Save the Rhino International.

What Save the Rhino International. does

Save the Rhino International is a UK-registered conservation charity (Charity Number 1035072) founded in 1992 and headquartered in London. The organisation works to conserve all five rhino species — three in Asia and two in Africa — by funding and operating rhino conservation programmes across Kenya, Zambia, Zimbabwe, Namibia and South Africa. Core activities include equipping and training ranger teams, supporting anti-poaching canine units, funding community-led conservation, addressing consumer demand for rhino horn, and convening conservation experts. The charity positions itself as a bridge between Western donors and on-the-ground African conservancies and government partners.

The product offering is a portfolio of fundraising and engagement products rather than commercial technology products. Core offerings include one-off and recurring monetary donations (suggested presets of £15, £25 and £50 in GBP, EUR and USD), annual and monthly membership programmes including a children's 'Rhino Rangers' tier, an online merchandise store fulfilled via partner Teemill (savetherhinoclothing.com), the Rhino Weekly Lottery, and event participation spanning marathons, ultra challenges and virtual races. Members receive the annual magazine The Horn, and fundraisers can loan rhino simulator costumes for events. Underlying technology is a standard nonprofit stack: WooCommerce for e-commerce, Stripe and GoCardless for payment processing, Salesforce and Salesforce Marketing Cloud for CRM and email, Mailchimp, Google Analytics, and integrations with Facebook, YouTube and Google advertising. No proprietary technology platforms or AI capabilities are disclosed.

The revenue model is a diversified non-profit funding base with no parent company, no VC/PE backers, and no disclosed revenue figure. Income is derived from individual donations, subscription memberships, corporate partnerships (Brewers Decorator Centres, INDASA USA, Kiezebrink, Mahlatini Luxury Travel, Sanctuary, Speake-Marin and a long-running core partnership with Victor Stationery's 'Rhino Stationery' range), event fundraising processed through Enthuse/JustGiving, merchandise, the weekly lottery and legacy giving. The charity is governed by a Board of Trustees, regulated by the Charity Commission for England and Wales, and is a member of the Fundraising Regulator.

Name

Save the Rhino International.

Legal name

Save the Rhino International

Website

https://savetherhino.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Save the Rhino International is a UK-registered conservation charity that funds on-the-ground rhino protection programmes across Africa and Asia through donations, memberships, events, corporate partnerships, merchandise, and lottery income.

Ownership category

akta.pro rank

Product category

Wildlife Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Wildlife conservation
• Rhino protection
• Anti-poaching programs
• Conservation fundraising
• Community conservation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: One-off and monthly donations from individual supporters, with suggested amounts of £15, £25, and £50. Donations can be directed to specific programmes or used at the charity's discretion.
2. Membership: Two types of memberships available with options to pay annually, in monthly instalments, or as one-off purchases. Members receive benefits including the annual magazine The Horn and regular updates.
3. Merchandise Sales: Rhino-themed merchandise sold via their website through partner Teemill (savetherhinoclothing.com), including co-branded products like Rhino Stationery.
4. Event Participation: Revenue from participants taking part in fundraising events including marathons, ultra challenges, and virtual races. Runners collect sponsorship for completing challenges.
5. Lottery: Rhino Weekly Lottery providing another recurring revenue stream from supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Save the Rhino International is a UK-registered charity that funds and supports field-based rhino conservation programmes across Africa and Asia to protect all five rhino species. It raises funds through individual donations, paid memberships, fundraising events, a weekly lottery, and merchandise sales, and channels those funds directly to ranger protection, anti-poaching operations, community conservation, and efforts to reduce illegal rhino horn trade.

Product overview

Save the Rhino International is a rhino conservation charity offering a portfolio of fundraising and engagement products and services. The core offering centres on donations (one-off and monthly), membership programmes (including a kids membership), and an online shop powered by partner Teemill. The charity also sells co-branded Rhino Stationery products through Victor Stationery. Engagement is driven through events (marathons, ultra challenges, walks), the Weekly Rhino Lottery, and campaigns like World Rhino Day and World Ranger Day. Members receive the annual magazine The Horn, and fundraisers can borrow rhino costumes for events. The portfolio also includes online fundraising pages and partnerships with third-party platforms like Enthuse for processing donations and event registrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Donations Programme One-off and recurring monetary donations from individuals, with options to direct funds to specific conservation programmes, supporting rhino protection across Africa and Asia.
• Membership Programme Paid annual, monthly instalment, or one-off memberships providing supporters with benefits including the annual magazine The Horn and regular conservation updates.
• Rhino Shop (Online Merchandise) Online merchandise store selling rhino-themed products, with order fulfilment handled by partner Teemill.
• Rhino Stationery (Co-Branded Range) Co-branded stationery range by Victor Stationery including exercise books, notebooks, pads, and flipchart pads, with proceeds supporting rhino conservation.
• Fundraising Events Fundraising events such as marathons, ultra challenges, walks, and virtual races that supporters participate in to raise sponsorship for rhino conservation.
• Rhino Weekly Lottery Weekly lottery that lets supporters participate in a prize draw while raising funds for rhino conservation.
• Rhino Costume Loan Scheme Authentic rhino simulator costumes loaned to fundraisers participating in running events to help raise visibility and donations.
• Online Fundraising Pages Personal online fundraising pages that supporters can create for events and challenges, processed through the Enthuse platform.
• Legacy Giving Programme Legacy / planned giving programme allowing supporters to leave a gift in their will to support rhino conservation.
• Rhino Rangers Kids Membership Children's membership scheme providing age-appropriate communications and membership packs to young rhino supporters.
• Corporate Partnership Programme Partnership offering for businesses to support rhino conservation through co-branded products, cause-marketing campaigns, employee engagement, and corporate sponsorship.

Quantifiable outcome

• Zero rhino poaching incidents at Lewa since 2019
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

18 partnerships are on record, tiered corporate partner, core partner, core programme partner and programme partner.

• Brewers Decorator Centrescorporate partnerGTM or Marketing PartnerCorporate partner supporting rhino conservation efforts through business involvement
• INDASA USAcorporate partnerGTM or Marketing PartnerCorporate partner supporting rhino conservation efforts
• Kiezebrink Focus on Foodcorporate partnerGTM or Marketing PartnerCorporate partner supporting rhino conservation efforts
• Mahlatini Luxury Travelcorporate partnerGTM or Marketing PartnerCorporate partner celebrating 10 years of conservation collaboration
• Sanctuarycorporate partnerGTM or Marketing PartnerCorporate partner supporting rhino conservation efforts
• Speake-Marincorporate partnerGTM or Marketing PartnerCorporate partner supporting rhino conservation efforts
• Victor Stationerycore partnerGTM or Marketing PartnerLong-term partner with Rhino Stationery co-branded range 'Buying Rhino Saves Rhinos', raising over £92,000 since 2006 through sales of exercise books, notebooks, pads, and flipchart pads
• Lewa Wildlife Conservancycore programme partnerStrategic or Co-development PartnerKenyan conservancy where 14% of Kenya's rhino population resides with zero poaching since 2019; SRI funds anti-poaching operations and ranger protection
• Ol Jogi Conservancycore programme partnerStrategic or Co-development PartnerKenyan conservancy receiving SRI support for black rhino conservation and protection programmes
• Borana Conservancycore programme partnerStrategic or Co-development PartnerKenyan conservancy part of the Lewa-Borana landscape; receives SRI support for rhino conservation
• Ol Pejeta Conservancycore programme partnerStrategic or Co-development PartnerKenyan conservancy with rhino conservation programmes supported by SRI funding
• The Association of Private and Community Land Rhino Sanctuaries (APLRS)programme partnerStrategic or Co-development PartnerAssociation of private and community land rhino sanctuaries in Kenya receiving SRI support
• North Luangwa Conservation Programmecore programme partnerStrategic or Co-development PartnerZambian conservation programme supported by SRI for rhino protection and ranger operations
• Lowveld Rhino Trustcore programme partnerStrategic or Co-development PartnerZimbabwe programme partner receiving SRI funding for black rhino conservation
• Save the Rhino Trustcore programme partnerStrategic or Co-development PartnerNamibian programme partner focused on desert-adapted black rhino conservation
• Ministry of Environment, Forestry and Tourism (Namibia)core programme partnerStrategic or Co-development PartnerNamibian government ministry partner for rhino translocation and conservation programmes
• uMkhuze Game Reserveprogramme partnerStrategic or Co-development PartnerSouth African game reserve partner for rhino conservation operations
• Hluhluwe-iMfolozi Parkprogramme partnerStrategic or Co-development PartnerHistoric South African rhino sanctuary partner for conservation programmes

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Born Free Foundation: UK-based wildlife charity working on species protection, anti-poaching, and reducing wildlife trade. Comparable as a UK-headquartered donor-funded NGO with field programmes in Africa and strong individual supporter base.
• Tusk Trust: Tusk is a UK-based conservation charity focused on protecting African wildlife, including rhinos, with similar donor-funded programme partnerships and event fundraising (e.g., Tusk Conservation Awards, safaris). Closely comparable in geographic focus, scale, and revenue model.
• Fauna & Flora International: One of the world's oldest conservation organisations (UK-based), protecting threatened species and ecosystems globally. Comparable in mission, donor-funded model, and UK regulatory setup, though somewhat broader in species scope.
• African Wildlife Foundation: Africa-focused conservation NGO funding ranger programmes, anti-poaching, and habitat protection across multiple African landscapes. Comparable as a donor-funded charity directly supporting the same conservancies and ranger operations as SRI.
• Peace Parks Foundation: Facilitates transboundary conservation areas across southern Africa with corporate and donor funding. Comparable as a donor-funded NGO supporting the same southern African rhino landscapes (e.g., Kavango-Zambezi) that SRI's partners operate in.
• David Shepherd Wildlife Foundation: UK-registered wildlife conservation charity funding field projects across Africa and Asia, with an art-led fundraising heritage. Directly comparable as a small UK specialist raising money from individual donors to support rhino and other species conservation programmes.

Broad incumbents

• Wildlife Conservation Society (WCS): Major international conservation organisation operating zoos, field programmes, and policy advocacy. Comparable as a donor- and grant-funded wildlife NGO supporting anti-poaching and species protection, though with global scope and much larger scale.
• International Fund for Animal Welfare (IFAW): Large international animal welfare and conservation NGO with broader species scope (marine, terrestrial) and significant global fundraising infrastructure. Comparable as a donor-funded wildlife NGO but with much larger scale and broader mandate than SRI.
• WWF (World Wide Fund for Nature): Largest global conservation NGO with significant UK presence (WWF-UK), supporting rhino programmes in Africa and Asia. Comparable as a donor-funded conservation charity, though with vastly greater scale, brand recognition, and broader species mandate.

Emerging players

• Care for Wild Rhino Sanctuary: South Africa-based rhino orphanage and sanctuary focused on care, rehabilitation, and rewilding of orphaned and injured rhinos. Comparable as a rhino-specific specialist, though operating a hands-on sanctuary model versus SRI's grantmaking-to-partners approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/savetherhino
• YouTubeyoutube.com/user/SaveTheRhinoOfficial
• Facebookfacebook.com/savetherhinointernational
• Instagraminstagram.com/savetherhinointernational
• LinkedInlinkedin.com/company/save-the-rhino-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save the Rhino International.