What Procter Johnson does

Procter Johnson is a UK-headquartered, privately held manufacturer of pigments and additives serving the concrete, asphalt, and clay industries. Founded in 1899 in Salford, Manchester, and now operating from a 10-acre site at Llandyrnog, Wales (with a secondary facility in Shanghai, China), the company supplies a catalogue of synthetic iron-oxide pigments (powder, granulated, and liquid), concrete admixtures under the Krete brand (plasticisers, efflorescence control, water repellency, air entrainment, accelerators), release agents (BioPrem, CastPrem, FormPrem, DecoPrem, TilePrem, EcoPrem, ClayPrem), clay surface coatings (ClearCoat range), and asphalt products including Colorfalt pigments and RheoFalt LT-70 / WKR-2 additives. Manufacturing relies on proprietary chemistry such as spray-drying for granulated pigments and FT wax mono-modification that lowers asphalt processing temperatures by 30-40°C.

The company makes money by selling these formulated chemical products in bulk tanker, FIBC, paper sack, water-soluble bag, IBC, and jerry can packaging, primarily to enterprise precast concrete, masonry, asphalt, and clay manufacturers. It goes to market through direct sales from its UK and China facilities plus a global distributor network spanning 40+ countries across 5 continents. Value-added services include toll blending, colour matching, mix design support, and on-site trials. The firm holds ISO 9001, ISO 14001, and ISO 45001 certifications, the EC EN12878 Factory Production Control certificate for pigments, and UCKA conformity certificates.

Operationally, Procter Johnson has invested heavily in self-funded capex over the last five years: a 10-million-litre admixture plant (2017), R&D lab (2019), 10-acre Llandyrnog site (2021), new dosing system and MixAco mixers with a 5,000-pallet warehouse (2024), and a new headquarters with 30kW solar and 5 EV chargers (2025). Headcount sits in the 11-50 range, revenue and ownership details are not publicly disclosed, and the company appears to be family or privately owned with no external venture or private equity capital referenced.

Name

Procter Johnson

Legal name

Procter Johnson

Website

https://procterjohnson.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Procter Johnson is a privately held UK manufacturer of pigments and additives for the concrete, asphalt, and clay industries, serving precast and masonry manufacturers in over 40 countries from facilities in the UK and China via direct sales and a distributor network.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)

Keywords

• Construction pigments
• Concrete admixtures
• Asphalt additives
• Clay release agents
• Construction chemicals

Headquarters

HQ city

Flint

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pigments and Additives Sales: Procter Johnson generates revenue through the manufacture and sale of pigments and additives for the concrete, asphalt, and clay industries. Products include powdered pigments, liquid pigments, granulated pigments, admixtures, release agents, and surface coatings. Revenue is derived from product sales to customers in over 40 countries across 5 continents.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Procter Johnson manufactures and supplies pigments and additives to the concrete, asphalt, and clay industries. The product range spans concrete admixtures (under the Krete brand), pigments (powder, granulated, liquid, and Super Jet Black forms), release agents, surface coatings, and asphalt performance additives such as Colorfalt and RheoFalt. Manufacturing is carried out at facilities in the UK (Flint and new Llandyrnog site) and China (Shanghai), with the company serving construction material manufacturers across more than 40 countries through direct sales and a distributor network.

Product overview

Procter Johnson is a supplier of pigments and additives to the concrete, asphalt, and clay industries serving customers in over 40 countries. The product portfolio is organized into three core product lines: Concrete Products (including Krete branded admixtures, pigments, release agents, and surface coatings), Asphalt Products (including Colorfalt pigments and RheoFalt additives from partner Ventraco), and Clay Products (including pigments, ClearCoat surface coatings, and release agents). The Krete admixture line includes plasticisers (KreteMix, KreteSuperPlast), efflorescence control (KreteControl), water repellency (KreteGuard), air entrainment (KreteAir), and accelerators (KreteXcel). Release agents include BioPrem, CastPrem, FormPrem, DecoPrem, TilePrem for concrete and ClayPrem, EcoPrem for clay. The company also offers technical services including dry powder mixing, colour matching, and multi-format packaging solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Krete (KreteMix, KreteControl, KreteGuard, KreteAir, KreteXcel, KreteSuperPlast): Krete range of concrete admixtures including plasticisers (KreteMix, KreteSuperPlast), efflorescence control (KreteControl), water repellency (KreteGuard), air entraining (KreteAir), and accelerators (KreteXcel). Manufactured in collaboration with Krete Industries in the United States.
• Colorfalt
• RheoFalt (LT-70, WKR-2)
• ClearCoat (ClearCoat, ClearCoat Plus, ClearCoat Super)
• EcoPrem, ClayPrem, BioPrem, CastPrem, FormPrem, TilePrem, DecoPrem, TilePremPlus
• Super Jet Black
• Proctorial

Products and services

• KreteMix 110 A concentrated concrete admixture designed to offer plasticising action whilst allowing increased water use in semi dry concrete products. Targeted at precast and masonry manufacturers.
• KreteMix 150 A concentrated, swipe-producing concrete admixture designed to improve the workability of semi dry concrete mixes and provide plasticising action for faster machine processing times. Featured product on the company homepage.
• KreteSuperPlast 700 A high performance concrete admixture offering high range water reduction, plasticising action and densification in self compacting concrete.
• KreteSuperPlast 710 A high performance concrete admixture designed to offer superior plasticising action, high range water reduction and densification in wet cast concrete products.
• KreteControl 205 A 100% active non-swipe producing concrete admixture providing plasticising action plus primary and secondary efflorescence control in semi dry concrete products.
• KreteControl 290 A 100% active concrete admixture with unique reactive and chemisorptive chemistry that delivers plasticising action plus primary and secondary efflorescence control in semi dry concrete products. Featured product on the company homepage.
• KreteGuard 230 A concrete admixture with unique reactive chemistry providing integral water repellency and both primary and secondary efflorescence control in semi dry concrete products.
• KreteGuard 250 A non-aqueous admixture designed to offer integral water repellency and primary and secondary efflorescence control in semi dry and precast concrete products.
• KreteGuard 320 An aqueous, multi-functional admixture offering integral water repellency and both primary and secondary efflorescence control in semi dry concrete products.
• KreteAir 800 An aqueous solution of Vinsol Resin designed to provide air entrainment in precast concrete products.
• KreteAir 850 A highly concentrated, synthetic concrete admixture delivering air entrainment with superior performance compared to traditional air entraining technologies.
• KreteXcel 500 A highly concentrated, non-chloride cement hydration accelerator for wet cast concrete applications.
• KreteXcel 510 A highly concentrated, non-chloride cement hydration accelerator for concrete that also delivers effective plasticising action to improve mix workability.
• Concrete Pigments Finely milled pigments for cement, based mainly on synthetic iron oxide, available in a wide range of standard and bespoke colours for cement and concrete applications.
• Granulated Pigment Spray dried granular colour pigment offering excellent uniformity with incorporated dispersants. Free flowing, low dust pigment available in primary and bespoke colours.
• Liquid Pigment Aqueous dispersion pigment, highly concentrated and available in various shades. Dust free and ideal for easy and accurate automated dosing in concrete production.
• Super Jet Black Super strong, permanent black pigment for concrete available in free flow powder and liquid forms.
• BioPrem A bio-degradable, non-soluble, vegetable based release agent for conventional jobsites and the pre-cast concrete industry.
• CastPrem A mineral oil based release agent for steel, wood and general formwork used in the wet precast and construction industry.
• CastPrem Plus A VOC free mineral oil based mould release agent for steel, wood and general formwork used in the wet cast and construction industry.
• FormPrem A mineral based release agent for formwork on conventional jobsites.
• DecoPrem A mineral based release agent for concrete where all types of moulds and formwork are used, including rubber and latex moulds.
• TilePrem A mineral based release oil formulated for the concrete roof tile industry to ensure early mould release once the concrete has set.
• TilePrem Plus A VOC free mineral based form oil specially formulated for the concrete roof tile industry to ensure early mould release.
• Concrete Surface Coatings Protective surface coatings designed to work with a variety of concrete applications such as roof tiles and bricks.
• Asphalt Pigments Complete range of powder grades suitable for colouring traditional and clear binder asphalts, with technical centre colour matching service for synthetic clear binder systems.
• Colorfalt V Red Granulated pigment from Ventraco Chemie (Netherlands) designed specifically for the coloured asphalt market, offering non-dusting, free-flowing pigment that disperses rapidly in bitumen and resin systems.
• RheoFalt LT-70 FT wax based mono-modification asphalt additive that lowers process temperature by 30-40 degrees Celsius, allowing processing between 140C and 70C for low temperature asphalt applications.
• RheoFalt WKR-2 Asphalt additive that improves stability and modifies total consistency of bitumen, delivering better performance than single polymer modified asphalt. Supplied in pellet form for direct batch mixer or bitumen tank use.
• Clay Pigments Broad range of finely milled pigments specifically formulated for clay manufacturers, available in a wide range of colours with each grade manufactured to suit clay type and firing profile.
• ClayPrem A mineral based release agent for use with brick and roof tile production, providing a cost effective solution for the clay industry.
• EcoPrem An environmentally friendly, highly refined mineral oil based releasing agent for the construction and precast industries. Featured product on the company homepage.
• ClearCoat A pure acrylic copolymer emulsion designed for use as an exterior and interior surface coating application for clay products.
• ClearCoat Plus An enhanced acrylic copolymer emulsion surface coating for clay products.
• ClearCoat Super A premium acrylic copolymer emulsion surface coating for clay products.
• Dry Powder Mixing Toll blending service for various product groups using multiple types of mixing equipment, including MixAco container mixers installed in 2004 and 2024.
• Technical Support Technical guidance covering mix designs, on-site trials, colour matching and problem solving for construction material manufacturers.
• Multifunction Packaging Materials supplied in various packaging formats including bulk tanker, FIBCs, paper sacks, water soluble bags, low melt bags, IBCs, tanks and jerry cans.

Quantifiable outcome

• RheoFalt LT-70 enables temperature reduction of 30-40°C in asphalt processing
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Krete IndustriescoreStrategic or Co-development PartnerManufacturing partnership with Krete Industries based in Wisconsin, USA for admixtures for the concrete industry. Krete offers high-end admixtures with manufacturing and research facilities in Wisconsin and five stocking warehouses throughout the USA. Products are manufactured in collaboration with Krete partners in the United States and distributed through Procter Johnson in the UK and Europe.
• Shutter Oil ManufacturingcoreStrategic or Co-development PartnerPartnership with Shutter Oil Manufacturing based in South Africa for release agents. Shutter Oil Manufacturing has over 20 years of experience in the manufacture and supply of quality release agents to the Southern African concrete market. Products are formulated and blended in the UK in conjunction with South African partners.
• VentracocoreTechnology or IntegrationPartnership with Ventraco, industry experts based in The Netherlands, for asphalt solutions. Procter Johnson offers Ventraco's complete range of powder grades suitable for colouring traditional and clear binder asphalts. Ventraco Chemie's Colorfalt V Red granulated product offers non-dusting, free-flowing pigment that disperses rapidly in bitumen and resin systems.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mapei S.p.A. Mapei produces a broad portfolio of admixtures, pigments, and surface treatments for concrete, masonry, and cement-based products. It competes with Procter Johnson across multiple product categories (admixtures, pigments for cement, surface coatings) but at much larger scale globally.
• Sika AG: Sika is one of the world's largest manufacturers of concrete admixtures, including plasticisers, accelerators, and water-repellent admixtures used in precast and ready-mix concrete. Its admixture chemistry overlaps directly with Procter Johnson's KreteMix, KreteGuard, KreteXcel, and KreteSuperPlast ranges.
• Fosroc International: Fosroc manufactures concrete admixtures, surface treatments, and repair/protection products used in precast and ready-mix concrete, sharing overlapping application space with Procter Johnson's Krete admixtures and concrete surface coatings.
• BASF SE (Master Builders Solutions): BASF's Master Builders Solutions division manufactures concrete admixtures, cement additives, and construction performance chemicals globally. It competes head-on with Procter Johnson's Krete admixture range and broad construction-chemicals portfolio, but with vastly larger R&D and geographic reach.

Direct peers

• Lanxess AG: Lanxess operated a major Inorganic Pigments business (sold to Cathay Industries in 2023) that produced synthetic iron oxide pigments for the construction, coatings, and plastics industries — the same core chemistry Procter Johnson uses for its concrete, asphalt, and clay colorants. Both compete on colour consistency, dosage efficiency, and supply reliability to building-material manufacturers.
• Elementis plc: Elementis operates a Specialty Pigments business (formerly Elementis Pigments, originally Harrisons and Crosfield — explicitly named in Procter Johnson's history as a customer for carbon black pigments). It is a direct competitor in functional pigments and additives for construction and industrial applications.
• Cathay Industries: Cathay Industries is one of the world's largest producers of synthetic iron oxide pigments, supplying construction materials, coatings, and plastics. It is the most direct global competitor to Procter Johnson's concrete and clay pigment lines, with overlapping product portfolios, similar application know-how, and competing positions on technical colour-matching services.
• Venator Materials Corporation: Venator produces iron oxide pigments and specialty colorants used to colour concrete, mortars, and building materials. It overlaps directly with Procter Johnson's pigment offering for cement-based products and competes on global supply, colour range, and dosage efficiency.

Emerging players

• Krete Industries: Krete Industries is Procter Johnson's US-based manufacturing partner for the Krete admixture range, headquartered in Wisconsin. It produces high-end admixtures (plasticisers, efflorescence control, water repellency) that are co-developed with Procter Johnson and distributed under the Krete brand.
• Ventraco Chemie: Ventraco is a Netherlands-based partner providing the Colorfalt pigment pellet technology used in Procter Johnson's coloured asphalt offering. It is both a technology partner and a niche competitor in powder and granulated asphalt pigments for clear and traditional binder systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/procterjohnson
• Xx.com/procterjohnson

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procter Johnson