Encore Resort at Reunion

What Encore Resort at Reunion does

Luxury Residential Resorts (LRR) is a privately held property management company founded in 2015 and headquartered in Kissimmee, Florida, that operates vacation home management programs for branded resort communities in the Orlando market. The company serves individual and entity homeowners who purchase vacation homes in communities such as Encore Resort at Reunion, Margaritaville Resort Orlando, The Bear's Den Resort Orlando, Spectrum Resort Orlando, and Embassy Suites by Hilton Orlando Sunset Walk, providing end-to-end rental management, marketing, guest services, and homecare on a contracted basis. As of recent disclosure, LRR works with hundreds of homeowners across five branded resort properties.

LRR's offering is structured as a multi-module platform: a Revenue Strategy function with dynamic pricing and proprietary Allocation on Arrival (AOA) methodology; a Homecare program that bundles minor maintenance and hotel-grade housewares into a fixed monthly fee; NDM Studios, an in-house creative and digital marketing agency producing 2,000+ social posts, 800+ collateral pieces, and 300+ videos annually; a 24/7 Guest Services operation covering front desk, concierge, housekeeping, and on-site security; an Owner Ambassador Program providing dedicated liaison support in English, Portuguese, and Spanish; and the Rentyl Rewards loyalty program powered by Spire Loyalty. Property distribution runs through direct internal booking channels, four major OTAs (Airbnb, Expedia, Booking.com, VRBO), and a 40+ tour operator and airline partner network that includes Walt Disney World, British Airways, JetBlue, Costco Travel, Apple Leisure Group, RCI, and Virgin Atlantic Holidays.

LRR earns revenue from a commission on homeowner rental income (transaction-based), a fixed monthly Homecare subscription fee, a 5% Rental Reserve deduction on owner statements, and management fees from resort-level services (food and beverage, water parks, front desk operations). The company is family-controlled by the Falcone principals (Nick, Dan, and Matt) and operates under the Rentyl Resorts brand umbrella, with NDM Hospitality Group 2, LLC as the data controller entity.

Name

Encore Resort at Reunion

Legal name

Luxury Residential Resorts LLC

Website

https://luxuryrr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxury Residential Resorts (LRR) is a privately held, Florida-based property management company that manages hundreds of branded vacation homes across five resort communities in the Orlando market, including Encore Resort at Reunion, Margaritaville Resort Orlando, and The Bear's Den Resort Orlando, serving individual homeowners with marketing, dynamic pricing, homecare, and 24/7 guest services.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Accommodation (721), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Vacation & Short-Term Rental Management (BPAJAFAI), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Vacation rental management
• Property management services
• Resort hospitality operations
• Short-term rental management
• Vacation home management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Property Management Commission: LRR earns commissions from homeowners for managing their vacation rental properties. The commission covers marketing expenses, guest servicing, website management, bill payment, tax remittance, and overall rental management program oversight. Homeowners receive monthly financial statements detailing revenue, commissions, and expenses.
2. Short-term Rental Revenue: Revenue generated from short-term rentals of managed vacation homes. Rates are dynamically determined based on supply and demand, weather, school/holiday schedules, and global economy. LRR utilizes revenue management strategies including allocation on arrival to maximize occupancy and nightly rates.
3. Homecare Program Fee: Fixed monthly fee covering minor maintenance items and ensuring homes are equipped with hotel-grade housewares and linens. This is a separate fixed monthly charge assessed regardless of occupancy.
4. Channel Distribution Revenue: Revenue through OTA channels (Airbnb, Expedia, Booking.com, VRBO) where LRR manages listings as specific accommodations on 'by the door' listings. Most reservations are confirmed through internal channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Luxury Residential Resorts (LRR) provides comprehensive vacation home property management services for branded resort communities in the Orlando, Florida area. The company manages marketing, guest services, revenue optimization, maintenance, and homeowner communications for properties across five branded resort communities. Services include dynamic revenue strategy, a fixed-fee Homecare maintenance program, 24/7 guest services, an in-house marketing agency (NDM Studios), and the Rentyl Rewards loyalty program.

Product overview

Luxury Residential Resorts (LRR) operates a platform-based property management business for branded vacation home resorts. The core offering is comprehensive property management encompassing Revenue Strategy (dynamic pricing with Allocation on Arrival), Homecare Program (maintenance coverage), NDM Studios Sales & Marketing (award-winning in-house agency), Guest Services (24/7 operations), and Rentyl Rewards (Spire Loyalty-powered loyalty program). LRR manages a portfolio of branded resort sub-brands including The Bear's Den Resort Orlando (golf-inspired), Encore Resort at Reunion (water park resort), Margaritaville Resort Orlando (tropical-themed), Spectrum Resort Orlando, and Embassy Suites by Hilton Sunset Walk. The Owner Ambassador Program provides dedicated support to homeowners. Properties are distributed through online travel agencies (Airbnb, Expedia, Booking.com, VRBO) and direct channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Home Property Management Services Full-service property management for vacation home owners in branded resort communities, encompassing revenue strategy, marketing, guest services, maintenance oversight, financial reporting, and licensing compliance. Homeowners receive monthly financial statements, dedicated Owner Ambassadors, 24/7 Service Express line during guest stays, and quarterly conference calls.
• Homecare Program Fixed monthly maintenance subscription covering 40+ minor maintenance items including light bulb replacement, touch up paint, battery replacement, door/window adjustments, pool maintenance, WiFi assistance, HVAC filter replacement, and 24/7 tech response without additional per-occurrence charges. Also ensures homes are equipped with hotel-grade housewares and linens.
• Rentyl Rewards Loyalty Program Loyalty program powered by Spire Loyalty enabling guests to earn points for stays at LRR-managed resort properties and redeem points across the Spire Loyalty network for vacation experiences or nights out. Points can be earned at partner restaurants, shops, and the expanding partner network. New members receive 1,000 points upon sign-up.

Quantifiable outcome

• LRR-managed homes outperforming market standards according to homeowner testimonials
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core, major, strategic and minor.

• Spire LoyaltycoreTechnology or IntegrationLRR partnered with Spire Loyalty to offer the exclusive Rentyl Rewards program. Guests earn points for every stay at Rentyl Resorts' properties and can redeem points across the Spire Loyalty network for vacation experiences or nights out. Points can also be earned at partner restaurants, shops, and the expanding partner network. New members receive 1,000 points upon sign-up.
• Margaritaville (Licensed Brand)coreOEM/ Whitelabel/ Licensing PartnerLRR manages properties at Margaritaville Resort Orlando, a Jimmy Buffett-inspired brand. The partnership provides exceptional accommodations with resort amenities under the Margaritaville brand, which appeals to specific consumers seeking a consistent branded vacation experience.
• The Bear's Den (Jack Nicklaus-inspired)coreOEM/ Whitelabel/ Licensing PartnerLRR manages properties at The Bear's Den Resort Orlando, a Jack Nicklaus-inspired golf resort brand with unique positioning in the luxury vacation home market.
• AirbnbmajorChannel Partner/ Reseller/ DistributorOTA distribution channel where LRR markets managed properties as specific accommodations on 'by the door' listings. Revenue management team manages channel relationships and packages.
• ExpediamajorChannel Partner/ Reseller/ DistributorOTA distribution channel managed by LRR's revenue management team for property bookings and package management.
• Booking.commajorChannel Partner/ Reseller/ DistributorOTA distribution channel for managed vacation home properties, coordinated by LRR's revenue management and channel management teams.
• VRBOmajorChannel Partner/ Reseller/ DistributorOTA channel where LRR lists properties as specific accommodations on 'by the door' style listings.
• Walt Disney WorldstrategicGTM or Marketing PartnerStrategic marketing partnership targeting Disney-bound travelers for vacation home accommodations near Walt Disney World in Orlando.
• British AirwaysstrategicGTM or Marketing PartnerTravel partner airline relationship for attracting international travelers to LRR-managed vacation home properties.
• JetBluestrategicGTM or Marketing PartnerAirline partnership for vacation package distribution and traveler referrals to LRR properties.
• Costco TravelstrategicChannel Partner/ Reseller/ DistributorWholesale travel partner distributing vacation home bookings to Costco members.
• Apple Leisure GroupstrategicChannel Partner/ Reseller/ DistributorMajor tour operator partnership for vacation package distribution and group bookings.
• RCIstrategicChannel Partner/ Reseller/ DistributorTimeshare exchange network partnership providing access to RCI's vacation exchange members.
• Virgin Atlantic HolidaysstrategicGTM or Marketing PartnerUK-based airline holiday package partner for European traveler acquisition.
• Magic Stars VacationsminorChannel Partner/ Reseller/ DistributorTravel agency partner for vacation bookings and traveler referrals.
• TopVillasminorChannel Partner/ Reseller/ DistributorLuxury villa rental platform partner for property distribution.
• Tee Times USA/GolfPacminorGTM or Marketing PartnerGolf tourism partner targeting golfers for stays at resort properties near golf courses.
• Allegiant Travel CompanyminorChannel Partner/ Reseller/ DistributorAirline and travel company partnership for vacation package distribution.
• World2MeetminorChannel Partner/ Reseller/ DistributorTravel distribution partner for international market access.
• Kenwood TravelminorChannel Partner/ Reseller/ DistributorUK-based travel partner for European market distribution.
• Ocean BedsminorChannel Partner/ Reseller/ DistributorAccommodation distribution partner for vacation home bookings.
• WebBeds-SUNHOTELS-JacTravelminorChannel Partner/ Reseller/ DistributorBed bank and accommodation wholesaler for global distribution.
• TUI UK Ltd.minorChannel Partner/ Reseller/ DistributorMajor UK tour operator for European vacation package distribution.
• BonotelminorChannel Partner/ Reseller/ DistributorHotel and resort booking partner for distribution services.
• DNATAminorChannel Partner/ Reseller/ DistributorTravel services provider for global travel distribution.
• NDM Hospitality Group 2, LLCcoreOthersNDM Hospitality Group 2, LLC is the controller and responsible entity for Luxury Residential Resorts personal data under privacy policy. Parent company overseeing LRR operations.
• Embassy Suites by Hilton Orlando Sunset WalkcoreStrategic or Co-development PartnerLRR manages properties at Embassy Suites by Hilton Orlando Sunset Walk, a branded Hilton hotel property integrated with the vacation home resort portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Largest U.S. vacation rental management company operating across multiple markets with full-service property management, dynamic pricing, and homeowner services; directly comparable in offering and target customer to LRR, though at much larger national scale.
• AvantStay: Tech-forward luxury vacation rental manager with branded home collections and resort-style amenities; closely comparable to LRR's branded resort positioning, especially in high-end leisure destinations.
• Evolve Vacation Rental: National full-service vacation rental manager with a low-commission model targeting individual homeowners; competes for the same owner segment as LRR with a tech-enabled marketing and distribution platform.
• Sonder: Tech-enabled short-term rental and apartment-style accommodation operator with proprietary revenue management; overlaps with LRR on dynamic pricing, direct booking, and guest experience design.

Emerging players

• Plum Guide: Curated luxury vacation rental platform with vetting and quality control focus; competes for the high-end owner and guest segments that LRR targets in the Orlando luxury resort market.

Others

• Margaritaville Holdings: Licensor of the Margaritaville brand used at one of LRR's managed resorts; relevant as a brand/partner relationship that materially affects LRR's positioning rather than a direct competitor.
• Rentyl Resorts (Parent entity): Parent/brand ecosystem overseeing LRR operations; included for context rather than as a competitive peer, since it operates the same property management business under the Rentyl umbrella.

Broad incumbents

• Marriott Vacations Worldwide: Large incumbent timeshare and vacation ownership operator with resort portfolios; adjacent business model (managing vacation residences for owners) but operates at much larger institutional scale with exchange networks.
• Hilton Grand Vacations: Major timeshare and vacation club operator under the Hilton brand; comparable to LRR's Embassy Suites relationship and broader resort management services, but with a timeshare ownership model rather than third-party property management.

Regional players

• Casiola vacation homes: Orlando-focused vacation home management company with a large portfolio near Disney; one of LRR's most direct Florida competitors for both owners and guests in the same Kissimmee/Reunion corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Resort at Reunion