KMW Reisen

What KMW Reisen does

KMW Reisen, operating under the legal entity GetAway Travel GmbH and the consumer brand kurz-mal-weg.de, is a Germany-headquartered online travel marketplace specializing in short trips (Kurzreisen), wellness weekends, and themed hotel package bookings. The company aggregates inventory from approximately 17,000 hotel and travel partners across Germany, Austria, Switzerland, Poland, and the Czech Republic, presenting roughly 15,000–17,000 daily-updated package offers organized into themed verticals such as Wellnesshotels, Thermenhotels, Familienhotels, Romantische Hotels, Städtereisen, Musicalreisen, Wanderurlaub, and Freizeitpark stays. The platform supports search, filtering, booking, and payment (Visa, Mastercard, SEPA direct debit, invoice, Amazon Pay, PayPal), with a small inbound phone hotline (+49 (0)341 2368 0099) for assisted bookings; no proprietary technology stack, mobile app, or AI capabilities are disclosed.

The company serves German-speaking consumers seeking short-break getaways, with primary segments in wellness/spa, families with children, and couples/romantic getaways, plus secondary segments in city breaks and active/adventure travel. Revenue is generated primarily through marketplace commissions on hotel and package bookings, supplemented by upfront revenue from digital gift vouchers (Reisegutscheine/Geschenkgutscheine) sold in denominations of €100–€1,000 with three-year validity. Marketing is conducted via SEO-optimized themed landing pages, email newsletters, third-party review platforms (Ausgezeichnet.org, Trustpilot, Google), a travel magazine (Reisemagazin) content hub, and a formal Partner- & Affiliateprogramm. The company has been operating for over 15 years, runs proprietary Top Wellnesshotel (since 2020) and Top Thermenhotel (since 2023) award programs, and maintains localized country domains (de/at/ch).

Name

KMW Reisen

Legal name

GetAway Travel GmbH

Website

https://kurz-mal-weg.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KMW Reisen (GetAway Travel GmbH) operates kurz-mal-weg.de, a German online travel marketplace specializing in short-trip and wellness hotel packages from approximately 17,000 partner properties across DACH and neighboring countries. It serves German-speaking leisure consumers via a self-serve e-commerce platform, earning marketplace commissions and gift voucher sales.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Travel Agencies (56151), Travel Agencies (561510)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Online travel marketplace
• Short break packages
• Wellness hotel booking
• Hotel aggregator platform
• Vacation package booking

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Hotel Commission / Transaction Fees: KMW Reisen earns commission on hotel and travel package bookings made through its platform. The marketplace aggregates offers from approximately 17,000 hotel and travel partners and charges a commission on each completed booking. This is the primary revenue stream.
2. Gift Voucher Sales: The company sells digital gift vouchers (Reisegutscheine/Geschenkgutscheine) with values of €100, €150, €250, €500, €1,000, or custom amounts. Vouchers are valid for 3 years and can be redeemed against bookings on the platform. Revenue is collected upfront upon voucher purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KMW Reisen operates kurz-mal-weg.de, an online travel marketplace aggregating approximately 15,000-17,000 daily-updated short-trip and wellness package offers from roughly 17,000 hotel and travel partners across Germany, Austria, Switzerland, Poland, and the Czech Republic. Consumers can browse, filter, and book curated hotel packages themed around wellness, family, romantic, city, and active travel, with the company earning commission on completed bookings. Additional offerings include digital gift vouchers redeemable across the platform.

Product overview

KMW Reisen operates kurz-mal-weg.de as an online travel booking platform specializing in short trips and weekend getaways. The core offering includes over 15,000 curated hotel packages across Germany and neighboring countries. The platform is organized into themed sub-brands covering wellness hotels, thermal/spa hotels, family hotels, romantic hotels, city trips, musical trips, amusement park stays, hiking vacations, and holiday packages. Additional services include gift vouchers (Geschenkgutscheine) and travel vouchers (Reisegutscheine) with customizable amounts and personal messaging options.

Differentiator

Problem solved

Functional benefit

Brands

• KMW Wellnesshotel Award: Annual award program recognizing top wellness hotels in Germany, run by kurz-mal-weg.de since 2020.
• KMW Top Thermenhotel Award

Products and services

• Kurz-mal-weg.de Online Travel Marketplace Online travel booking marketplace aggregating approximately 15,000-17,000 daily-updated short-trip and wellness package offers from roughly 17,000 hotel partners across Germany, Austria, Switzerland, Poland, and the Czech Republic. Customers browse, filter, and book curated hotel packages themed around wellness, family, romantic, city, and active travel, with bundled inclusions such as breakfast, meals, spa access, and activity tickets.
• Geschenkgutscheine / Reisegutscheine (Travel Gift Vouchers)

Quantifiable outcome

• Over 3,500 verified customer reviews on Ausgezeichnet.org and over 1,750 Google reviews, indicating strong customer satisfaction and trust
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hotel Partners (aggregated network)coreChannel Partner/ Reseller/ DistributorKMW Reisen aggregates hotel inventory from approximately 17,000 hotel and travel partners across Germany, Austria, Switzerland, Poland, Czech Republic, and other neighboring countries. These hotel partners list their short-trip packages and wellness offers on the KMW platform in exchange for commission on completed bookings. The company offers a 'Hotelpartner werden' (Become a Hotel Partner) program, inviting hotels to join the distribution network. Hotels retain pricing autonomy and can offer exclusive KMW deals and awards (Top Wellnesshotel, Top Thermenhotel) based on performance.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Travelzoo: Global travel-deals publisher with a strong German presence, sourcing curated hotel and short-trip offers that compete head-on with KMW's deal-led discount positioning.
• Voyage Privé: Europe-based members-only travel deals club offering discounted short-trip hotel packages; comparable business model of curated private-sale offers in the leisure/wellness segment.
• kurzurlaub.de: Leading German online marketplace for short trips and hotel packages, closely mirroring KMW Reisen's core Kurzreisen-plus-wellness offering with similar themed sub-categories and DACH focus.
• Secret Escapes: Members-only private-sale travel club aggregating discounted hotel packages; competes directly in luxury/short-stay curation and operates an established DACH presence.
• HolidayPirates (Urlaubspiraten): German/European curated travel-deals publisher (urlaubspiraten.de in Germany) operating in the same bargain short-trip discovery niche as KMW Reisen, targeting consumers via newsletter and content-driven deal curation.
• lastminute.de: German arm of lastminute.com focused on last-minute travel deals and packages; overlaps KMW's Last-Minute Wellness and short-stay inventory categories.

Broad incumbents

• Booking.com: Global OTA leader with deep Germany inventory; not specialized in short trips but competes for every KMW visitor through generic hotel search and Deals rails.
• HRS Group: Large German hotel-booking platform (HRS/hotel.de) serving business and leisure travelers across Europe; broader portfolio but overlaps KMW's German hotel-inventory aggregation.
• CHECK24 Reisen: Germany's largest price-comparison platform offering a dedicated Reisen vertical for hotels, packages, and short trips with heavy marketing scale; competes for the same deal-driven DACH travelers.

Others

• trivago: Hotel metasearch engine headquartered in Germany; does not sell packages directly but funnels German short-break search demand upstream, indirectly competing for the same user intent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kurzmalweg
• Facebookfacebook.com/kurzmalweginAT
• LinkedInlinkedin.com/company/kurz-mal-weg-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMW Reisen