What Redmond does

Redmond (Redmondmag.com) is a B2B technology media publication delivering news, in-depth features, blogs, webcasts, whitepapers, virtual summits, and a free email newsletter focused exclusively on the Microsoft ecosystem. Founded in 1996 and operated since then under 1105 Media Inc. (a private, diversified B2B media company headquartered in California), the publication targets IT professionals, system administrators, security and compliance teams, and enterprise technology decision-makers working with Microsoft Azure, Microsoft 365, Windows Server, Active Directory/Entra ID, SQL Server, PowerShell, and Microsoft Copilot. Content is organized into eight topic-coverage verticals (Azure, Microsoft 365, Security, Entra/AD, SQL Server, Windows Server, PowerShell, and AI/Copilot) and produced in collaboration with named Microsoft MVPs and credentialed practitioners, with flagship blogs including Redmond Dispatch and Generation AI.

The core technical "product" is editorial content rather than software. The site runs on standard CMS infrastructure with newsletter subscription forms, CAPTCHA-protected submission endpoints, and syndication to LinkedIn, Twitter/X (@RedmondIT), YouTube (@converge360), and Bluesky. Beyond digital publishing, Redmond co-programs Live! 360 Orlando, TechMentor at Microsoft HQ, and virtual summits within the 1105 Media events portfolio, and curates a Tech Library of vendor-sponsored whitepapers and e-books. There is no proprietary platform, SDK, API, or AI/ML pipeline disclosed; the "Microsoft technologies" described in the input refer to Redmond's editorial coverage surface, not Redmond's own technology stack.

The business model is sponsor- and advertiser-driven B2B media rather than reader-paid subscription. Monetization is concentrated in vendor-sponsored whitepapers (Tech Library), webcasts, virtual summit sponsorships, and event sponsorships through the 1105 Media sales network, with free access to news, features, and the Office 365 Watch newsletter used to build the audience that sponsors are paying to reach. No specific subscription pricing, sponsor counts, or revenue figures are publicly disclosed, and the firmographic headcount of 1–10 employees indicates a lean editorial operation. The publication is privately held with no funding rounds, M&A, or leadership transitions on record.

Name

Redmond

Legal name

1105 Media Inc.

Website

https://redmondmag.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Redmond Magazine (Redmondmag.com) is a B2B technology publication operated by 1105 Media Inc., delivering news, features, blogs, webcasts, whitepapers, and events focused on the Microsoft ecosystem for IT professionals, security teams, and enterprise technology decision-makers.

Ownership category

akta.pro rank

Product category

Technology Trade Publication

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

• Technology news publication
• Microsoft ecosystem coverage
• IT professional media
• Enterprise technology content
• Cloud computing news

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Redmond is a B2B trade publication covering the Microsoft technology ecosystem for IT professionals, system administrators, and security teams. Its offering consists of daily news, in-depth features, blogs, sponsored webcasts, whitepapers, virtual summits, and email newsletters across topics including Microsoft 365, Azure, Windows Server, SQL Server, PowerShell, Entra ID, and security.

Product overview

Redmond Magazine is a technology publication operated by 1105 Media Inc. covering the Microsoft ecosystem for IT professionals and enterprise decision-makers. The publication offers news articles, in-depth features, blogs (Redmond Dispatch and Generation AI), webcasts, whitepapers (Tech Library), and virtual summits as distinct content products. Content is organized into topic-specific channels covering Azure cloud platform, Microsoft 365 productivity suite, Security/Disaster Recovery, Entra/Active Directory identity management, SQL Server databases, Windows Server, PowerShell scripting, and AI/Microsoft Copilot capabilities. The publication serves as a media platform delivering technology news, product announcements, best practices, and expert analysis to its audience through multiple content formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Redmond News Daily news articles covering Microsoft 365, Azure, Windows Server, SQL Server, PowerShell, Entra ID, security, and broader enterprise IT developments, aimed at IT professionals and system administrators.
• Redmond In-Depth Features Long-form analytical articles on Microsoft technologies, cloud platforms, and enterprise IT topics for IT practitioners and decision-makers.
• Redmond Dispatch Blog Editorial blog providing news, analysis, and commentary on Microsoft-related technologies and IT operations for the Redmond readership.
• Generation AI Blog Blog focused on generative AI developments with emphasis on Microsoft Copilot and the broader Microsoft AI agent ecosystem.
• Redmond Webcasts Live and on-demand sponsored webcasts covering Microsoft technologies and enterprise IT topics, designed for IT professionals and sponsored by technology vendors.
• Redmond Tech Library (Whitepapers) Sponsored whitepaper library offering in-depth, vendor-produced research and technical content on Microsoft platforms, available to IT professionals and system administrators.
• Redmond Virtual Summits Multi-session online events providing deep coverage of Microsoft 365, Azure, AI, and related enterprise IT topics for IT professionals, with sponsorship opportunities for technology vendors.
• Redmond Newsletter Free opt-in email newsletter delivering Redmond editorial coverage of Microsoft technologies and enterprise IT topics directly to subscribers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• IT Pro: B2B IT trade publication from Future plc covering Microsoft, cloud, security and enterprise infrastructure; similar news-features-whitepaper mix serving UK/EU/global IT-pro audiences.
• CIO: IDG-owned B2B media brand targeting enterprise IT leadership including Microsoft-stack buyers; shares news/article/webinar format and overlapping Microsoft ecosystem coverage.
• Computerworld: Long-running B2B IT trade publication covering enterprise technology including the Microsoft ecosystem; same news/features/webcast format and same IT decision-maker audience as Redmond.
• InformationWeek: Long-standing B2B IT trade publication covering enterprise technology, cloud, AI and security; competes with Redmond for both readers and enterprise-vendor sponsored content budgets.
• Dark Reading: B2B cybersecurity media brand from Informa targeting the same Security and Compliance Teams persona Redmond serves under its Security topic page; competes for cybersecurity vendor sponsorships.
• Visual Studio Magazine: Also owned by 1105 Media Inc. and serves the Microsoft developer audience; product format (news, features, webcasts, whitepapers) and target audience are nearly identical, making it the single most comparable peer inside the same corporate parent.

Broad incumbents

• Ars Technica: Long-running technology publication with enterprise IT and cloud sections; reaches many of the same IT pros and competes for IT-practitioner attention, though with a broader technology scope than Redmond.
• TechTarget: Largest independent B2B tech media network in the Microsoft stack; operates Computerworld, SearchWindowsServer, SearchAzure and dozens of topic sites monetized through sponsored content and lead-gen — directly competing for the same IT-pro readership and sponsor dollars.

Others

• Azure Stack Hub documentation and Microsoft Learn: First-party Microsoft-owned technical content and training portal; not a customer-competitor in sponsorship markets but is a structural substitute for Redmond's reference/training use cases, since enterprises increasingly rely on Microsoft Learn for the same practitioner guidance.

Emerging players

• The Register: Independent B2B IT news site with strong Microsoft, Azure, and AI coverage; large global IT-pro readership that overlaps Redmond's audience and competes for share-of-attention in the Microsoft ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RedmondIT
• YouTubeyoutube.com/@converge360
• LinkedInlinkedin.com/company/redmond-magazine
• Facebookfacebook.com/58441398443

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redmond