Modul University Vienna

What Modul University Vienna does

Modul University Vienna GmbH is a privately held Austrian private university headquartered on a purpose-restored campus at Am Kahlenberg 1, 1190 Vienna, operating approximately 4,000 m² of built space including 10 modern lecture rooms. It delivers English-taught Foundation, Bachelor, Master, MBA, and PhD programs spanning International Management, Tourism and Hospitality Management, International Relations and Sustainability, Applied Data Science, Sustainable Development, and Human Resources Management, with all programs accredited by AQ Austria and recognized across the European Union. The academic operation is supported by a CampusNet-based Student Information System with single-sign-on through "MU One Access" for students and staff, a 360° virtual campus tour, and a research infrastructure including the wholly owned subsidiary Modul Technology GmbH and an ERASMUS+ iTAG-funded Tourism Analytics Platform.

The revenue model is anchored on recurring tuition and fees across foundation, bachelor, master, MBA, and PhD programs, supplemented by ancillary streams including Shopify-powered MU Shop merchandise sales, MU Campus Services & Booking (venue hire), and scholarship funding flows from external partners (MCC, MBI Al Jaber Foundation, US Veterans Affairs). Pricing is not publicly disclosed, but the website references differentiated tuition by program level plus multiple scholarship mechanisms (MCC 25/50/75%, Supporting Futures, Excellence, Next Generation, Pannonia). The student body spans more than 80 countries with an average class size of 24, and is recruited through an event-driven go-to-market (Open Days, Virtual Open Days, MU Connect, MU INSPIRE, Kahlenberg Lectures, Career Days, Summer Schools, Modul Business Championship, Central European Case Competition) layered onto owned social channels (Instagram, Facebook, YouTube, X, TikTok, LinkedIn) and direct outreach by Student Recruitment Advisors. Ownership sits with Mathias Corvinus Collegium (MCC), a Hungarian non-profit foundation, at 90%, and the Vienna Chamber of Commerce at 10%, with governance through a University Council that includes MCC's Director General Zoltán Szalai, Dr. Kasia Greco (VP Vienna Chamber of Commerce), former Austrian Minister Elisabeth Köstinger, and academic leaders; Prof. Karl Wöber serves as President and Rector.

Name

Modul University Vienna

Legal name

Modul University Vienna GmbH

Website

https://modul.ac.at

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Privately held Austrian university offering AQ Austria-accredited English-taught Foundation, Bachelor, Master, MBA, and PhD programs in International Management, Tourism, Data Science, and International Relations; majority-owned by Mathias Corvinus Collegium (90%) with a student body from over 80 countries.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts, Humanities & Creative Research Universities (EDAHABAG)

akta.pro secondary industry

Online International & Cross-Border Universities (Global/Transnational Providers) (EDAHALAL)

Keywords

• Private university education
• Undergraduate degree programs
• Graduate degree programs
• International student exchange
• Higher education research

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition fees (recurring): Primary revenue stream: recurring tuition and fees paid by students enrolled in foundation, bachelor, master, MBA, and PhD programs. Differentiated per program level and offered on an annual/semester basis with reductions and grants (scholarships).
2. MU Shop merchandise: MU Shop (Shopify-powered storefront) generates ancillary revenue through branded merchandise.
3. Campus venue hire (MU Campus Services & Booking): Operational revenue from hiring out the MU campus facilities for events and external bookings.
4. Scholarhips funded by donors and partners: Scholarship programs such as MCC Scholarship (25%/50%/75% tuition coverage), MBI Al Jaber Foundation scholarships, US Veterans Affairs funding, and Pannonia Scholarship Programme provide fee offsets funded by external partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Modul University Vienna is a private international university based in Vienna, Austria that delivers accredited English-taught Foundation, Bachelor, Master, MBA, and PhD programs. Core disciplines include International Management, Tourism and Hospitality Management, Applied Data Science, International Relations, Sustainability, and Human Resources Management, supported by international mobility partnerships and on-campus facilities on the Kahlenberg.

Product overview

Modul University Vienna operates as a private international university delivering a structured portfolio of accredited academic programs (Foundation, Bachelor, Master, MBA, and PhD) supported by several named platforms and services. Core academic offerings span Foundation Program Business and Foundation Program Tech, Bachelor Programs (BA in International Relations and Sustainability, BSc in Applied Data Science, BSc in International Management, BBA in Tourism, Hotel Management and Operations, BBA in Tourism and Hospitality Management, BSc in Human Resources Management, and BSc in International Management with Professional Experience), Master Programs (MSc in Management, MSc in International Tourism Management, MSc in Sustainable Development, Management and Policy, MSc in Data Science for Sustainability), the Master of Business Administration (MBA), and the PhD in Business and Socioeconomic Sciences. These academic products are complemented by platform offerings including the MU One Access student/staff portal, the MU Shop merchandise storefront, and the Research Portal (alongside Modul Technology GmbH), and by recurring event/competition products such as MU Signature Events (MU INSPIRE, The Kahlenberg Lectures), MU Academic & Professional Events (Career Days, MU Summer Schools, TourMIS, Modul Business Championship, Central European Case Competition), MU Connect Events for Prospective Students, and the Exchange & Global Opportunities portfolio (including the Oxford Study Abroad Programme, the Hong Kong mobility agreement, and the New York extension program).

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Programs Pre-degree preparatory programs including Foundation Program Business and Foundation Program Tech designed to prepare students for undergraduate study at MU, with an international cohort of 16+ nationalities.
• Bachelor Programs Undergraduate English-taught degrees spanning International Relations and Sustainability, Applied Data Science, International Management, Tourism and Hospitality Management, and Human Resources Management, serving students from more than 80 countries.
• Master Programs Graduate English-taught degrees including MSc in Management, MSc in International Tourism Management, MSc in Sustainable Development, Management and Policy, and MSc in Data Science for Sustainability.
• Master of Business Administration (MBA) Professional MBA program delivered by Modul University Vienna for working professionals, taught in English, and recognized through AQ Austria accreditation.
• PhD in Business and Socioeconomic Sciences Doctoral program supporting independent and original research in business and socioeconomic sciences, with the Next Generation Scholarship available for qualifying candidates.
• Exchange & Global Opportunities

Named customers1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Nanjing Tech UniversitycoreStrategic or Co-development Partner · 1 April 2026Host of MU Day on 1 April 2026, recognizing academic excellence and strengthening international collaboration; partner in the Nanjing Pin Award Ceremony welcoming new Bachelor students in Tourism and Hospitality Management.
• Collegium Hungaricum ViennacoreStrategic or Co-development Partner · 2 October 2025On 2 October 2025, Collegium Hungaricum Vienna and Modul University Vienna signed a Memorandum of Understanding establishing a strategic partnership to promote cultural exchange, academic collaboration, and community engagement. Plans include joint events, student/faculty mobility, and shared use of both institutions' facilities.
• The Hong Kong Polytechnic University (School of Hotel and Tourism Management, SHTM)flagshipStrategic or Co-development Partner · 9 October 2023Mobility agreement allowing students to obtain two degrees in hospitality and tourism in four years (two years at each institution). Scheduled to start autumn 2024. Supports a separate BBA/BSc Mobility Agreement Vienna & Hong Kong program for the joint mobility degree.
• ERASMUS+ iTAG consortium (Università degli Studi di Palermo, Copenhagen Business School, Hebrew University of Jerusalem, Universitat Rovira i Virgili, CESIE)coreStrategic or Co-development Partner · 26 September 2023Three-year ERASMUS+ KA220-HED "International Tourism Analytics Group (iTAG): Enhanced Data and Statistical Literacy for Sustainable Tourism Development" project, led by Università degli Studi di Palermo. MU co-develops a Tourism Analytics Platform (TAP) and MOOC to raise tourism statistical literacy.
• New York City College of Technology (City Tech, CUNY)coreStrategic or Co-development Partner · 13 April 2023Cooperation adding a study-abroad experience to MU's BBA in Tourism, Hotel Management and Operations, starting fall 2023. Students spend year one at MU and a year in Brooklyn at City Tech's Hospitality Management Department (Culinary Arts, Food & Beverage Management, Facilities Design, Hospitality Workforce Management). Includes a guaranteed mobility program and a 900-hour professional internship back in Vienna.
• University of Oxford (Oxford Study Abroad Programme — OSAP)coreStrategic or Co-development PartnerThrough OSAP, selected students in MU's BA International Relations program can spend a semester studying at the University of Oxford, one of the world's most prestigious academic institutions.
• MOL GroupminorGTM or Marketing PartnerReal-world industry case study partner for the Modul Business Championship (MBC) 2026, where top student teams from across Europe competed to solve a case by MOL Group.
• World Tourism Cities Federation (WTCF)minorGTM or Marketing PartnerAt the WTCF Europe Regional Conference (11–12 November 2024), Prof. Karl Wöber moderated a panel with leading European and Chinese tourism experts on how technology supports all-season, high-end tourism.
• trend. (Austrian business magazine)minorGTM or Marketing PartnerCo-host of the inaugural Insight Circle Vienna dialogue platform bringing together business, academia, and policy voices on the future of leadership and economic transformation.

Scale indicators12 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Hotelschool The Hague: Independent Dutch higher-education institution specializing in hospitality, tourism and food business management. Directly comparable to MU's BBA Tourism & Hospitality Management and MSc International Tourism Management programs and similar niche-premium positioning.
• University of Buckingham: UK's oldest independent (private) university, offering fast-track bachelor, master and doctoral programs in business, computing and law. Highly comparable to MU as a small, tuition-dependent, internationally-recruited private university.
• Lauder Business School Vienna: Vienna-based private institution offering English-taught business and management programs with a strong international student body. Comparable to MU on geography, language of instruction, target market, and tuition-driven model.
• Les Roches International School of Hotel Management: Swiss-based private hospitality school with campuses in Switzerland, Spain and China offering bachelor and master programs in hospitality and tourism. Comparable to MU on international hospitality focus, English instruction, and global student recruitment model.
• Webster Vienna Private University: Private American-style university located in Vienna, Austria, offering undergraduate and graduate programs in business, international relations, and psychology. Closely comparable to Modul as a small, English-taught, tuition-driven private university competing for the same international student pool in Vienna.
• IMC University of Applied Sciences Krems: Austrian private university of applied sciences (FH) offering English-taught bachelor and master programs in business, tourism, health and life sciences. Directly comparable to MU on geography (Austria), sector (private higher education), and portfolio overlap in tourism and business.

Broad incumbents

• EHL Hospitality Business School: World-leading hospitality management school based in Lausanne, Switzerland, with a much broader global brand. Comparable as a benchmark for the upper end of the hospitality/hospitality management education segment in which MU competes.
• Central European University (CEU): Large private research university founded in Budapest and now operating primarily from Vienna, offering graduate programs in social sciences, business and public policy. Comparable to MU as a private, English-taught institution in Vienna, though at materially larger scale and research intensity.

Others

• MODUL College (predecessor tourism school, now absorbed): Predecessor tourism college operated by the Vienna Chamber of Commerce from which Modul University Vienna was evolved in 2007. Relevant as the institutional lineage underpinning MU's tourism expertise and Vienna Chamber of Commerce ownership stake.

Regional players

• ICHEC Brussels Management School: Belgian private management school offering English-taught business and tourism programs. Comparable to MU on private-institution model, English instruction, and European business/tourism curriculum, though primarily serving the Belgian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moduluniversity
• YouTubeyoutube.com/@ModulAcAtuniversity
• Facebookfacebook.com/moduluniversity
• LinkedInlinkedin.com/school/moduluniversity
• Instagraminstagram.com/moduluniversity
• TikToktiktok.com/@moduluniversity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modul University Vienna