UPT Media
UPT Media is a private digital advertising company that operates TheTrafficBoss (CPC search network), UptownLeads (CPL lead generation), and UptownTraction (banner traffic and agency), connected by a proprietary bidding marketplace, serving over 5,000 advertisers from small businesses to Fortune 500.
- Company typePrivate
- Founded2012
- HeadquartersRedondo Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What UPT Media does
UPT Media is a privately held digital advertising company founded in May 2012 by Tobin Pociask and headquartered in Redondo Beach, California. Operating as UPT Media, LLC with 1-10 employees, the company runs a portfolio of wholly-owned sub-brands — TheTrafficBoss (a CPC search network generating over 1 billion daily searches across owned-and-operated sites and a content network), UptownLeads (vertical-focused lead generation in insurance, mortgage, entertainment, and financial on a CPL basis), UptownTraction (banner traffic generation and direct advertiser agency services), and traffic subsidiaries ClickToRing and SquareVid.
The underlying technology is a web-based bidding marketplace that enables publishers, advertisers, and ad networks to buy and sell digital and mobile ad inventory in real time. The platform uses cookies, web beacons, pixels, etags, and device/location/behavior signals for ad delivery, targeting, and traffic filtering. The company's network produces over 8.2 billion monthly impressions and 1.6 million monthly clicks.
UPT Media generates revenue through three usage-based pricing models: CPC and CPM for targeted traffic across display, native, mobile, search, and video formats, and CPL for exclusive leads delivered in real time. The customer base spans over 5,000 clients ranging from small businesses to Fortune 500 corporations, with additional supply-side revenue from publishers monetizing inventory through the bidding marketplace. Distribution is global for the search network, and go-to-market is direct B2B sales.
UPT Media firmographics
Firmographics- Name
- UPT Media
- Legal name
- UPT Media, LLC
- Website
- https://uptmedia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UPT Media is a private digital advertising company that operates TheTrafficBoss (CPC search network), UptownLeads (CPL lead generation), and UptownTraction (banner traffic and agency), connected by a proprietary bidding marketplace, serving over 5,000 advertisers from small businesses to Fortune 500.
- Ownership category
- akta.pro rank
UPT Media industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Media Buying Agencies (54183), Media Representatives (54184)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
Keywords
Where UPT Media is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UPT Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Display/Native/Mobile/Search/Video Traffic (CPC): Targeted traffic sold on a Cost Per Click (CPC) basis across multiple formats including display, native, mobile, search, and video.
- Display/Native/Mobile/Search/Video Traffic (CPM): Targeted traffic sold on a Cost Per Mille (CPM) basis, filtered to ensure quality.
- Lead Generation (CPL): Exclusive leads generated through their own traffic network, sold on a Cost Per Lead (CPL) basis and delivered in real-time. Prices vary per vertical.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
UPT Media product offering
Product offeringCore offering
UPT Media is a digital advertising agency and parent company that sells targeted online traffic (display, native, mobile, search, and video) on a CPC and CPM basis, and generates exclusive leads on a CPL basis delivered in real-time. It operates a web-based bidding marketplace that enables publishers, advertisers, and ad networks to buy and sell digital and mobile advertising inventory, leveraging an owned-and-operated network of sites producing over 8.2 billion impressions and 1.6 million clicks per month.
Product overview
UPT Media is a parent company operating a portfolio of digital advertising and traffic brands. The portfolio includes TheTrafficBoss (CPC search network with over 1 billion daily searches), UptownLeads (performance-based lead generation in insurance, mortgage, entertainment, and financial verticals), and UptownTraction (banner/display traffic from direct sites and publishers, plus agency services). UPT Media also operates its own bidding system marketplace enabling publishers, advertisers, and ad networks to buy and sell digital and mobile advertising inventory. The company's network produces over 8.2 billion monthly impressions and 1.6 million monthly clicks.
Differentiator
Problem solved
Functional benefit
Brands
- TheTrafficBoss: CPC search network consisting of both owned and operated sites as well as content network. Generates over 1-billion searches per day across entire network.
- UptownLeads
- UptownTraction
Products and services
- TheTrafficBoss A CPC search network consisting of both owned and operated sites as well as a content network, generating over 1 billion searches per day across the entire network. Sells search traffic to advertisers.
- UptownLeads A performance-based marketing service that generates quality exclusive leads for businesses in the insurance, mortgage, entertainment, and financial verticals. Leads are sold on a CPL basis and delivered in real-time, with prices varying per vertical.
- UptownTraction Generates banner traffic from direct sites and a publisher network, and acts as an agency dealing with direct advertiser campaigns and a generator of search traffic. Traffic is sold on CPC and CPM and is filtered to ensure quality.
Companies that use UPT Media
Customer profileSegments3 records
Ideal customer profiles3 records
UPT Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UPT Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
UPT Media competitors and assessment
Company assessmentDirect peers
- Revcontent: Content discovery and native ad marketplace for publishers and advertisers. Comparable in operating a bidding-driven marketplace across owned and partner publisher inventory.
- MGID: Independent native advertising network connecting publishers and advertisers globally with a bidding-style marketplace. Comparable in business model, traffic buying/selling mechanics, and multi-format coverage.
- PropellerAds: Global ad network buying/selling desktop and mobile traffic across display, push, and pop formats on CPC/CPM models. Directly comparable to UPT Media's digital/mobile traffic marketplace model.
- Taboola: Operates a large content-discovery and native advertising marketplace connecting publishers with advertisers. Highly comparable to UPT Media's bidding marketplace spanning display, native, video, and owned-and-operated traffic.
- Adsterra: Ad network offering display, native, push, and pop traffic on CPM/CPC models with global publisher and advertiser supply. Direct competitor in independent traffic trading.
- Outbrain: Runs a native advertising network and bidding platform that connects advertisers to premium publisher inventory. Mirrors UPT Media's role as a multi-format ad marketplace with CPC/CPM buying.
- Clickadu: Self-serve ad exchange offering pop-under, push, and display traffic from a global publisher base on CPM/CPC. Comparable as an independent digital ad trading marketplace.
Emerging players
- Taboola (lead-gen vertical lead alternatives): Lead generation focused DSP/network offerings within the insurance, mortgage, and finance verticals. Comparable subset of UPT Media's UptownLeads vertical lead-gen operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
UPT Media social profiles
Digital presenceUPT Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
UPT Media leadership team
Management profileNumber of profiles
Profiles1 record
UPT Media subsidiaries and ownership
Company hierarchySubsidiaries5 records
UPT Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UPT Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UPT Media
What does UPT Media do?
UPT Media is a digital advertising agency and parent company that sells targeted online traffic (display, native, mobile, search, and video) on a CPC and CPM basis, and generates exclusive leads on a CPL basis delivered in real-time. It operates a web-based bidding marketplace that enables publishers, advertisers, and ad networks to buy and sell digital and mobile advertising inventory, leveraging an owned-and-operated network of sites producing over 8.2 billion impressions and 1.6 million clicks per month.
Is UPT Media a public or private company?
UPT Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UPT Media founded?
UPT Media was founded in 2012. It employs 1 to 10 people.
Where is UPT Media based?
UPT Media is headquartered in Redondo Beach, United States, in the North America region.
How does UPT Media make money?
Three revenue lines are on record. Display/Native/Mobile/Search/Video Traffic (CPC) is the primary driver. The others are display/Native/Mobile/Search/Video Traffic (CPM) and lead Generation (CPL).
Who are UPT Media's main competitors?
Direct peers on record are Revcontent, MGID, PropellerAds, Taboola, Adsterra, Outbrain and Clickadu. Taboola (lead-gen vertical lead alternatives) is listed as an emerging player.
Does UPT Media have an API?
No public API is recorded for UPT Media.
What industry is UPT Media in?
UPT Media's product category is Digital Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 54183 and its SIC code is 7310.