K. van Bourgondien
K. van Bourgondien, founded 1845 in the Netherlands and operating as Dutchbulbs.com under Gardens Alive, Inc., sells Dutch-grown flower bulbs, perennials, and tubers direct to landscapers, resellers, and home gardeners via e-commerce, catalogs, and a wholesale tier.
- Company typePrivate
- Founded1845
- HeadquartersHillegom, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What K. van Bourgondien does
K. van Bourgondien is a privately held Dutch family-owned flower bulb and perennial business founded in 1845 in Hillegom, Netherlands, and now operating in the United States under the legal entity Gardens Alive, Inc. through its d/b/a Dutchbulbs.com. The company supplies Dutch-grown flower bulbs, corms, tubers, rhizomes, and bare-root perennials sourced from Holland's primary growing region, with secondary bulb-testing facilities in Ohio to validate performance before shipment. Its product portfolio is organized by season (Fall Planting, Spring Planting) and category (Sun Perennials, Shade Perennials, Bulk/Landscaping), augmented by curated "Gardening Solutions" collections (Deer Resistant, Pollinator, Drought Resistant, Container, Cut Flowers, etc.) and complementary add-ons such as bulb food, tools, and gardening books.
The business runs a direct-to-consumer e-commerce model through dutchbulbs.com, supplemented by free print and digital catalogs, phone ordering (consumer and wholesale lines), and an email newsletter. Pricing is unit-based with explicit volume-discount tiers available to all buyers; professional landscapers, resellers (cut-flower farmers, florists, garden centers), and home gardeners are all served, with dedicated account representatives and exclusive wholesale pricing for the professional tier. Supporting free tools — Zone Finder, Plant Finder, Plant Calculator, How-To Library, Video Library, and a digital catalog — function as content-marketing and conversion assets rather than AI-driven systems.
Strategically, the company is built on multi-generational brand heritage (seven generations, 175+ years), direct grower relationships in Holland, and a no-risk guarantee posture. There are no disclosed funding events, no M&A activity, no patents or proprietary technology, and no public ownership; revenue is not disclosed. The scale signals that are public — thousands of annual customers, 6,000+ Google Reviews, omnichannel catalog presence, and cross-Atlantic supply chain — indicate a stable, mature niche retailer rather than a high-growth venture.
K. van Bourgondien firmographics
Firmographics- Name
- K. van Bourgondien
- Legal name
- Gardens Alive, Inc.
- Website
- https://dutchbulbs.com
- Company type
- Private
- Founded year
- 1845
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- K. van Bourgondien, founded 1845 in the Netherlands and operating as Dutchbulbs.com under Gardens Alive, Inc., sells Dutch-grown flower bulbs, perennials, and tubers direct to landscapers, resellers, and home gardeners via e-commerce, catalogs, and a wholesale tier.
- Ownership category
- akta.pro rank
K. van Bourgondien industry classification
Industry- Product category
- Flower Bulbs & Perennials Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Greenhouse Floriculture (Cut Flowers) (AFAGAHAD), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
Keywords
Where K. van Bourgondien is headquartered
LocationHeadquarters
- HQ city
- Hillegom
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
K. van Bourgondien business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Selling flower bulbs, perennials, corms, tubers, and rhizomes directly to consumers and professionals through e-commerce and catalog channels with volume-based pricing tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Volume-based tiered pricing with increasing discounts for larger quantities |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
K. van Bourgondien product offering
Product offeringCore offering
K. van Bourgondien is a direct-to-consumer and wholesale retailer of Dutch-grown flower bulbs, perennials, corms, tubers, and rhizomes, sourced from growers in Holland's main growing area and sold under its own brand through dutchbulbs.com, phone orders, and free print and digital catalogs. The core assortment covers fall-planting bulbs (tulips, daffodils, hyacinths, alliums, etc.), spring-planting bulbs (dahlias, gladioli, begonias, calla lilies, etc.), sun and shade perennials (peonies, daylilies, hostas, astilbe), and bulk/landscaping quantities for professional buyers, with volume-tiered pricing available to all customers and a No-Risk Guarantee.
Product overview
K. van Bourgondien is a wholesale and bulk flower bulb retailer operating since 1845, offering Dutch-grown flower bulbs, tubers, corms, bareroot perennials, and related gardening products through its Dutchbulbs.com e-commerce platform. The core product portfolio consists of Fall Planting Flower Bulbs (Alliums, Amaryllis, Tulips, Daffodils, and more) and Spring Planting Flower Bulbs (Begonias, Dahlias, Gladioli, Lilies, Cannas, and more), complemented by Sun Perennials (Peonies, Iris, Daylilies) and Shade Perennials (Hostas, Astilbe, Ferns). The company also offers Bulk/Landscaping Flower Bulbs for professional landscapers and resellers, along with Gardening Solutions categories (Deer Resistant, Pollinator Plants, Container Gardening, etc.). Free customer tools include Zone Finder, Plant Finder, Plant Calculator, How-To Library, Video Library, and a Digital Catalog. The business operates on a tiered pricing model with volume discounts and offers a No-Risk Guarantee on all products.
Differentiator
Problem solved
Functional benefit
Products and services
- Flower Bulbs - Fall Planting
Companies that use K. van Bourgondien
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
K. van Bourgondien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
K. van Bourgondien partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dutch Growers in HollandcoreLocated in the center of Holland's main growing area, K. van Bourgondien maintains close relationships with leading Dutch bulb growers. The company visits growers year-round to develop new varieties and maintain market presence. Dutch field growing conditions produce larger, more vigorous bulbs that yield bigger plants with more and larger blooms.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
K. van Bourgondien competitors and assessment
Company assessmentDirect peers
- Spring Hill Nurseries: Catalog and online retailer of perennials, bulbs, and shrubs for home gardeners; competes in the same mid-market mail-order gardening niche with a similar assortment breadth.
- Brent & Becky's Bulbs: Specialty mail-order bulb merchant with a deep heirloom and unique-variety assortment; comparable niche DTC flower-bulb focus and gardener target customer.
- Breck's Bulbs: Long-standing Dutch-bulb mail-order retailer selling flower bulbs and perennials to North American gardeners; directly comparable catalog/e-commerce model, assortment, and customer base to K. van Bourgondien.
- Longfield Gardens: Online retailer of flower bulbs and perennials sourced from Dutch growers; directly comparable assortment, supply chain, and home-gardener customer segment.
- Dutch Grown: US-based online retailer specializing in Dutch-grown flower bulbs with tiered pricing; competes head-to-head with K. van Bourgondien on tulips, daffodils, and other fall-planted bulbs.
- American Meadows: Mail-order and online retailer of wildflower seeds, bulbs, and perennials for home gardeners; overlaps in perennial bulb assortment and direct-to-consumer gardening customer.
- White Flower Farm: Premium mail-order perennial and bulb nursery selling to home gardeners; comparable premium positioning, catalog + e-commerce model, and perennial/bulb assortment.
Emerging players
- Old House Gardens: Specialty heirloom bulb retailer emphasizing rare and historic varieties; comparable DTC bulb focus but with a narrower, premium positioning versus K. van Bourgondien's broader assortment.
Broad incumbents
- Burpee (W. Atlee Burpee & Co.): Iconic broad-line US gardening brand selling seeds, plants, bulbs, and supplies via catalog and e-commerce; much larger scale but overlaps with home gardeners seeking bulbs and perennials.
Others
- Gardens Alive (parent): Parent company of K. van Bourgondien, selling gardening supplies, seeds, and pest-control products online; adjacent rather than directly competing, and the relevant party for any ownership or roll-up thesis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
K. van Bourgondien social profiles
Digital presenceK. van Bourgondien financial estimates
Financial estimateRevenue estimate
Valuation estimate
K. van Bourgondien leadership team
Management profileNumber of profiles
K. van Bourgondien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K. van Bourgondien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K. van Bourgondien
What does K. van Bourgondien do?
K. van Bourgondien is a direct-to-consumer and wholesale retailer of Dutch-grown flower bulbs, perennials, corms, tubers, and rhizomes, sourced from growers in Holland's main growing area and sold under its own brand through dutchbulbs.com, phone orders, and free print and digital catalogs. The core assortment covers fall-planting bulbs (tulips, daffodils, hyacinths, alliums, etc.), spring-planting bulbs (dahlias, gladioli, begonias, calla lilies, etc.), sun and shade perennials (peonies, daylilies, hostas, astilbe), and bulk/landscaping quantities for professional buyers, with volume-tiered pricing available to all customers and a No-Risk Guarantee.
Is K. van Bourgondien a public or private company?
K. van Bourgondien is a private company. It is classified as family owned and is currently operating.
When was K. van Bourgondien founded?
K. van Bourgondien was founded in 1845. It employs 1 to 10 people.
Where is K. van Bourgondien based?
K. van Bourgondien is headquartered in Hillegom, Netherlands, in the Europe region.
How does K. van Bourgondien make money?
One revenue line is on record: direct Product Sales.
Who are K. van Bourgondien's main competitors?
Direct peers on record are Spring Hill Nurseries, Brent & Becky's Bulbs, Breck's Bulbs, Longfield Gardens, Dutch Grown, American Meadows and White Flower Farm. Old House Gardens is listed as an emerging player. Burpee (W. Atlee Burpee & Co.) is listed as a broad incumbent. Gardens Alive (parent) is listed as an others.
Does K. van Bourgondien have an API?
No public API is recorded for K. van Bourgondien.
What industry is K. van Bourgondien in?
K. van Bourgondien's product category is Flower Bulbs & Perennials Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 444240 and its SIC code is 5200.