Boucherie Aurélien
Boucherie Aurélien is a French butcher shop chain operated by COOP SAVEURS SAS, running 18 retail locations across metropolitan France that sell fresh meats, in-house charcuterie, ready meals, and seasonal products to individual consumers via in-store and Click & Collect channels.
- Company typePrivate
- Founded2014
- HeadquartersHérouville-saint-clair, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Boucherie Aurélien does
Boucherie Aurélien is a French specialty retail chain of traditional butcher shops operated by the cooperative entity COOP SAVEURS SAS, headquartered at 1076 Rue Léon Foucault in Hérouville-Saint-Clair, France. The company was founded in 2014 and runs 18 brick-and-mortar locations across metropolitan France, spanning Île-de-France, Normandie, Bretagne, Pays de la Loire, Bourgogne-Franche-Comté, Grand Est, and Centre-Val de Loire. Its core offering is fresh and prepared meats and poultry, supplemented by in-house artisanal charcuterie, ready-to-cook meals, and pre-packed baskets and trays, with additional services including vacuum packaging for extended shelf life and seasonal promotional product ranges.
The underlying operating model combines traditional artisanal butchery with direct farm sourcing through a partnership with La Coop, a cooperative of French breeders, which underpins the brand's 'De nos Fermes à vos Assiettes' (From our Farms to your Plates) traceability narrative. Technology adoption is minimal: the chain runs a content-focused website, a Facebook page, a Click & Collect ordering flow executed through Google Forms, and a loyalty program called 'Carte de Fidélité AURÉLIEN' (1 point per €1 spent, 500 points redeemable for €5) introduced in November 2020.
Revenue is generated through consumer retail across the 18-store footprint, targeting individual shoppers and families seeking French-origin fresh meat, ready meals, and charcuterie. The chain has expanded via a combination of new openings (including Sens and Saint-Clément in 2021, which absorbed predecessor banners Boucheries de Sens and Boucheries de Saint-Clément) and rebranding of existing locations. Pricing is not publicly disclosed; financial metrics such as revenue are not reported, and declared share capital stands at €2,150,000.
Boucherie Aurélien firmographics
Firmographics- Name
- Boucherie Aurélien
- Legal name
- COOP SAVEURS SAS
- Website
- https://boucherie-aurelien.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boucherie Aurélien is a French butcher shop chain operated by COOP SAVEURS SAS, running 18 retail locations across metropolitan France that sell fresh meats, in-house charcuterie, ready meals, and seasonal products to individual consumers via in-store and Click & Collect channels.
- Ownership category
- akta.pro rank
Boucherie Aurélien industry classification
Industry- Product category
- Specialty Food Retail (Butcher Shop)
- NAICS
- Meat Retailers (445240), Meat Processed from Carcasses (311612)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Butcher Shops & Meat Markets (CRAHAHAB)
- akta.pro secondary industries
- Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)
Keywords
Where Boucherie Aurélien is headquartered
LocationHeadquarters
- HQ city
- Hérouville-saint-clair
- HQ country
- France
- HQ region
- Europe
Offices18 records
Markets served
Boucherie Aurélien business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels3 records
Boucherie Aurélien product offering
Product offeringCore offering
Boucherie Aurélien operates a chain of traditional French butcher shops selling fresh meats and poultry, artisanal charcuterie, ready-to-cook prepared meals, and pre-packed baskets and trays. Offerings are produced in-house using traditional recipes and sourced directly from local partner farms via La Coop cooperative of breeders. The chain also provides vacuum packaging for extended preservation and runs a loyalty rewards program.
Product overview
Boucherie Aurélien is a traditional French butcher shop chain operated by COOP SAVEURS. The offering consists of a unified retail model centered on fresh and prepared meats and poultry, supplemented by charcuterie, ready-to-cook meals, and pre-packed meat baskets and trays. Additional services include vacuum packaging for extended preservation and a loyalty program. The company operates multiple retail locations across France under the Aurélien brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Viandes et Volailles Fresh and prepared meats and poultry products (including beef, pork, veal, poultry) sold at retail locations, sourced from La Coop partner farms and including promotional items such as 100% French beef ground steak and turkey cordon bleu.
- Charcuteries Artisanal cured and cooked pork products including superior cooked ham (made in-house following a house recipe, French origin, available with or without rind and fat) and other charcuterie items.
- Cuisine toute prête Ready-to-cook prepared meals and dishes made from the shop's meat products for households seeking convenient meal solutions.
- Paniers et plateaux Pre-packed baskets and trays of meat products intended for events and gatherings.
- Emballage sous-vide Vacuum packaging service offered for certain meat cuts to preserve quality and extend shelf life by protecting against oxygen.
Companies that use Boucherie Aurélien
Customer profileSegments1 record
Ideal customer profiles1 record
Boucherie Aurélien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boucherie Aurélien partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La Coop (Cooperative of Breeders)coreBoucherie Aurélien sources meat directly from partner farms through La Coop, a cooperative of local breeders. The tagline 'De nos Fermes à vos Assiettes' (From our Farms to your Plates) highlights this direct farm-to-consumer supply chain relationship.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Boucherie Aurélien competitors and assessment
Company assessmentBroad incumbents
- Herta: Nestlé-owned French charcuterie and prepared-meat brand (jambon, knack, sausage); a mass-market alternative to Aurélien's premium in-house charcuterie proposition.
- Charal: Leading French packaged beef brand (Bigard group) sold across supermarket meat counters and butchers; directly comparable to Boucherie Aurélien's 'Viandes' line on origin, traceability, and quality positioning.
- Madrange: Historic French charcuterie brand selling cooked ham, sausages and pâtés through supermarket deli counters; competes on the same ready-to-eat cooked-meat occasions as Aurélien.
- Bigard: France's largest meat processor and supplier of the Charal brand; while not a retail butcher chain, it is the dominant upstream supplier and branded meat player competing for the same French consumer meat wallet as Boucherie Aurélien.
- Fleury Michon: Leading French charcuterie and ready-meal manufacturer with national supermarket distribution; competes with Aurélien's cooked-ham, charcuterie, and ready-meal categories across grocery shelves.
- Carrefour Meat Counter: National hypermarket/supermarket chain operating in-house butcher counters and private-label 'Filière Qualité' meats; the principal price- and convenience-based competitor for footfall across Aurélien's catchment areas.
Direct peers
- Cooperl Arc Atlantique: Major French pork and beef cooperative based in Brittany, integrating breeder-to-processing; a structurally similar cooperative with in-house charcuterie and direct farm relationships comparable to La Coop for Aurélien.
- La Belle Chaurienne: French charcuterie and prepared-meat producer selling in retail and foodservice; directly overlaps with Boucherie Aurélien's 'Charcuteries' and 'Cuisine toute prête' product lines.
- Kerméné: Breton cooperative meat processor (Collinor/Cargill) supplying butchers and foodservice; shares the agricultural-cooperative DNA and Western France footprint that most closely mirrors Boucherie Aurélien's structure.
Emerging players
- Picard Surgelés: France's leading frozen-food retailer with a strong ready-meal category; competes for the same 'Cuisine toute prête' and family-meal occasions that Aurélien's prepared-meats range targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Boucherie Aurélien social profiles
Digital presenceBoucherie Aurélien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boucherie Aurélien leadership team
Management profileNumber of profiles
Profiles2 records
Boucherie Aurélien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boucherie Aurélien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boucherie Aurélien
What does Boucherie Aurélien do?
Boucherie Aurélien operates a chain of traditional French butcher shops selling fresh meats and poultry, artisanal charcuterie, ready-to-cook prepared meals, and pre-packed baskets and trays. Offerings are produced in-house using traditional recipes and sourced directly from local partner farms via La Coop cooperative of breeders. The chain also provides vacuum packaging for extended preservation and runs a loyalty rewards program.
Is Boucherie Aurélien a public or private company?
Boucherie Aurélien is a private company. It is classified as management employee owned and is currently operating.
When was Boucherie Aurélien founded?
Boucherie Aurélien was founded in 2014. It employs 1 to 10 people.
Where is Boucherie Aurélien based?
Boucherie Aurélien is headquartered in Hérouville-saint-clair, France, in the Europe region.
Who are Boucherie Aurélien's main competitors?
Broad incumbents on record are Herta, Charal, Madrange, Bigard, Fleury Michon and Carrefour Meat Counter. Direct peers are Cooperl Arc Atlantique, La Belle Chaurienne and Kerméné. Picard Surgelés is listed as an emerging player.
Does Boucherie Aurélien have an API?
No public API is recorded for Boucherie Aurélien.
What industry is Boucherie Aurélien in?
Boucherie Aurélien's product category is Specialty Food Retail (Butcher Shop). Its primary akta.pro industry code is CRAHAHAB, Butcher Shops & Meat Markets, with a secondary code of CRAHAGAE, Charcuterie & Cured Meats Specialty Stores. Its NAICS code is 445240 and its SIC code is 2013.