Two West
Two West Advisors is a fee-only Registered Investment Advisor providing retirement plan consulting to employer plan sponsors and goal-based financial planning to individual clients in the U.S. Midwest, operating from Overland Park, Kansas.
- Company typePrivate
- Founded2004
- HeadquartersOverland Park, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Two West does
Two West Advisors LLC is a privately-held, fee-only Registered Investment Advisor founded in 2004 and headquartered in Overland Park, Kansas. The firm operates two distinct service lines: an Institutional Division providing retirement plan consulting to employer plan sponsors of 401(k) and 403(b) plans, and a Wealth Management Division delivering goal-based financial planning and portfolio management to individual clients. Retirement plan consulting encompasses fiduciary guidance, investment analysis, provider benchmarking, plan design, and the Breakroom Experience employee financial wellness program. Wealth management services include a Core/Satellite investing approach and a secure client portal powered by eMoney.
The firm makes money primarily through recurring advisory fees for retirement plan consulting engagements with employer plan sponsors and on-going financial planning/wealth management engagements with individuals. Pricing is not publicly disclosed and is detailed in separate Form ADV Part 2 Disclosure Brochures filed with the SEC for each division. Distribution is direct-to-client: enterprise field sales to plan sponsor decision-makers for the institutional side, and sales-led one-on-one advisor meetings (in-person, online, or by phone) initiated through the website for individual financial planning clients.
The operating model is human-advisor-delivered rather than technology-led. The technology stack consists of eMoney for client portal access, Zoom and YouTube for webinar delivery and recorded workshop content, Dinkytown and other third-party calculators for self-service planning tools, and standard productivity tools. Marketing is content-driven: monthly financial planning webinars, monthly fiduciary training webinars (co-hosted with Endeavor Retirement), an email newsletter, and an ongoing fiduciary education blog. The firm maintains SEC RIA registration, ERISA fiduciary status, and Form CRS disclosures, and serves a Midwest regional market from a single office.
Two West firmographics
Firmographics- Name
- Two West
- Legal name
- Two West Advisors LLC
- Website
- https://twowestadvisors.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two West Advisors is a fee-only Registered Investment Advisor providing retirement plan consulting to employer plan sponsors and goal-based financial planning to individual clients in the U.S. Midwest, operating from Overland Park, Kansas.
- Ownership category
- akta.pro rank
Two West industry classification
Industry- Product category
- Retirement Plan Consulting and Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Financial Planning–Led RIAs (FSAAACAB), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Two West is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two West business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retirement Plan Consulting Fees: Fee-only advisory services for employer-sponsored retirement plans including fiduciary guidance, investment analysis, provider analysis, and plan design services. The firm operates as a Registered Investment Advisor (RIA) under Form ADV.
- Wealth Management / Financial Planning Fees: Goal-based financial planning and portfolio management services for individual clients, potentially AUM-based or fee-for-service model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Fee-only advisory services - specific pricing not publicly disclosed |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Two West product offering
Product offeringCore offering
Two West Advisors is a fee-only Registered Investment Advisor (RIA) operating two divisions. The Institutional Division provides retirement plan consulting services — including fiduciary guidance, investment analysis, provider benchmarking, plan design, and employee financial wellness programs — to employer plan sponsors of 401(k) and 403(b) plans. The Wealth Management Division provides goal-based financial planning and Core/Satellite portfolio management to individual clients through advisor-led relationships supported by an eMoney-powered client portal.
Product overview
Two West Advisors offers two core service lines: Retirement Plan Consulting and Financial Planning/Wealth Management. Retirement Plan Consulting covers fiduciary guidance, investment analysis, provider analysis, plan design, and employee experience (Breakroom) programs for employer-sponsored plans. Financial Planning includes goal-based planning, Core/Satellite portfolio management, and a secure client portal powered by eMoney. Supporting offerings include fiduciary training webinars, self-service calculators (FAQs and Calculators), and the Five-Minute Financial Plan tool.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Plan Consulting
Companies that use Two West
Customer profileSegments2 records
Ideal customer profiles2 records
Two West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Two West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Endeavor RetirementminorCo-host relationship for fiduciary training webinars. Two West and Endeavor Retirement jointly present educational webinars for plan sponsors on ERISA fiduciary obligations, compliance, and best practices.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Two West competitors and assessment
Company assessmentDirect peers
- Carson Group: National network of independent financial advisors offering wealth management, retirement plan consulting, and coaching programs. Operates a comparable dual-pillar RIA model with advisor support services, often acquiring independent RIAs — directly relevant as a peer and potential acquirer of Two West.
- Pensionmark (Mercer Advisors): Retirement plan consulting and wealth management firm focused on serving small- and mid-sized plan sponsors. Closely comparable to Two West's institutional division in target market and service offering.
- Buckingham Strategic Wealth: Fee-only RIA providing evidence-based wealth management, retirement plan, and family office services. Highly comparable fiduciary-first model and target client mix (individuals and plan sponsors), at a scale closer to Two West than the mega-platforms.
Broad incumbents
- Empower Retirement: Major retirement plan recordkeeper and advisor serving employers nationwide. A competing service provider that plan sponsors may choose over an independent RIA like Two West — relevant as a potential substitute rather than a direct collaborator.
- HUB International: Large insurance brokerage and financial services firm with a retirement and wealth practice serving mid-market employers. Comparable employer-side retirement plan advisory offering, though anchored in insurance brokerage rather than pure fee-only RIA model.
- Edelman Financial Engines: Nation's largest independent RIA, combining online/digital advice with dedicated advisors. Competes with Two West across both retirement plan sponsor services and individual wealth management, with vastly greater scale and technology investment.
- Creative Planning: Large fee-only RIA providing wealth management, retirement plan services, and estate planning for individuals and businesses. Comparable fee-only fiduciary model and service breadth, but significantly larger AUM and national reach.
- OneDigital: Large employee-benefits and wealth-management firm combining retirement plan advisory with corporate benefits consulting. Comparable in offering employers a combined retirement-plus-benefits solution, though significantly larger and broader in scope than Two West.
- Mariner Wealth Advisors: Independent RIA offering comprehensive wealth advisory, retirement plan consulting, and institutional services. Directly comparable business mix to Two West (employer plan + individual wealth), though materially larger and broader in geographic reach.
- CAPTRUST: One of the largest U.S. independent RIA firms, with a major retirement plan consulting practice alongside private wealth. Highly comparable business model (fee-only, dual-division), but materially larger scale and national footprint than Two West.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Two West social profiles
Digital presenceTwo West compliance and trust
Trust signalCompliance3 records
Two West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two West leadership team
Management profileNumber of profiles
Profiles5 records
Two West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two West
What does Two West do?
Two West Advisors is a fee-only Registered Investment Advisor (RIA) operating two divisions. The Institutional Division provides retirement plan consulting services — including fiduciary guidance, investment analysis, provider benchmarking, plan design, and employee financial wellness programs — to employer plan sponsors of 401(k) and 403(b) plans. The Wealth Management Division provides goal-based financial planning and Core/Satellite portfolio management to individual clients through advisor-led relationships supported by an eMoney-powered client portal.
Is Two West a public or private company?
Two West is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two West founded?
Two West was founded in 2004. It employs 11 to 50 people.
Where is Two West based?
Two West is headquartered in Overland Park, United States, in the North America region.
How does Two West make money?
Two revenue lines are on record. Retirement Plan Consulting Fees are the primary driver. The others are wealth Management / Financial Planning Fees.
Who are Two West's main competitors?
Direct peers on record are Carson Group, Pensionmark (Mercer Advisors) and Buckingham Strategic Wealth. Broad incumbents are Empower Retirement, HUB International, Edelman Financial Engines, Creative Planning, OneDigital, Mariner Wealth Advisors and CAPTRUST.
Does Two West have an API?
No public API is recorded for Two West.
What industry is Two West in?
Two West's product category is Retirement Plan Consulting and Financial Advisory Services. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6282.