trend.

What trend. does

trend. is an Austrian business media brand that produces a weekly print business magazine, a continuously updated business news website (trend.at), and a daily economic newsletter (trend.daily). It targets Austrian business leaders, C-suite executives, and corporate decision-makers with independent journalism on economics, finance, politics, and corporate strategy, and anchors recurring editorial franchises such as the trend. Top500 ranking of Austria's largest companies, the Reichsten Österreicher (richest Austrians) ranking, and the Top Arbeitgeber employer ranking.

The product portfolio spans print (trend. Magazin), digital E-Paper, the readers Lounge subscriber platform (E-Paper access, podcasts, archived content), and six vertical community brands (trend.law, trend.med, trend.KMU, trend.female, trend.invest, trend.LUXURY) targeting professional sub-segments. The underlying technology is a conventional digital media stack: web and E-Paper delivery, Adition adserver for programmatic advertising, server-side analytics via Stape.io feeding Google Analytics and Chartbeat, CRM and marketing automation through Brevo and Customer.io, e-commerce via Shopify, payments via Stripe, and EU-based cloud hosting through Exoscale (Vienna/Munich) and Hetzner (Frankfurt). The company serves the Austrian (DACH) market only, with no claimed global footprint.

Revenue is generated through three streams: recurring print and digital subscriptions (including the PUR-Abo premium ad-free tier), advertising (described in company disclosures as the majority of digital platform financing, combining programmatic and direct sales), and B2B content marketing packages such as cross-media advertising, native advertising, and custom content campaigns. trend. is wholly owned by VGN Medien Holding GmbH — itself controlled 74.7% by Verlagsgruppe News Beteiligungsgesellschaft m.b.H. & Co. KG — and operates through WoT GmbH & Co KG at Erdberger Lände 40-48, Vienna. With 22 employees and no external funding, trend. is a focused, mature media subsidiary rather than a venture-backed growth company.

Name

trend.

Legal name

WoT GmbH & Co KG

Website

https://trend.at

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

trend. is an Austrian business magazine and digital news platform serving Austrian C-suite executives and decision-makers through a weekly print edition, the trend.at website, a daily newsletter, premium events, and B2B content marketing services.

Ownership category

akta.pro rank

Product category

Business Media & News Publishing

NAICS

Periodical Publishers (513120), Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

Keywords

• Business journalism
• Digital media publishing
• Print magazine publishing
• B2B content marketing
• Executive events networking

Headquarters

HQ city

Wien, Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Subscription Revenue: Paid subscriptions for print magazine and digital E-Paper access, including PUR-Abo (ad-free premium option). Subscriptions include customer management, delivery of print media, and access to digital platforms.
2. Advertising Revenue: Majority of digital platform financing through advertising. Uses Adition adserver and programmatic advertising networks. Creates user profiles for targeted advertising based on pseudonymized browsing behavior.
3. B2B Content Marketing Packages: Corporate customer products including cross-media advertising packages, print classifieds, native advertising, content marketing campaigns, VGN Creative projects, regional campaign solutions, augmented reality ad formats, and accompanying study offerings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

trend. is an Austrian business media company publishing a weekly print business magazine alongside the trend.at news website, E-Paper digital edition, trend.daily email newsletter, and the readers Lounge subscriber platform. Its offering combines editorial business journalism (economics, finance, politics, lifestyle) with proprietary annual rankings (Top500, Reichste Österreicher, Top Arbeitgeber, beste Start-ups), vertical communities (trend.law, trend.med, trend.KMU, trend.invest, trend.female, trend.LUXURY), and B2B cross-media advertising/content marketing packages for corporate customers.

Product overview

trend. is an Austrian business media company offering a portfolio of print and digital products centered around its flagship weekly business magazine. The core offering consists of the trend. Magazin (available in print and E-Paper formats), the trend.at news website, and the trend.daily email newsletter. The company operates a subscription-based model with its PUR-Abo premium tier providing ad-free digital access. The product ecosystem includes specialized communities (trend.law, trend.med, trend.KMU, trend.female, trend.invest, trend.LUXURY) addressing different business verticals, as well as annual rankings (Top500, Top Arbeitgeber, best startups, richest Austrians, art rankings). The readers Lounge platform provides subscribers exclusive access to E-Papers, podcasts, and archives. The company also organizes premium events including CEO Dinner and Trend Chrono Award.

Differentiator

Problem solved

Functional benefit

Products and services

• trend. Magazin Weekly Austrian business magazine covering economics, politics, culture, lifestyle, business rankings, and leadership topics; available in print and digital E-Paper formats for executive readers and corporate subscribers.
• trend.at Business news website providing daily coverage of economics, finance, companies, politics, and lifestyle, with interactive services and premium subscriber-only content for Austrian business leaders.
• E-Paper Digital edition of the trend. magazine accessible via web and mobile apps, providing full magazine content in electronic format for subscribers.
• trend.daily Newsletter Daily email newsletter summarizing the most important economic topics of the day, curated by the trend. editorial team and delivered to subscribers.
• readers Lounge Exclusive digital platform for subscribers providing access to E-Papers, podcasts, and archived content of trend. magazine.
• PUR-Abo Premium digital subscription enabling ad-free access to all digital platforms without personalized advertising and third-party tracking for individual and corporate subscribers.
• trend. Top500 Ranking Annual ranking of Austria's 500 largest companies by revenue, providing business intelligence and market analysis for executives and corporate subscribers.
• trend. Top Arbeitgeber Ranking Employer ranking identifying Austria's best places to work, supporting talent and HR decision-making.
• Österreichs beste Start-ups Ranking Ranking of Austria's best startup companies for executives, investors and corporate partners.
• Die reichsten Österreicher Ranking Annual ranking of Austria's wealthiest individuals and families, providing wealth intelligence for executives and corporate readers.
• Kunstranking Art market ranking and analysis for collectors, executives and the trend.LUXURY audience.
• CEO Dinner Exclusive networking event series connecting CEOs with political and business leaders, available to invited subscribers and corporate partners.
• Trend Chrono Award Awards ceremony recognizing excellence in watchmaking and horology, attended by executives, watch industry figures and trend.LUXURY readers.
• High Potential Day Professional development event for high-potential executives, providing networking and learning opportunities for emerging leaders.
• Abo Shop Online subscription store for purchasing magazine subscriptions and digital access, including PUR-Abo, E-Paper and merchandise.
• B2B Content Marketing Packages Corporate advertising and content marketing solutions combining cross-media packages, print classifieds, native advertising, VGN Creative projects, regional campaign solutions, augmented reality ad formats and accompanying studies for corporate customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• KSV1870 (Kreditschutzverband von 1870)coreStrategic or Co-development Partnertrend. cooperates with KSV1870 on insolvency tracking and business creditworthiness content. KSV1870 provides current insolvency data and analysis that trend. publishes as a service to its business audience.
• ORS GroupminorStrategic or Co-development PartnerPartnership featured in trend. editorial content covering ORS Group's digital transformation role in media broadcasting sector.
• Compax Software Development GmbHcoreTechnology or IntegrationTechnology partner providing customer database systems and hosting services for trend.'s digital platforms. Data processing occurs primarily within EU/EWR.
• Akenes SA (Exoscale)coreTechnology or IntegrationCloud hosting provider for web servers, operating in Austria (Vienna) and Germany (Munich) data centers.
• Hetzner Online GmbHcoreTechnology or IntegrationServer hosting provider operating in Germany (Frankfurt) for trend.'s digital platforms.
• Stripe Payments EuropecoreTechnology or IntegrationPayment service provider for processing subscriptions and web shop transactions including credit card and SEPA payments.
• ShopifycoreTechnology or IntegrationE-commerce platform powering trend.'s web shops for selling subscriptions and merchandise.
• VGN Medien Holding GmbHcoreStrategic or Co-development PartnerParent company and media group owning trend. along with other Austrian publications (NEWS, AUTOREVUE, TV-MEDIA, GUSTO, WOMAN). Provides shared services including IT, controlling, HR, and legal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Format: Austrian business magazine covering economics, companies, and leadership. Same domestic Austrian market, same executive audience, same print + digital + events formula — the closest head-to-head competitor.
• Capital: German business magazine covering finance, companies, and leadership with rankings (e.g., Top 40 unter 40) and premium events. Similar magazine-to-digital extension and B2B content marketing monetization.
• Manager Magazin: German monthly business magazine covering executives, leadership, and corporate strategy with a strong events and rankings ecosystem (e.g., Manager des Jahres). Directly comparable product mix to trend.'
• Handelsblatt: Germany's flagship business daily (print + digital) targeting executives with rankings, analysis, and premium events. Closest functional peer in the DACH business media category with a comparable subscription + advertising + events model.
• Forbes Austria: Licensed Austrian edition of Forbes covering business leaders, wealth, and rankings. Overlaps directly with trend. on the Austrian executive audience and the wealth/Top500 ranking franchise.

Regional players

• Die Presse: Austrian quality daily with dedicated business coverage and premium subscription tiers. Overlaps with trend. on Austrian executive audience and B2B advertising, though broader general-interest positioning.
• Der Standard: Austrian daily newspaper with a strong business/wirtschaft section and paid digital subscription (Der Standard Abo). Comparable Austrian B2B advertising inventory and subscription model, though broader news rather than business-only.

Others

• KSV1870: Austrian credit information and insolvency data provider that is also a strategic content partner of trend.. Included as an adjacent ecosystem participant (data provider / partner) rather than direct competitor.

Broad incumbents

• Neue Zürcher Zeitung (NZZ): Swiss German-language premium publisher with a strong business section, paid digital subscriptions, and business events. Comparable DACH premium subscription + advertising + events model at significantly larger scale.
• Bloomberg Businessweek: Global premium business magazine with strong ranking franchises and executive audience. Comparable product (weekly business magazine + rankings) at much larger scale; relevant for international competitive dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trend.at
• Instagraminstagram.com/trend.at
• LinkedInlinkedin.com/company/trendmagazin
• Xtwitter.com/trend_at

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trend.