Aircraft Bluebook

What Aircraft Bluebook does

Aircraft Bluebook is a long-established aircraft valuation data provider serving the general aviation industry. Founded in the 1950s and now operated as a brand within Informa Markets' Aviation Week Network portfolio, the company publishes standardized used-aircraft pricing data and related reference content used by brokers and dealers, appraisers and tax assessors, finance and leasing firms, insurance underwriters, and aviation researchers. Its product line consists of an Online subscription covering 7,000+ aircraft model years, a quarterly Print Edition covering 3,000+ model years, a Historical Value Reference spanning 30+ years of values, fee-based Appraisals services, and the Marketline newsletter, with a combined Online/Print Combo SKU offered for workflow-heavy users.

The underlying technology is fundamentally a curated valuation database rather than a software platform: the company aggregates transactional and market inputs from across the aviation value chain and publishes them in searchable reference form. The primary differentiator is the breadth and longevity of the dataset, which functions as an industry reference price for U.S. general aviation transactions. Geographic coverage is anchored in the United States and Canada with stated global intent.

Aircraft Bluebook operates a classic niche B2B information services business model: subscription revenue from online and print data products, plus fee-for-service revenue from the Appraisals desk. Go-to-market is supported by the parent Informa ecosystem, including the Aviation Week Network's roughly 1.7M aviation professionals and the Aviation Week Marketplace. No revenue, headcount, or pricing figures are disclosed in the available input.

Name

Aircraft Bluebook

Legal name

Aircraft Bluebook

Website

https://aircraftbluebook.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Aircraft Bluebook publishes standardized used-aircraft valuation data and appraisal services for the general aviation industry, serving brokers, appraisers, finance and leasing firms, insurance underwriters, and tax assessors as a brand within Informa Markets' Aviation Week Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Shawnee Mission

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Aircraft Bluebook Online Subscription: Subscription-based access to over 6,000-7,000 model years of aircraft valuation data available online. Includes real-time valuation tools and the Historical Value Reference.
2. Print Edition Subscription: Quarterly printed editions containing more than 3,000 model years of identification and values for business and general aviation aircraft. Includes avionics, engine maintenance programs, paint and interiors values.
3. Online and Print Combo Subscription: Combined package offering both print editions and online subscription access including Historical Value Reference for comprehensive aircraft valuation data.
4. Expert Jet Appraisals: Professional appraisal services conducted by accredited appraisers for individual aircraft valuation needs.
5. Marketplace Services: Advertising and marketing services through Aviation Week Marketplace connecting aircraft service providers with buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Aircraft Bluebook provides aircraft valuation data and services for business and general aviation through online and print subscription products covering over 7,000 model years with 40+ years of historical pricing data. The offering includes the Aircraft Bluebook Online subscription, quarterly Print Edition, Historical Value Reference, Online and Print Combo Subscription, and professional aircraft appraisal services conducted by accredited appraisers.

Product overview

Aircraft Bluebook is a comprehensive aircraft valuation data provider offering a portfolio of products including the flagship Aircraft Bluebook Online subscription (6,000+ model years) and the Print Edition (3,000+ model years, updated quarterly). The portfolio also includes an Online and Print Combo Subscription, Historical Value Reference (30+ years of quarterly pricing history), and expert Appraisal services. The products serve aircraft brokers, appraisers, finance professionals, insurance underwriters, and aviation researchers, providing market values, historical trends, and valuation adjustments for business and general aviation aircraft. Aircraft Bluebook is part of Aviation Week Network's Business Intelligence and Fleet Data Services portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Aircraft Bluebook Online: Online subscription service providing market values for over 6,000 model years of business and general aviation aircraft with access to Historical Value Reference.
• Aircraft Bluebook Print Edition
• Aircraft Bluebook Historical Value Reference
• Aircraft Bluebook Jet Appraisals
• Aircraft Bluebook Marketline

Products and services

• Aircraft Bluebook Online Online subscription providing the latest market values for over 6,000-7,000 model years of identification for all types of business and general aviation aircraft, with access to over 30-40 years of historical pricing data via the Historical Value Reference.
• Aircraft Bluebook Print Edition Quarterly printed publication containing more than 3,000 model years of identification and values for business and general aviation aircraft, updated in March, June, September, and December. Includes avionics, engine maintenance programs, paint and interiors values.
• Aircraft Bluebook Online and Print Combo Subscription Combined subscription offering both the print edition and online access, including the Historical Value Reference with pricing history portrayed in graph and table form for comprehensive aircraft valuation data.
• Historical Value Reference Online historical reference guide with over 30 years of general aviation aircraft prices by quarter, displaying individual aircraft year and model pricing history in graph and table form.
• Jet Appraisals Expert aircraft appraisal services conducted by accredited appraisers for accurate valuations for insurance, loans, legal matters, and transaction decisions on jet aircraft.

Quantifiable outcome

• Over 7,000 model years of identification and values for business and general aviation aircraft
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Aviation Week NetworkcoreStrategic or Co-development PartnerAircraft Bluebook is an essential component of Aviation Week Network's Business Intelligence and Fleet Data Services portfolio. The service is incorporated within an extensive suite including Aviation Week Intelligence Network (AWIN), Global Business Aviation Solutions, Fleet & MRO Forecasts, Fleet Discovery, and Business & Commercial Aviation (BCA).
• Informa MarketscoreStrategic or Co-development PartnerAircraft Bluebook is part of Informa Markets, a division of Informa PLC. Aviation Week Network is the largest multimedia information and services provider for the global aviation, aerospace, and defense industries, serving 1.7 million professionals worldwide.
• Aviation Week MarketplaceminorGTM or Marketing PartnerAviation Week Marketplace provides connections to aircraft service providers including maintenance providers, finance companies, and interiors specialists. Aircraft Bluebook directs users to Marketplace for related services and receives referrals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vref: Vref publishes aircraft value reference data and appraisal services for business aviation, directly competing with Aircraft Bluebook's core valuation and appraisal offerings for the same broker, lender, and insurance customer base.
• AMSTAT: AMSTAT delivers business aviation market research, fleet data, and aircraft utilization insights, serving the same brokers, finance, and operator customers that rely on Aircraft Bluebook for valuation reference.
• Rolland Vincent Associates: Rolland Vincent Associates produces business aviation market forecasts and consulting, providing valuation-adjacent analytics and research that compete for the same aviation research and finance customer segments.
• JETNET: JETNET provides aviation market intelligence including aircraft ownership, transaction history, and fleet data, overlapping with Aircraft Bluebook's valuation, fleet tracking, and research use cases for aviation professionals.

Broad incumbents

• Black Book: Black Book provides vehicle valuation data primarily to automotive industry professionals (lenders, dealers, fleets), operating a subscription valuation reference model analogous to Aircraft Bluebook's enterprise positioning.
• NADA Guides: NADA Guides publishes vehicle valuation data for dealers, lenders, and insurance underwriters, sharing the reference-data business model and customer profile (brokers, finance, insurance) with Aircraft Bluebook's aviation platform.
• Kelley Blue Book (KBB): Kelley Blue Book is the consumer-vehicle analog of Aircraft Bluebook, applying the same 'blue book' valuation reference concept for automobiles and demonstrating the brand-driven, recurring-subscription playbook at much larger scale.
• Price Digest: Price Digest publishes valuation data for aircraft, commercial vehicles, and equipment, operating an analogous data-subscription business model across adjacent asset categories and competing for the same aviation valuation budgets.

Regional players

• Asian Sky Group: Asian Sky Group provides business aviation services across Asia Pacific, including market intelligence and transaction support, serving the same broker and finance customers that Aircraft Bluebook targets but in a geography where Bluebook's disclosed presence is limited.

Emerging players

• Camp Systems International: Camp Systems International provides aviation information services including maintenance tracking, aircraft records, and fleet management data, serving the same aircraft operators and finance customers that consume Aircraft Bluebook's valuation data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aviation-week
• Xx.com/aircraftbluebk

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aircraft Bluebook