Berkshire South Regional Community Center

What Berkshire South Regional Community Center does

Berkshire South Regional Community Center (BSRCC) is a 501(c)(3) nonprofit founded in 2002 and headquartered at 15 Crissey Road, Great Barrington, Massachusetts, serving residents of the Southern Berkshires. Its mission is to build a sense of community and common purpose and to enhance the recreational, educational, cultural, health, and social well-being of residents, with a non-sectarian charter and no financial barriers to access. Operating from a single multi-purpose facility, Berkshire South runs aquatics (6-lane Norris pool, warm-water therapy pool, children's pool), fitness and wellness (Fitzpatrick Fitness Center), licensed childcare and education (Sunshine Preschool, Toddler Care, Out-of-School Program, Action Adventures Day Camp, Sunshine in the Summer), adult enrichment (arts, music, fitness, support groups), parks and recreation (community garden, Threemile Hill Trail, fields, pavilions, playground), training and certifications (lifeguard, CPR/AED, first aid), and fee-based facility rentals (gymnasium, auditorium, party packages). State licensure from the Massachusetts Department of Early Education & Care and ADA-compliant single-floor facilities underpin its childcare and accessibility positioning.

The operating model is a hybrid of earned revenue, fee-for-service, and contributed income. Members pay annual or seasonal dues and day passes; individual programs are priced a la carte (e.g., adult workshops $90-$185, summer camp $450/week, toddler care $375/week, facility rentals $110-$425). Financial assistance is provided through scholarships (including Judy Spencer Scholarships for Early Childhood), the Construct Inc. fast-track to a 75%-discounted six-month membership, and Seven Hills Foundation subsidy vouchers for childcare. Program enrollment and membership management run on Daxko, while childcare camper profiles (immunizations, medical exams) are managed via Brightwheel; no public API, mobile app, or proprietary technology is offered. A dedicated management team of ~15 directors and managers across development, education, childcare, community engagement, facilities, marketing, aquatics, fitness, certifications, grants, rentals, and membership is supported by 51-100 total employees.

Distribution is regional and conducted almost entirely through the on-site facility, supplemented by digital channels (berkshiresouth.org, Facebook, Instagram, YouTube, email newsletter, seasonal print catalog) and a network of more than 20 community and clinical partners. Strategic partners include Berkshire Health Systems and Fairview Hospital (aquatic therapy and post-cardiac-rehab memberships), Berkshire Hills Regional School District and Special Olympics Massachusetts (home-pool for swim teams), Berkshire United Way, the Massachusetts Cultural Council, the Department of Elementary & Secondary Education, the Massachusetts Afterschool Partnership, Berkshire Community College, the Town of Great Barrington, and the Town of Monterey (municipal lifeguard services). Customer mix is deliberately diversified across individuals/families, healthcare-referred patients, school athletic programs, and partner organizations, lowering concentration risk at the customer level while creating multi-funder grant exposure.

Name

Berkshire South Regional Community Center

Legal name

Berkshire South Regional Community Center

Website

https://berkshiresouth.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Recreation and Childcare Services

NAICS

Child Care Services (6244)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community recreation services
• Youth childcare education
• Aquatics fitness programs
• Community facility rentals
• Nonprofit wellness programs

Headquarters

HQ city

Great Barrington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

Berkshire South Regional Community Center operates a multi-service community facility in Great Barrington, MA providing recreational, educational, and wellness programs to Southern Berkshires residents. Core offerings include the Norris Aquatics Center (6-lane pool, warm-water therapy pool, children's pool), Fitzpatrick Fitness Center, state-licensed childcare programs (Sunshine Preschool, Toddler Care, Out-of-School Program, Action Adventures Day Camp), adult enrichment programs, training certifications, facility rentals, and financial assistance/scholarship programs.

Product overview

Berkshire South Regional Community Center operates as a multi-service community facility offering a unified portfolio of recreational, educational, and wellness programs. The core offerings center on its Norris Aquatics Center (6-lane pool, therapy pool, children's pool), Fitzpatrick Fitness Center, and various childcare/education programs including Sunshine Preschool, Toddler Care, Action Adventures Day Camp, and Out-of-School Program. Additional services include community enrichment programs, training certifications, facility rentals, and membership/day pass access. The center integrates with Daxko for online registration and Brightwheel for camper enrollment. Financial assistance and subsidy programs support accessibility. All programs operate under state licensing from the Department of Early Education & Care.

Differentiator

Problem solved

Functional benefit

Brands

• Norris Aquatics Center: The aquatics facility featuring a 6-lane pool for lap swimming, instructional programs, recreational use, and adapted aquatic activities, plus a shallow children's pool and warm therapeutic pool.
• Fitzpatrick Fitness Center
• Sunshine Preschool
• Action Adventures Day Camp
• Sunshine in the Summer
• Action Adventures Out-of-School Program

Products and services

• Aquatics Program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered core and supporting.

• Berkshire Community CollegecoreStrategic or Co-development PartnerPartnership to host English Language Learning (ELL) programs and offer educational opportunities such as Choke Saver Training, helping community members build valuable skills and knowledge.
• Berkshire Harm ReductionsupportingStrategic or Co-development PartnerMobile Outreach RV visits Berkshire South on the 3rd Tuesday of the month, providing free health, safety, and support services that improve access to care for community members.
• Berkshire Health SystemscoreStrategic or Co-development PartnerBerkshire South hosts the BHS aquatic therapy program, providing patients with access to specialized rehabilitation and wellness services in the warm-water therapy pool.
• Berkshire Hills Regional School DistrictcoreStrategic or Co-development PartnerBerkshire South serves as the home pool for the Monument Mountain Regional High School Spartans Swim Team, supporting local student-athletes and school athletics.
• Community Support Options & The Family Resource Center of Great BarringtonsupportingStrategic or Co-development PartnerThrough referral partnerships and coordinated outreach, organizations work together to connect children and families with resources, services, and opportunities that support their well-being.
• Community Health ProgramssupportingStrategic or Co-development PartnerBerkshire South partners with Community Health Programs to promote health, wellness, and access to services that improve the quality of life for individuals and families throughout the region.
• Construct, Inc.supportingChannel Partner/ Reseller/ DistributorPartnership allows qualifying individuals a 'fast track' option to Berkshire South's scholarship program. Recipients receive a six-month membership at a 75 percent discount. Vouchers can be obtained through CONSTRUCT directly.
• Department of Early Education & CarecoreOthersBerkshire South's Preschool and Out-of-School programs are licensed by the Department of Early Education and Care, ensuring high standards for safety, quality, and care.
• Fairview Hospital Cardiac Rehabilitation ProgramsupportingStrategic or Co-development PartnerBerkshire South supports graduates of Fairview Hospital's Cardiac Rehabilitation Program by offering discounted memberships that help participants maintain healthy lifestyles and continue their recovery journey.
• Fairview Hospital Aquatic TherapycoreStrategic or Co-development PartnerThe Fairview Hospital Aquatic Therapy program uses Berkshire South's swimming and warm therapy pools to provide skilled physical therapy to their Outpatient Rehab Department patients. Open to PT patients by referral only.
• Great Barrington Trails & GreenwayssupportingStrategic or Co-development PartnerBerkshire South is an active member of GB Trails and Greenways, which provides assistance with the Center's free hikes. They also maintain the Threemile Hill trail located on Berkshire South's property.
• Kiwanis Club of SheffieldsupportingStrategic or Co-development PartnerBerkshire South partners with the Kiwanis Club of Sheffield on service initiatives that support local children and families, including community projects such as the Back-to-School Supply Drive.
• People's PantrysupportingStrategic or Co-development PartnerBerkshire South serves as a collection site for People's Pantry, helping connect community members with nutritious food and essential household items.
• Southern Berkshire Rural Health NetworksupportingStrategic or Co-development PartnerBerkshire South collaborates with the Southern Berkshire Rural Health Network to support initiatives that improve the health and well-being of individuals and families throughout the region.
• Southern Berkshire Community Health CoalitionsupportingStrategic or Co-development PartnerAs a member, Berkshire South works alongside community partners to promote youth wellness and reduce substance use through education, prevention, and community engagement.
• Special Olympics of MassachusettssupportingStrategic or Co-development PartnerBerkshire South proudly hosts the Red Raiders Swim Team for practices and local competitions, helping create inclusive athletic opportunities for athletes of all abilities.
• Town of Great BarringtoncoreStrategic or Co-development PartnerBerkshire South provides certified lifeguards at Lake Mansfield to help ensure a safe and enjoyable summer experience for residents and visitors.
• Town of MontereysupportingStrategic or Co-development PartnerBerkshire South provides certified lifeguards at Lake Garfield each summer, helping the Town of Monterey offer safe public access to the lake.
• Volunteers in MedicinesupportingStrategic or Co-development PartnerBerkshire South partners with Volunteers in Medicine on initiatives that expand access to health, wellness, and enrichment opportunities, including summer camp experiences for local children.

Recent moves6 records

Expansion highlights6 records

Direct peers

• JCC Association of North America: Network of Jewish Community Centers operating multi-program community facilities — typically including pools, fitness, preschool, summer camps, and cultural programming — under a single roof. Highly comparable operating model to Berkshire South's integrated community-center approach.
• 92nd Street Y (New York): Long-standing New York community and cultural center delivering fitness, aquatics, early-childhood programs, and adult enrichment classes. Comparable integrated community-center operating model, although at much larger scale and with a stronger cultural programming emphasis.
• Boys & Girls Club of America: National nonprofit operating community-based clubs focused on youth development, with programming that overlaps Berkshire South's after-school, summer camp, and youth enrichment offerings. Comparable nonprofit, membership-supported model serving a defined community catchment.
• Edlavitch DCJCC: Large community center offering fitness, aquatics, early childhood education, summer camps, and cultural programs under one roof. Highly comparable multi-program nonprofit community-center model to Berkshire South, though operating at urban scale.
• YMCA of Greater Boston: Regional YMCA operating multiple community centers across eastern Massachusetts with full aquatics, fitness, licensed childcare, and youth programming. Closest direct operating peer to Berkshire South, differing mainly in urban scale and multi-location footprint.
• The Salvation Army Kroc Centers: Salvation Army-operated community recreation and education complexes that combine aquatics, fitness, performing arts, childcare, and community services in a single facility. Comparable large-scale community-center model serving broad demographic needs through diversified programming.

Broad incumbents

• YMCA of the USA: National umbrella for the largest U.S. network of membership-based community recreation centers offering aquatics, fitness, childcare, and youth programs. Directly comparable business model to Berkshire South across virtually every program line, but operates at national scale rather than as a single rural facility.

Regional players

• Greater Greenfield YMCA: Western Massachusetts regional YMCA serving a similar rural/small-city demographic to Berkshire South with membership-based aquatics, fitness, and childcare programming. Comparable rural-community operating environment and member profile within the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoC4KIC-cZgp_aG6X7M1C5w
• Facebookfacebook.com/berkshiresouth
• Instagraminstagram.com/berkshiresouthcommctr
• Xx.com/berkshiresouth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkshire South Regional Community Center