What Barokas Communications does

Barokas Communications is a full-service public relations and marketing agency founded in 1998 and headquartered in Seattle, Washington. The firm specializes in serving emerging and high-growth enterprise and consumer technology companies, providing integrated communications services including public relations, content marketing, digital marketing, corporate communications, crisis communication, brand strategy and development, research and insights, SEO, paid media, influencer marketing, advertising, investor relations, and public affairs. The agency's brand positioning centers on a "PR Minus the BS" approach, targeting clients with a transformative mindset and an appetite for growth.

Barokas was acquired by FINN Partners and now operates as a core sub-brand within FINN's global technology practice. Following the acquisition, the combined tech-focused team expanded to 200+ colleagues globally with more than $30 million in tech sector revenues. The firm maintains its leadership under Managing Partners Karli Barokas and Howie Barokas while gaining access to FINN's international infrastructure spanning the United States, EMEA (France, Germany, Ireland, Israel, UK), and APAC (Greater China, India, Malaysia, Myanmar, Philippines, Singapore, Thailand).

The business model is professional services revenue, generated through direct client engagement with technology companies of all sizes — from startups to established enterprises. Go-to-market is sales-led and consultative, targeting technology vertical clients requiring integrated communications support across all stages of company growth. No proprietary technology platform or software product underpins the offering; the firm's value is delivered through human expertise and relationships. Specific pricing, contract structures, and revenue figures for Barokas on a standalone basis are not disclosed.

Name

Barokas Communications

Legal name

Barokas Communications

Website

https://barokas.com

Company type

Private

Founded year

1998

Operating status

Acquired

Headcount range

11–50 employees

Short description

Barokas Communications is a Seattle-based full-service PR and marketing agency specializing in emerging and high-growth enterprise and consumer technology companies, offering integrated communications services across all stages of company growth. Now part of FINN Partners' global technology practice.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Social Media Reputation & Community Management (MPAAAOAI)

Keywords

• Public relations services
• Technology PR agency
• Integrated marketing communications
• Digital marketing services
• Brand strategy consulting

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Marketing Services: Professional services revenue generated through public relations, marketing, digital, and creative services delivered to tech clients. As part of FINN Partners' global technology practice generating more than $30 million in tech sector revenues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Barokas Communications is a full-service PR and marketing agency that delivers integrated public relations, marketing, digital, and creative services to technology companies of all sizes—from startups to established enterprises. As part of FINN Partners' global technology practice, the agency provides media relations, content marketing, digital marketing, corporate communications, crisis communication, brand strategy, paid media, SEO, influencer marketing, advertising, investor relations, and public affairs services.

Product overview

Barokas Communications is a PR and marketing services agency offering integrated communications services for technology clients. As part of FINN Partners, the agency provides a suite of service modules including Public Relations, Content Marketing, Digital Marketing, Corporate Communications, Crisis Communication, Brand Strategy & Development, Research & Insights, SEO, Paid Media, Influencer Marketing, Advertising, and Corporate Communications. The agency's core positioning is 'PR Minus the BS,' focused on partnering with transformative tech companies seeking growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Core PR services for technology clients, encompassing media relations, press releases, and strategic communications campaigns.
• Content Marketing Strategic content creation and distribution services to build brand authority and engagement with target audiences.
• Digital Marketing Comprehensive digital marketing services including online advertising, social media marketing, and digital campaign management.
• Corporate Communications Internal and external corporate messaging strategy and execution for organizational reputation management.
• Crisis Communication Reputation management and strategic communications support during corporate crises or sensitive situations.
• Brand Strategy & Development Brand positioning, identity development, and strategic branding services for tech companies.
• Research & Insights Market research, audience insights, and data-driven strategic consulting services.
• SEO Search engine optimization services to improve organic visibility and digital presence.
• Paid Media Paid advertising services including media buying and campaign optimization across digital channels.
• Influencer Marketing Strategic partnership and campaign management with industry influencers and thought leaders.
• Advertising Traditional and digital advertising campaign development and execution services.
• Investor Relations Communications support for investor relations and financial messaging.
• Public Affairs Government relations and public policy communications advocacy services.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Walker Sands: US-based, mid-sized B2B tech PR and marketing agency with deep technology vertical focus and integrated PR/digital services, directly comparable to Barokas in client type and service mix.
• PAN Communications: B2B tech-focused PR and marketing firm serving SaaS, enterprise tech and emerging technology clients with integrated PR and content offerings — a near-direct comparator.
• Spark PR (Padilla / Spark): Tech-forward PR brand within a larger integrated agency network serving B2B technology companies, comparable in client base and integrated marketing-services scope.
• Highwire PR: Mid-sized technology PR agency serving enterprise tech, SaaS, security and emerging-tech clients with a similar boutique-enterprise hybrid positioning.
• Matter Communications: Mid-market PR agency with significant technology and consumer tech practice offering integrated PR, content and digital services, similar in size and scope to Barokas.
• Lewis Global Communications: Global integrated marketing and PR agency with a strong technology vertical (enterprise, consumer, fintech), similar in integrated-services scope and growth-stage to enterprise tech client focus.
• Hotwire Public Relations: Global tech-sector PR agency serving enterprise technology and consumer tech clients, comparable in target market and integrated communications services to Barokas.
• 5W Public Relations: Independent US PR agency with sizeable technology and consumer tech practice offering integrated PR, digital and influencer services — comparable mid-market tech-PR competitor.
• WE Communications (We.Communications): Mid-size global agency with prominent technology practice targeting enterprise tech and consumer electronics, matching Barokas's technology-vertical positioning and integrated service model.

Broad incumbents

• Edelman: World's largest PR firm with a dedicated technology practice across enterprise and consumer tech. While much larger, it competes for the same enterprise-tech clients and offers overlapping services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/barokaspr
• Facebookfacebook.com/BarokasPR
• LinkedInlinkedin.com/company/barokas-public-relations
• Instagraminstagram.com/finnpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barokas Communications