AED Authority

What AED Authority does

AED Authority, founded in 2006 by Ashton Narva in Littleton, Colorado, distributes Automated External Defibrillators (AEDs) from five major manufacturers — Stryker Physio-Control, Philips, HeartSine Samaritan, Zoll, and Defibtech — and resells related accessories including replacement pads, batteries, cabinets, cases, trainers, and signage. Hardware is sold through two channels: the AED Authority website with "Buy Now" calls-to-action that route to a dedicated e-commerce platform at aedstoday.com for transactional buyers, and a quote-based flow for enterprise customers.

The company's strategic differentiator is the AED Concierge® management program, a subscription service launched in 2008 that wraps hardware ownership with compliance management, medical direction and physician prescription coordination, governmental and EMS registration, automated battery and electrode replacement tracking, policy and procedure documentation, training compliance, and post-event data review. These services are delivered through a proprietary, per-organization web portal and are supported by a 24/7 AED specialist function. AED Authority layers in CPR/AED/First-Aid training conforming to the 2020 American Heart Association guidelines, delivered in three formats: Traditional Classroom, Blended Learning with in-person skills sessions, and a 100% Remote/Virtual track with remote skills verification.

Commercially, AED Authority operates a hybrid revenue model combining one-time hardware sales (price points ranging roughly $1,370 to $3,999 per unit) with recurring Concierge subscription revenue on annual contracts priced per engagement. GTM is sales-led with inside-sales support and free consultation requests routed via phone (888.970.7799), email, and web forms. The company serves multiple verticals — Education, Municipality/Government, Law Enforcement, Church/Religious organizations, Business/Enterprise, Public Utility, and Home/Individual buyers — and operates offices in the United States (Littleton, CO headquarters), Canada (Carleton Place, ON), and Australia (Dandenong South, VIC). AED Authority is a privately held, founder-owned company with no disclosed institutional funding, M&A activity, or public-market indicators in the available data.

Name

AED Authority

Legal name

AED Authority

Website

https://aedauthority.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AED Authority distributes AEDs from five manufacturers and resells accessories, but its core offering is the AED Concierge subscription for compliance, medical oversight, training tracking, and post-event services. It serves schools, municipalities, law enforcement, businesses, and consumers across the U.S., Canada, and Australia.

Ownership category

akta.pro rank

Product category

Automated External Defibrillators

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

akta.pro secondary industries

Private EMS Providers (Contract/Interfacility) (HLAFANAB), Disaster Preparedness, Risk Reduction & Early Warning (DRR) (BPAGAAAB)

Keywords

• AED sales
• AED program management
• Defibrillator distribution
• CPR training services
• Cardiac emergency preparedness

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AED Hardware Sales: One-time sales of Automated External Defibrillators from multiple manufacturers including Stryker Physio-Control, Philips, HeartSine Samaritan, Zoll, and Defibtech. Products include replacement pads, batteries, cabinets, cases, trainers, and signage.
2. AED Concierge Management Program: Recurring subscription-style service providing comprehensive AED program management including compliance tracking, automated maintenance, medical oversight, governmental registration, and post-event services. Services include risk consultation, policies and procedures, AED specialist assignment, and 24/7 support.
3. CPR/AED/First-Aid Training: Training services offered in multiple formats: Traditional Classroom, Blended Learning with in-person instructor-led skills sessions, and Remote Skills Verification (100% virtual and user paced). Courses conform to 2020 American Heart Association Guidelines.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

AED Authority distributes Automated External Defibrillators from five manufacturers (Stryker Physio-Control, Philips, HeartSine, Zoll, Defibtech) and bundles the hardware with the AED Concierge® subscription management program covering compliance, medical direction, EMS notification, governmental registration, automated maintenance tracking, and post-event services. Complementary offerings include CPR/AED/First-Aid training (classroom, blended, and 100% virtual) and AED accessories.

Product overview

AED Authority operates as a distributor and management service provider in the Automated External Defibrillator (AED) market, combining product sales with service programs. The company offers a portfolio of AED devices from five major manufacturers (Stryker Physio-Control, Philips, HeartSine Samaritan, Zoll, and Defibtech) spanning price points from $1,370 to $3,999. The core offering is the AED Concierge® Management Program, a service module that handles compliance tracking, medical direction, policy development, EMS notification, governmental registration, automated maintenance, and post-event data review through a customized web portal. This concierge service integrates with the product sales by ensuring organizations maintain their AEDs properly. Supporting offerings include CPR/AED/First-Aid Training (available in traditional classroom, blended learning, and 100% virtual formats) and AED accessories (replacement pads, batteries, cabinets, cases, trainers, and signage).

Differentiator

Problem solved

Functional benefit

Brands

• AED Concierge®: A comprehensive AED management program providing compliance, preparation, implementation, and management services for organizations that own AEDs.

Products and services

• AED Concierge® Management Program Subscription-style AED program management service for organizations that handles compliance, medical direction and physician oversight, policy development, EMS notification, governmental registration, automated battery and electrode replacement tracking, and post-event data review through a customized web portal; includes dedicated AED specialist assignment and 24/7 support.
• Physio-Control LIFEPAK CR2 AED Automated external defibrillator with 8-year warranty, long-life lithium battery, QUIK-Step electrodes for adults and children, and USB connectivity; available in semi-automatic and fully automatic configurations.
• HeartSine Samaritan AED 350P Compact AED with 10-year warranty combining battery and electrode cartridge (PAD-PAK) for simplified maintenance; includes training CD and carrying case.
• Philips HeartStart FRx AED AED with 8-year warranty featuring semi-rigid carrying case, voice prompts, and SMART analysis technology for automated rhythm assessment.
• Philips HeartStart OnSite AED Compact AED with 8-year device warranty and 4-year battery warranty; includes slim carrying case, adult electrode cartridge, and free physician prescription.
• ZOLL AED 3 AED featuring Real CPR Help technology with real-time feedback on compression rate and depth, high-resolution LCD touchscreen, child-mode selection, WiFi connectivity, and IP55 dust/water rating.
• ZOLL AED Plus AED with Real CPR Help feedback, one-piece CPR-D Padz electrodes with 5-year shelf life, automatic self-tests, and comprehensive data event review software.
• Defibtech Lifeline AED Durable AED with 5-year warranty, long-life battery pack, and straightforward operation designed for lay responders.
• Physio-Control LIFEPAK 1000 Professional-grade AED with 5-year warranty, QUIK-COMBO REDI-PAK electrodes, pre-installed long-life battery, and semi-rigid carry case.
• CPR/AED/First-Aid Training Training courses conforming to 2020 American Heart Association Guidelines, offered in Traditional Classroom, Blended Learning (online + in-person instructor-led skills session), and 100% Remote/Virtual with user-paced remote skills verification formats; intended for organizations and individuals needing CPR/AED/First-Aid certification.
• AED Accessories Replacement pads and batteries, cabinets and cases, AED trainers, and signage that support AED program implementation and ongoing maintenance for AED owners.

Quantifiable outcome

• Defibrillation within 3 minutes raises survival rate to 74% (vs. 5-10% national average)
• +2 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Defibtech: Manufacturer of the Lifeline AED that AED Authority resells, focused exclusively on defibrillation products. Comparable as a specialized manufacturer whose direct distributor relationships could bypass independent resellers.
• Philips (HeartStart): Manufacturer of Philips HeartStart OnSite and FRx AEDs that AED Authority resells. Operates as a global medical technology incumbent whose direct enterprise channels overlap with AED Authority's larger customers.
• ZOLL Medical: Manufacturer of the ZOLL AED Plus and AED 3 that AED Authority resells, plus a full portfolio of resuscitation, defibrillation, and monitoring equipment. Functions simultaneously as supplier and broad competitor if it expands direct service bundling.
• Stryker (Physio-Control): Manufacturer of LIFEPAK CR2 and LIFEPAK 1000 AEDs that AED Authority distributes, and a large medical device conglomerate. Comparable as a supplier-incumbent whose direct sales motion could compete with AED Authority's enterprise channel.

Others

• McKesson Medical-Surgical: Large-scale medical-surgical distributor serving physicians' offices, clinics, and institutions with supplies including AEDs and accessories. Comparable as a parallel distribution channel into healthcare and institutional buyers rather than a head-to-head competitor.

Direct peers

• AED Superstore: A leading online AED retailer and program management provider selling multiple AED brands and offering accessories and training. Direct competitor to AED Authority's e-commerce and Concierge-style management offerings across the same SMB and organizational buyers.
• Cardio Partners (now part of Avive): National AED distributor and program management company offering bundled hardware, training, and managed services to enterprise customers. Most direct comparability to AED Authority on the Concierge-style subscription model and multi-vertical customer base.
• CPR Savers: Online retailer of AEDs, CPR supplies, and training equipment from major AED manufacturers. Overlaps with AED Authority on e-commerce distribution and accessory sales to individual and small organizational buyers.

Emerging players

• Avive Solutions: Next-generation AED manufacturer that merged with Cardio Partners, combining hardware with a connected AED management platform. Direct overlap with AED Authority's managed-services thesis and a credible emerging challenger.
• Bound Tree Medical: Distributor of emergency medical supplies and equipment to first responders, EMS agencies, and public safety buyers. Comparable in distribution model and customer overlap with AED Authority's law enforcement and municipal segments.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aedauthority
• YouTubeyoutube.com/channel/UCz6g...
• Facebookfacebook.com/AEDAuthority
• LinkedInlinkedin.com/company/aed-authority

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AED Authority