Faith Driven Global, Inc.

What Faith Driven Global, Inc. does

Faith Driven Global, Inc., operating as Faith Driven Consumer (FDC), is a privately held for-profit company headquartered in Raleigh, North Carolina, founded in 2013 (per company history) / 2015 (per firmographic record). Its stated mission is to enable Christ-followers to live their faith openly in everyday life across three arenas: the marketplace (spending), the workplace (employment), and public culture (civic engagement). FDC positions itself as a nonpartisan movement rather than a traditional commercial enterprise, representing an addressable universe of approximately 90 million Americans whose Christian faith meaningfully influences economic decisions, of which about 41 million qualify as 'Core FDCs' accounting for over $2 trillion in annual spending.

The company operates a portfolio of digital products and advocacy initiatives. Core offerings include the Faith Equality Index (FEI), a registered brand-scoring system that rates companies on a 100-point faith-compatibility scale; the FDC Pathway Survey, a diagnostic tool that segments consumers by faith-driven maturity; Purchase with Purpose, an e-commerce marketplace operated by service provider LaaSy, Inc. at home.faithdriven.shop that offers below-MAP pricing and cash back; the Add Us In Campaign and Corporate Pledge, which are advocacy frameworks calling on brands and institutions to welcome Faith Driven Consumers equally with other recognized communities; and a petition platform used for sports-related campaigns. Technology infrastructure is conventional web stack (WordPress, Klaviyo email, Google Analytics, social media) with no disclosed AI/ML components.

FDC's go-to-market is community-led and event-driven. Membership is free, with conversion mechanisms including the FDC Pathway Survey, marketplace sign-up, and petition engagement. The company has met directly with leaders at over 160 major U.S. brands and has documented 158 declines to engage equally. Direct revenue is not disclosed; apparent revenue streams are limited to commercial arrangements tied to the LaaSy-operated marketplace and potential brand-partnership fees. The organization has no disclosed external investors, no disclosed funding rounds, and operates with 11-50 employees.

Name

Faith Driven Global, Inc.

Legal name

Faith Driven Consumer

Website

https://faithdrivenconsumer.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Faith-based Community Advocacy & Consumer Insights

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

akta.pro primary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

akta.pro secondary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Faith-based advocacy
• Consumer ratings platform
• Community mobilization
• Marketplace stewardship
• Workplace inclusion

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketplace / Faith Driven Shop: The Faith Driven Shop marketplace enables users to make everyday purchases (groceries, apparel, and other consumer goods) at prices below Minimum Advertised Pricing (MAP), with cash back earned on purchases. The platform is operated by service provider LaaSy, Inc. FDC earns revenue through the commercial arrangements with the marketplace platform and partner retailers. The shop is described as free to access, with pricing and cash-back offers unlocked through a basic profile.
2. Brand Engagement & Corporate Outreach: FDC engages directly with brands and institutions (having met with over 160 major U.S. brands) to advocate for equal recognition of Faith Driven Consumers. While not explicitly described as a revenue stream, this engagement positions FDC as a representative voice that brands may partner with for faith-friendly market access.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Faith Driven Consumer (FDC) is a community-led movement and digital platform that unites approximately 41 million Core Faith Driven Consumers to practice biblical stewardship across the marketplace, workplace, and public culture. The company delivers advocacy campaigns (Add Us In, petitions, Corporate Pledge), consumer tools (Faith Equality Index brand ratings, FDC Pathway Survey, Purchase with Purpose marketplace), and workplace inclusion programs. Revenue is generated through marketplace transactions, brand/corporate engagement partnerships, and licensing arrangements with partner retailers and the third-party-operated Faith Driven Shop.

Product overview

Faith Driven Consumer (FDC) is a national movement and advocacy organization—not a traditional SaaS product—that equips Christ-followers to live their faith openly across three everyday arenas: the marketplace, workplace, and public culture. The core offering consists of advocacy initiatives (Add Us In Campaign, Corporate Pledge, Petition Platform), consumer tools (Faith Equality Index for brand ratings, Purchase with Purpose marketplace, FDC Pathway Survey), and workplace programs. These offerings work together to unite, inform, and activate Faith Driven Consumers as a measurable constituency representing approximately 41 million Americans.

Differentiator

Problem solved

Functional benefit

Brands

• Faith Equality Index (FEI): A scoring system that rates companies on a 100-point faith-compatibility scale to help Faith Driven Consumers make informed spending decisions.
• Add-Us-In
• Purchase with Purpose
• Faith Driven Shop

Products and services

• Faith Equality Index (FEI) A 100-point brand scoring system that evaluates companies on faith-compatibility, helping Faith Driven Consumers make more informed spending decisions.
• FDC Pathway Survey A diagnostic survey tool that helps individuals identify where they stand on the Faith Driven Consumer pathway (Emerging, Core, or Catalyst) and provides a first faithful next step.
• Shop Faith Driven (Purchase with Purpose) An e-commerce marketplace that enables Faith Driven Consumers to make everyday purchases at below-MAP pricing with cash back, turning routine spending into measurable stewardship.
• Faith-Friendly Film Review A film review system that helps faith audiences make informed decisions about movies by evaluating content from a faith-based perspective.
• Workplace Inclusion Programs (Add Us In) Workplace consulting, resources, and programs encouraging companies to welcome Faith Driven Consumers, support Christian employee resource groups, and adopt the Add Us In Corporate Pledge.
• FDC Petition Platform Digital petition tools enabling Faith Driven Consumers to participate in advocacy campaigns supporting faith expression in sports, workplace, and public culture.

Quantifiable outcome

• 158 of 160 major brands declined to equally welcome, embrace, celebrate, and affirm FDCs in direct conversations — demonstrating the scale challenge and opportunity FDC addresses
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LaaSy, Inc.coreTechnology or IntegrationLaaSy, Inc. operates the Faith Driven Consumer Store and Faith Driven Shop (home.faithdriven.shop) on behalf of FDC. LaaSy processes transactions, manages the e-commerce platform, and handles payment processing through third-party payment processors. FDC's privacy policy explicitly identifies LaaSy as the operator of the store and notes that personal information collected through the store is governed by LaaSy's Privacy Policy.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• Patreon: Patreon is the dominant creator-affiliate/subscription commerce platform. Mechanistically analogous to FDC's Faith Driven Shop on the affiliate / cash-back / membership-monetization layer, though serving a different (creator-led) constituency.

Direct peers

• GLAAD: GLAAD is the closest structural mirror to FDC: a media advocacy organization that scores major brands (e.g., Corporate Equality Index), runs national campaigns, and mobilizes a specific consumer constituency for corporate inclusion. Both operate rating systems targeting Fortune-grade brands with similar advocacy playbooks.
• Human Rights Campaign (HRC): HRC publishes the Corporate Equality Index — the gold-standard benchmark FDC's Faith Equality Index is explicitly modeled on. Comparable in business model (brand ratings + corporate accountability), constituency mobilization, and enterprise sales motion, differing only in the identity group represented.
• American Family Association (AFA): AFA is a longstanding faith-based consumer advocacy organization that pressures brands and media companies from a Christian-values standpoint. Comparable constituency (evangelical Christians), comparable corporate-engagement playbook, and comparable reliance on petitions and boycotts.

Emerging players

• Hallow: Hallow is a leading Catholic prayer and meditation app reaching tens of millions of users. Comparable in serving faith-driven daily-life engagement with a digital subscription model, though focused on a narrower Catholic segment and on devotional content rather than consumer advocacy.
• Glorify (Christian meditation app): Glorify is a faith-driven wellness/devotional app. Comparable audience overlap with FDC's Christian consumer base and similar digital-first monetization, but operates in devotional content rather than marketplace or corporate advocacy.

Broad incumbents

• CBN (Christian Broadcasting Network): CBN is a large faith-based media and advocacy organization reaching tens of millions of Christian households. Overlaps with FDC on faith-driven content, advocacy, and constituency, but with established broadcast scale rather than a digital-first, marketplace-led model.
• Salem Communications / Salem Web Network: Salem is the largest U.S. commercial broadcaster targeting Christian and conservative audiences. Comparable constituency and faith-driven media ecosystem, but at significantly larger scale and with a much broader content and radio portfolio.
• Focus on the Family: A large, established Christian advocacy and content organization with broader scope (family policy, media, civic engagement). Comparable faith-based mission, mass-member audience, and corporate-adjacent advocacy, though operating across a much wider portfolio than FDC's marketplace-focused niche.

Regional players

• Relevant Media Group: Relevant is a Christian-leaning media and events brand targeting younger evangelicals. Comparable faith-driven audience and content-led model, though primarily editorial/events rather than advocacy and corporate engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FaithConsumer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faith Driven Global, Inc.