Earth Etch
Earth Etch is a Chicago-based consulting and compliance services firm founded in 2016 that helps retail energy companies navigate state-by-state regulatory and operational compliance across 18 US deregulated markets. It combines the SIMPLIFYI compliance platform, MAGNIFYI newsletter, Training Academy, and expert consulting for suppliers, brokers, and new market entrants.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Earth Etch does
Earth Etch LLC is a Chicago-based consulting and compliance services firm founded in 2016 that helps energy companies navigate regulatory and operational compliance in US deregulated electricity, natural gas, and renewable energy markets. The company serves three primary customer segments — competitive retail energy suppliers, energy brokers and consultants, and new market entrants — with a secondary focus on renewable energy operators (including community solar). It operates across 18 US states (California, Connecticut, Delaware, the District of Columbia, Illinois, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas, Vermont) plus FERC/EIA federal-level coverage.
The company's product suite is structured as a platform-plus-content-plus-services offering. SIMPLIFYI is a subscription-based online compliance management platform; MAGNIFYI is a subscription-based weekly compliance newsletter curated by in-house experts; the Training Academy (built on Talent LMS) provides online compliance training with quizzes and certificates; and the firm sells state-specific compliance audit checklists, PUC guides, and reporting requirements documents as one-time purchases. These software and content products are layered over direct consulting engagements covering new market entry, licensing, utility enrollment, EDI/CIS integration, and customer billing compliance. Distribution is primarily through the company's own e-commerce storefront with direct digital delivery.
Earth Etch generates revenue from four streams: recurring subscriptions (SIMPLIFYI, MAGNIFYI Pro at $699/year, MAGNIFYI Pro+ at $1,750 for 3 users, Training Academy, Utility Meter Read Schedule at $1,200/year), one-time purchases of state-specific compliance guides and audit bundles ($59 individual guides to $3,975+ comprehensive bundles), and project-based professional consulting services. The company is privately held with no disclosed external funding, no parent company, and no M&A activity. Leadership is concentrated in three partners: President & Founder Madelon Kuchera (a licensed regulatory energy attorney, formerly VP of Regulatory at AEP Energy and VP/Associate General Counsel of Regulatory at BlueStar Energy, with prior roles at the Illinois Commerce Commission and the FCC), EVP/COO & Partner Tom Dougherty (ex-ClearChoice Energy, Strategic Energy, with 40+ years in operations/EDI), and Chief Creative Officer & Partner Tony Frenzel.
Earth Etch firmographics
Firmographics- Name
- Earth Etch
- Legal name
- Earth Etch LLC
- Website
- https://earthetch.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earth Etch is a Chicago-based consulting and compliance services firm founded in 2016 that helps retail energy companies navigate state-by-state regulatory and operational compliance across 18 US deregulated markets. It combines the SIMPLIFYI compliance platform, MAGNIFYI newsletter, Training Academy, and expert consulting for suppliers, brokers, and new market entrants.
- Ownership category
- akta.pro rank
Earth Etch industry classification
Industry- Product category
- Energy Regulatory Compliance Consulting
- NAICS
- Environmental Consulting Services (541620), Environmental Consulting Services (54162)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)
- akta.pro secondary industries
- EHS Auditing, Inspections & Assurance (BPAHAJAG), Air Quality & Emissions Management (BPAHAJAI)
Keywords
Where Earth Etch is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Earth Etch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription Services: Recurring subscription revenue from SIMPLIFYI Compliance Platform and MAGNIFYI Energy Newsletter, providing ongoing compliance tools and curated news updates
- Online Training Subscriptions: Training academy subscriptions with quizzes and certificates, self-service administration for training managers
- Compliance Guides and Audit Products: One-time purchases of state-specific compliance audit checklists, contract renewal guides, reporting requirements guides, and other regulatory documents. Bundle prices range from $59 to $3,975+
- Consulting Services: Direct consulting engagements for new market entry, licensing, utility enrollment, EDI/CIS consulting, and customer care
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MAGNIFYI Pro Energy Headlines Newsletter |
| Subscription | Annual | MAGNIFYI Pro+ Summer Special |
| One time/ perpetual license | Pay-as-you-go | Individual Compliance Guides |
| One time/ perpetual license | Pay-as-you-go | Compliance Audit Checklist Bundles |
| Subscription | Annual | Utility Meter Read Schedule Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Earth Etch product offering
Product offeringCore offering
Earth Etch is a consulting firm that helps energy companies navigate regulatory and operational compliance in U.S. deregulated electricity, natural gas, and renewable energy markets. It delivers this through the SIMPLIFYI subscription compliance platform, the MAGNIFYI weekly energy newsletter, an online Training Academy with completion certificates, state-specific compliance audit checklists and guides sold via its online store, and direct regulatory and operational compliance consulting engagements.
Product overview
Earth Etch offers a suite of compliance solutions for retail energy companies operating in deregulated electricity, natural gas, and renewable energy markets. The core offerings include the SIMPLIFYI Compliance Platform (a subscription-based online platform with compliance tools and news) and MAGNIFYI Energy Headlines (a weekly newsletter with energy compliance news). These are supplemented by the Training Academy (online courses with quizzes and certificates), Regulatory Compliance Consulting, Operational Compliance Consulting, and Compliance Audit Checklists/Guides available by state. The company also offers specialized guides for community solar and net metering. The portfolio is structured as a platform-plus-content model, where SIMPLIFYI serves as the central hub supported by training, consulting, and reference materials.
Differentiator
Problem solved
Functional benefit
Brands
- SIMPLIFYI: Subscription-based online compliance platform providing tools and news for operational and regulatory compliance.
- MAGNIFYI
- Training Academy
Products and services
- SIMPLIFYI Compliance Platform Subscription-based online platform providing tools and news to streamline operational and regulatory compliance for retail energy companies operating in deregulated electricity, natural gas, and renewable markets.
- MAGNIFYI Energy Headlines Newsletter Subscription-based weekly newsletter curated by industry experts that delivers the latest energy compliance headlines, news, insights, links and regulatory dockets to subscribers.
- Training Academy Online training platform that allows companies and individuals to meet ongoing regulatory compliance and operational training needs, with quizzes and course completion certificates.
- Regulatory Compliance Consulting Direct consulting services that help energy entities enter new markets and stay compliant, covering the full spectrum of licensing and regulatory compliance needs.
- Operational Compliance Consulting Consulting services that help clients monitor markets and understand the intricacies of utility customer enrollment, billing, and electronic data interchange (EDI) systems.
- Compliance Audit Checklists and Guides Market-specific compliance audit checklists and PUC guides sold through the Earth Etch online store for comprehensive self-audits or quick regulatory lookups, available by state for electric and gas markets, with one-year free updates on purchase.
- Power On Guidance resource for entering new energy markets and meeting ongoing operational and compliance needs, positioning Earth Etch as a partner for new market entrants.
Quantifiable outcome
- Helps companies avoid serious fines and license suspension through proactive compliance
- +1 more outcomes
Companies that use Earth Etch
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Earth Etch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Earth Etch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Retail Energy Market (REM) Fraud CoalitioncoreEarth Etch co-founded and participates in the Retail Energy Market Fraud Coalition, a collaborative effort to combat fraud in the retail energy market. The coalition includes webinars on topics such as navigating retail fraud in POR markets, retail energy fraud in Texas, and combatting fraud in retail energy.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Earth Etch competitors and assessment
Company assessmentEmerging players
- Ascend Analytics: Analytics and regulatory intelligence firm focused on power markets, renewables, and climate. Increasingly overlapping with Earth Etch's regulatory intelligence and renewable compliance offerings via data-driven tools.
Broad incumbents
- Guidehouse: Global advisory firm (formerly Navigant) with a substantial energy practice covering utilities, retail energy, and regulatory strategy. Competes with Earth Etch at the enterprise end of the regulatory consulting market but with much broader scope and scale.
- PA Consulting: Global innovation and consulting firm with energy and utilities expertise including regulatory and operational advisory. Broader, deeper-resourced competitor for energy regulatory consulting engagements.
- Deloitte (Energy & Resources): Big Four advisory practice serving utilities and retail energy clients on regulatory, operational, and digital transformation. Represents scale competition for Earth Etch's enterprise compliance consulting work.
- ScottMadden: Energy management consulting firm serving utilities and retail energy providers across regulatory, operational, and corporate functions. Overlapping with Earth Etch in regulatory consulting but operating as a broader, more established incumbent.
Direct peers
- Enerknol: Regulatory intelligence platform for US energy markets offering docket tracking, news, and analytics. Directly comparable to Earth Etch's SIMPLIFYI Compliance Platform and MAGNIFYI newsletter in serving retail energy compliance professionals with curated regulatory content and tools.
- Customized Energy Solutions: Energy market analytics and consulting firm serving retail electricity suppliers, brokers, and utilities with market intelligence, operational support, and EDI/billing services. Closely comparable to Earth Etch's consulting and operational compliance offerings for retail energy.
- Daymark Energy Advisors: Specialized energy consulting firm focused on Texas retail electricity market compliance and operations. Directly comparable niche of retail energy regulatory and operational consulting, though narrower geographic focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Earth Etch social profiles
Digital presenceEarth Etch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Etch leadership team
Management profileNumber of profiles
Profiles3 records
Earth Etch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Etch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Etch
What does Earth Etch do?
Earth Etch is a consulting firm that helps energy companies navigate regulatory and operational compliance in U.S. deregulated electricity, natural gas, and renewable energy markets. It delivers this through the SIMPLIFYI subscription compliance platform, the MAGNIFYI weekly energy newsletter, an online Training Academy with completion certificates, state-specific compliance audit checklists and guides sold via its online store, and direct regulatory and operational compliance consulting engagements.
Is Earth Etch a public or private company?
Earth Etch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth Etch founded?
Earth Etch was founded in 2016. It employs 11 to 50 people.
Where is Earth Etch based?
Earth Etch is headquartered in Chicago, United States, in the North America region.
How does Earth Etch make money?
Four revenue lines are on record. Subscription Services are the primary driver. The others are online Training Subscriptions, compliance Guides and Audit Products and consulting Services.
Who are Earth Etch's main competitors?
Ascend Analytics is listed as an emerging player. Broad incumbents are Guidehouse, PA Consulting, Deloitte (Energy & Resources) and ScottMadden. Direct peers are Enerknol, Customized Energy Solutions and Daymark Energy Advisors.
Does Earth Etch have an API?
No public API is recorded for Earth Etch.
What industry is Earth Etch in?
Earth Etch's product category is Energy Regulatory Compliance Consulting. Its primary akta.pro industry code is BPAHAJAF, EHS Management Systems & ISO Consulting (ISO 14001/45001), with a secondary code of BPAHAJAG, EHS Auditing, Inspections & Assurance. Its NAICS code is 541620 and its SIC code is 8734.