What A2Z Events does

A2Z Events is a private US-based software company founded in 1998 that provides an all-in-one, cloud-based event management platform used by trade show organizers, conference planners, and corporate event teams. The platform is purpose-built for multi-year, multi-event programs and unifies 14+ integrated modules covering floor plan management, exhibitor management and portals, online registration, conference scheduling with Call for Proposals (CFP), session and speaker management, lead retrieval, badge printing and check-in, sponsorship management, attendee mobile apps, evals and attendance tracking, revenue generation, event sales pipeline, continuing education (CEU) compliance, event portal workflows, and a multi-show analytics dashboard called Global HQ. The architecture is positioned as a single connected system that replaces point solutions across the full event lifecycle.

A2Z operates as a product line within the Personify corporate portfolio, alongside sibling brands WildApricot, ThreeSixty, and MemberClicks, and the A2Z logo carries co-branding referencing Momentive. Its revenue model is enterprise SaaS, sold as annual or multi-year subscriptions on a quote-based, demo-driven basis through a consultative direct sales motion; pricing is not publicly disclosed and customers are routed through "Request a Demo" calls rather than self-serve purchase.

The customer base spans three primary verticals: trade shows and expos, conferences (including association and nonprofit events), and corporate events ranging from Fortune 500 to startups. The company states it has been trusted by "thousands of event professionals for more than 25 years," indicating a long-tenured customer base with deep accumulated event, attendee, and exhibitor data within the platform. Go-to-market relies on content marketing (blog, guides, case studies), webinars, organic search, and a sales-led enterprise channel rather than self-serve or marketplace distribution.

Name

A2Z Events

Legal name

A2Z Events

Website

https://a2zinc.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

A2Z Events provides an all-in-one cloud-based event management platform for trade shows, conferences, and corporate events, unifying 14+ modules — including registration, floor plans, exhibitor management, conference scheduling, lead retrieval, and attendee matchmaking — sold via annual enterprise SaaS subscriptions as a Personify portfolio product.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)

Keywords

• Event management software
• Trade show management
• Conference management software
• Exhibitor management software
• Event registration software

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription / SaaS Licensing: Annual or multi-year subscription to the all-in-one event management platform, with modules covering registration, exhibitor management, floor plans, badge printing, lead retrieval, mobile apps, sponsorship, and more. Revenue is recurring in nature with typical enterprise contract lengths.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

A2Z Events provides a purpose-built, all-in-one cloud-based event management platform that supports multi-year, multi-event operations for trade shows, conferences, and corporate events. The platform covers event registration, exhibitor and sponsorship management, interactive floor plan design, badge printing and check-in, lead retrieval, conference and CFP workflows, attendee mobile apps, AI-driven networking and matchmaking, CEU tracking, and revenue optimization, sold as an annual or multi-year subscription to event organizers.

Product overview

A2Z Events offers an all-in-one event management platform designed for associations, nonprofits, and event professionals. The platform operates as a unified system with integrated modules including Floor Plan Management, Conference Management & CFP, Exhibitor Management, Registration Management, Event Sales Engine, Badge Printing & Check-In, Evals & Attendance Tracking, Sponsorship Management, Lead Retrieval, Revenue Generation, Attendee Mobile App, Attendee Matchmaking, Continuing Education, Event Portal, and Global HQ. The architecture combines a core Event Management Software platform with specialized add-on modules that can be deployed together to manage multi-year, multi-event operations across trade shows, conferences, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Software (Core Platform) The all-in-one event management platform providing multi-year, multi-event visibility and control with robust reporting, financials, and floor plan management for maximizing attendee and exhibitor engagement for trade shows, conferences, and corporate events.
• Attendee Mobile App Mobile application enabling event attendees to access event information, schedules, and engage with other participants on-the-go, supporting event engagement for trade shows, conferences, and corporate events.
• Lead Retrieval Tool enabling exhibitors to capture and manage leads generated during trade shows and events with digital scanning and data capture capabilities.
• Continuing Education (CEU) Management Software Software for managing continuing education units and professional development credits for conference and event attendees.
• Floor Plan Management Digital tool for designing and managing event floor plans, booth layouts, and exhibitor space assignments.
• Event Registration Software Comprehensive registration management system handling attendee registration forms, ticketing, and event sign-ups with online payment processing.
• Badge Printing & Check-In Badge printing and attendee check-in solution for seamless on-site registration and identification at events.
• Sponsorship Management Tool for managing event sponsorships, sponsor benefits tracking, and sponsor-exhibitor relationships.
• Evals & Attendance Tracking Session evaluation and attendance tracking system for monitoring attendee participation and gathering feedback at events.
• Conference Management & CFP Comprehensive conference management including call for proposals (CFP) for speaker submissions and session scheduling.
• Exhibitor Management Exhibitor portal and management tools for handling exhibitor applications, booth assignments, and exhibitor communications.
• Revenue Generation Financial and revenue management tools for maximizing event profitability through diversified revenue streams.
• Attendee Matchmaking Attendee engagement and networking tool facilitating AI-driven connections between event participants based on interests and goals.
• Event Sales Engine Sales management tool for event organizers to track and manage exhibitor and sponsor sales pipelines.
• Global HQ (Multi-Show Dashboard) Centralized hub providing multi-show visibility and control with integrated reporting, financials, and floor plan management capabilities across an organization's portfolio of events.

Quantifiable outcome

• Top trade shows from the US and abroad rely upon A2Z year after year to build and expand their events

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PersonifycoreOthersPersonify is the parent company of A2Z Events. A2Z Events is presented as a product/brand within the Personify corporate portfolio, which also includes WildApricot, ThreeSixty, and MemberClicks — other event and association management software brands. The relationship indicates A2Z Events operates as a business unit under the Personify corporate umbrella, sharing brand positioning and go-to-market alignment.
• WildApricotminorOthersWildApricot is a sibling brand within the Personify portfolio of association and event management software. While not a formal product integration partnership, it is listed as a 'Partner Brand' alongside A2Z Events, suggesting cross-branding and ecosystem alignment within the Personify family.
• ThreeSixtyminorOthersThreeSixty is a product within the Personify portfolio, listed as a partner brand alongside A2Z Events. The relationship is part of the Personify brand ecosystem rather than a formal technology or GTM partnership.
• MemberClicksminorOthersMemberClicks is a sibling brand within the Personify corporate portfolio of association management software, listed alongside A2Z Events as a 'Partner Brand'. The relationship is an intra-corporate brand alignment rather than a third-party partnership.
• MomentiveminorOthersMomentive is referenced in the A2Z Events branding and logo (the site header SVG includes 'Momentive-A2Z-Events-Logo-Color-by-MS'), suggesting a branding or ownership relationship. The exact nature of the Momentive affiliation with A2Z Events is not explicitly detailed in the source beyond logo usage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Swoogo: Swoogo is a modern event management platform focused on registration and event websites for mid-market and enterprise buyers. It overlaps with A2Z in registration and attendee management for trade shows and conferences.
• Whova: Whova is an event management platform with strong adoption among association and academic conferences, offering registration, mobile apps, and attendee engagement. It competes with A2Z particularly in the association segment.

Direct peers

• Expo Logic: Expo Logic provides registration, lead retrieval, and exhibitor management software specifically for trade shows and expos. It is a niche direct peer that overlaps heavily with A2Z's trade show modules.
• EventsAIR: EventsAIR is an event management platform built for large association, government, and corporate events with registration, speaker, and sponsor management. It competes head-to-head with A2Z in multi-year event portfolio management.
• RainFocus: RainFocus is an enterprise event management platform focused on large corporate and association events with registration, sponsorship, and analytics. It competes directly with A2Z for large-scale multi-year event portfolios.
• Bizzabo: Bizzabo is an enterprise event experience platform with registration, mobile apps, and attendee engagement features. It directly competes with A2Z in mid-to-large event organizers seeking modern, cloud-native platforms.
• Stova (formerly Aventri): Stova is an event management platform covering registration, mobile apps, and onsite solutions for in-person, virtual, and hybrid events. It is a direct peer competing for similar association and corporate event organizers.

Broad incumbents

• Cvent: Cvent is the largest enterprise event management platform globally, offering event registration, venue sourcing, and attendee engagement. It is the dominant incumbent A2Z competes against for enterprise and association event software deals.
• Certain (Community Brands / Momentive Software): Certain is an enterprise event management platform serving large association and corporate events with registration, lead retrieval, and analytics. It is a relevant peer as part of the broader Momentive/Personify-aligned ecosystem competing for similar buyers.
• Eventbrite: Eventbrite is a large-scale ticketing and event management platform serving event organizers of all sizes. While it leans toward self-service and consumer events, it competes with A2Z for registration and ticketing workflows in the broader events market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PersonifyShow
• LinkedInlinkedin.com/company/a2z-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A2Z Events