Aruba Informatik

What Aruba Informatik does

Aruba Informatik GmbH is a German Business Intelligence and financial-solutions software provider that has operated under the enventa Group since its acquisition in February 2022 and was rebranded to enventa financial solutions GmbH in July 2024. The core product is enventa BI, a self-service Business Intelligence suite marketed on a "Quickstart" deployment model with pre-configured dashboards, drag-and-drop report and dashboard designers, a central BI portal with role-based access, and the No-Code Enterprise Query Manager (EQM) for data integration and ETL against arbitrary SQL databases and multiple ERP systems. The BI suite is pre-integrated with SAP, MS Dynamics Navision, Infor LN, and APplus, and is also embedded as an OEM component inside other ERP and finance applications. Target customers are German-speaking Mittelstand (mid-market and enterprise) companies, with persona-level buyers in IT, controlling and specialist departments who build their own reports and dashboards; case studies span manufacturing, technology, pharmaceutical/biotech and construction verticals.

The company monetizes through consultative direct enterprise sales (free initial consultation, live demos, 24-hour response), an OEM/embedded partnership channel with ERP vendors, and a tiered channel partner network. Pricing is not publicly disclosed, though the EQM module is also offered via a temporary rental model (Mietmodell). In 2025 the company launched "Agentic AI Business Intelligence," adding natural-language question answering, automated anomaly detection and explanation, AI-generated monthly report commentary with root-cause analysis, and forecast scenarios with trend explanations on top of the BI suite. The broader portfolio — now housed under the enventa brand — also includes industry-specific ERPs (Trade ERP, Fashion ERP 2026, Construct ERP) and financial software (enventa Treasury, Accounting, ProFI, Accountbook, EURO FIBU), many available as SAP-integrated variants.

The entity has limited standalone disclosure — no revenue, headcount, or funding data is publicly available — and is now operationally consolidated within the enventa Group. Strategic emphasis is on deepening the SAP ecosystem footprint (multiple SAP-integrated products), expanding the partner ecosystem for embedded BI distribution, and repositioning the BI value proposition around agentic AI features rather than purely self-service reporting. Recognition includes a BARC Study Leader placement (first place in project length / ease-and-speed category), supporting its positioning around rapid BI deployment for the German Mittelstand.

Name

Aruba Informatik

Legal name

Aruba Informatik GmbH

Website

https://aruba-informatik.de

Company type

Private

Founded year

1987

Operating status

Acquired

Headcount range

1–10 employees

Short description

Aruba Informatik (now enventa financial solutions GmbH) provides enventa BI, a self-service Business Intelligence suite with Quickstart deployment, embedded in ERP, Finance, HR and IIoT systems for German Mittelstand companies.

Ownership category

akta.pro rank

Product category

Business Intelligence Software

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industries

Dashboarding & KPI/Performance Management (HDAEAMAF), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Embedded business intelligence
• Self-service BI software
• ERP BI integration
• No-code data integration
• Financial accounting software

Headquarters

HQ city

Fellbach

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels5 records

Core offering

Aruba Informatik (now enventa financial solutions GmbH) developed and sold the enventa BI suite, a self-service Business Intelligence software with Quickstart functionality embedded into ERP, Finance, HR, and IIoT systems. The four-module BI suite (BI-Portal, Dashboard-Designer, EQM no-code data integration, Report-Designer) enabled power users to create reports and dashboards in minutes without programming knowledge. The company also offered financial accounting and treasury software (enventa Treasury, enventa EURO FIBU, enventa ProFI, enventa Accountbook) including SAP-integrated variants for cash management, accounts receivable, and automatic avisa (payment notification) processing.

Product overview

enventa Group (formerly Aruba Informatik and related entities) offers a modular Business Intelligence and ERP software portfolio. The core BI offering is enventa BI - a Self Service Business Intelligence suite with embedded BI capabilities that integrates into ERP, Finance, HR, and IIoT systems. The BI suite consists of four main modules: BI-Portal (central reporting portal), Dashboard-Designer (drag-and-drop dashboard creation), Enterprise Query Manager (EQM, No-Code data integration), and Report-Designer (report creation). The product portfolio also includes industry-specific ERP solutions (Trade ERP for B2B technical trading, Fashion ERP for textile/fashion, Construct ERP for construction), and financial solutions (enventa Treasury, enventa Accounting, enventa Accountbook) with many available as SAP-integrated variants.

Differentiator

Problem solved

Functional benefit

Products and services

• enventa BI Self Service Business Intelligence suite with Quickstart functionality embedded into ERP, Finance, HR, and IIoT systems. Enables power users to create reports and dashboards in minutes via drag-and-drop, with additional data sources connectable without programming knowledge.
• BI-Portal Central reporting and information portal for publishing reports and dashboards to all stakeholders simultaneously, with role-based access, multilingual support across 8 European languages, and interactive ad-hoc report modification capabilities.
• Dashboard-Designer Drag-and-drop tool for creating BI dashboards in minutes with best practice BI dashboard templates, reactive dashboards, drill-down, filtering, sorting, and grouping capabilities.
• Enterprise Query Manager (EQM) No-code data integration module for ETL processes that connects heterogeneous data sources, automates data migration, and creates data pools for data warehouse. Also available as a rental model (Mietmodell).
• Report-Designer Drag-and-drop report creation tool for power users with intelligent drill-down techniques, business metrics analysis, and scenario-based planning and budgeting capabilities requiring no programming knowledge.
• Trade ERP Smart ERP solution for B2B trading companies in the technical sector, with integrated enventa BI for embedded business intelligence capabilities.
• Fashion ERP Industry-specific ERP for fashion and textile covering collection planning through delivery.
• Construct ERP Complete ERP solution specialized for concrete and building materials industry as well as the prefabricated house and timber construction sector.
• enventa Treasury Cash management and reliable liquidity control solution for treasury operations.
• enventa EURO FIBU Financial accounting software for small and medium-sized enterprises.
• enventa ProFI Accounting software for mid-market companies.
• enventa Accounting Modern, browser-based accounting solution with simple integration capabilities.
• enventa Accountbook Process efficiency through automatic avisa (payment notification) processing.
• enventa Accountbook NEO in SAP Automatic avisa (payment notification) processing integrated within SAP environment.
• enventa Treasury in SAP Modular Treasury Management System (TMS) fully integrated into SAP.
• enventa Payment in SAP Maximum security for payment transactions integrated into SAP.
• enventa Receivables Energy in SAP Accounts receivable management solution for energy utilities within SAP.

Quantifiable outcome

• 70% reduction in BI setup effort for IT team at project start

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yellowfin BI: Yellowfin is an embedded BI and analytics platform with self-service dashboards, reporting, and now AI/NLQ features. It competes directly with enventa BI in the mid-market space for embeddable BI that integrates with ERP and operational systems.
• Jedox: Jedox is a German-headquartered EPM/FP&A and BI vendor with embedded planning, dashboards, and analytics. Like enventa BI, it is a DACH-based BI specialist targeting the mid-market with self-service capabilities and ERP integrations.
• insightsoftware: insightsoftware provides ERP-connected reporting, analytics, and BI solutions, particularly for SAP, Oracle, and Dynamics. Comparable to enventa BI for enterprises seeking embedded financial and operational reporting inside ERP landscapes.
• TARGIT: TARGIT is a BI and analytics platform with strong ERP integration emphasis (especially Microsoft Dynamics) and self-service dashboards. It directly competes with enventa BI for embedded mid-market BI use cases.

Broad incumbents

• Tableau: Tableau (Salesforce) is a flagship BI and visual analytics platform. While broader in scope, it competes with enventa BI for self-service dashboards and analytics in enterprise accounts.
• Qlik: Qlik provides an analytics platform with associative indexing, augmented analytics, and embedded BI. It competes with enventa BI for self-service and embedded analytics in mid-market and enterprise segments.
• SAP BusinessObjects / SAP Analytics Cloud: SAP's native BI/analytics portfolio (BusinessObjects, SAP Analytics Cloud) is both a competitor and a complement to enventa BI, given enventa's deep SAP integration and embed use cases.
• Microsoft Power BI: Power BI is the dominant cloud BI platform with deep integration into Microsoft 365, Dynamics, and Azure. It is the principal competitive incumbent against enventa BI in the German mid-market.

Emerging players

• Izenda: Izenda provides embedded self-service BI and reporting designed for ISVs and enterprise applications. It is comparable to enventa BI's embedded report/dashboard creation model for OEM partners.
• Sisense: Sisense is an embedded analytics platform targeting ISVs and enterprises with composable BI and AI features. Comparable to enventa BI for embedded ERP-integrated use cases but with a more global go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aruba-informatik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aruba Informatik