Business Insurance Services

Name

Business Insurance Services

Legal name

Business Insurance Services Inc.

Website

https://bisihi.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Business Insurance Services Inc. is a Hawaii-owned independent insurance agency, founded in 1990, operating five branch offices across Hawaii and placing commercial, personal, group benefits, bonding, life, and risk management coverage through licensed local agents.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Surety Insurance (6351), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Commercial Property Insurance (FSAJACAE)

akta.pro secondary industries

Public Liability (Premises/Operations) (FSAJADAD), Small Group Health Insurance (2–50/100) (FSAIAFAD), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Commercial insurance agency
• Personal lines coverage
• Surety bonding services
• Risk management consulting
• Group health benefits

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: Business Insurance Services operates as an independent insurance agency earning commissions from insurance carriers for placing and managing insurance policies for commercial and personal lines customers. Revenue is generated through commissions on new policy placements, renewals, and policy modifications across all insurance product lines offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Business Insurance Services Inc. is a Hawaii-based independent insurance agency that places and services commercial and personal insurance policies, surety bonds, life insurance, and group medical/benefits with multiple carriers on behalf of Hawaii-based businesses and residents. The agency also provides consultative risk management, claims support, and bonding prequalification services through its network of licensed agents located in branch offices across the Hawaiian islands.

Product overview

Business Insurance Services is a Hawaii-owned and operated full-service insurance agency offering a comprehensive portfolio of insurance products and risk management services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core product portfolio includes Commercial Lines Insurance (protecting businesses with property, liability, workers' compensation, and bonding coverage), Personal Lines Insurance (covering home, auto, and umbrella policies for individuals and families), Bonding Services (surety bonds for contractors with prequalification support), Risk Management (hazard identification and prevention consulting), Claims Processing (claims department assistance), Life Insurance (individual coverage solutions), and Group Medical and Benefits (health insurance assessment and benefits planning). These products are offered through multiple branch offices across Hawaii (Maui, Kauai, Big Island, and Honolulu) with a network of dedicated agents providing personalized service. The agency also provides an online payment portal as an ancillary service feature.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Advantage Insurance ServicesminorChannel Partner/ Reseller/ Distributor · 1 January 2005Davis Kobayashi founded Advantage Insurance Services in 2005 and operates through a partnership with Business Insurance Services. This partnership extends BIS's reach into employee benefits solutions, with Davis leading a team of professionals dedicated to delivering benefit solutions with best-in-class analytics and strategic advisory services.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Atlas Insurance Agency: Hawaii-based independent insurance agency offering commercial, personal and group benefits coverage across the islands. Direct same-market competitor to BIS with comparable multi-island footprint and full-service brokerage positioning.
• John Mullen & Company: Hawaii-based independent insurance agency referenced in BIS's own claims directory. Direct local competitor handling personal and commercial lines and claims management for Hawaii insureds.
• Insurance Associates Inc. (Hawaii): Long-standing Hawaii independent agency distributing personal, commercial and life insurance through multiple carriers. Closely comparable in size, scope and Hawaii geography to BIS.

Regional players

• First Insurance Company of Hawaii: Hawaii's largest locally-headquartered property & casualty carrier, including managing general agency and agency operations. Comparable Hawaii focus and breadth of commercial/personal products, but on the carrier/MGA side rather than pure brokerage.
• DB Insurance Co. Ltd. (Hawaii Branch): Korean-headquartered carrier with a significant Hawaii agency network underwriting personal and commercial lines. Carrier-side peer that distributes through Hawaii independents including BIS's book.

Broad incumbents

• Acrisure: Rapidly consolidating U.S. brokerage platform built through serial acquisitions of regional agencies. Highly relevant comparable for PE-style roll-up and competitive pressure on mid-market independents like BIS.
• Marsh McLennan: Global insurance brokerage and risk advisory leader with a Honolulu presence serving Hawaii-based mid-market and large commercial accounts. Broad incumbent competing for the same commercial wallet as BIS at the larger end.
• Brown & Brown Inc. Large U.S. insurance brokerage consolidator with national agency roll-up strategy targeting regional independents. Comparable commercial/personal/brokerage model and active acquirer of agencies similar in profile to BIS.
• Aon plc: Global insurance and reinsurance broker with established Hawaii operations serving large enterprises. Overlaps with BIS on commercial property, casualty and group benefits but at much larger scale.

Emerging players

• Hilb Group: PE-backed regional insurance brokerage consolidator actively acquiring middle-market agencies. Comparable in operating model and acquisition appetite to BIS's profile and likely competitive acquirer counterpart.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/business-insurance-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Insurance Services