Ventraco Chemie B.v.

What Ventraco Chemie B.v. does

Ventraco Chemie B.V. is a Dutch specialty chemicals company founded in 1991 that develops and manufactures pigment systems and additives for coloured asphalt and coloured concrete. The company operates two legal entities (Ventraco Chemie BV and Ventraco Colour BV) headquartered in Amsterdam, with pellet production in Roermond and clear-binder production in Heerhugowaard. Its product portfolio spans four proprietary brand families: ColorFalt® (EVA-carrier pigment pellets that dose into asphalt at 1-3% versus 1.5-5% for powder pigments), Ferrotone® (mineral and organic powder pigments including iron oxides, titanium white, and organic design colours in slurries, pastes, micronised forms, and water-soluble bags), RheoFalt® (road-building additives including the HP-AM rejuvenator, LT-70 low-temperature modifier, WKR-2 polymer blend, and HP-LV cold-climate biopolymer), and BinderFalt® (clear bitumen pellets enabling any asphalt plant to produce coloured asphalt without equipment modification). The integrated system addresses dust handling, dosing accuracy, colour intensity, and 100% recycling of old asphalt.

The business model is direct sales-led from Amsterdam to asphalt plants, concrete producers, and road-building companies across more than 30 countries, supported by an appointed-agent network and (since September 2020) BASF's worldwide distribution of the RheoFalt additive line. Pricing is quote-based with multiple packaging formats (25kg bags, 600-1,000kg big bags, 5kg water-soluble bags, IBC containers, silotrucks) influencing final price. End-customers are road contractors and municipal authorities (Dura Vermeer, Heijmans, BAM Wegen, Ballast Nedam, City of Vienna, Municipality of Rotterdam); upstream supply is anchored by an exclusive European agency agreement with Promindsa for natural iron oxides. The Ventraco Innovation Centre, which won the 2022 German Innovation Award for Instant Bitumen with Albr3cht Supply Concepts, drives ongoing R&D in colour concepts, low-temperature asphalt, and sustainable additives.

Name

Ventraco Chemie B.v.

Legal name

Ventraco Chemie BV

Website

https://ventraco.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Ventraco Chemie B.V. is a Dutch specialty chemicals firm (est. 1991) that manufactures proprietary pigment pellets (ColorFalt), powder pigments (Ferrotone), road-building additives (RheoFalt), and clear binder pellets (BinderFalt) for coloured asphalt and concrete producers worldwide.

Ownership category

akta.pro rank

Product category

Specialty Construction Chemicals (coloured asphalt and concrete pigments and additives)

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)

SIC

Chemicals & Allied Products (2800), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Carbon Black & Bulk Pigments (IMAEAAAF)

Keywords

• Coloured asphalt pigments
• Road construction additives
• Concrete colour pigments
• Pigment pellets manufacturing
• Asphalt binders

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pigment Pellet Sales (ColorFalt): Sale of proprietary ColorFalt pigment pellets, produced in the Netherlands and exported to more than 30 countries. Available in standard and custom (on-demand) colours. Sold in PE bags, big bags, and silotrucks.
2. Mineral Powder Pigment Sales (Ferrotone): Sale of mineral powder pigments under the Ferrotone brand, including iron oxide reds, yellows, orange, titanium dioxide white, chromium oxide green, and cement blue. Available in slurries, pastes, micronised pigments, and custom blends. Supplied in 25kg bags, big bags, 5kg water-soluble bags for concrete plants, and IBC containers.
3. Road-building Additive Sales (RheoFalt): Sale of RheoFalt brand additives for the road-building industry (HP-AM, LT-70, WKR-2, HP-LV). Worldwide distribution handled by BASF since 2020, with Ventraco continuing supply to Belgium, Luxembourg, and the Netherlands. RheoFalt enables 100% recycling of old asphalt.
4. Binder Pellets Sales (BinderFalt): Sale of BinderFalt clear bitumen pellets to asphalt plants, enabling them to produce coloured asphalt without equipment modifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Ventraco develops, manufactures and sells proprietary pigment pellets (ColorFalt), clear bitumen pellets (BinderFalt), mineral powder pigments (Ferrotone), and road-building additives (RheoFalt) for the coloured asphalt and coloured concrete industries. ColorFalt pellets are produced in the Netherlands and exported to more than 30 countries, while the Innovation Centre drives ongoing R&D into new colour concepts, low-temperature asphalt and sustainable road-building additives (worldwide distribution handled by BASF).

Product overview

Ventraco Chemie B.v. is a specialized provider of coloring solutions for asphalt and concrete, operating since 1991. The product portfolio centers on three core brands: ColorFalt (pigment pellets for asphalt coloring, produced in the Netherlands with EVA carrier technology), Ferrotone (powder pigments for concrete in Basic and Design lines), and RheoFalt (roadbuilding additives including rejuvenators and polymer modifiers). BinderFalt completes the system by providing clear bitumen in pellet form. The products work as an integrated system enabling asphalt plants to produce colored asphalt without equipment modifications. ColorFalt pellets come in standard colors (red, blue, green, yellow, white, marigold, limestone, brown, dark grey, light grey, black) plus custom 'Tailor Made' colors. Ferrotone pigments are offered as iron oxides (red, yellow, orange, green, cobalt blue, titanium white) with various packaging options including water-soluble bags. RheoFalt additives enable low-temperature asphalt production, 100% recycling of old asphalt, and enhanced mechanical properties. The company exports to more than 30 countries and ColorFalt pellets have colored over 2 million tons of asphalt worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• ColorFalt®: Pigment pellets for colouring asphalt, produced in the Netherlands. Available in red, blue, green, yellow, white, marigold, limestone, grey, brown, black, and custom 'tailor made' colors.
• Ferrotone®
• RheoFalt®
• BinderFalt

Products and services

• ColorFalt Pigment Pellets Dust-free pigment pellets for colouring asphalt, produced in the Netherlands with an EVA carrier (smelting point below 90°C). Available in standard colours (red, blue, green, yellow, white, marigold, limestone, grey, brown, black) plus 'on demand' tailor-made custom colours. Pellets disperse more quickly than powder pigments, delivering higher colour intensity at lower dosage. Sold to asphalt plants and road-building companies worldwide (exported to 30+ countries).
• Ferrotone Powder Pigments Mineral powder pigments for colouring concrete and asphalt under the Ferrotone brand, including iron oxide reds, yellows, orange, titanium dioxide white, chromium oxide green and cement blue. Available as slurries, pastes, micronised pigments and custom blends. Supplied in 25kg bags (paper or PE), big bags (600–1000kg), 5kg water-soluble bags for concrete truck mixers, and IBC containers for liquids. Sold to concrete factories, ready-mix concrete producers and asphalt plants.
• RheoFalt Road-Building Additives Road-building additives for the asphalt industry, including RheoFalt HP-AM organic rejuvenator, LT-70 low-temperature additive, WKR-2 polymer modifier and HP-LV low-viscosity biopolymer for cold climates. Enables 100% recycling of old asphalt and up to 30% energy savings in production. Sold to road-building companies via BASF worldwide distribution (since September 2020), with Ventraco retaining direct supply to Belgium, Luxembourg and the Netherlands.
• BinderFalt Clear Bitumen Pellets Clear (colourless) bitumen in pellet form (500g bags inside 10kg thermo-fusible outer bags), enabling any asphalt plant to produce coloured asphalt without modifying existing equipment. Produced in Heerhugowaard, Netherlands. The solid-pack format facilitates easy storage, transport and handling. Sold to asphalt plants as part of the complete ColorFalt coloured-asphalt system.

Quantifiable outcome

• Up to 30% energy savings in asphalt production with RheoFalt LT-70
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BASFcoreChannel Partner/ Reseller/ Distributor · 1 September 2020Since September 2020, BASF holds worldwide distribution rights for RheoFalt® additives. RheoFalt® enables BASF to meet the need for sustainable road construction. The product enables 100% recycling of old asphalt and has achieved excellent results in internal and external tests for 10 years. Ventraco continues as exclusive supplier for Belgium, Luxembourg, and the Netherlands.
• Procter JohnsonminorOthersProcter Johnson has been specialised for many years in the production of pigment slurries and special packaging solutions. A long-standing partner of Ventraco in the pigment supply chain.
• Schlieper & HeijngminorOthersSchlieper & Heijng has been Ventraco's partner for more than 15 years. Their strength lies in custom blends ('blends' op maat), carbon black pigments, and special packaging. They supply complementary products to Ventraco's range.
• PromindsacoreTechnology or IntegrationVentraco has been the official European agent for Promindsa since 2009. Promindsa is one of the few producers of natural iron oxides in Europe. Ventraco and Promindsa have been working together intensively for several years, with Promindsa supplying the raw mineral pigments that Ventraco refines and distributes.
• Stoopen & MeeusminorOthersStoopen & Meeus is a renowned Belgian company known as a true colour specialist. They maintain a permanent stock of over 400 colours in Hoboken and have a unique collection of pigments made to their own formulations. Custom blends can be produced from 1 tonne batches. They are particularly known for their blue and green pigments. A collaboration partner expanding Ventraco's product depth in coloured pigments.
• HRLminorOthersHRL is a small specialist company focused on decorative paving and concrete flooring. They have extensive knowledge of various techniques and applications, particularly known for Sienna Stains (acid for creating effects on concrete) and Landscape Colours. A niche specialist partner for decorative concrete applications.
• Sjors van Duren (Dutch urban planner and cycling advisor)minorStrategic or Co-development PartnerDutch urban planner and cycling infrastructure expert consulted by the City of Vienna for the Argentinierstraße cycling street redesign. Represents the Dutch model of cycling infrastructure that inspired Vienna's green, low-traffic cycling street project completed in December 2024.
• Albr3cht Supply ConceptscoreStrategic or Co-development PartnerVentraco Innovation Centre and Albr3cht Supply Concepts jointly won the prestigious German Innovation Award (German Innovation Prize) with Instant Bitumen in the category B2B Materials and Surfaces. This co-winning partnership demonstrates a joint innovation effort in sustainable road-building materials.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sun Chemical: Global pigment and ink manufacturer (subsidiary of DIC Corporation) producing organic and inorganic pigments, colorants, and preparations for diverse industries including construction materials. Broad incumbent with comparable pigments technology to Ventraco's Ferrotone Design colour range.
• Imerys: French specialty minerals company producing mineral-based pigments, fillers, and performance additives for construction, infrastructure, and specialty applications. Comparable in mineral-pigment-for-construction positioning to Ventraco, with broader specialty minerals portfolio.
• LANXESS AG: German specialty chemicals company with a substantial Inorganic Pigments business unit producing iron oxide and chrome oxide pigments for construction, coatings, and specialty applications. A much larger incumbent competing with Ventraco's Ferrotone line in the iron oxide pigments segment, with broader product portfolio beyond pigments.
• Evonik Industries: German specialty chemicals company with silica, additives, and coating materials businesses serving construction, automotive, and specialty applications. Broad incumbent with comparable specialty additives technology to Ventraco's RheoFalt portfolio.
• Sika AG: Swiss specialty chemicals company producing concrete admixtures, additives, and construction systems. A broad incumbent in the construction chemicals space comparable to Ventraco's additive business (RheoFalt), with significantly broader product portfolio and global footprint.
• BASF SE: Global chemical industry leader and Ventraco's distribution partner for RheoFalt additives worldwide since 2020. As a broad incumbent with construction chemicals, pigments, and additives portfolios, BASF both competes with and amplifies Ventraco's reach, making it the most strategically connected peer.

Direct peers

• Cathay Industries: Global manufacturer of iron oxide and other inorganic pigments serving construction materials, coatings, plastics, and specialty applications. Most directly comparable peer to Ventraco's Ferrotone iron oxide pigment line, with similar customer base in concrete and construction materials.
• Venator Materials: Global manufacturer of titanium dioxide pigments, iron oxide pigments, and performance additives serving construction, coatings, plastics, and specialty markets. Comparable to Ventraco in pigment manufacturing for construction applications, though at significantly larger scale.
• Heubach Group: Major pigment manufacturer producing organic and inorganic pigments, including iron oxides and complex inorganic colour pigments for construction, coatings, plastics, and specialty applications. Closely comparable in product portfolio and customer overlap with Ventraco's Ferrotone and ColorFalt lines.
• Tronox Holdings: Leading global producer of titanium dioxide pigments and other speciality minerals used in construction materials, coatings, and plastics. Comparable upstream pigment supplier to Ventraco's colour and concrete pigment portfolio, with overlap in the construction materials value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ventraco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ventraco Chemie B.v.