Baxi

What Baxi does

Baxi Heating UK Limited is a manufacturer of heating and hot water solutions, headquartered in Preston, UK, and operating as a wholly-owned subsidiary of Netherlands-based BDR Thermea Group. The company runs a multi-brand portfolio spanning residential boilers (Baxi, Main, Potterton), air source heat pumps, hot water cylinders (Megaflo, Heatrae Sadia), commercial heating systems (Remeha, Potterton Commercial, Andrews Water Heaters), and connected controls (uSense 2, AmbiZen). It employs over 1,200 people across the UK and Ireland and operates through nationwide merchant channels and a long-tail of certified Gas Safe installers, supported by the Baxi Academy training programme and the Baxi Works installer loyalty scheme.

The business model is anchored on hardware sales of boilers, heat pumps, cylinders, and commercial plant, complemented by recurring service and warranty revenue through accredited installers, and after-sales spares via Parts Arena. Distribution is multi-channel, ranging from independent and national plumbing merchants to specification-led commercial contractors across education, healthcare, hospitality, defence, and government estates, as well as social housing landlords. Recent strategic emphasis is shifting from gas-fired boilers toward air source heat pumps, R290 low-GWP platforms, and service-based offerings such as the MCS Umbrella Service, reflecting the regulatory and subsidy-driven decarbonization of UK heating.

The product technology stack is physical-asset heavy: combustion boilers, inverter-driven ASHPs, stainless-steel hot water cylinders, and OpenTherm-compatible smart controls, with supporting digital tools (Project Hub, Toolbelt App, Parts Arena) for installer workflow. Operations are certified to ISO 9001, 14001, 45001, and 27001, MCS for heat pumps, and the firm is a member of RECC. The UK and Ireland are the sole served markets, with R&D and product roadmap coordinated through BDR Thermea Group.

Name

Baxi

Legal name

Baxi Heating UK Limited

Website

https://baxi.co.uk

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baxi Heating UK Limited, a wholly-owned subsidiary of BDR Thermea Group, manufactures and distributes boilers, air source heat pumps, cylinders, and commercial heating systems across the UK and Ireland through multi-brand portfolios and a certified installer network.

Ownership category

akta.pro rank

Product category

Heating and Hot Water Equipment Manufacturing

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equipment, Except Electric & Warm Air Furnaces (3433), Refrigeration & Service Industry Machinery (3580), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

akta.pro secondary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Heating equipment manufacturing
• Residential boiler supply
• Commercial boiler systems
• Air source heat pumps
• Hot water cylinders

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Boiler Sales: Sale of residential and commercial boilers including combi boilers, system boilers, heat only boilers, and electric boilers
2. Air Source Heat Pump Sales: Sale of residential and commercial ASHPs including HP40, HP50, HP55, HP60 models and associated cylinders
3. Maintenance and Support Plans: Annual service plans and maintenance contracts for boilers and heat pumps
4. Spare Parts and Repairs: Supply of spare parts and repair services for commercial and residential heating products
5. Commercial Solutions: Prefabricated modular solutions including packaged plant rooms, energy centres, HIUs, and skids for commercial applications
6. Training Services: Free and paid training courses for installers including product training, heat pump training, and CIBSE-certified CPD courses

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Baxi manufactures and sells residential and commercial heating and hot water equipment including gas boilers, electric boilers, monobloc air source heat pumps, hot water cylinders, heating controls and prefabricated commercial plant rooms under the Baxi, Potterton, Remeha, Andrews Water Heaters, Heatrae Sadia, Megaflo and Main brands. Products are sold through plumbing and builders merchants, Gas Safe registered installers, and direct commercial sales teams across the UK and Ireland, supported by installation training, maintenance plans, the MCS Umbrella Service, and digital tools such as the Baxi Project Hub and Baxi Toolbelt App.

Product overview

Baxi is a heating and hot water solutions manufacturer offering a comprehensive portfolio of products across residential and commercial segments. The residential offering includes multiple boiler types (combi, system, heat-only, and electric boilers under the Baxi, Potterton, and Amptec brands), air source heat pumps (ASHPs), hot water cylinders, and heating controls. The commercial division provides gas boilers, air source heat pumps, water heaters, heat interface units, hot water storage, prefabricated packaged solutions, and cascade systems under the Baxi, Remeha, Potterton Commercial, and Andrews Water Heaters brands. Products are supported by services including MCS Umbrella Scheme, Baxi Works installer platform, Baxi Design specification service, training academies, and digital tools like Baxi Project Hub and Parts Arena. The company also manufactures low carbon solutions and provides support services for the energy transition.

Differentiator

Problem solved

Functional benefit

Brands

• Remeha: Heating solutions brand within Baxi portfolio
• Potterton Commercial
• Andrews Water Heaters
• Heatrae Sadia
• Megaflo
• Main
• Potterton

Products and services

• Baxi 400 Combi 2.1 A combi boiler providing heating and hot water on demand for residential properties.
• Baxi 600 Combi 2 A combi boiler providing heating and hot water on demand for residential properties.
• Baxi 800 Combi 2 A combi boiler providing heating and hot water on demand for residential properties.
• Baxi Duo-tec Compact Combi A compact combi boiler providing heating and hot water.
• Baxi MainEco Compact Combi An economical compact combi boiler.
• Baxi Platinum Compact Combi A premium compact combi boiler.
• Baxi 600 System 2 A system boiler for properties with multiple bathrooms.
• Baxi 800 System 2 A system boiler for properties with high hot water demand.
• Baxi MainEco Compact System An economical compact system boiler.
• Baxi Megaflo Compact System A compact system boiler with Megaflo branding.
• Baxi 400 Heat A heat-only boiler for regular heating systems.
• Baxi 600 Heat A heat-only boiler for regular heating systems.
• Baxi 800 Heat A heat-only boiler for regular heating systems.
• Baxi MainEco Compact Heat An economical compact heat-only boiler.
• Potterton Titanium Heat A heat-only boiler under the Potterton sub-brand.
• Amptec A compact electric boiler suitable for homes off the mains gas network.
• Amptec S An efficient electric system boiler with outputs from 4 to 18kW, suitable for radiator and underfloor systems, with modulating ratio up to 9:1, adjustable temperature 35-80°C, and OpenTherm compatibility.
• Electromax An all-in-one electric boiler and 180 litre cylinder providing heat and hot water.
• Baxi HP40 Air Source Heat Pump A monobloc air source heat pump for residential heating and hot water.
• Baxi HP60 Air Source Heat Pump A high-temperature monobloc air source heat pump.
• Baxi Assure HP50 Monobloc ASHP A high-efficiency monobloc heat pump for stand-alone or hybrid residential heating and hot water.
• Baxi Assure HP55 High Temperature Monobloc ASHP A high-temperature monobloc air source heat pump with low GWP, designed for residential properties.
• Baxi Auriga HP A commercial air source heat pump.
• Baxi Auriga HP+ An enhanced commercial air source heat pump.
• Remeha Gas 120 Ace A commercial floor-standing gas boiler under the Remeha brand.
• Baxi Gas 210 Ace A commercial floor-standing gas boiler.
• Remeha Gas 220 Ace A commercial floor-standing gas boiler under the Remeha brand.
• Remeha Gas 320/620 Ace Larger-capacity commercial floor-standing gas boilers under the Remeha brand.
• Potterton Sirius three FS A commercial floor-standing boiler with 50-250kW output under the Potterton Commercial brand.
• Baxi Quinta Ace A wall-hung commercial gas boiler with 55-115kW output.
• Baxi Quinta Ace S A wall-hung commercial gas boiler variant.
• Andrews Water Heater COMBIflo A commercial condensing water heater under the Andrews brand.
• Andrews Water Heater ECOflo A commercial condensing water heater with eco features under the Andrews brand.
• Andrews Water Heater ECOflo COMPACT A compact commercial condensing water heater under the Andrews brand.
• Andrews Water Heater MAXXflo EVO A commercial condensing water heater with MAXXflo technology under the Andrews brand.
• Andrews Water Heater MAXXflo EVO lite A lighter commercial condensing water heater under the Andrews brand.
• Andrews Water Heater SUPAflo EVO 2 A commercial condensing water heater with SUPAflo technology under the Andrews brand.
• Andrews Water Heater CLASSICflo A non-condensing commercial water heater under the Andrews brand.
• Andrews Water Heater CLASSICflo BALANCED A balanced flue non-condensing commercial water heater under the Andrews brand.
• Andrews Water Heater CLASSICflo FAN FLUED A fan-flued non-condensing commercial water heater under the Andrews brand.
• Andrews Water Heater HIflo EVO A non-condensing commercial water heater with HIflo technology under the Andrews brand.
• Baxi Packaged Solutions Prefabricated modular heating solutions including plant rooms, energy centres, and pre-assembled modules with Heat Interface Units for commercial applications.
• Baxi Assure 500 Combi 2 A high-efficiency combi boiler in the Baxi Assure range for social housing and new-build projects.
• Baxi Assure 500 System 2 A high-efficiency system boiler compatible with Baxi and Megaflo Eco cylinders, in the Baxi Assure range.
• Baxi Assure Heat A lightweight heat-only gas boiler with compact design and discreet rear flue option, in the Baxi Assure range.
• uSense 2 A smart room thermostat compatible with Baxi combi boilers and air source heat pumps, OpenTherm certified.
• Baxi AmbiZen Thermostat A smart thermostat for heating control.
• Baxi OpenTherm Thermostat Single Channel An OpenTherm RF thermostat with single-channel control.
• Baxi RF Thermostat Twin Channel An RF thermostat with twin-channel control.
• Baxi Direct Cylinder A direct hot water cylinder.
• Baxi Indirect Cylinder An indirect hot water cylinder.
• Baxi Air Source Heat Pump Cylinder A cylinder specifically designed for use with Baxi air source heat pumps.
• Baxi Air Source Heat Pump Pre-plumbed Cylinder A pre-plumbed and pre-wired cylinder for easier heat pump installation.
• Main Unvented Cylinders Unvented hot water cylinders under the Main brand.
• Baxi Assure Direct A direct cylinder delivering heating and hot water with market-leading performance, in the Baxi Assure range.
• Baxi Assure Indirect An indirect cylinder delivering heating and hot water with market-leading performance, in the Baxi Assure range.
• Baxi Assure SystemFit A cylinder built with market-leading technology for optimal performance, in the Baxi Assure range.
• Baxi Assure SystemReady A cylinder with market-leading technology for optimal performance, in the Baxi Assure range.
• Commercial Buffer Tanks Buffer tanks for commercial hot water storage.
• Commercial Thermal Stores Thermal stores for commercial hot water storage.
• Plate Heat Exchanger Kits Plate heat exchanger kits for commercial heating systems.
• Baxi Project Hub A web portal and mobile app for product registrations, Gas Safe notifications, and project reports, with on-site barcode scanning for information capture.
• Baxi Design A complete design service including SAP assessments for projects incorporating Baxi Assure products.
• MCS Umbrella Service A service that handles MCS design, compliance, paperwork, and Boiler Upgrade Scheme eligibility checks for ASHP installers, with nationwide on-site support from Baxi's ASHP engineers.
• Baxi Works An installer loyalty scheme platform providing a simplified and rewarding installer experience with rewards and benefits for registered installers.
• Baxi Maintenance and Support Plans Annual service plans and maintenance contracts for residential boilers and air source heat pumps, providing ongoing cover and support for product lifetime.
• Baxi Academy Training Free and paid training courses for installers at Baxi Academy centres in Warwick and Dartford, including product training, heat pump training, and CIBSE-certified CPD courses, with Local Trade Awareness Mornings held at merchants.

Quantifiable outcome

• HGV emissions reduced by ~99% by switching to HVO fuel
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• WholeHouseminorStrategic or Co-development Partner · 1 January 2026Partnership for housing innovation award - Best Sustainability Innovation award at Housing Innovation Awards 2026
• Harvard RenewablesminorChannel Partner/ Reseller/ Distributor · 1 January 2025Kent-based heating company that completed first Baxi ASHP installation as part of renewable heating diversification, supported by Baxi
• BDR Thermea GroupcoreStrategic or Co-development PartnerBaxi is part of BDR Thermea Group, providing financial strength and R&D capabilities. The group makes considerable capital investment in innovation to stay at the cutting edge of heating technology for the zero carbon future.
• RemehacoreStrategic or Co-development PartnerPart of Baxi's portfolio of leading brands in UK and Ireland residential and commercial heating industry
• Potterton CommercialcoreStrategic or Co-development PartnerPart of Baxi's portfolio of leading brands in UK and Ireland commercial heating industry
• Andrews Water HeaterscoreStrategic or Co-development PartnerPart of Baxi's portfolio of leading brands for commercial water heating solutions
• Heatrae SadiacoreStrategic or Co-development PartnerPart of Baxi's portfolio of leading brands for electric heating and hot water solutions
• Gas Safe RegistercoreChannel Partner/ Reseller/ DistributorGas Safe registered engineers are required for gas boiler installation; Baxi connects customers with trained Gas Safe engineers through their Find an Installer service
• Microgeneration Certification Scheme (MCS)coreTechnology or IntegrationMCS certification for air source heat pumps; Baxi provides MCS Umbrella Service to help installers achieve MCS compliance
• OfgemcoreOthersOfgem administers the Boiler Upgrade Scheme (BUS) vouchers; MCS certified installers apply to Ofgem for grants on behalf of homeowners

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viessmann: Direct competitor in residential and commercial heating including boilers, heat pumps, and packaged plant solutions. Comparable product portfolio and channel-led GTM across UK and Ireland.
• Worcester Bosch: One of the closest direct competitors to Baxi in the UK residential and commercial boiler and heating market. Both compete across combi/system/heat-only boilers, ASHPs, and cylinders sold through similar merchant and installer channels in the UK and Ireland.
• Vaillant: Major direct competitor in UK and European residential heating. Competes head-to-head with Baxi in boilers, ASHPs (aroTHERM), and heat interface units, and uses a similar installer/merchant channel model with strong training programmes.
• Ideal Heating: UK-focused direct competitor in residential boilers and now heat pumps (Ideal Heating is part of Groupe Atlantic). Competes across similar price tiers, merchant distribution, and installer relationships as Baxi.
• Ferroli UK: Italian-headquartered heating manufacturer with established UK presence in boilers and water heaters. Comparable mid-market positioning and channel-led model with overlap in commercial floor-standing boilers alongside Baxi/Remeha offerings.
• Grant UK: Direct competitor focused on heating products including oil-fired boilers, biomass, and ASHPs in the UK and Ireland. Smaller scale than Baxi but directly comparable in channel-led residential heating go-to-market.
• Alpha Heating Innovation: Smaller UK-focused boiler and heating manufacturer with comparable channel-led GTM, installer training programmes, and sub-brand portfolio approach (Alpha, Vogue, Vokera). Direct peer in the residential and light commercial boiler segment.

Broad incumbents

• Ariston Group: International heating and hot water manufacturer with a UK presence (Ariston, Ideal Heating). Comparable in residential boilers, water heaters, and heat pumps, though broader in geographic footprint and product scope than Baxi.

Emerging players

• Daikin UK: Global heat pump and HVAC leader with a growing UK residential and commercial ASHP presence (Daikin Altherma). Directly comparable in the ASHP category that Baxi is expanding into, though Daikin's roots are in cooling/air conditioning rather than boilers.
• Mitsubishi Electric: Leading ASHP (Ecodan) supplier in the UK with strong installer training infrastructure (MEL Smart Training). Comparable to Baxi specifically in the ASHP/renewable heating category rather than the legacy boiler market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baxi-heating
• Xx.com/baxiboilers
• Facebookfacebook.com/baxiuk

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baxi