BackBuro
- Company typePrivate
- Founded2012
- HeadquartersDuisburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
BackBuro firmographics
Firmographics- Name
- BackBuro
- Legal name
- BackBüro Service GmbH
- Website
- https://backbuero.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where BackBuro is headquartered
LocationHeadquarters
- HQ city
- Duisburg
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
BackBuro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses and Subscriptions (via BÄKO cooperatives): BackBüro software is distributed exclusively through BÄKO regional cooperatives. Customers obtain usage rights via software usage and maintenance contracts between the BÄKO cooperative and the end-user bakery. The BÄKO regional cooperative acquires a limited, revocable, geographically and temporally restricted usage license from BackBüro Service GmbH for redistribution to users. Revenue flows from cooperative-level software/pflege (maintenance) contracts, suggesting a recurring subscription or licensing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BackBüro Start (Entry Package) |
| Subscription | Annual | BackBüro Basis (Full Platform) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
BackBuro product offering
Product offeringCore offering
BackBüro develops and sells modular software (BackBüro® Basis and Start) for artisanal bakeries and confectioneries, covering recipe management, BÄKO ordering, automated EU food labeling (allergens, additives, nutritional values), and integration with POS, ERP, scales, and e-commerce systems. Companion mobile apps extend the platform to warehouse ordering, customer-facing product information terminals, and staff E-Learning, all distributed exclusively through BÄKO regional cooperatives in Germany and Austria.
Product overview
BackBüro® is a modular software solution for the baking and confectionery trade, consisting of a core desktop platform (BackBüro® Basis) with add-on modules and mobile applications. The portfolio includes BackBüro® Start (entry package), BackBüro® Basis with modules for Recipe Management, Declaration, BÄKO Ordering, Interface Management, Product Management, Nutritional Calculation, Allergen Detection, Additive Information, Labels & Price Tags, Ingredient Lists, Network Installation, and Article Information. The mobile suite (BackBüro® mobil) comprises three apps: the Bestellwesen (ordering) app, Verkaufsunterstützung (sales support) app, and E-Learning app. Additional offerings include the BÄKO-HINT whistleblower protection portal. The modules integrate with external systems including POS systems, ERP systems, recipe control devices, e-commerce platforms, label printers, and catering software.
Differentiator
Problem solved
Functional benefit
Brands
- BackBüro® mobil: Mobile applications including Bestellwesen (order management), Verkaufsunterstützung (sales support), and E-Learning for bakery operations.
- BackBüro® Basis
- BackBüro® Start
- BÄKO-HIN/T
Products and services
- BackBüro® Basis Modular desktop software for bakers and confectioners providing recipe management, product administration, BÄKO ordering, declaration, labeling, allergen tracking, and nutritional calculation. Serves as the central platform for bakery business operations in Germany and Austria.
- BackBüro® Start Entry-level software package for bakeries and confectioners containing the BÄKO ordering module (with companion mobile app) and the E-Learning app with a management dashboard for employees. Designed as a low-friction entry point with an upgrade path to BackBüro® Basis.
- BackBüro® mobil Bestellwesen App Mobile (iOS/Android) ordering application enabling warehouse or branch-based order quantity capture with an integrated barcode scanner (including offline mode), order templates, order confirmation, and direct submission to BÄKO or the BackBüro® Basis back-office system.
- BackBüro® mobil Verkaufsunterstützung App Mobile (iOS/Android) sales support application providing a customer-accessible information terminal for product information, ingredients, and allergens, with intelligent search and filter functions on tablet devices at the point of sale.
- BackBüro® mobil E-Learning App Mobile (iOS/Android) learning application enabling location- and time-independent training and evaluation of bakery and confectionery employees, with online course completion, tracking, and management reporting capabilities.
- BÄKO-HINT Whistleblower Protection Portal Standalone online application for anonymous and secure reporting of potential compliance violations, complaints, fraud, discrimination, or other breaches. Compliant with the German Whistleblower Protection Act (HinSchG), with encrypted and anonymized data transmission, GDPR-compliant processing, automated notifications, and corporate branding customization. Sold via BÄKO cooperatives primarily to bakery trade customers.
Companies that use BackBuro
Customer profileSegments2 records
Ideal customer profiles2 records
BackBuro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
BackBuro partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- BÄKO Berg + Mark eGcoreBÄKO Berg + Mark eG is a regional purchasing cooperative for bakeries and confectioneries. It serves as a direct channel partner for BackBuro, distributing the software to its member bakeries and providing sales, consultation, installation, and implementation support.
- BÄKO Franken Oberbayern-Nord eGcoreRegional BÄKO cooperative serving bakeries in Franconia and northern Upper Bavaria. Acts as channel partner distributing BackBuro software and supporting local bakery customers.
- BÄKO Bremerhaven eGcoreRegional BÄKO cooperative serving the Bremerhaven area. Distributes BackBuro software and provides local customer support to bakery businesses.
- BÄKO HANSA eGcoreRegional BÄKO cooperative. Distributes BackBuro software and provides sales and support services to member bakeries in the HANSA region.
- BÄKO Mitteldeutschland eGcoreRegional BÄKO cooperative serving Central Germany. Channel partner distributing BackBuro software to bakery customers in the region.
- Ebäcko Bäcker- u. Konditoren-Einkauf eGcoreRegional purchasing cooperative for bakeries and confectioneries. Distributes BackBuro software as a channel partner.
- BÄKO Ost eGcoreRegional BÄKO cooperative serving Eastern Germany. Acts as channel partner for BackBuro software distribution and customer support.
- BÄKO Österreich e. Gen.coreBÄKO Austria is the Austrian regional cooperative serving Austrian bakeries and confectioneries. Distributes BackBuro software in the Austrian market.
- BÄKO Region Stuttgart eGcoreRegional BÄKO cooperative serving the Stuttgart area. Channel partner for BackBuro software distribution.
- BÄKO Rhein-Mosel eGcoreRegional BÄKO cooperative serving the Rhein-Mosel region. Distributes BackBuro software and provides customer support.
- BÄKO Schleswig-Holstein eGcoreRegional BÄKO cooperative for Schleswig-Holstein. Channel partner distributing BackBuro software to bakeries in the region.
- BÄKO Soest-Lippstadt eGcoreRegional BÄKO cooperative serving Soest and Lippstadt area. Channel partner for BackBuro software.
- BÄKO Thüringen eGcoreRegional BÄKO cooperative serving Thuringia. Channel partner distributing BackBuro software in the Thuringia region.
- BÄKO Weser-Ems-Mitte eGcoreRegional BÄKO cooperative serving Weser-Ems-Mitte region. Channel partner distributing BackBuro software.
- BÄKO WEST eGcoreRegional BÄKO cooperative serving Western Germany. Channel partner for BackBuro software distribution and customer support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BackBuro competitors and assessment
Company assessmentBroad incumbents
- Lexware: German SMB business and accounting software suite targeting freelancers and small businesses. Operates as a broad incumbent in the German SMB software market that overlaps with BackBuro's customer profile.
- Sage: Global SMB accounting and ERP software provider. Its Sage 50/Sage Business Cloud products address the same SMB bakery customers, though without BackBuro's deep baking-trade specialization.
- CSB-System: ERP vendor specialized for the food, beverage, and milling industries, with installations in industrial bakeries. Operates at a larger scale than BackBuro and serves as a broader incumbent in the food-industry software space.
- Microsoft Dynamics 365 Business Central: Cloud ERP platform widely adopted by German SMBs and mid-market companies, including food and retail businesses. A broad incumbent competing for the same operational software budget as BackBuro's modular platform.
- Datev: Dominant German cooperative-based IT provider of accounting, ERP, and compliance software for SMBs and trades. A broad incumbent whose trade-focused solutions compete with BackBuro for the German artisan-bakery customer wallet.
Direct peers
- DIAMANT Software: German ERP and merchandise management software vendor focused on trades, including bakeries and confectioneries. Competes with BackBuro for the same artisan-bakery customer base in the DACH region, with overlapping recipe, ordering, and labeling functionality.
- SoftENGINE: ERP vendor targeting German small and medium trades, including bakeries and confectioneries. Provides overlapping ERP, ordering, and merchandise management capabilities to the same SMB bakery segment.
- WinBack: Bakery-specific management software for German-speaking artisan bakers, covering ordering, production, and labeling workflows. A direct head-to-head competitor in the same niche vertical as BackBuro.
- Gastro-MIS: German software provider for gastronomy and food retail, with bakery-facing functionality for ordering, inventory, and labeling. Competes for adjacent customer segments within the DACH artisanal food trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BackBuro social profiles
Digital presenceBackBuro financial estimates
Financial estimateRevenue estimate
Valuation estimate
BackBuro leadership team
Management profileNumber of profiles
Profiles2 records
BackBuro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BackBuro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BackBuro
What does BackBuro do?
BackBüro develops and sells modular software (BackBüro® Basis and Start) for artisanal bakeries and confectioneries, covering recipe management, BÄKO ordering, automated EU food labeling (allergens, additives, nutritional values), and integration with POS, ERP, scales, and e-commerce systems. Companion mobile apps extend the platform to warehouse ordering, customer-facing product information terminals, and staff E-Learning, all distributed exclusively through BÄKO regional cooperatives in Germany and Austria.
Is BackBuro a public or private company?
BackBuro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BackBuro founded?
BackBuro was founded in 2012. It employs 1 to 10 people.
Where is BackBuro based?
BackBuro is headquartered in Duisburg, Germany, in the Europe region.
How does BackBuro make money?
One revenue line is on record: software Licenses and Subscriptions (via BÄKO cooperatives).
Who are BackBuro's main competitors?
Broad incumbents on record are Lexware, Sage, CSB-System, Microsoft Dynamics 365 Business Central and Datev. Direct peers are DIAMANT Software, SoftENGINE, WinBack and Gastro-MIS.
Does BackBuro have an API?
No public API is recorded for BackBuro.