Parco Natura Viva

Name

Parco Natura Viva

Legal name

Parco Natura Viva Garda Zoological Park S.r.l

Website

https://parconaturaviva.it

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Zoological Park

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF)

Keywords

• Zoological park operations
• Wildlife conservation programs
• Educational school visits
• Safari experience tours
• Season admission passes

Headquarters

HQ city

Bussolengo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others, Supply Chain

Revenue model

1. Park admission tickets: Visitors pay for admission to the pedestrian park area, with optional safari add-on. Tickets are sold online (advance pricing) and at the box office (higher walk-up pricing). The park also sells sunset/evening entry tickets during summer events (Nature by Night).
2. Season passes (Abbonamenti): Annual and seasonal unlimited-entry passes (Parco+Safari) provide recurring revenue from returning visitors, offering better value than single tickets and including partner discounts.
3. Group bookings and school programs: Organized groups (schools, summer camps, social groups) book via dedicated forms at discounted per-person rates, with guide add-ons and free safari access for bus groups.
4. Extra experiences: Premium add-on experiences (Bus Safari, Dragons behind-the-scenes, camel feeding, tapir enrichment, meerkat encounters) are sold as separate paid bookings on top of park admission.
5. Dinner experiences and catering: Special dining events during Nature by Night evenings (Aperitivo Vista Scimpanzé, Dinner Vibes at Marco Polo, Manas Fast Food dinners) generate food & beverage revenue.
6. Birthday party packages: Families can purchase birthday party bundles including park entry, reserved tables, buffet, cake on request, invitations, and mascot gadget (Amico Bicchiere).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Parco Natura Viva operates a 42-hectare zoological park combining four themed visitor experiences — a pedestrian walk-through of 1,500+ animals across 200+ species, a drive-through Africa Safari, the House of Dragon tropical greenhouse, and the Jurassic Adventure prehistoric exhibit. The park sells admission tickets, season passes, premium add-on experiences (Bus Safari, keeper encounters, feeding sessions), group programs for schools and summer camps, birthday party packages, and on-site dining across multiple restaurants and cafés.

Product overview

Parco Natura Viva is a 42-hectare zoological park near Lake Garda, Italy, operating as a unified platform combining multiple distinct experiences and services. The core product portfolio includes four main areas: the Pedestrian Path (Percorso Pedonale) for walking through diverse habitats with 1,500+ animals of 200 species; the Africa Safari for drive-through wildlife viewing; the House of Dragon tropical greenhouse featuring extraordinary evolutionary species; and the Jurassic Adventure prehistoric-themed area. Supplementary offerings include the Bus Safari guided experience, Nature by Night evening events, and Extra Experience premium animal encounters. Additional revenue streams encompass dining services (restaurants, bars, fast food), play areas for children, school educational programs, summer camps, birthday party packages, and annual season passes. The park also operates an official mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Percorso Pedonale (Pedestrian Path) The Pedestrian Path is a walking route through oak forests featuring 1,500+ animals across 200 species representing five continents (Africa, Oceania, Asia, America, Europe) and forms the core walk-through experience included with park admission.
• Africa Safari A drive-through safari experience where visitors explore African wildlife including giraffes, antelopes, lions, and spotted hyenas from their own vehicles; sold as a paid add-on to park admission.
• Bus Safari A guided safari experience aboard a bus with a naturalistic guide who narrates information about African animals including giraffes, lions, and zebras, allowing visitors to experience the Safari without driving their own vehicle.
• House of Dragon A tropical greenhouse dedicated to extraordinary evolutionary phenomena (gigantism, dwarfism and adaptation strategies), featuring Komodo dragons, Seychelles tortoises, green anacondas, African dwarf crocodiles, giant otters, and free-flying butterflies; included with park admission.
• Jurassic Adventure A prehistoric-themed area featuring life-size reconstructions of dinosaurs and extinct animals including Tyrannosaurus, dodo, indricotherium, spinosaurus, and saber-toothed tiger; included with park admission.
• Nature by Night Evening events running from July to September featuring sunset safaris, Jurassic Adventure night shows, butterfly performances, dinner experiences (Aperitivo Vista Scimpanzé, Dinner Vibes at Marco Polo, Manas Fast Food dinners), and live music; sold with separate sunset/evening tickets.
• Extra Experience Premium paid add-on experiences including Bus Safari, Dragons behind-the-scenes, Camel Meet & Feed, Tapir Enrichment, and Meerkat Encounters; each experience is sold separately as an add-on to park admission.
• Pantanal Habitat A new immersive wetland habitat in the Americas section featuring South American tapir, giant anteater, and common rhea in a mixed exhibit recreating the Pantanal, the world's largest tropical alluvial plain; included with park admission.
• Dining & Food Services Multiple on-site dining options including Simba self-service restaurant, Gombe Bar, Marco Polo Pizza, Maromizaha poke bar, Vespucci Café, Manas Fast Food, Timbavati Bar, The Garden BAR, plus snack kiosks; provides traditional cuisine, fast food, snacks, and special dinners during evening events.
• Season Pass (Abbonamento Parco+Safari) Annual unlimited-entry pass (€30.90 for 2026) granting unlimited access to both the Pedestrian Park and Africa Safari until January 6, 2027, including access to special events, partner discounts, and 1 free entry to Zoom Torino biopark.
• School Educational Programs Educational programs for school groups featuring interactive laboratories, guided visits, and activities focused on biodiversity and environmental conservation, with discounted group pricing (€18/student park entrance, €21 with guided tour) and free safari access for bus-arriving groups.
• Summer Camps (Centri Estivi) Summer camp programs for children aged 4+ offering park entry, optional guided tours, and activities from June to September at discounted group rates (from €13 per child, minimum 15 paying); free safari access for groups arriving by bus.
• Birthday Party Packages Complete birthday celebration packages including park entry, reserved tables, buffet service, invitations to download, Amico Bicchiere mascot gadget, and optional cake on request for children and adults, with optional 90-minute guided tour add-on.

Quantifiable outcome

• The park is the largest zoo in Italy with over 1,500 animals of 200+ species.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UIZA (Unione Italiana Zoo e Acquari)coreOthersParco Natura Viva is a member of UIZA, the Italian Union of Zoos and Aquariums. UIZA coordinates ex-situ conservation, breeding programs, and zoo standards across Italy. Membership enables participation in national conservation initiatives and species protection programs.
• EAZA (European Association of Zoos and Aquaria)coreOthersEAZA coordinates European Endangered Species Programmes (ESPs/EEPs) for breeding and reintroduction of endangered animals. Parco Natura Viva participates in EAZA-managed programs for species including white rhinos, Carpathian lynx, and scarlet ibis. The park also receives animals through EAZA coordination (e.g., Ayo the white rhino from Sweden, Elka the lynx from Czech Republic).
• WAZA (World Association of Zoos and Aquariums)coreOthersWAZA is the global body connecting regional zoo associations worldwide. Parco Natura Viva's WAZA membership connects it to the worldwide conservation and zoo community, supporting global biodiversity strategies.
• Openature Foundation (formerly Fondazione A.R.C.A. + Fondazione ZOOM)coreStrategic or Co-development PartnerFondazione A.R.C.A. (the park's own foundation) merged with Fondazione ZOOM (associated with Zoom Torino biopark) to form Openature Foundation. The foundation supports in-situ conservation projects, species reintroduction (e.g., hermit ibis return to Europe), and accepts 5x1000 donations (CF: 12599050015).
• Gaia Zoo (Kerkrade, Netherlands)minorStrategic or Co-development PartnerGaia Zoo in Kerkrade, Netherlands supplied 20 scarlet ibis (Eudocimus ruber) to Parco Natura Viva in a collaborative conservation breeding transfer coordinated through EAZA. The animals were welcomed after routine health checks and integrated into the park's new 200+ sqm double-floor aviary.
• AAP – Rescue Center for Exotic Animals (Netherlands)minorStrategic or Co-development PartnerAAP is a Dutch-accredited rescue center for exotic animals and primates. Parco Natura Viva collaborated with AAP to rehabilitate Fortunato the tufted marmoset (rescued from illegal trafficking) and to source Lino, another marmoset with a similar history, for social pairing and rehabilitation.
• Save the RhinominorStrategic or Co-development PartnerParco Natura Viva works with Save the Rhino alongside the park's own Openature Foundation to support rhino conservation in Africa. The foundation funds anti-poaching patrols and monitoring in the Parco Hluhluwe-iMfolozi in South Africa, targeting one of the last strongholds of white rhinos.
• Parco Hluhluwe-iMfolozi (South Africa)minorStrategic or Co-development PartnerOpenature Foundation supports concrete conservation actions in this South African park — one of the last refuges of the white rhino — funding security patrols and monitoring to combat poaching, which killed 352 rhinos in South Africa in 2025 alone.
• University of ParmaminorStrategic or Co-development PartnerResearchers from the University of Parma collaborate with Fondazione Zoom / Parco Natura Viva on behavioral studies — including responses of animals (macaques, lemurs, chimpanzees) to different music genres and enrichment stimuli.
• University of Padua (Università di Padova)minorStrategic or Co-development PartnerUniversity of Padua researchers partner with Fondazione Zoom / Parco Natura Viva on animal behavioral research, including evaluating animal responses to music (Christmas concert study) and environmental enrichment.
• Jahlava Zoo (Czech Republic)minorStrategic or Co-development PartnerJahlava Zoo in the Czech Republic provided Elka, a female Carpathian lynx (Lynx lynx carpathicus), as part of the EAZA-managed European Endangered Species Programme for lynx reintroduction in Europe.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Chester Zoo: Major UK conservation zoo and EAZA member with comparable education, school, and field-conservation programs; benchmark for school-channel scale and conservation branding.
• ZooParc de Beauval (France): Top-rated European zoological park with strong EAZA/WAZA participation and premium experiences (behind-the-scenes tours, hotels); comparable conservation programming and monetization of extra experiences.
• Pairi Daiza (Belgium): Large-scale European destination combining zoo, safari, themed worlds, and lodging; directly comparable as a multi-experience, family-tourism zoological resort competing for the same European family segment.
• Parc Zoologique de Paris (Muséum national d'Histoire naturelle): Major European zoological park with immersive biozones and strong conservation/EAZA credentials; comparable operating model at larger scale and a benchmark for habitat design and education programming.

Direct peers

• Le Cornelle (Bergamo): Northern Italian wildlife park with drive-through safari component and family education focus; closest geographic and product competitor to Parco Natura Viva's combined zoo+safari model.
• Zoo di Napoli (Fattoria degli Animali): Southern Italy's principal zoological park; comparable product mix (pedestrian zoo, themed areas, education programs) and EAZA-aligned operating model.
• Bioparco di Roma: Rome's historic zoological garden and one of Italy's leading zoos; competes for the same Italian family and school group market and is also an EAZA member with conservation programming.
• Zoom Torino (Cumiana): Italian biopark affiliated via the merged Openature Foundation; directly comparable as a sister conservation-focused zoological park with similar experience structure (foot safari, immersive habitats) and a cross-park entry benefit in Parco Natura Viva's season pass.
• Giardino Zoologico di Milano: Major urban zoo in Lombardy serving Northern Italy; comparable scale, school-group focus, and conservation mission; competes for the same school-trip and family-day-out demand pool.

Regional players

• Gardaland Resort: Italy's largest theme park, located on the Lake Garda tourism corridor; not a zoo but the dominant direct competitor for family leisure spend and day-trip traffic in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/parconaturaviva
• Facebookfacebook.com/ParcoNaturaViva
• Instagraminstagram.com/parconaturaviva
• TikToktiktok.com/@parconaturaviva
• Xx.com/ParcoNaturaViva

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parco Natura Viva