The Boulders at Fountaingrove

What The Boulders at Fountaingrove does

The Boulders at Fountaingrove is a single luxury apartment community located at 3680 Kelsey Knolls in the Fountaingrove neighborhood of Santa Rosa, California. The asset offers one-, two-, and three-bedroom residential flats built to GreenPoint-rated sustainability standards, incorporating energy-efficient appliances, energy-efficient lighting, environmentally conscious interior finishes, recycling infrastructure, and paperless online bill pay. On-site amenities include a swimming pool and heated spa, fitness center, clubhouse, half-court basketball, outdoor grilling areas, walking trails, and a playground; select units offer private garages, in-home washer/dryer, granite countertops, walk-in closets, and private balconies.

The property is managed by Woodmont Real Estate Services (WRES), a professional multi-property operator that provides back-office technology, leasing systems, and operational support. Revenue is generated through a recurring monthly rent model supplemented by a structured ancillary fee stack: a $49 application fee, $700–$900 refundable security deposits, a $50/month pet rent and $500 pet deposit, third-party utility billing with a service fee, and transactional charges for late rent ($50), NSF ($25), and credit-card payment processing (3.1–4.1%). The go-to-market motion is direct-to-consumer through a property website (thebouldersatfountaingrove.com), SEO, online tour scheduling, and an on-site leasing center open Monday–Saturday 9:00am–5:30pm.

The Boulders targets two primary renter segments: working professionals and families seeking luxury rental housing proximate to Santa Rosa employers and Sonoma Wine Country amenities, and pet owners requiring breed- and weight-restricted pet-friendly units. The asset has received consecutive Kingsley Excellence Resident Satisfaction Awards in 2018 and 2019, followed by a Kingsley Web Page Emblem Award in 2021. The property website is built to WCAG 2.2 AA accessibility conformance and integrates Google Analytics and Google Display remarketing for digital lead generation.

Name

The Boulders at Fountaingrove

Legal name

The Boulders at Fountaingrove

Website

https://thebouldersatfountaingrove.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Boulders at Fountaingrove is a privately held, GreenPoint-rated luxury apartment community in Santa Rosa, California, offering one-, two-, and three-bedroom flats with resort-style amenities to working professionals, families, and pet owners, operated under Woodmont Real Estate Services.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Rent: Monthly rental income from one, two, and three bedroom luxury apartments. Base rent plus mandatory recurring monthly fees (utility billing service, renter's insurance) and optional services (internet, pet rent).
2. Application and Deposits: One-time application charges ($49), security deposits ($700-$900), pet deposits ($500), and conditional deposits collected from applicants and residents.
3. Ancillary Fees: Fees from late rent ($50), NSF checks ($25), rekeying, mail key replacement, clubroom rental, and month-to-month charges for lease flexibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Boulders at Fountaingrove operates a luxury apartment community offering one, two, and three-bedroom residential flats for rent in the Fountaingrove neighborhood of Santa Rosa, California. The GreenPoint-rated community combines energy-efficient apartment homes with resort-style amenities including a swimming pool, heated spa, fitness center, clubhouse, walking trails, and pet-friendly accommodations. Revenue is generated through monthly rent, one-time application and deposit fees, and ancillary service charges.

Product overview

The Boulders at Fountaingrove is a GreenPoint-rated luxury apartment community in Santa Rosa, CA, offering one, two, and three bedroom apartments for rent. The core offering consists of modern apartment residences with features including open-plan kitchens with granite countertops, EnergyStar appliances, full-size in-home washer/dryer, private garages (select units), and private balconies. The community provides resort-style amenities including a swimming pool and spa, fitness center, clubhouse, basketball court, and walking trails. Additional offerings include pet-friendly housing options with associated deposits and rents, and virtual tour capabilities for remote leasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Apartment Rentals
• Resort-Style Community Amenities
• Pet-Friendly Housing Program
• Private Garage Access
• Virtual Tours

Quantifiable outcome

• Two-time recipient of Kingsley Excellence Resident Satisfaction Award (2018 and 2019)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AT&TminorOthersMajor employer in the Santa Rosa area near The Boulders at Fountaingrove apartments. Listed as one of the employers in the neighborhood community section.
• Kaiser PermanenteminorOthersMajor healthcare employer and employer near The Boulders at Fountaingrove apartments in Santa Rosa.
• Kendall-Jackson Wine EstateminorOthersProminent wine estate and employer in the Santa Rosa area, part of the Sonoma County wine industry near the property.
• Wal-Mart StoresminorOthersMajor retailer employer near The Boulders at Fountaingrove apartments in Santa Rosa.
• State Farm Insurance CompanyminorOthersMajor employer and insurance company near the property in Santa Rosa.
• Woodmont Real Estate ServicescoreOthersParent property management company that owns and operates The Boulders at Fountaingrove. Provides property management, leasing services, and operational support. Website hosted on WRES platform (g5-assets-cld). Privacy policy governed by WRES.

Scale indicators1 record

Expansion highlights3 records

Broad incumbents

• Greystar Real Estate Partners: The largest apartment property manager and operator globally, with significant U.S. multifamily assets under management. Greystar competes with Woodmont at the property-management layer and represents the scaled institutional incumbent in the same space.
• Lincoln Property Company: A major national multifamily owner and third-party property manager. Lincoln competes directly with Woodmont Real Estate Services for management contracts and operates comparable luxury apartment product across the U.S.
• Bozzuto Group: A privately held multifamily developer, owner, and operator with a focus on luxury class-A apartment communities in the Mid-Atlantic and select coastal markets. Its amenity-driven luxury product and operating model are comparable to the Boulders.
• WinnCompanies: A national multifamily owner, developer, and property manager. WinnCompanies competes with Woodmont at the institutional property-management layer and operates comparable class-A apartment product on the West Coast.

Direct peers

• Equity Residential: A leading apartment REIT focused on urban and high-end suburban rental housing, including California coastal markets. Its luxury urban-suburban product and amenity positioning are directly comparable to the Boulders.
• Camden Property Trust: A multifamily REIT operating class-A apartment communities across the U.S. with an emphasis on amenity-rich suburban locations. Camden's community operating model is directly comparable to the Boulders' resort-style approach.
• AvalonBay Communities: A large multifamily REIT with a significant West Coast footprint and a focus on luxury urban and suburban apartment communities with resort-style amenities. AvalonBay's high-end product and amenity-heavy communities are directly comparable to the Boulders' positioning.
• UDR, Inc. A diversified multifamily REIT with a substantial West Coast presence operating luxury and class-A apartment communities. UDR's portfolio composition and operating model closely parallel a class-A community like the Boulders.
• Essex Property Trust: A publicly traded REIT that owns and operates luxury apartment communities concentrated on the West Coast, including Northern California. Essex's West Coast luxury garden-style and mid-rise portfolio directly overlaps with the market positioning of The Boulders at Fountaingrove.
• Mid-America Apartment Communities: A multifamily REIT focused on class-A garden-style apartment communities in the Sun Belt. While primarily regional, MAA's operating playbook for amenity-rich class-A communities is highly comparable to a community like the Boulders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-boulders-at-fountaingrove

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Boulders at Fountaingrove