HDW Neue Kommunikation

What HDW Neue Kommunikation does

HDW Neue Kommunikation GmbH is a full-service advertising agency headquartered in Saarbrücken, Germany, founded in 1989 and operating as a subsidiary of the NEWKOM Group. The agency provides integrated brand communications across corporate design, graphic design, film and animation, photography, CGI/3D product visualization, WordPress-based web development, SEO, social media marketing, employer branding, and an AI-supported sustainability-claim audit (Greenwashing-Check). Its client base spans industrial and manufacturing companies (Dillinger, Saarstahl, HYDAC, psb intralogistics, Hörmann, Minitec), food and beverage brands (Heineken, Karlsberg, Desperados), public-sector and regional-marketing institutions (Saarland Marketing, Saarländischer Rundfunk, Ministry of Health Saarland, Tag der Deutschen Einheit), financial services (Kreissparkasse Saarlouis), publishers (Stollfuß Verlag), retail (Autohaus BUNK, Mephisto), NGOs (INTACT e.V., Madamfo Ghana), and sports organizations (1. FC Saarbrücken, Eintracht Frankfurt fan magazine).

The agency's technology stack combines established creative tooling (Adobe Creative Suite) with proprietary CGI capabilities, most notably a dedicated CGI Beverage service producing photorealistic 3D renderings of bottles, cans, and glasses that substitute for traditional product photography at scale, and a WordPress-centric web development practice supplemented by Shopware e-commerce builds, PIM-API integrations, and BFSG accessibility-compliance work. The Greenwashing-Check service applies AI text analysis to scan client websites, social media, brochures, and packaging for sustainability claims, generating inventory, risk assessment, and reformulation suggestions in support of EU EmpCo directive compliance. Operations are led by co-Managing Directors Thilo Kuhn and Marc Hellenthal, with a team of approximately 45 specialists delivering creative, production, and digital services from a single Saarbrücken office (Bismarckstraße 126).

HDW's revenue model is project-based professional services: custom fees quoted after client briefing, multi-year contract cadence on key accounts, and revenue generated through direct sales, pitch-based acquisition (including competitive tenders such as the Staatskanzlei Saarland Marketing win and the Tag der Deutschen Einheit 2025 brief), and long-term client relationships. Geographic focus is the Saarland region with broader German-market activity, supported by an award track record that includes the German Design Award 2026 (myromy), German Brand Award 2023 Brand Innovation of the Year (Pure Steel+), German Brand Award Special Mention 2024, Staatspreis für Design 2018, plus TDC and ADC recognition.

Name

HDW Neue Kommunikation

Legal name

HDW Neue Kommunikation GmbH

Website

https://hdw1.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

HDW Neue Kommunikation GmbH is a 45-person full-service German advertising agency in Saarbrücken, founded in 1989, serving industrial manufacturers, beverage brands, public-sector clients, and NGOs with corporate design, CGI/3D visualization, web development, film, employer branding, and an AI-supported sustainability-compliance service.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

akta.pro secondary industry

DTP & Multilingual Creative Production (Layout, Typesetting) (MPAAANAG)

Keywords

• Full-service advertising agency
• Corporate design services
• Brand development strategy
• CGI product visualization
• Web design development

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Project-based professional services for brand development, corporate design, campaigns, web development, photography, film/animation, and CGI. Revenue generated through client projects, retainers, and ongoing service relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HDW Neue Kommunikation is a full-service advertising agency (Werbeagentur) delivering brand development, corporate design, creative campaigns, CGI/3D product visualization, film and animation, photography, and web development services for B2B clients across industrial, food/beverage, public sector, and sports verticals. The agency's core offerings span from strategy to production with in-house CGI, film, photography, and digital capabilities, selling projects, retainers, and ongoing service engagements to enterprise clients in Germany.

Product overview

HDW Neue Kommunikation is a full-service advertising agency (Werbeagentur) based in Saarbrücken, founded in 1989, operating under the NEWKOM Group. The agency does not offer a single unified software product but rather a portfolio of creative and digital services organized around core competencies: Corporate Design, Grafikdesign & Kreation, Film & Animation, and Fotografie (Photography) as foundational offerings. These core services are supplemented by specialized industry verticals — CGI Beverage (photorealistic 3D beverage product visualization), Getränke & Lebensmittel (marketing for food/beverage brands), Öffentliche Hand & Standortmarketing (public sector and location marketing), and Employer Branding — and by digital enabler modules including Webdesign & Webentwicklung (primarily WordPress-based), SEO, Social Media Marketing, Online Marketing, and the recently launched Greenwashing-Check (AI-supported sustainability claim audit). The CGI Beverage and CGI (general) services represent the agency's main technology-differentiated offerings, using 3D rendering to replace traditional product photography. The agency also provides supporting services such as Texterstellung (copywriting), Mediaplanung (media planning), Direktmarketing, Druckproduktion (print production), and E-Commerce/Shop system implementation (primarily Shopware). The Corporate Design Portal (e.g., for Werner & Mertz) is a notable digital productized deliverable — a multi-tenant web portal for centralized brand asset management.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Development of complete corporate design systems including logos, typography, color palettes, iconography, and image styles. Delivered with design manuals and style guides for consistent brand application across print and digital media. For enterprise B2B clients.
• Grafikdesign & Kreation (Graphic Design & Creation) Strategic graphic design and creative concept development for brand communication including visual concepts, campaign visuals, illustrations, moodboards, and motion picture production. For B2B clients across verticals.
• Film & Animation Film production and animation services including storyboard development, scriptwriting, directing, 2D/3D animation, motion design, post-production, color grading, and voiceover. Covers advertising spots, explainer videos, image films, and product animations for B2B clients.
• Fotografie (Photography) Professional photography services covering people/portrait photography, food photography (in a fully equipped studio kitchen), and product photography with post-production. Includes model scouting and professional set design. For B2B clients.
• Webdesign & Webentwicklung (Web Design & Development) Web design and development including UX/UI design, WordPress development, SEO, responsive design, CMS implementation, API development, and BFSG accessibility compliance. Covers corporate websites, landing pages, and complex enterprise sites for B2B clients.
• CGI Beverage Specialized CGI (3D product visualization) service for the beverage industry, producing photorealistic product images of bottles, cans, and glasses with realistic lighting, textures, condensation, and fluid effects. Replaces traditional product photography and enables rapid variant creation. For beverage brand clients.
• Markenentwicklung (Brand Development) Brand development and brand strategy services including brand positioning, identity development, and brand launch support for B2B clients across multiple verticals.
• Employer Branding Employer branding services including EVP development, employer positioning, visual identity for employer brand, career page design, recruiting campaigns, and content production (photo, film, animation). For B2B clients facing recruitment challenges.
• Greenwashing-Check AI-supported sustainability claim audit service that scans websites, social media, brochures, and packaging for environmental/sustainability claims requiring compliance with EU EmpCo directive. Delivers inventory, risk assessment, and reformulation suggestions. For B2B clients across industries.
• Public Sector & Location Marketing (Öffentliche Hand & Standortmarketing) Public sector and location marketing services including brand identity, campaigns, social media, motion picture, and event communication for cities, regions, and government institutions. For public sector clients.
• Beverage & Food Marketing (Getränke & Lebensmittel) Specialized marketing services for beverage and food brands including brand strategy, packaging design, trade and hospitality campaigns, social media, POS materials, and CGI/food photography. For beverage and food brand clients.
• E-Commerce / Shop Systems E-commerce and shop system implementation, primarily using Shopware platform, with PIM integration, HR-software connection, and corporate site features. For B2B clients needing online commerce.
• Corporate Design Portal Multi-tenant digital corporate design portal (e.g., for Werner & Mertz) providing centralized access to brand assets, typography, color palettes, image guidelines, icons, key visuals, and editable templates in two languages (German/English) with open data downloads. For enterprise B2B clients.

Quantifiable outcome

• German Design Award 2026 for myromy brand strategy
• +2 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered parent company and minor.

• NEWKOM Groupparent companyOthersHDW Neue Kommunikation is part of NEWKOM Group, a communications group based in Saarland. The parent company provides organizational backing and potentially shared services across group companies.
• Ottweiler DruckereiminorStrategic or Co-development PartnerCollaborated with Ottweiler Druckerei for the Hörmann editorial design project, combining HDW's design expertise with Ottweiler's printing capabilities to deliver premium catalog production including quality paper (Heaven 42) and relief lacquer effects.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency with strong brand and corporate design pedigree — directly comparable in services and enterprise client mix.
• kempertrautmann: Hamburg-based independent agency combining brand, design, and digital — closely comparable in integrated creative services and German enterprise client base.
• Antoni (Antoni Garage): Berlin creative agency within the Omnicom network, known for Mercedes-Benz work. Comparable in full-service creative and brand capabilities serving large enterprise clients.
• Grabarz & Partner: Independently owned Hamburg creative agency recognized for integrated brand campaigns and design. Comparable in agency profile, German-market focus, and award-winning creative output.
• Strichpunkt Design: Stuttgart-based brand and design agency focused on corporate design, brand strategy, and digital experiences — closely comparable in mid-sized independent agency profile serving B2B enterprise clients.
• Scholz & Friends: Independent German full-service creative agency with comparable brand strategy, corporate design, and digital production capabilities. Closely aligned on offering breadth and enterprise B2B/B2C mix.
• Heimat TBWA: Berlin-based TBWA-affiliated creative agency delivering brand strategy, campaigns, and digital production for enterprise clients — directly comparable in creative capabilities and DACH enterprise focus.
• Jung von Matt: Leading German creative agency network offering brand communications, campaigns, design, and digital — directly comparable on integrated creative services for enterprise clients, though at significantly larger scale.

Broad incumbents

• Serviceplan Group: Largest independent German agency group with full-service capabilities spanning strategy, creative, digital, and technology. Comparable offering breadth but operates as a network with substantially larger headcount and international reach.
• DDB Germany: German arm of global DDB network offering full advertising services. Comparable in service breadth and enterprise client roster, but operates as a network incumbent with substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hdw.kommunikation
• LinkedInlinkedin.com/company/hdw-werbeagentur-gmbh
• Instagraminstagram.com/hdwneuekommunikation
• TikToktiktok.com/@hdwneuekommunikation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDW Neue Kommunikation