Record Harvest

What Record Harvest does

Record Harvest Enterprises Inc. is a privately held precision agriculture company headquartered in Nevada, Missouri, founded in 1999 by Steve Cubbage after piloting yield monitoring on his family farm. The company operates as a brand-agnostic, independent reseller, integrator, and service provider for precision agriculture hardware and data, serving row-crop farmers primarily in the Midwest United States. It runs five physical locations across three states (Missouri, Kansas, and Iowa) and employs 13 staff.

The company's core technology stack integrates yield monitoring, planting, application, harvest, guidance, and water management hardware from leading third-party platforms — including Ag Leader, Precision Planting, Raven, and John Deere — with proprietary data processing, nutrient recommendation, and prescription services. Product categories include GPS guidance systems, variable-rate application technology, yield monitors, row guidance, furrow management accessories (Copperhead Ag), fertilizer placement systems (360 BANDITS), planter box treatments (REVLINE Hopper Throttle), and surface/subsurface water management solutions. Notable technical capabilities include GPS/hydraulic control for drainage implements, centimeter-grade topographic surveys, and a personal digital data repository hosted through a customer portal on Knack.

Revenue is generated through three streams: (1) hardware sales of new and used precision agriculture equipment, typically priced per row or per unit; (2) professional services including yield map processing, nutrient and seeding prescription creation, data corrections, installation, and remote/onsite technical support; and (3) e-commerce sales through recordharvest.com, including crop biologic products via referral partnerships with marketplaces such as AgZaga. Go-to-market is sales-led via direct field sales from headquarters and regional offices, supplemented by the e-commerce store and event participation. Customer acquisition is supported by organic content marketing, including how-to video content on YouTube and active social media presence on Facebook and Twitter. Record Harvest is founder-owned, with no disclosed institutional investment, M&A activity, or external funding rounds.

Name

Record Harvest

Legal name

Record Harvest Enterprises Inc.

Website

https://recordharvest.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Record Harvest is a privately held, brand-agnostic precision agriculture firm serving Midwest row-crop farmers across Missouri, Kansas, and Iowa, integrating third-party precision hardware with proprietary data processing, agronomic prescriptions, installation, and field support services.

Ownership category

akta.pro rank

Product category

Precision Agriculture Services

NAICS

Soil Preparation, Planting, and Cultivating (115112), Farm Machinery and Equipment Manufacturing (333111)

SIC

Agricultural Services (700), Farm Machinery & Equipment (3523), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

akta.pro secondary industries

Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL), Yield Monitoring, Mapping & Harvest Data Services (Calibration, Map Cleaning, Benchmarking) (AFACACAD), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Precision Agriculture & Farm Technology Equipment (IMAHACAH)

Keywords

• Precision agriculture services
• Agricultural data management
• Precision farming hardware
• Yield monitoring systems
• Farm water management

Headquarters

HQ city

Independence

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sales of new and used precision agriculture equipment including guidance systems, planting equipment, application hardware, harvest monitors, and water management tools. Products include branded items like Copperhead Ag accessories, REVLINE Hopper Throttles, 360 BANDITS, and Truesight Row Guidance systems.
2. Data Services and Processing: Processing of yield maps and planting data, creation of nutrient and seeding prescriptions, and management of farmer's precision agriculture data.
3. Support and Installation Services: Remote computer support, on-site installation of precision hardware, firmware updates, and ongoing technical support for precision monitoring systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Record Harvest is an independent precision agriculture company that sells, installs, and supports precision farming hardware (guidance systems, monitors, planters, application equipment, harvest and water management tools) and provides precision agriculture data services including yield map processing, nutrient and seeding prescriptions, and ongoing technical support. The company bridges precision hardware vendors and data management for farmers and agricultural producers in the Midwest US, working across brands such as Ag Leader, Precision Planting, Raven, and John Deere.

Product overview

Record Harvest is a precision agriculture service company that positions itself as an 'easy button' for farmers, bridging the gap between precision hardware and data. The company offers a comprehensive portfolio organized around five service pillars (Data Management, Nutrient Management, Corrections, Hardware Sales and Support, and Performance Analysis Group) and five product categories (Guidance, Planting, Application, Harvest, and Water Management). They are an independent firm that provides both hardware products (precision ag monitors, guidance systems, sensors) and data services (yield map processing, nutrient recommendations, prescriptions). Their product ecosystem includes proprietary and third-party hardware brands such as Ag Leader, Precision Planting, and Raven, as well as crop performance solutions like REVLINE Hopper Throttle products and Copperhead Ag components. The company operates across Missouri, Kansas, and Iowa with headquarters in Nevada, Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Management Precision agriculture data processing and management services for yield maps, planting data, and field analytics, including a personal digital repository for data upload, processing, and safekeeping for farmers.
• Nutrient Management Nutrient management planning and prescription recommendations based on precision field data for farmers and agricultural producers.
• Corrections Data correction services for precision agriculture equipment and yield/planting maps.
• Hardware Sales and Support Sales, on-site installation, firmware updates, and ongoing technical support for precision agriculture hardware including guidance systems, monitors, and control equipment from multiple brands.
• Performance Analysis Group ROI analysis and performance evaluation services for precision agriculture operations to help farmers measure returns on their precision technology investments.
• Guidance Systems GPS guidance and automated steering systems for field equipment sold and supported by Record Harvest.
• Planting Equipment Precision planting technology including row control, seed monitoring, and planting automation products such as Copperhead Ag components, PPS repair kits, and 360 BANDITS fert placement.
• Application Equipment Variable rate application technology for precision chemical and fertilizer delivery sold through Record Harvest's products offering.
• Harvest Equipment Yield monitoring systems and grain harvesting precision technology including yield mapping and grain saving equipment such as the Truesight 2 Row Guidance corn head row guidance system.
• Water Management Solutions Surface and subsurface drainage solutions including GPS-controlled tile installation, topographic surveys, and field water management planning for farms.
• REVLINE Hopper Throttle for Corn Planter box treatment system for corn planting applications, available in standard and ETHER-powered variants, treats 125 acres per unit.
• REVLINE Hopper Throttle for Soybean Planter box treatment system for soybean planting applications, available in standard and Ether-powered variants, treats 40 acres per unit.
• Copperhead Ag Furrow Cruisers Furrow management equipment inserts and complete hub systems for planters, priced per row ($137/row inserts or $241.50/row complete with hub).
• Copperhead Ag Closing Frame Kit Planter closing wheel frame repair kit compatible with various planter models, priced per row.
• Copperhead Ag GWARK (Gauge Wheel Arm Repair Kit) Gauge Wheel Arm Repair Kit for planters, priced per row ($75-108/row).
• PPS Parallel Arm Repair Kit Parallel arm repair solution for planters with pre-reamed arm kits available; pricing varies per planter model.
• 360 BANDITS Fert Placement Fertilizer placement system compatible with John Deere, Kinze, Case IH, and White planters, priced $150-$385/row depending on equipment model.
• Truesight 2 Row Guidance Corn head row guidance system for combine headers, compatible with most makes and models, priced $6,650.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ag LeadercoreTechnology or IntegrationAg Leader is a leading precision agriculture technology provider. Record Harvest provides support, firmware updates, and integration services for Ag Leader products including the Ag Leader Insight monitor and InCommand displays.
• Precision PlantingcoreTechnology or IntegrationPrecision Planting offers precision planting technology including SpeedTube and Yield Sense systems. Record Harvest supports their products and provides software downloads, hardware support, and integration services.
• RavencoreTechnology or IntegrationRaven provides precision agriculture hardware and software. Record Harvest supports Raven products and offers firmware updates and software downloads from the Raven Customer Portal.
• AgZagaminorChannel Partner/ Reseller/ DistributorAgZaga is an online marketplace for agricultural products. Record Harvest's store page links to AgZaga for purchasing REVLINE Hopper Throttle products, using affiliate/referral links.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premier Crop Systems: Iowa-based independent agronomy and data management services firm providing variable-rate prescriptions, nutrient management, and analytics — directly comparable as a brand-agnostic data-and-prescription services provider in the same geography.
• Precision Planting: Tremont, Illinois-based precision planting technology vendor (SpeedTube, YieldSense, vApply). Record Harvest supports and integrates Precision Planting products, putting them in the same farmer-facing channel role in the Corn Belt.
• Ag Leader Technology: Ames, Iowa-based precision ag hardware and software maker (InCommand displays, yield monitors). Record Harvest is an authorized support and integration partner for Ag Leader, making them direct channel peers in the row-crop Midwest.

Broad incumbents

• John Deere (Deere & Company): Largest agricultural equipment OEM with the proprietary Operations Center data platform. Record Harvest sells and supports Deere displays alongside competitor brands; Deere's push to lock farmers into its own data stack is a strategic threat.
• Trimble Agriculture: Large diversified precision ag technology provider offering GPS guidance, field software, and water management. Overlaps with Record Harvest's guidance and water-management offerings at a much larger scale.
• Raven Industries (CNH Industrial): Sioux Falls, SD-based precision ag hardware and software vendor (now part of CNH). Record Harvest supports Raven products and downloads firmware from the Raven portal, making them an OEM partner and partial channel competitor.
• Climate FieldView (Bayer): Bayer's flagship digital ag platform for data ingest, prescription writing, and analytics. Competes with Record Harvest's data management services at a national scale and is increasingly bundled with Bayer seed and chemistry offerings.

Regional players

• Ag Partners Cooperative: Iowa-based ag retail cooperative offering precision ag services, agronomy, and inputs. Comparable independent Midwest retail/services peer competing for the same farmer customer base in some overlapping counties.
• Heartland Ag Solutions: Independent Midwest precision ag equipment dealer and services provider selling planters, application equipment, and data services. Closest analog as an independent non-OEM dealer competing in adjacent Corn Belt geographies.

Emerging players

• SST Software (Proagrica): Farm data management and ag retail software platform (originally SST Summit). Comparable to Record Harvest's data management pillar at a software-only, multi-region scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/recordharvest
• YouTubeyoutube.com/channel/UCkn0heJcywDgx4O1Mz9m9Bw
• Facebookfacebook.com/RecordHarvest

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Record Harvest