What Sanctuary Wealth Partners does

Sanctuary Wealth Partners is a privately held, hybrid RIA-plus-broker-dealer wealth management platform organized as Sanctuary Wealth Group, LLC and founded in 2017, headquartered in Miami with significant Indianapolis operations. The firm operates a "Partnered Independence" model under which wirehouse breakaway advisors and growth-seeking independent advisors join as Partner Firms (120+ firms across multiple US states, plus an international footprint via Sanctuary Global), retaining ownership of their practices while accessing the Sanctuary One tech stack, the Haven partner portal, and a "Solutions Toolbox" of affiliated services including Sanctuary Asset Management, Insurance Solutions, Retirement Plan Services, Capital Markets, Alternative Investments, Lending, and Private Deals.

The core technology is the Sanctuary One fully integrated, modular platform with multi-custodian open architecture (Pershing/BNY Mellon, Schwab, Fidelity), expanded through a December 2024 integration with BNY's Wove Platform; the proprietary Haven portal and Independence Calculator sit on top. Sanctuary owns and operates SEC-registered Sanctuary Advisors, LLC as its RIA and FINRA/SIPC-member Sanctuary Securities, Inc. as its broker-dealer (with tru Independence acquired in 2024 as a parallel platform), and via the Strategic Capital program provides acquisition financing to Partner Firms.

The business model monetizes through recurring advisory fees via the RIA, transaction/brokerage revenue introduced to Pershing on a fully disclosed basis, and revenue from affiliated solutions businesses. Pricing to Partner Firms is structured as 78-94% income rates for 1099 entities—a significant uplift over typical wirehouse grid payouts of approximately 44%—plus upfront transition payments for breakaways. Customer segments are wirehouse breakaway advisors (primary), independent advisors seeking scale (primary), and UHNW/HNW client households served through Partner Firms (downstream). The firm is led by CEO Adam Malamed (former Ladenburg Thalmann EVP/COO), with a leadership team heavily staffed by alumni of Merrill Lynch, Morgan Stanley, UBS, and Wells Fargo.

Name

Sanctuary Wealth Partners

Legal name

Sanctuary Wealth Group, LLC

Website

https://sanctuarywealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanctuary Wealth Partners is a privately held, hybrid RIA-plus-broker-dealer platform that recruits wirehouse breakaway advisors and growth-oriented independents as Partner Firms, providing integrated technology (Sanctuary One, Haven), open-architecture custody, a Solutions Toolbox, and Strategic Capital for acquisitions across 120+ firms in the US and internationally.

Ownership category

akta.pro rank

Product category

Wealth Management Platform / Independent Wealth Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Wealth management platform
• Independent advisor services
• Breakaway advisor support
• RIA broker-dealer
• Partner firm network

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advisory Fees: Sanctuary operates as an SEC-registered investment adviser (Sanctuary Advisors, LLC and tru Independence) providing advisory services to clients of Partner Firms. Revenue generated through advisory fee arrangements.
2. Brokerage/Transaction Revenue: Securities are offered through Sanctuary Securities, Inc. (member FINRA/SIPC), introducing transactions to clearing firm Pershing, LLC. Revenue includes commissions and transaction-based fees from securities trading.
3. Solutions Toolbox Revenue: Revenue from affiliated businesses including Sanctuary Asset Management (SAM), Sanctuary Insurance Solutions, Retirement Plan Services, Sanctuary Business Owner & Executive Services, Capital Markets Desk, Alternative Investments, Sanctuary Lending Center, and Private Deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sanctuary Wealth operates a hybrid Registered Investment Adviser (RIA) and broker-dealer (B-D) platform that enables independent wealth advisors to build, transition, and scale independent practices under its Partnered Independence model. The company provides partner firms with a fully integrated technology stack (Sanctuary One, expanded with BNY's Wove), a dedicated partner-firm portal (Haven) for community, analytics, and training, and a Solutions Toolbox spanning asset management, insurance, retirement plan services, capital markets, alternative investments, lending, and private deals. Multiple custodian options (Pershing, Schwab, Fidelity), transition support, practice management, and a Strategic Capital program for acquisitions and succession complete the offering for wirehouse breakaway advisors and established independents.

Product overview

Sanctuary Wealth operates as a hybrid Registered Investment Adviser (RIA) and broker-dealer (B-D) platform that enables independent advisors to build, grow, and sustain thriving wealth management businesses. The core Sanctuary One platform is an ever-evolving, fully integrated, modular tech stack with robust technology and cybersecurity. Key proprietary solutions include the Haven platform (providing community, analytics, and training), the Solutions Toolbox (containing Sanctuary Asset Management, Insurance Solutions, Retirement Plan Services, Business Owner & Executive Services, Capital Markets Desk, Alternative Investments, Lending Center, and Private Deals), and the Independence Calculator tool. The company also offers strategic capital for acquisitions and succession planning, with multiple custodian options (Pershing, Schwab, Fidelity). Sanctuary expanded its platform with BNY's Wove Platform integration.

Differentiator

Problem solved

Functional benefit

Brands

• Haven: Comprehensive partner firm portal providing community, connection, resources, analytics, and training in a centralized platform with advanced data analytics capabilities.
• Sanctuary One
• Independence Calculator
• Sanctuary Asset Management (SAM)
• Sanctuary Insurance Solutions
• Sanctuary Business Owner & Executive Services
• Capital Markets Desk
• Sanctuary Lending Center
• Sanctuary Global
• Sanctuary Global Family Office

Products and services

• Sanctuary One Platform Ever-evolving, fully integrated, modular wealth-management technology stack with leading cybersecurity, powering partner firms and serving as the umbrella for technology, custody integrations, and platform capabilities. Expanded via integration with BNY's Wove Platform in December 2024.
• Haven Platform Sanctuary's proprietary partner-firm portal providing community, connection, resources, advanced analytics, and training in one centralized location, designed to empower Partner Firms with critical insights for informed decision-making.
• Independence Calculator Proprietary online tool that takes inputs including AUM, trailing 12-month revenue, support staff overhead, and wire grid payout to model the substantial difference in net worth wirehouse advisors can enjoy by becoming a partner-firm owner on Sanctuary Wealth (comparing typical wirehouse 44% payouts to Sanctuary's 78–94% income rates).
• Strategic Capital / Partnership Program Sanctuary's capital and partnership program providing qualified partner firms with access to capital for acquisitions to increase enterprise value, cash flow, and scale, and to create succession plans and legacy continuity.

Quantifiable outcome

• 78-94% income rates for 1099 entities vs. typical wirehouse 44% grid payout
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered key, core, support and notable.

• BNY (Wove Platform)keyTechnology or Integration · 1 December 2024Sanctuary expanded and enhanced its Sanctuary One platform with BNY's Wove Platform, integrating additional capabilities for wealth management services.
• Pershing, LLCcoreTechnology or IntegrationSanctuary Securities, Inc. introduces transactions on a fully disclosed basis to Pershing, LLC, a subsidiary of The Bank of New York Mellon. Pershing serves as the primary clearing firm for Sanctuary's brokerage operations, enabling trade execution and custody services.
• JP MorgankeyStrategic or Co-development PartnerJP Morgan's Chief Investment Officer of Customized Managed Account Solutions Chris Meredith partners with Sanctuary's Chief Investment Strategist Mary Ann Bartels on JP Morgan's Tax Smart Strategies, powered by 55ip, with dual mandate for comparable investment performance and tax benefits.
• FidelitycoreTechnology or IntegrationFidelity serves as one of multiple custodians available to Partner Firms under Sanctuary's open architecture model, providing custody and operational services.
• Charles SchwabcoreTechnology or IntegrationSchwab serves as one of multiple custodians available to Partner Firms under Sanctuary's open architecture model, providing custody and operational services.
• GoalPath SolutionssupportOthersProvides financial planning resources as part of Sanctuary's employee financial wellness benefits package.
• WellRightsupportOthersDigital wellness program provider powering Sanctuary's employee wellness program with personalized resources and activities.
• Indiana UniversitynotableStrategic or Co-development PartnerJoint initiative between Sanctuary Wealth and Indiana University offers sophomores and juniors six months of one-on-one mentoring, networking events, and professional development opportunities through the Sanctuary College Mentor Program.
• NectarsupportOthersRewards and recognition platform used internally to help peers and managers celebrate achievements, reward contributions, and recognize milestones, fostering positive workplace culture.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cetera Financial Group: Hybrid independent broker-dealer offering RIA, BD, and advisor support services to independent wealth managers. Targets breakaway wirehouse advisors with similar transition support and a multi-custodian approach.
• Kestra Financial: Independent wealth-management platform combining a hybrid IBD/RIA model with institutional-style services and Strategic Wealth Management. Closely comparable to Sanctuary's hybrid RIA+BD and Solutions Toolbox approach.
• Commonwealth Financial Network: Privately held independent broker-dealer/RIA platform serving independent advisors. Competes for independent advisors seeking scale and ownership economics, similar to Sanctuary's value proposition.
• Cambridge Investment Research: Large independent broker-dealer and RIA platform supporting independent advisors with hybrid services. A long-standing direct competitor for transitioning wirehouse advisors.
• Cresset Partners: Tech-enabled wealth and family office platform with an elite partner-firm model and community emphasis. Highly comparable to Sanctuary in targeting top-tier wirehouse breakaways and serving HNW/UHNW clients.
• Osaic (formerly Advisor Group): Independent wealth-management platform supporting thousands of advisors via multiple IBD and RIA subsidiaries. Competes head-to-head for wirehouse breakaways and independent advisors seeking scale and enterprise services.

Broad incumbents

• LPL Financial: The largest independent broker-dealer in the US supporting RIAs and financial advisors with a hybrid platform. Directly comparable as a hybrid RIA/BD infrastructure for breakaway and independent advisors, though substantially larger in scale.
• Raymond James Financial Services: Large IBD/RIA network serving independent financial advisors with full wealth management capabilities. Competes in the same advisor-recruitment space but operates as a broader incumbent with diversified business lines.

Emerging players

• Corient: Fast-growing RIA platform serving ultra-high-net-worth clients through acquired advisory firms. Comparable as a modern, technology-forward platform pursuing inorganic advisor acquisition and consolidation.
• Wealthspire Advisors: National RIA platform supporting independent advisors serving HNW clients. Comparable as a scaled RIA platform pursuing organic and inorganic growth, though without Sanctuary's own broker-dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sanctuarywp
• YouTubeyoutube.com/channel/UCymAW5TT-ePQntDP-A9nBjg
• Facebookfacebook.com/SanctuaryWealth
• LinkedInlinkedin.com/company/sanctuarywealth

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanctuary Wealth Partners