Zafarie

What Zafarie does

Zafarie Desenvolvimento de Sites e Marketing Digital is a privately held Brazilian digital agency headquartered in Alphaville, Barueri (São Paulo), operating since approximately 2008. The company provides custom website development, e-commerce platform implementation, and digital marketing services, with a technical specialization in WordPress, WooCommerce, Magento 2, Adobe Commerce, and PHP. Its core product set spans institutional website builds, custom e-commerce stores, B2B and multi-vendor marketplace solutions on Magento, and ongoing technical support with 24/7 uptime monitoring. Distinctive technical offerings include custom API integrations connecting Magento and WooCommerce with TOTVS Protheus and SAP ERP systems, enabling enterprise clients to synchronize e-commerce operations with back-office resource planning.

The agency operates a sales-led, project-based professional services model with quote-based pricing rather than public rate cards or subscription tiers. Revenue streams combine one-time development projects (Magento, WooCommerce, WordPress, Adobe Commerce, PHP builds) with recurring 24/7 support and maintenance retainers, plus performance-based digital marketing services covering SEO, Google Ads, LinkedIn and Meta campaigns, programmatic media, email marketing, and lead generation. Its GTM relies on direct outreach through website contact forms, WhatsApp Business, phone, and email, supplemented by outbound demand generation across paid search, paid social, and content marketing. Named customers include Perennial Consultoria, HydraBlast, Commshop, Labravia, Weisul, Trust Fi, Bako Cosmetics, SWTech, and Trinity e-Sim, spanning enterprise and mid-market segments across consulting, industrial, financial services, cosmetics, technology, and telecommunications industries.

Geographically, Zafarie primarily serves Brazilian enterprises and SMBs from its São Paulo base, with stated international project delivery capability. The company has 11-50 employees, no disclosed external funding or institutional investors, and operates as an independent, founder/locally-owned entity. It maintains technology partnerships with Pagar.me (payments), Omny, and Gubee, and holds a Trustindex-verified customer review badge based on 19 Google reviews. Pricing, customer concentration, and revenue figures are not publicly disclosed, and the company has no patents, no app products, no AI/ML capabilities disclosed, and no recent M&A, funding, or leadership-change activity in the public record.

Name

Zafarie

Legal name

Zafarie Desenvolvimento de Sites e Marketing Digital

Website

https://zafarie.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Zafarie is a privately held Brazilian digital agency in Alphaville, Barueri (São Paulo) that builds custom websites, Magento and WooCommerce e-commerce stores with TOTVS/SAP ERP integrations, and runs SEO and performance-marketing campaigns for enterprise and mid-market clients across Brazil and internationally.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Website development services
• E-commerce development
• Magento development
• Digital marketing agency
• SEO optimization services

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Development Services: Custom website development including institutional sites, landing pages, and hot sites. Projects are priced based on scope, complexity, and requirements gathered during the briefing process.
2. E-commerce Development: Development of online stores using Magento, WooCommerce, and other platforms. Revenue generated through project-based fees for custom e-commerce implementation, including design, programming, integrations, and launch.
3. Digital Marketing Services: Comprehensive digital marketing including SEO optimization, Google Ads campaigns, social media management, email marketing, and programmatic advertising. Services include strategy development, campaign execution, and ongoing optimization.
4. Adobe Commerce Development: Specialized Adobe Commerce (Magento) development and support services for enterprise clients requiring advanced e-commerce capabilities.
5. Ongoing Support and Maintenance: Continuous website and e-commerce support services including updates, backups, security monitoring, and technical assistance. Support is provided 24/7 with rapid response times.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Zafarie is a Brazilian digital agency that builds custom websites and e-commerce stores on Magento 2, WooCommerce, WordPress, Adobe Commerce, and PHP, integrated with ERP systems such as TOTVS Protheus and SAP. The agency also delivers digital marketing services including SEO, Google Ads, LinkedIn campaigns, programmatic media, and lead generation, alongside ongoing 24/7 website support and maintenance for clients in Brazil and internationally.

Product overview

Zafarie is a Brazilian digital agency offering a comprehensive portfolio of website development, e-commerce, and digital marketing services. The core offering consists of custom development across multiple platforms including Magento 2, WooCommerce (WordPress-based), Adobe Commerce, WordPress, and PHP. The product architecture is organized as a platform-plus-services model: the primary development services (Magento, WooCommerce, WordPress, Adobe Commerce) serve as the foundational e-commerce and website platforms, while specialized add-on modules include B2B e-commerce, marketplace development, ERP integrations (TOTVS Protheus, SAP), SEO optimization, and performance marketing campaigns (Google Ads, LinkedIn, programmatic media). Support services complement the portfolio across all platforms. The company operates from Alphaville, Barueri, São Paulo, serving clients throughout Brazil and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Development Specialized development of Magento 2.x e-commerce stores from implementation to custom integrations, including ERP, payment, fraud prevention, and shipping gateway integrations, built for Brazilian enterprises seeking scalable e-commerce platforms.
• WooCommerce Development Custom WooCommerce store development built on WordPress without templates, including full programming, product insertion, and tool integration for businesses seeking WordPress-based e-commerce solutions.
• WordPress Development Custom WordPress website development with personalized design, wireframe creation, and CMS panel configuration for dynamic content management.
• Adobe Commerce Development and Support Development and support services for Adobe Commerce (formerly Magento Commerce) platforms, from installation to custom integration with various ERPs and CRMs, targeted at enterprise clients requiring advanced e-commerce capabilities.
• Institutional Website Development Professional custom website development with custom design, UX/UI focus, SEO optimization, and integration of systems for high performance and security, intended for businesses needing institutional online presence.
• PHP Development Custom PHP application development for back-end programming, with layout integration for optimal online performance and SEO enhancement.
• Magento B2B E-commerce B2B e-commerce solutions built on Magento with advanced rules, personalized layouts, custom functionality, and business plan strategies for wholesale and business customers.
• Magento Marketplace Development Multi-vendor marketplace development on Magento 2.x with SEO optimization, analytics funnels, and sales performance tracking for businesses seeking marketplace platforms.
• Custom E-commerce Development Custom e-commerce development including layout, coding, formatting, product insertion, and customized tools tailored to specific business requirements.
• SEO Optimization Services Advanced SEO optimization services using data-driven strategies to improve search engine positioning, organic traffic, and conversion rates for clients' websites.
• Digital Marketing Services Full-service digital marketing including paid traffic management (Google Ads, Meta Ads), website and landing page development, email marketing, SEO, social media management, marketing automation, and sales funnel implementation.
• Google Ads Campaigns Google Ads campaign management with budget optimization, audience segmentation, and performance monitoring for search and display advertising campaigns.
• LinkedIn Campaigns LinkedIn advertising campaigns with content strategy, engagement optimization, and KPI monitoring for B2B lead generation.
• Programmatic Media Buying Programmatic media buying campaigns coordinated with seasonality, promotions, and strategies using precise CPA, CPC, CPV, CPI targeting.
• Lead Generation and Customer Acquisition Lead generation and customer acquisition services using strategic resource allocation, landing pages, hot sites, and organic search optimization for high-quality lead capture.
• Magento Support and Maintenance Magento store support with bug fixes, advanced customizations, performance optimization, SEO integration, sales funnel structuring, and 24/7 uptime monitoring.
• WooCommerce Support and Maintenance WooCommerce-specific technical support with design improvements, technology updates, responsive optimization, and integration with payment gateways and ERPs.
• WordPress Support and Maintenance WordPress support including plugin installation, content modification, template adjustments, wireframe improvements, and 24/7 uptime monitoring.
• General Website Support Website support services including integration processes, layout adjustments, content replacements, and performance optimization for existing client sites.

Quantifiable outcome

• Sites developed with high performance, fast loading, advanced SEO structure, and mobile compatibility
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Vtex: Brazilian-headquartered enterprise e-commerce SaaS platform competing against Magento/Adobe Commerce. Not a direct competitor to Zafarie, but represents a structural threat to the Magento ecosystem that Zafarie has built its business around, and an adjacent player in the Brazilian commerce stack.
• TOTVS: Leading Brazilian ERP provider whose Protheus platform Zafarie integrates with. Not a direct competitor but an ecosystem partner and adjacent player; represents both opportunity (ERP-driven e-commerce demand) and dependency risk for Zafarie.

Broad incumbents

• Locaweb: Brazilian web hosting, e-commerce platform, and digital services provider serving SMEs and enterprises with hosting, website builders, and online store tools. Comparable as a broader Brazilian digital services incumbent that overlaps with Zafarie on hosting-adjacent e-commerce and website services.
• Isobar: Global digital agency network offering creative, commerce, and marketing transformation services. Comparable as a broader-scope digital agency offering e-commerce platform implementation (including Magento) and performance marketing at enterprise scale.
• Accenture Song (Accenture Interactive): Global digital agency arm of Accenture providing experience design, commerce, and marketing services. Comparable as a global incumbent offering full-service digital and e-commerce solutions to enterprise clients competing for similar RFPs.
• CI&T: Brazilian digital transformation and software development company offering end-to-end design, development, and digital marketing services to global enterprises. Comparable as a larger-scope Brazilian tech services player addressing the same enterprise digital needs, though at significantly greater scale.

Direct peers

• Rock Content: Brazilian digital marketing agency specializing in content marketing, SEO, and inbound marketing services with a SaaS content platform (Rock Stage). Comparable as a Brazilian agency offering SEO and digital marketing services to mid-market and enterprise clients with overlapping go-to-market.
• Resultados Digitais (RD Station): Brazilian marketing automation platform with an associated agency partner network serving SMEs and mid-market companies with SEO, paid media, and inbound marketing. Comparable as a Brazilian digital marketing services provider targeting similar buyer personas in the Brazilian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zafarie