Kula for Karma
Kula for Karma is a 501(c)(3) nonprofit founded in 2007 that delivers trauma-informed, evidence-based mindfulness programs — combining yoga, breathwork, and somatic practices — to underserved communities through 36 partner sites across schools, hospitals, shelters, prisons, and community organizations, primarily funded by donations.
- Company typePrivate
- Founded2007
- HeadquartersHawthorne, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Kula for Karma does
Kula for Karma is a 501(c)(3) nonprofit organization founded in 2007 and headquartered in Franklin Lakes, New Jersey, with a secondary operating presence at The Nyack Center in Nyack, New York. Its mission is to deliver evidence-based, trauma-informed mindfulness programs — combining yoga movement, breathing techniques, and somatic awareness — to underserved communities affected by trauma, addiction, and mental health challenges. The organization teaches 1,950 classes annually across 36 partner sites spanning schools, hospitals, addiction treatment centers, domestic violence shelters, prisons, juvenile justice centers, Boys & Girls Clubs, LGBTQ+ centers, and first responder organizations. Named program partners include The Doe Fund (justice system reintegration), Center for Safety and Change (survivors of violence), Harbor House of Central Florida (trafficking survivors), and Rockland County Pride Center (LGBTQ+ mental health).
The core offering is instructor-led, on-site mindfulness classes delivered at partner institutions. Supporting products include an Advanced Self-Paced Training program hosted on Thinkific ($120, with 12 Yoga Alliance CE hours), a free Mental Health Toolkit, and a portfolio of digital content series (The Morning Ritual Podcast, Begin Again Conversation Series, Ten of Zen guided meditations). Revenue is generated primarily through donations, corporate sponsorships, and ticketed fundraising events such as the annual 'Make Mental Health a Human Right' gala; secondary revenue comes from training program fees and suggested-donation community events. Marketing is multi-channel organic social (Instagram, TikTok, YouTube, LinkedIn, Facebook, SoundCloud), supported by PR coverage and endorsements from public figures including Sam Waterston and Demi Lovato. The organization is privately governed by a board, holds no institutional investors, and earned the Candid Seal Silver transparency designation in 2024.
Kula for Karma firmographics
Firmographics- Name
- Kula for Karma
- Legal name
- Kula for Karma
- Website
- https://kulaforkarma.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kula for Karma is a 501(c)(3) nonprofit founded in 2007 that delivers trauma-informed, evidence-based mindfulness programs — combining yoga, breathwork, and somatic practices — to underserved communities through 36 partner sites across schools, hospitals, shelters, prisons, and community organizations, primarily funded by donations.
- Ownership category
- akta.pro rank
Kula for Karma industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Human Rights Organizations (813311)
- akta.pro primary industry
- Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)
- akta.pro secondary industries
- Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Kula for Karma is headquartered
LocationHeadquarters
- HQ city
- Hawthorne
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kula for Karma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Primary revenue stream through individual donations, corporate sponsorships, and fundraising events to support mindfulness-based mental health programs for underserved communities
- Training Program Fees: Advanced self-paced training programs for yoga teachers and individuals interested in trauma-informed yoga, priced at $120 with Yoga Alliance CE hours
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Advanced Self-Paced Training - Trauma and Addiction |
| Unit Pricing | One-time | Annual Make Mental Health a Human Right Event Tickets |
| Donation/ grant-funded | One-time | Healing on the Hudson Community Event |
| Unit Pricing | One-time | Facing Our Fears Event |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels13 records
Kula for Karma product offering
Product offeringCore offering
Kula for Karma delivers evidence-based, trauma-informed mindfulness-based mental health classes that combine yoga movement, breathing techniques, and somatic awareness practices, provided free of charge to underserved communities at partner host sites (schools, hospitals, addiction treatment centers, domestic violence shelters, prisons, juvenile justice centers, and community organizations). It complements this with a paid self-paced Advanced Training program for yoga teachers and interested individuals, plus free digital content (podcast, conversation series, guided meditations, and a mental health toolkit) that extends its mission.
Product overview
Kula for Karma is a nonprofit organization operating as a single, unified offering focused on providing accessible, affordable, inclusive mindfulness-based mental health programs to underserved communities. The organization delivers its core service—mindfulness-based mental health classes informed by trauma, addiction, and mental health expertise—through in-person and virtual formats. Supporting programs include the Advanced Self-Paced Training for professional development, the Mental Health Toolkit as a resource library, and content series including The Morning Ritual Podcast, Begin Again Conversation Series, and TEN OF ZEN guided meditations. The organization meets people where they are by delivering programs in schools, hospitals, addiction treatment centers, domestic violence shelters, prisons, and community centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindfulness-Based Mental Health Programs Evidence-based, trauma-informed mindfulness-based mental health classes combining yoga movement, breathing techniques, and somatic awareness practices, delivered free of charge to underserved communities at partner host sites including schools, hospitals, addiction treatment centers, domestic violence shelters, prisons, juvenile justice centers, Boys & Girls Clubs, and community organizations.
- Advanced Self-Paced Training (Trauma and Addiction) Self-paced professional training program covering the effects of trauma and addiction on mental health, with tools to customize yoga and meditation practices; awards 12 Yoga Alliance CE hours and a certificate of completion upon finishing, priced at a one-time $120 fee.
Quantifiable outcome
- Taught 1,950 mindfulness-based mental health classes across 36 partner sites in 2025
- +2 more outcomes
Companies that use Kula for Karma
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles2 records
Kula for Karma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kula for Karma partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Doe FundcoreKula for Karma partners with The Doe Fund to provide trauma-informed mindfulness-based mental health programs that help participants in the justice system manage stress, build resilience, and heal after incarceration.
- Center for Safety and ChangecorePartnership to provide mindfulness-based mental health programs for survivors of domestic violence, sexual assault, and human trafficking at Center for Safety and Change in Rockland County.
- Harbor House of Central FloridacoreAssociation with Harbor House of Central Florida to benefit mindfulness and trauma-informed yoga programs for survivors and children, with 100% of event proceeds supporting these programs.
- Rockland County Pride CentercoreNew program being launched at Rockland County Pride Center, led by Lauren Puzen as Program Development Director, providing LGBTQ+ community mental health support through mindfulness-based healing.
- Hudson Valley GivesminorParticipation in annual 24-hour giving event bringing the Hudson Valley region together to support Kula's mission and mental health programs.
- Village YogaminorCommunity partnership celebrating yoga and community with events like Village Yoga's anniversary celebrations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Kula for Karma competitors and assessment
Company assessmentDirect peers
- Yoga Behind Bars: Nonprofit offering yoga and mindfulness programs inside prisons, jails, and detention centers, with re-entry support for the formerly incarcerated. Highly comparable to Kula for Karma's justice-system segment (e.g., The Doe Fund partnership).
- Liberation Prison Yoga: Nonprofit delivering trauma-informed yoga to incarcerated and at-risk populations, with a strong teacher-training component analogous to Kula's Advanced Training program. Same delivery model (on-site, instructor-led) and donor-driven funding base.
- Exhale to Inhale: Nonprofit providing trauma-informed yoga to survivors of domestic violence and sexual assault in shelters. Directly comparable to Kula's Center for Safety and Change and Harbor House partnerships, using a partner-site, instructor-led delivery model.
- Bent on Learning: Nonprofit bringing yoga and mindfulness to underserved NYC public school students. Directly comparable to Kula's school-based programs targeting youth mental health, with similar in-class delivery and teacher-training revenue.
- Street Yoga: Nonprofit offering yoga and mindfulness to youth experiencing homelessness, poverty, and trauma in the Pacific Northwest. Comparable underserved-youth, partner-site delivery model to Kula's Boys & Girls Clubs and youth-organization programs.
- Off the Mat, Into the World: Nonprofit mobilizing the yoga community for social justice and trauma healing, with grassroots fundraising and teacher training. Comparable to Kula's human-rights framing and underserved-community program mix.
- Prison Yoga Project: Nonprofit that brings trauma-informed yoga and mindfulness to incarcerated populations across the US. Operates a partner-site delivery model closely mirroring Kula for Karma's prison/justice program, with comparable volunteer-teacher structure and donor-supported funding.
Broad incumbents
- Insight Timer: Largest free meditation app with a global teacher community and trauma/mindfulness content. Comparable to Kula's online training and content series (podcast, Ten of Zen) but as a digital platform at massive scale.
- Calm: Mass-market meditation and sleep app with corporate and consumer offerings. Operates in the same broader mindfulness category as Kula but competes for consumer attention and corporate mental-health budgets at scale.
- Headspace: Large digital mindfulness/mental-health platform offering guided meditation and therapy for consumers and employers. Operates broadly in the same mindfulness category as Kula but via a consumer app rather than partner-site delivery; a structural incumbent for any future digital expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kula for Karma social profiles
Digital presenceKula for Karma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kula for Karma leadership team
Management profileNumber of profiles
Profiles3 records
Kula for Karma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kula for Karma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kula for Karma
What does Kula for Karma do?
Kula for Karma delivers evidence-based, trauma-informed mindfulness-based mental health classes that combine yoga movement, breathing techniques, and somatic awareness practices, provided free of charge to underserved communities at partner host sites (schools, hospitals, addiction treatment centers, domestic violence shelters, prisons, juvenile justice centers, and community organizations). It complements this with a paid self-paced Advanced Training program for yoga teachers and interested individuals, plus free digital content (podcast, conversation series, guided meditations, and a mental health toolkit) that extends its mission.
Is Kula for Karma a public or private company?
Kula for Karma is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kula for Karma founded?
Kula for Karma was founded in 2007. It employs 1 to 10 people.
Where is Kula for Karma based?
Kula for Karma is headquartered in Hawthorne, United States, in the North America region.
How does Kula for Karma make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are training Program Fees.
Who are Kula for Karma's main competitors?
Direct peers on record are Yoga Behind Bars, Liberation Prison Yoga, Exhale to Inhale, Bent on Learning, Street Yoga, Off the Mat, Into the World and Prison Yoga Project. Broad incumbents are Insight Timer, Calm and Headspace.
Does Kula for Karma have an API?
No public API is recorded for Kula for Karma.
What industry is Kula for Karma in?
Kula for Karma's product category is Community Mental Health Services. Its primary akta.pro industry code is HSADAJAI, Trauma-Informed Mindfulness & Somatic Mind-Body Practices, with a secondary code of HSADACAE, Therapeutic/Adaptive Yoga & Clinical Pilates. Its NAICS code is 813.