Alpine Sports

What Alpine Sports does

Alpine Sports is a family-owned retail business that has specialized in outdoor recreational equipment in Santa Fe, New Mexico, since its founding in 1964. The company sells winter and summer outdoor gear across categories including skis, snowboards, camping and hiking equipment, climbing gear, outerwear, apparel, footwear, accessories, and luggage, sourced from suppliers such as Salomon, Black Diamond, Helly Hansen, Armada, Dakine, Gordini, Corbeaux, 4F, and BULA. Distribution occurs through a single physical retail showroom at 541 West Cordova Road, Santa Fe, NM, and an e-commerce storefront at alpinesportsonline.com, supplemented by equipment rental services (with online reservations) and professional boot fitting services with a fitting guarantee.

The business operates a direct-to-consumer model combining in-store retail and online sales through a standard third-party e-commerce platform (RAIN/rainpos). Revenue is generated primarily through one-time retail sales across the gear and apparel categories, usage-based rentals of ski and outdoor equipment reserved online, and professional services revenue from boot fitting. Pricing is straightforward unit retail; the company offers free shipping on orders over $75 and a 10% off coupon to newsletter subscribers as its primary customer acquisition and retention lever, supported by a "Friends & Family Newsletter" that surfaces sales, events, and new product information.

There is no evidence of external investors, a parent entity, subsidiary companies, public funding rounds, or institutional ownership; the company has remained privately held and family-operated for over 60 years with a headcount of 11-50 employees. The company serves the New Mexico region for in-store traffic and extends to a broader U.S. shipping footprint online. The source data shows no disclosed patents, awards, certifications, partnerships, alliances, AI/ML capabilities, APIs, or mobile applications, and explicitly notes that revenue is not publicly disclosed.

Name

Alpine Sports

Legal name

Alpine Sports

Website

https://alpinesportsonline.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpine Sports is a family-owned outdoor recreation retailer based in Santa Fe, New Mexico, serving skiing, snowboarding, hiking, camping, and climbing enthusiasts since 1964 through a single retail store, e-commerce site, equipment rentals, and boot fitting services.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Outdoor recreation retail
• Ski and snowboard equipment
• Camping and hiking gear
• Outdoor apparel and footwear
• Equipment rental services

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Retail sales of outdoor recreation equipment including skis, snowboards, camping gear, climbing equipment, outerwear, apparel, and footwear through both physical store and e-commerce website.
2. Equipment Rentals: Rental services for ski and outdoor equipment, with online reservation system available.
3. Services: Boot fitting services and other professional outdoor gear services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Alpine Sports is a family-owned outdoor recreation retailer selling ski, snowboard, camping, hiking, climbing, and cycling equipment alongside outerwear, apparel, footwear, and accessories. It supplements retail product sales with equipment rental services and expert boot fitting services, operating through a physical store in Santa Fe, New Mexico, and an e-commerce website.

Product overview

Alpine Sports is a family-owned outdoor gear retail store operating since 1964, offering a comprehensive range of outdoor products through distinct category-based product lines. The core offerings include Skis (with subcategories for bindings, boots, poles, cross-country, and backcountry essentials), Snowboard equipment, Camping/Hiking gear (tents, sleeping bags, backpacks, trekking poles, kitchen equipment), Climbing equipment, Outerwear (jackets, pants, base layers, midlayers, gloves, mittens), Apparel (shirts, sweaters, pants, shorts, swimwear), Footwear (hiking boots, trail shoes, sandals, insulated, socks), Accessories (belts, hats, sunglasses), and Luggage (ski bags, duffel bags). The store also provides equipment rentals and professional boot fitting services. The product portfolio includes branded merchandise from suppliers such as 4F, Armada, Black Diamond, BULA, Corbeaux, Dakine, Gordini, Helly Hansen, and Salomon.

Differentiator

Problem solved

Functional benefit

Products and services

• Skis Ski equipment including skis, bindings, boots, poles, and ski bags for alpine and cross-country skiing, sold to outdoor recreation consumers.
• Snowboards Snowboarding equipment including snowboards, bindings, boots, and accessories for winter sports consumers.
• Camping and Hiking Gear Outdoor camping and hiking gear including tents, sleeping bags, backpacks, trekking poles, kitchen equipment, and lighting for hiking and camping consumers.
• Climbing Equipment Climbing equipment and gear for indoor and outdoor climbing activities, sold to climbing enthusiasts.
• Outdoor Outerwear Winter and outdoor outerwear including jackets, pants, base layers, midlayers, gloves, and mittens designed for skiing, snowboarding, and cold weather activities.
• Outdoor Apparel General outdoor and casual apparel including jackets, shirts, sweaters, sweatshirts, fleeces, vests, pants, shorts, dresses, skirts, swimwear, and underwear.
• Outdoor Footwear Outdoor footwear including hiking boots, hiking shoes, trail shoes, sandals, insulated boots, and socks for various outdoor activities.
• Outdoor Accessories Outdoor accessories including belts, hats, sunglasses, sunscreen, bug repellent, wallets, watches, and other small gear items.
• Travel and Gear Luggage Travel and gear luggage including duffel bags, ski and snowboard bags, and ski and boot bags.
• Equipment Rentals Equipment rental services for skis, snowboards, and other outdoor gear, available with online reservations for occasional users.
• Boot Fitting Services Expert boot fitting services to ensure proper fit and comfort for ski and hiking boots, with a fitting guarantee.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• REI Co-op: Large U.S. consumer co-op operating stores plus a major e-commerce site across camping, hiking, climbing, cycling, skiing and apparel; broader assortment and footprint than Alpine Sports but the dominant specialty outdoor retailer in the same categories.
• Scheels: Large sporting goods superstore chain with broad outdoor, ski, hunting and apparel assortment across many U.S. locations; broader than Alpine Sports but competes in the same premium ski/outdoor buyer pools.
• Bass Pro Shops / Cabela's: National outdoor and recreation retailer offering apparel, footwear, and outdoor gear including climbing, camping, and hiking categories; competes for the same broad outdoor-recreation customer spending even though core focus is hunting/fishing.

Direct peers

• Evo: Specialty ski, snowboard, and outdoor retailer operating showrooms plus a large e-commerce site, with strong rental, lesson, and travel-service adjacencies - a close comparable in category focus, geography (mountain markets), and service-centric positioning.
• Backcountry.com: Large online outdoor and action-sports retailer carrying skis, snowboards, camping, hiking, climbing and apparel. Comparable across nearly all of Alpine Sports' product categories, though operating primarily online with no showroom footprint.
• Sun & Ski Sports: Multi-store specialty outdoor and ski/snowboard retailer with both physical shops and e-commerce; directly comparable to Alpine Sports in product mix (skis, snowboards, apparel, footwear) and seasonal DTC model.
• Peter Glenn Ski & Sport: Specialty ski, snowboard and outdoor retailer with multiple stores and e-commerce; directly comparable in product mix, rental offerings, and service-led sales model.
• Christy Sports: Mountain-West ski and snowboard specialty retailer with multiple storefronts, rentals, and boot fitting; a directly comparable independent-style specialty retailer serving similar resort-town customers.
• Moosejaw: Outdoor and action-sports specialty retailer (online-led, with showroom history) selling skis, snowboards, camping, hiking, climbing and apparel; comparable assortment and customer segment.

Regional players

• The Lift Shop / Ski Shack / similar regional ski retailers: Independent regional ski and outdoor specialty shops in mountain towns; comparable in store-level service, boot fitting, and rental offerings even if specific names vary by market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlpineSportsOnline
• LinkedInlinkedin.com/company/alpine-sports-santa-fe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Sports