Total Events

What Total Events does

Total Events, LLC is a privately held, Schenectady, New York-based wedding and event rental company founded in 1999 that operates across the Capital Region of New York. The company maintains a comprehensive rental inventory spanning 14+ product categories including tents (frame, pole, clear top, sailcloth), tables, chairs (Chiavari and specialty styles), linens — including an exclusive sub-brand called The Collection — drapery, lighting, lounge furniture, dance floors, stages, tableware, catering equipment, bars, centerpieces, and entertainment/gaming equipment. It supplements physical inventory with full-service delivery, setup, pickup, and a regulated tent permitting workflow that includes Dig Safely New York coordination. The product surface is paired with a sub-brand and design layer (The Collection exclusive linens, custom drapery designs, lighting installations) that allows clients to purchase a packaged "Total Events Transformation" rather than discrete SKUs.

The business runs a sales-led, consultation-based go-to-market: Event Specialists work directly with clients through pre-consultation forms, a public wishlist builder, and venue-specific consultation flows (tent consultations, trade show pre-consults) and return proposals within one business day. Revenue is generated through transaction-based rental fees with custom quote pricing; the company maintains a pricing brochure but does not publish rates publicly. Marketing is content-driven through the company blog, email newsletter, social channels using the #TotalEventsTransformation hashtag, and wedding-marketplace listings on WeddingWire and The Knot. Customer segmentation is use-case based, with weddings as the primary segment, followed by corporate and nonprofit events, social celebrations, and conventions/trade shows.

Total Events has built a distribution moat through preferred-vendor relationships with marquee Capital Region venues (Albany Capital Center, Hall of Springs, 90 State Events, Sagamore Resort) and a curated Local Professionals network of event planners, caterers, florists, photographers, and videographers. The most strategic alliance is with Mazzone Hospitality, the exclusive caterer across multiple flagship venues, where Total Events is the preferred décor and rental provider. The company is independently owned, has no disclosed institutional funding, and operates from a single headquarters with no subsidiaries, acquisitions, or leadership changes documented in the source material.

Name

Total Events

Legal name

Total Events, LLC

Website

https://totaleventsny.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Events, LLC is a Schenectady, New York-based wedding and event rental company founded in 1999 that supplies tents, linens, tables, chairs, drapery, lighting, and lounge furnishings to weddings, corporate events, social celebrations, and trade shows throughout the Capital Region of New York.

Ownership category

akta.pro rank

Product category

Event Rental Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Dance Floor, Staging & Platform Rentals (HSACAFAD), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Event rental services
• Wedding rentals
• Tent rental
• Event décor
• Trade show booth rentals

Headquarters

HQ city

Schenectady

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of event equipment including tents, tables, chairs, linens, drapery, lighting, lounge furniture, stages, dance floors, tableware, and entertainment/gaming equipment. Revenue is generated through rental fees based on event duration and item selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Total Events, LLC rents event equipment and provides full event transformation services for weddings, corporate events, social celebrations, and conventions/trade shows in New York's Capital Region. Core rentals include tents, tables, chairs, linens, drapery, lighting, lounge furniture, dance floors, stages, tableware, catering equipment, entertainment/games, and convention booth setups, delivered with setup, pickup, and tent permitting services.

Product overview

Total Events is a wedding and event rental company offering a comprehensive inventory of rental equipment for events. Their product portfolio centers on physical rental items including tents (frame, pole, clear top, sailcloth), tables (farm, round, rectangular, square), chairs (Chiavari, rustic, folding, bistro), linens (standard and The Collection exclusive line), drapery, lighting, lounge furniture, dance floors, stages, tableware, catering equipment, entertainment/games, centerpieces, and bars. They provide these as individual rental items that can be combined for events, supported by consultation services through pre-consultation forms and wishlist building tools. Additional offerings include convention and trade show booth rentals with full drayage services.

Differentiator

Problem solved

Functional benefit

Brands

• The Collection: An exclusive hand-picked selection of linens and overlays exclusively available through Total Events, featuring vintage and modern designs for events

Products and services

• Tent Rentals Outdoor event structures including frame tents, pole tents, clear top tents, and sailcloth tents with accessories for creating custom venue spaces, including tent permitting services and coordination with Dig Safely New York.
• Table Rentals Various table styles including farm tables, round tables, rectangular tables, and square tables for event seating arrangements.
• Chair Rentals Seating options including Chiavari chairs, rustic/modern/industrial styles, folding chairs, and bistro chairs.
• The Collection Linens A carefully hand-picked selection of exclusive linens and overlays exclusively available through Total Events, featuring vintage and modern designs, complemented by standard polyester linens and pattern/overlay options.
• Event Drapery Decorative fabric draping for ceilings, entrances, ceremony arches, and creating designated spaces within venues, with custom drapery designs.
• Event Lighting Lighting solutions including chandeliers, string lighting, illuminated drapery, uplighting, and color washing to create atmosphere, with professional lighting installations.
• Lounge Furniture Rentals Lounge packages, seating, tables, and accessories for creating comfortable and stylish lounge areas at events.
• Dance Floors & Stages Dance floor options including black and white and white and wood plank custom styles, plus staging solutions for runways, speaker panels, and elevated platforms.
• Tableware Rentals Dinnerware, charger plates, flatware, and beverageware for completing table settings at events.
• Catering Equipment Rentals Equipment including tea and coffee service, serveware, concessions equipment, and accessories for food service.
• Entertainment & Games Rentals Casino gaming tables with experienced staff, carnival games, and outdoor game rentals for themed events.
• Convention & Trade Show Booth Rentals Full trade show booth solutions including tables, counters, seating, lounge furniture, carpet, electrical, TV, labor, booth backdrops, and drayage services for exhibitors and event organizers.
• Event Consultation Services Event specialist guidance through pre-consultation forms, wishlist building tools, and planning resources to help clients select appropriate rentals, with custom proposals delivered within one business day.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Event Planners & Designers (Local Professionals Network)minorGTM or Marketing PartnerNetwork of local event planners and designers listed on the Local Professionals page including A Lively Event, Bisou Events, Christine Wheat Events, Curora Weddings, Elevated Events, Intuition Events, Katie O Events, Kelly Strong Events, The Luxe Affair, Prince Pellman Group, PSEvents518, SBM Event Co., The Main Event by Kelly, Unveiled by Louisa, Wedding Planning Plus, Your Day Your Way Wedding Planner, and Your Event.
• Caterers (Local Professionals Network)minorGTM or Marketing PartnerLocal caterers listed as recommended partners including 2Shea Catering, Crafted Catering and Events, Druther's Brewing, Lily and the Rose, Mazzone Hospitality, Nicole's Catering, Old Daley on Crooked Lake, and Albany Seasons Catering.
• Florists (Local Professionals Network)minorGTM or Marketing PartnerRecommended florist partners including Blooms Floral Design, Farmhouse Floral Design, Fleurtacious Designs, Poppy Tree, Posie Peddler, SN Floral Design (Samantha Nass), and Surroundings Floral.
• Photographers & Videographers (Local Professionals Network)minorGTM or Marketing PartnerRecommended photography and videography partners including Andrew Franciosa, Susan Blackburn, Dori Fitzpatrick, Elario Photography, Hannah Lux Photography, Hitlin Photography, Justin Tibbitts Photography, KB Alzer Photography, Kevin DeMassio, Linda Conley, Magic Flute Videos, McClosky Photography, Mattramos Photography, Nicol Nero, Rob Spring Photography, The One Eleven Collective, Tom Wall Photography, Twice Beloved Studio, YTK Photography, A Moment 2 Share, Dave Bigler, Garden House Films, The Harrison Co., Jessalyn Meehan Films, Kenneth Cooper Films, and Scotto Films.
• Mazzone HospitalitycoreStrategic or Co-development PartnerPreferred and exclusive catering partner at multiple venues including Hall of Springs, 90 State Events, Albany Capital Center, and other Capital Region venues. Mazzone Hospitality provides event planners, chefs, and waitstaff for events at these locations where Total Events provides décor and rental services.
• Albany Capital CentercoreStrategic or Co-development PartnerPreferred venue partner for the Albany Capital Center, a state-of-the-art venue in downtown Albany with 25' ceilings. Total Events is one of the preferred décor and rental providers for events at this venue.

Scale indicators1 record

Expansion highlights5 records

Emerging players

• Tent Renters Supply: Tent-focused rental supplier with broader product line — overlaps with Total Events' tent rental product category and serves similar outdoor wedding and event use cases.
• NüAGE Designs: Luxury event design and rental firm specializing in drapery, lighting, and décor — overlaps with Total Events' premium transformation offerings for weddings and corporate events.

Direct peers

• Marbella Event Furniture and Decor Rentals: Specialized event furniture and décor rental company serving weddings and corporate events — highly comparable to Total Events' lounge furniture, tables, chairs, and décor offerings with a similar consultation-led sales motion.
• Peak Event Services: Tents and event rental company serving weddings, corporate, and social events across multiple U.S. regions with a comparable full-service rental model including tents, tables, chairs, and décor — directly comparable in product mix and target customer.
• Revelry Event Designers: Event design and luxury rental company producing high-end weddings and corporate events — comparable to Total Events' full-service transformation offering including drapery, lighting, and custom décor design.
• A2Z Event Rentals: Event rental company offering tents, tables, chairs, linens, and décor for weddings and corporate events — directly comparable product mix and customer segments to Total Events.

Broad incumbents

• Cort Event Furnishings: National event furnishings rental business serving trade shows, corporate events, and weddings — competes with Total Events in the lounge furniture and trade show booth rental categories at significantly larger scale.
• AFR Event Furniture Rental: National event furniture rental company with broad inventory across trade show, corporate, and wedding segments — overlaps with Total Events' furniture, lounge, and staging offerings as a larger, multi-region incumbent.

Others

• Mazzone Hospitality: Capital Region premier caterer and venue operator — not a rental competitor but a core strategic partner at Hall of Springs, 90 State Events, and Albany Capital Center where Total Events supplies décor. Relevant as a tightly coupled ecosystem participant.
• EventSource: Online marketplace connecting event planners with rental vendors — an adjacent ecosystem participant rather than a direct competitor, but relevant as a channel that could either drive or disintermediate Total Events' regional lead flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/totalevents1
• Facebookfacebook.com/TotalEventsLLC
• LinkedInlinkedin.com/company/total-events-llc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Events