The Salvation Army Kroc Center - San Francisco

What The Salvation Army Kroc Center - San Francisco does

The Salvation Army Kroc Center - San Francisco is a nonprofit community center located at 240 Turk Street in San Francisco's Tenderloin neighborhood, operating as a Ray and Joan Kroc Corps Community Center under the parent organization The Salvation Army. Founded in 2008, the facility delivers a unified portfolio of youth education, food assistance, fitness/wellness, adult programming, and spiritual services to a low-income urban community. Core products include the After School Program (free for grades K-5, funded by the Children and Youth Fund), the Teen Drop-In Center (free for teens ages 11-17, funded by the Tenderloin Community Action Plan), Camp Kroc summer day camp (subsidized via DCYF funding), Joan & Sally's adult meal and activity program (free for adults 18+), an Adult Standard Membership fitness program ($30/month), and Kroc Church worship services in English and Spanish.

The business model is a hybrid: free or heavily subsidized programming funded by a diverse stack of grants (DCYF, Children and Youth Fund, Tenderloin Community Action Plan, Rotary Club of San Francisco) and charitable donations, supplemented by modest membership fees ($30/month), day passes, and tithes contributed through Kroc Church. Distribution is physical-direct via a single facility, school pickup partnerships with five Tenderloin elementary schools, and an online registration portal. The 2024 impact report cites 13,242 days of care for After School and Summer Camp, 19,267 meals and snacks to children, 9,628 hot lunches in the Joan & Sally's program, 2,626 food boxes distributed, and 70,155 total attendance for wellness and physical education classes, demonstrating high community engagement relative to the constrained single-site footprint. The technology stack is minimal — an online registration portal and website — with no proprietary software, no mobile app, and no AI/ML components.

Name

The Salvation Army Kroc Center - San Francisco

Legal name

The Salvation Army

Website

https://krocsf.org

Company type

Private

Founded year

2008

Operating status

Operating

Short description

The Salvation Army Kroc Center - San Francisco is a nonprofit community center in the Tenderloin neighborhood offering free after-school, teen drop-in, and adult meal programs, subsidized summer camp, $30/month fitness memberships, and Kroc Church services to low-income San Francisco residents.

Ownership category

akta.pro rank

Product category

Community Recreation and Social Services

NAICS

Civic and Social Organizations (8134), Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Community Center Education Programs (EDAAAFAB), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Community recreation center
• After-school programs
• Fitness membership
• Nonprofit youth services
• Community meal program

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Adult standard membership for ages 18+ at $30, providing access to fitness center, gymnasium, open gym activities, basketball, badminton, and complimentary Zumba classes. Youth memberships available for ages 11-17.
2. Donations and Charitable Contributions: Individual donations solicited through online portal and mail, with various giving vehicles including one-time gifts, recurring donations, donor advised funds, bonds, stocks, IRA rollovers, planned giving, wills, gift annuities, and vehicle donations. Corporate partnerships also solicited.
3. Day Passes: Non-members can purchase day passes at daily use rates with photo ID required for ages 18+. Spectator passes available for non-members supervising activities.
4. Religious Services and Tithes: Kroc Church operates Sunday services with English and Spanish Bible studies, with giving opportunities integrated into worship services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Salvation Army Kroc Center - San Francisco is a nonprofit community recreation and service facility located in Visitacion Valley that provides after-school programs, teen services, summer day camp, adult meal programs, fitness memberships, day passes, and church services. The center operates as a holistic community hub serving youth, adults, and seniors through educational, recreational, and faith-based programs.

Product overview

The Salvation Army Kroc Center - San Francisco is a community center offering a unified portfolio of programs for the Tenderloin community. The core offerings include the After School Program for K-5 students (with homework help, literacy, and enrichments), the Teen Drop-In Center for ages 11-17 (with fitness, life skills, and activities), and Camp Kroc summer day camp. Additional programs include Joan & Sally's (adult meal and activity program), Adult Standard Membership (fitness and wellness access), and Kroc Church worship services. These programs work together to serve youth education, food assistance, wellness, and spiritual needs of the community.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Program
• Teen Drop-In Center
• Camp Kroc Day Camp
• Adult Membership
• Day Passes
• Kroc Church Services
• Adult Meal Program
• Joan & Sally's

Quantifiable outcome

• 13,242 days of care for After School and Summer Camp Programs
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• Rotary Club of San FranciscomajorStrategic or Co-development PartnerGenerous supporter helping expand access to literacy and educational opportunities for youth in the Tenderloin community through the Kroc Center Literacy Program and Lending Library. Through their investment, students receive culturally relevant books, participate in engaging reading programs, and build critical skills that support long-term academic success.
• Camp Redwood GlenminorStrategic or Co-development PartnerOvernight camp facility in the Santa Cruz Mountains (3100 Bean Creek Road, Scotts Valley, CA 95066) operated by The Salvation Army. Provides overnight Discovery Camp (ages 8-12, free, July 13-18) and overnight Music Camp (ages 8-16, July 20-22) for Kroc Center participants. Founded in 1946 as part of Salvation Army camping history.
• Tenderloin Schools (Spring Valley, Redding, Tenderloin Community School, Bessie @ Turk/Jones, Daniel Webster)majorStrategic or Co-development PartnerPartnership with local schools for the After School Program. Kroc Center staff pick up students from these schools to transport them to the after school program. Priority enrollment given to ASP and current camp students.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YMCA of San Francisco: Operates community centers across San Francisco offering fitness memberships, youth programs, after-school care, and camps — directly comparable service mix and membership-based revenue model.
• Salvation Army Kroc Center - Coeur d'Alene (and other Kroc Centers): Sister Salvation Army Kroc Centers operating the same integrated community model (fitness, youth, spiritual, family services) under the Joan Kroc Corps Community Center umbrella.
• Jewish Community Center of San Francisco: Membership-based community center offering fitness, aquatics, youth programs, camps, and arts classes — closely comparable membership model and multi-program service portfolio.
• Boys & Girls Clubs of San Francisco: Provides after-school programs, teen services, and youth development in San Francisco with a focus on underserved communities — highly comparable youth programming and nonprofit funding model.

Regional players

• Mission Neighborhood Centers: San Francisco nonprofit operating community centers with youth programs, senior services, and family support in the Mission District — comparable multi-service community center model targeting underserved populations.
• St. Anthony Foundation: San Francisco nonprofit serving the Tenderloin with dining, social services, and workforce programs — comparable geographic focus and food/social service delivery model.
• Glide Memorial Church & Foundation: San Francisco-based nonprofit providing meals, social services, and community programs to Tenderloin and downtown populations — comparable community service footprint and target demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krocsf
• LinkedInlinkedin.com/company/krocsf

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Kroc Center - San Francisco