Netherland Bulb Company

What Netherland Bulb Company does

Netherland Bulb Company is a privately held wholesale supplier of premium Dutch flower bulbs and bare root perennials, headquartered at 2720 Industrial Way in Vineland, New Jersey, with farm and packing operations in Holland, the Netherlands. The company sources directly from Dutch growers and distributes to garden center retailers, commercial wholesale growers, professional landscapers, supermarkets, hardware stores, and drug stores across the United States. Its product portfolio is organized around seasonal collections — fall-planted bulbs, spring-blooming bulbs, and holiday gift collections — alongside specialty offerings such as Itoh Peony intersectional varieties and dedicated forcing programs timed to Valentine's Day, Easter, and Mother's Day production windows for greenhouse operators.

The business operates an account-based wholesale model in which new customers pay by check, money order, or credit card, while approved accounts receive 30-day credit terms with a 1.5% monthly interest charge on outstanding balances. Order capture runs through the company's own e-commerce platform built on Clarity Connect technology, supplemented by a request-catalog workflow, a consumer-facing store locator, and direct sales outreach to enterprise accounts. Supporting revenue-adjacent offerings include point-of-purchase display materials, custom packaging design for retail partners, and educational content such as the Bulb & Plant Library and forcing guides — assets that extend the company's role from supplier to merchandising partner for its garden center accounts.

Marketing and brand-building activity spans trade show participation (Cultivate'26 booth #2939, July 11-14, 2026 in Columbus), an active social presence across Facebook, Pinterest, Instagram, Twitter, LinkedIn, and YouTube, an email newsletter distributed via Constant Contact, and the citizen-science Journey North Test Gardens program with schools. The company self-describes as the #1 provider of bulbs in the United States and cites over 70 years of industry experience. No revenue, headcount, funding, ownership, M&A, or executive team data is disclosed in the available sources.

Name

Netherland Bulb Company

Legal name

Netherland Bulb Company

Website

https://netherlandbulb.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Netherland Bulb Company is a wholesale supplier of premium Dutch flower bulbs and bare root perennials, sourcing directly from Holland-based farms and selling to US garden centers, wholesale growers, landscapers, and retail chains through seasonal collections and forcing programs.

Ownership category

akta.pro rank

Product category

Wholesale Horticulture Supply

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale flower bulbs
• Dutch bulb supplier
• Bare root perennials
• Garden center wholesale
• Bulb forcing programs

Headquarters

HQ city

Vineland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale bulb and perennial sales: Wholesale supplier of premium Dutch bulbs and bare root perennials sold directly to garden centers, wholesale growers, and professional landscapers. Business customers including supermarkets, hardware stores, and drug stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Netherland Bulb Company is a wholesale supplier of premium Dutch flower bulbs and bare root perennials, sourced directly from farms and packing facilities in Holland. The company sells seasonal bulb collections (Fall, Spring, Holiday), forcing programs for controlled blooming at specific holidays, and supporting merchandising/educational resources to garden centers, wholesale growers, landscapers, and retail chains across the United States.

Product overview

Netherland Bulb Company operates as a wholesale supplier of premium Dutch bulbs and bare root perennials, sourced directly from farms and packing facilities in Holland. The product portfolio centers on seasonal bulb collections (Fall, Spring, Holiday) and includes forcing programs for controlled blooming. Supporting offerings encompass educational resources like the Bulb & Plant Library, merchandising solutions including Point of Purchase Displays and Packaging Design, and participation in the Journey North citizen science program. The company serves Garden Centers, Wholesale Growers, and retail environments through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Dutch Bulbs Wholesale line of premium Dutch flower bulbs (tulips, daffodils, hyacinths, and other bulb varieties) sourced directly from Holland-based farms and packing facilities. Sold to garden centers, wholesale growers, landscapers, and retail chains.
• Bare Root Perennials Wholesale bare root perennial plants supplied to garden centers and commercial growers for resale and container production.
• Fall Bulb Collection Seasonal wholesale collection of fall-planted flower bulbs for retail sale and landscape planting.
• Spring Bulb Collection Seasonal wholesale collection of spring-blooming flower bulbs for retail sale and landscape planting.
• Holiday Collection Seasonal wholesale collection of bulbs suitable for holiday gift-giving and forced blooming by retailers and growers.
• Itoh Peony Intersectional (Itoh) peony varieties sold at wholesale to commercial growers and garden centers.
• Forcing Programs Service program helping commercial growers force bulbs to bloom at specific target dates including Valentine's Day, Easter, Mother's Day, and early-season forcing windows, supported by forcing guides and cold-week charts.
• Point of Purchase Displays Retail display materials and merchandising solutions supplied to garden centers to support in-store bulb sales.
• Packaging Design Custom packaging designs created for bulb products sold at retail, tailored to consumer-facing garden center and chain-store merchandising.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• K. van Bourgondien: K. van Bourgondien is a Dutch-family bulb grower and wholesaler with both wholesale and direct-to-consumer channels. It is directly comparable to Netherland Bulb Company in sourcing (Holland), product mix (Dutch bulbs and perennials), and customer base (garden centers and home gardeners).
• Breck's Bulbs: Breck's is a direct-to-consumer and wholesale importer of Dutch bulbs and perennials serving North American gardeners. It overlaps with Netherland Bulb Company on Holland-sourced bulbs, forcing varieties, and the premium import positioning.
• Dutch Gardens: Dutch Gardens is a Dutch-family bulb retailer/wholesaler selling premium imported bulbs and perennials to North American gardeners. Comparable to Netherland Bulb Company in product mix (tulips, daffodils, hyacinths) and Holland sourcing.
• Brent and Becky's Bulbs: Brent and Becky's Bulbs is a specialty bulb grower and wholesaler offering premium Dutch bulbs with a strong educational focus. Comparable to Netherland Bulb Company's forcing programs and content/educational offering, and serves overlapping garden center and landscaper customers.
• Colorblends: Colorblends is a wholesale-only Dutch bulb supplier focused on landscape professionals and commercial accounts. It is a direct B2B peer of Netherland Bulb Company's wholesale-grower segment, with similar forcing expertise and direct-from-Holland sourcing.
• Michigan Bulb Company: Michigan Bulb is a wholesale and direct-to-consumer bulb and perennial supplier targeting North American gardeners. Comparable in product mix and customer base, particularly in the value/perennial segment that complements Netherland Bulb's premium Dutch line.
• John Scheepers Beauty from Bulbs: John Scheepers is a wholesale importer of premium Dutch bulbs serving garden centers and landscapers. Overlaps with Netherland Bulb Company on direct Holland sourcing, premium positioning, and B2B wholesale distribution.

Emerging players

• White Flower Farm: White Flower Farm is a premium perennial and bulb mail-order nursery with a strong content/catalog-driven brand. Comparable in the perennial category and in the premium positioning strategy that Netherland Bulb Company supports at retail.
• Spring Hill Nurseries: Spring Hill Nurseries sells bare root perennials, bulbs, and shrubs primarily through direct-to-consumer channels. It is comparable in the perennial/bulb category and demonstrates how peer suppliers reach end gardeners; some overlap with Netherland Bulb's garden center supply.

Broad incumbents

• W. Atlee Burpee & Company: Burpee is a major, established horticultural brand selling a broad portfolio of seeds, plants, and bulbs across retail and DTC channels. It overlaps with Netherland Bulb Company in the bulb/perennial category and serves similar mass-market retail customers, but at a broader horticultural scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/netherland_bulb
• YouTubeyoutube.com/channel/UCQxrnVLNcN4Mz1BImh828LA/featured
• Facebookfacebook.com/NetherlandBulbCompany
• LinkedInlinkedin.com/company/netherland-bulb-company
• Instagraminstagram.com/netherland_bulb
• Pinterestpinterest.com/netherlandbulbc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netherland Bulb Company