What Targit does

TARGIT is a Denmark-headquartered business intelligence and analytics software company, founded in 1990 and operating from Aalborg. The company provides the TARGIT Decision Suite, an all-in-one analytics platform offering reporting, dashboards, data integration, self-service analytics, embedded BI, and AI-augmented features. The platform supports on-premises, cloud (TARGIT Cloud), and hybrid deployment models, with proprietary InMemory database technology enabling high-speed data processing. TARGIT serves more than 8,000 customers across 6 continents, with particular depth in industrial verticals including automotive dealerships, heavy equipment dealers, manufacturing, airports, convenience stores and fuel operators, equipment rental, material handling, and truck and trailer dealerships. Its go-to-market combines direct enterprise field sales with a partner network of resellers, ISVs, and system integrators, and since June 2025 has been integrated with parent company Forterro's ERP portfolio (ABAS, Sylob, Orderwise), which collectively serves 25,000+ industrial businesses.

The company's product architecture centers on modular add-ons within the Decision Suite, including Consumer Plus (web-based self-service editing), Designer Client (report design), TARGIT Insights (advanced analytics), Embedded Analytics (OEM/white-label), TARGIT Server (backend processing), Data Integration, Data Governance, and pre-configured BI Accelerators for specific ERP and DMS platforms such as Microsoft Dynamics 365 BC/NAV, IFS, IntelliDealer, Dealer Information Systems, and Softbase Systems. TARGIT's revenue model is built on subscription-based licensing (Decision Suite license, TARGIT Cloud subscription), supplemented by professional services (consulting, implementation), training and education (TARGIT University, eLearning, certification), and OEM/white-label embedded analytics licensing for software vendors. Pricing is quote-based and not publicly disclosed, determined by deployment type, user count, and feature scope.

TARGIT's corporate history includes acquisition by GRO Capital in February 2017 from founder Morten Sandlykke, acquisition of CalmCo (now TARGIT Automotive) in June 2022, and acquisition by European industrial software provider Forterro in June 2025. The company has maintained consistent third-party analyst recognition, including BARC Leadership in Multiple BI Categories for 8 consecutive years (2016-2026) and Dresner Global Leader in Vendor Credibility for 4 consecutive years. Headcount is 51-100 employees, and the company operates as a business unit within Forterro's diversified industrial software portfolio under continued TARGIT branding.

Name

Targit

Legal name

TARGIT

Website

https://targit.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

TARGIT is a Denmark-based business intelligence and analytics software company providing the TARGIT Decision Suite platform to over 8,000 industrial customers across automotive, heavy equipment, manufacturing, airports, and retail verticals, now operating as a business unit within Forterro's ERP-focused industrial software portfolio following its June 2025 acquisition.

Ownership category

akta.pro rank

Product category

Business Intelligence Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Business intelligence software
• Data analytics platform
• Self-service reporting
• Embedded analytics
• Dashboard visualization

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. TARGIT Decision Suite License and Subscription: Core BI platform sold as licensed software with annual subscription support and maintenance. Includes reporting, analytics, data integration, and deployment capabilities.
2. Cloud Services: TARGIT Cloud subscription providing managed cloud BI infrastructure with flexible deployment options.
3. Professional Services: Consulting services for implementation, customization, and BI strategy development.
4. Training and Education: TARGIT University training programs, eLearning, custom workshops, and certification courses.
5. Embedded Analytics OEM Licensing: White-label and OEM licensing for Independent Software Vendors embedding TARGIT analytics into their products.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

TARGIT develops and sells TARGIT Decision Suite, an all-in-one business intelligence and analytics platform providing reporting, dashboards, data integration, and self-service analytics. The platform is available on-premises, in the cloud (TARGIT Cloud), or in hybrid configurations, and is offered with industry-specific configurations for automotive, heavy equipment, manufacturing, airports, convenience stores, and other verticals.

Product overview

TARGIT offers TARGIT Decision Suite as its core all-in-one business intelligence and analytics platform, providing reporting, dashboards, data integration, and self-service analytics capabilities. The platform is available on-premise, in the cloud via TARGIT Cloud, or in hybrid configurations. Key modules include InMemory for high-speed in-memory processing, Consumer Plus for web-based self-service editing, Designer Client for report design, Embedded Analytics for OEM integration, TARGIT Server for backend processing, Data Integration for connectivity, Data Governance for access controls, and Enterprise Distribution for large-scale deployment. TARGIT also offers a portfolio of industry-specific solutions for Automotive, Heavy Equipment, Manufacturing, Equipment Rental, Material Handling, Truck & Trailer, Convenience Stores & Fuel, Airports, and Municipalities, along with pre-configured BI Accelerators for Microsoft Dynamics 365 BC/NAV, IFS, IntelliDealer, Dealer Information Systems, and Softbase Systems. TARGIT provides training through TARGIT University and professional consulting services. The company was acquired by Forterro in June 2025 and has over 8,000 customers across 6 continents.

Differentiator

Problem solved

Functional benefit

Brands

• TARGIT Decision Suite: The company's flagship business intelligence and analytics platform providing reporting, data integration, AI features, cloud solutions, and embedded analytics capabilities.
• TARGIT Automotive
• TARGIT Cloud
• TARGIT InMemory

Products and services

• TARGIT Decision Suite

Quantifiable outcome

• Customer saves €20,000-€25,000 monthly in hosting costs and software licenses through InMemory solution
• +2 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CalmCo (now TARGIT Automotive)coreStrategic or Co-development Partner · 1 June 2022TARGIT acquired CalmCo in June 2022, a provider of business intelligence solutions for automotive dealerships. CalmCo was rebranded as TARGIT Automotive, strengthening TARGIT's position in the automotive vertical with specialized dealership analytics capabilities.
• Datashapa (UKI Partner)minorChannel Partner/ Reseller/ Distributor · 1 April 2020Datashapa announced as new UKI (United Kingdom and Ireland) partner for TARGIT, expanding regional distribution coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Microsoft Power BI: Microsoft's flagship BI and analytics platform bundled into the Microsoft 365 and Azure ecosystem. Directly competes with TARGIT Decision Suite for mid-market and enterprise BI budgets, and is the primary price-anchoring competitor in the standalone BI category.
• Tableau (Salesforce): One of the most recognized BI and data visualization platforms, now part of Salesforce. Competes head-to-head with TARGIT on self-service analytics, dashboards, and enterprise reporting, with deeper resources for cloud-native and AI features.
• Qlik: BI and data integration platform with associative analytics engine and a strong direct and OEM distribution model. Highly comparable to TARGIT in mid-market and industrial accounts and a direct competitor in vertical analytics deployments.
• Domo: Cloud-native BI and analytics platform targeting business users with self-service dashboards. Closely comparable to TARGIT Consumer Plus and TARGIT Cloud in targeting non-technical users in mid-market organizations.
• Sisense: BI platform specializing in embedded analytics and OEM-style deployments for ISVs and vertical SaaS companies. Directly comparable to TARGIT's Embedded Analytics and BI Accelerators OEM motion.
• Looker (Google Cloud): Google Cloud's BI and data exploration platform focused on governed, cloud-native analytics. Competes with TARGIT Decision Suite for enterprise and mid-market cloud deployments, especially where modern data warehouses (BigQuery, Snowflake) are involved.
• Jedox: Mid-market BI and corporate performance management (CPM/EPM) vendor headquartered in Europe, with strong presence among industrial and manufacturing customers. Closely comparable to TARGIT in vertical focus, mid-market size, and European footprint.
• Board: Unified BI, planning, and performance management platform popular in mid-market and manufacturing-heavy accounts. Competes with TARGIT in industrial verticals and on combined reporting/planning workflows.

Broad incumbents

• SAP Analytics Cloud: SAP's cloud BI and planning suite integrated into the broader SAP Business Technology Platform and ERP suite. A broad incumbent whose BI capabilities are often purchased alongside ERP, similar to how TARGIT is positioned with Forterro ERP brands.
• Infor: Large ERP and industry cloud vendor serving manufacturing, distribution, and equipment verticals with embedded analytics. Comparable to TARGIT in serving industrial mid-market customers and bundling BI within industry-specific ERP suites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXovkNSEf5kpqJY4g5t6sBg
• LinkedInlinkedin.com/company/targit
• Xx.com/targit
• Facebookfacebook.com/targit.bi.suite

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Targit