production model serving similar corporate clients.
• White Light: UK AV integrator and live event production company offering audio, video, lighting, and rigging for corporate events and venues — overlapping capability profile and customer base with Trigger's event production and installation work.
• proAV: UK-based AV integrator delivering design, installation, and managed services for corporate, hospitality, and venue clients — closely comparable to Trigger's AV installation and consultancy offering.

Broad incumbents

• AVI-SPL: Global AV systems integrator and managed services provider for enterprise, government, and hospitality — comparable to Trigger on AV design, installation, and ongoing support, with much broader international footprint.
• MCI Group: Global event and association management agency delivering conferences, brand experiences, and hybrid meetings — a broader-scope incumbent that often subcontracts technical AV production to firms like Trigger.
• Encore Global (formerly PSAV): Global in-house AV and event technology partner for hotels, venues, and conference centres — directly competitive on Trigger's hotel AV installation and event production work but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trigger