Brand Strategy and Design Group

What Brand Strategy and Design Group does

Brand Strategy and Design Group, operating as BSD Group, is a Nairobi-based brand strategy consulting firm founded in 2007 that delivers brand business advisory, public relations, advertising, and marketing services. The firm is led by Eva Muraya, who serves as both Chief Executive Officer and founder, and operates with a small team of 11-50 employees under a private, for-profit structure. The company's web presence is anchored at bsd.co.ke and it is headquartered in Kenya, serving clients in the local market.

The service portfolio spans the strategic and executional layers of brand building: upstream brand strategy and business advisory work, paired with downstream creative, PR, advertising, and marketing delivery. This positioning is consistent with a full-service boutique model that can engage at both positioning and campaign-execution levels rather than a narrow specialist role. Headcount of 11-50 employees is consistent with a mid-sized independent agency rather than a network affiliate or holding-company subsidiary.

On the available data, no specific proprietary technology, products, pricing model, client roster, awards, partnerships, or revenue figures are disclosed; the primary source material is a loader/verification page with no substantive operating content. As a result, business model mechanics, customer segmentation, and revenue mix cannot be triangulated from the input. The firm should be read as a founder-led, single-market Kenyan brand consultancy whose operating posture and competitive position are not fully observable from public sources at the time of this analysis.

Name

Brand Strategy and Design Group

Website

https://bsd.co.ke

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Strategy and Design Group is a Nairobi, Kenya-based brand strategy consulting firm founded in 2007 that offers brand business advisory, public relations, advertising, and marketing services to clients, led by founder and CEO Eva Muraya.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

BSD Group is a brand strategy consulting company that offers brand business advisory, public relations, advertising, and marketing services. It helps organizations define, communicate, and amplify their brand identity through strategic guidance and creative communications execution. The firm operates from Nairobi, Kenya with a team of 11-50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Consulting Brand business advisory service that helps organizations define, develop, and execute brand strategy and positioning. Targeted at companies seeking coherent brand identity and strategic direction.
• Public Relations Services Communications and public relations service supporting client brand visibility, media relations, and stakeholder communications. Targeted at organizations seeking external communications support.
• Advertising Services Creative advertising service that develops and places advertising content for client brands. Targeted at organizations launching or promoting products and services through paid communications.
• Marketing Services Marketing service supporting campaign development and market-facing initiatives for client brands. Targeted at organizations seeking integrated marketing execution alongside brand strategy work.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• BBDO Africa: Omnicom-owned creative agency network with African operations delivering brand strategy, advertising, and PR services to regional and multinational clients.
• Ogilvy Africa: WPP-owned creative and brand strategy network operating across Africa including Kenya, offering advertising, PR, and brand consulting services directly overlapping BSD Group's offering.
• Publicis Africa: Global advertising and brand network with operations in East Africa, providing integrated brand strategy, creative, and marketing services comparable to BSD Group.
• McCann Worldgroup Africa: IPG-owned global advertising network operating across Africa, offering brand strategy, creative, and marketing services that directly compete with BSD's portfolio.
• Dentsu Africa: International agency network with presence in Kenya and other African markets, offering brand strategy, advertising, and integrated marketing communications similar to BSD Group.

Broad incumbents

• WPP plc: Global advertising holding company whose agencies (Ogilvy, VMLY&R, GroupM) operate across Kenya and East Africa, providing the dominant full-service alternative to boutique players like BSD.
• Omnicom Group: Holding company for BBDO, DDB, and other agency networks with established African operations delivering brand strategy, advertising, and PR at global scale.

Regional players

• Africa Practice: Pan-African strategic communications and advisory firm headquartered in London with strong East African presence, providing brand strategy and public affairs consultancy overlapping BSD's advisory positioning.
• Scanad (WPP): East African advertising and brand communications agency operating in Kenya and acquired into WPP, providing regional-scale creative and marketing services competing with BSD.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/brandbsd
• Facebookfacebook.com/BrandBSD
• LinkedInlinkedin.com/company/bsd-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Strategy and Design Group