Reliance Community Care Partners

What Reliance Community Care Partners does

Reliance Community Care Partners is a non-profit health care and case management organization headquartered in Grand Rapids, Michigan. Founded in 1979 as a resource for elders, caregivers, and others with long-term care needs, the organization coordinates community-based health care services for two primary populations: frail elderly adults aged 60 and over, and physically disabled adults aged 18–64 who meet nursing-home eligibility criteria. Reliance operates as a wholly owned division of Trillium Living, a non-profit collective that also encompasses Holland Home and other senior-services organizations providing senior living, aging-in-place support, hospice, palliative care, and caregiver education in West Michigan.

The service portfolio combines five Medicaid- and county-funded programs — MI Choice Medicaid Waiver (serving 22 Michigan counties), Kent County Senior Millage care management, Community Transition Services (50+ counties), MI Options Person-Centered Options Counseling, and OBRA nursing-home advocacy assessments — with three behavioral-health sub-brands (Reliance Integrated Health, Facility-Based Behavioral Health Services, OBRA) covering counseling, psychiatric medication management, and dementia support. A separate business line provides outsourced claims processing, settlement, and Medicare risk-adjustment services to PACE (Program of All-Inclusive Care for the Elderly) organizations, with Care Resources documented as a BPO client since 2006. NCQA accreditation is held as a quality certification. Underlying technology infrastructure is administrative in nature — a Kronos careers site, institutional phone intake, and standard case management workflows — with no proprietary platform, public APIs, or developer-facing products disclosed.

Revenue is generated through managed-services contracts with the Michigan Department of Health & Human Services and Kent County Senior Millage (via the Area Agency on Aging of Western Michigan), professional-services fees from PACE organizations for claims processing, insurance and Medicare reimbursements for behavioral-health visits, and charitable donations to the Community Options Fund. Pricing to program participants is delivered at no charge for those meeting eligibility guidelines. The go-to-market model is community-led and referral-driven: services are accessed via phone intake (616.956.9440 / 800.447.3007), the relianceccp.org website, the Statewide Call Center for MI Options, and a network of 15+ community partner organizations including county Community Mental Health agencies, the Council on Aging of Kent County, and healthcare network partners.

Name

Reliance Community Care Partners

Legal name

Reliance Community Care Partners

Website

https://relianceccp.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Reliance Community Care Partners is a Grand Rapids, Michigan non-profit that coordinates community-based health care and case management services for older adults and disabled individuals across West Michigan through Medicaid, county, and behavioral health programs.

Ownership category

akta.pro rank

Product category

Community-Based Senior and Disability Care Management

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Community care management
• Medicaid waiver services
• Senior care coordination
• Behavioral health services
• PACE claims processing

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. MI Choice Medicaid Waiver Program: Funded through Michigan Department of Health & Human Services (MDHHS) to provide in-home and community-based services to frail, elderly or physically disabled adults who would otherwise require nursing home care. Services are provided at no charge to participants meeting the program's medical and financial guidelines.
2. Kent County Senior Millage: Funding provided by Kent County Senior Millage (KCSM) and administered by Area Agency on Aging of Western Michigan (AAAWM). Services include care management and home support for frail, elderly and/or disabled persons aged 60+ who meet income and asset eligibility requirements.
3. PACE Claims Processing Services: Reliance assists PACE (Program of All-Inclusive Care for the Elderly) organizations by managing business functions including claim settlements, processing and payment based on authorized services and provider contracts. Provides data management systems, accounts payable tracking, claim expenses, utilization, diagnoses and encounters reporting.
4. Reliance Integrated Health: Behavioral health therapy services including counseling and psychiatric medication management. Services are covered through insurance plans and Medicare. Provides support for individuals struggling with anxiety, depression, trauma, and substance use concerns.
5. Community Options Fund: Donation-based fund helping individuals who lack personal resources to cover their needs and do not qualify for other community or Reliance programs. Services covered may include case management, homemaking, personal care, caregiver respite, or funds for medical equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Reliance Community Care Partners is a non-profit health care and case management organization that coordinates community-based supportive services for older adults and people with disabilities across West Michigan. It delivers government-funded programs such as the MI Choice Medicaid Waiver, Kent County Senior Millage services, Community Transition Services, and MI Options counseling, alongside behavioral health services (Integrated Health, Facility-Based, OBRA assessments). It also provides PACE claims processing and reporting services for partner PACE organizations.

Product overview

Reliance Community Care Partners is a non-profit healthcare case management organization offering a coordinated suite of community-based services for older adults and individuals with disabilities. The organization operates as a platform-plus-modules structure, combining core behavioral health services (Integrated Health, Facility-Based, and OBRA programs) with care coordination programs including the MI Choice Medicaid Waiver, Kent County Senior Millage Services, Community Transition Services, and MI Options Person-Centered Options Counseling. Additionally, the organization provides PACE Claims Processing as a separate service line for PACE organizations. All services emphasize person-centered care, collaboration with healthcare providers and government agencies, and supporting independence in community settings.

Differentiator

Problem solved

Functional benefit

Brands

• Reliance Integrated Health: Integrated behavioral health therapy services offering counseling and psychiatric medication management for individuals struggling with anxiety, depression, trauma, and substance use concerns.
• MI Choice Medicaid Waiver
• Kent County Senior Millage
• MI Options
• OBRA
• PACE Claims Processing

Products and services

• MI Choice Medicaid Waiver Government-funded in-home and community-based services for frail, elderly or physically disabled adults who would otherwise require nursing home care, delivered across 22 Michigan counties. Services are provided at no charge to participants meeting the program's medical and financial guidelines.
• Kent County Senior Millage Services Care management and home support services for frail, elderly and disabled persons aged 60+ residing in Kent County, funded by Kent County Senior Millage and administered by AAAWM. Includes comprehensive assessment by an RN and/or social worker.
• Community Transition Services Coordination services helping current nursing home residents transition to private or community-based residences, including assessment, housing assistance and identification of programs and services to support independent living.
• MI Options (Person-Centered Options Counseling) Free long-term care options counseling funded by MDHHS that helps individuals create personalized care plans incorporating their goals, values and lifestyle preferences. Available regardless of income, assets or disability status.
• Reliance Integrated Health Integrated behavioral health therapy combining counseling and psychiatric medication management with person-centered care for individuals struggling with anxiety, depression, trauma and substance use concerns. Services provided in office, home or nursing facility settings.
• Facility-Based Behavioral Health Services Therapy and psychiatric medication consultation for individuals living in nursing facilities who are struggling with mental illness or dementia, including counseling, medication monitoring and facility staff consultation.
• OBRA Services Assessment and advocacy services under the Omnibus Budget Reconciliation Act of 1987 to protect individuals from abuse in nursing homes and ensure their needs and wishes regarding nursing home placement are respected. Delivered in partnership with Community Mental Health organizations.
• PACE Claims Processing Outsourced claims processing and reporting service for PACE organizations including claim settlements, processing, payment, enrollment management, Medicare risk adjustment processing, paper and electronic claims handling, weekly unauthorized claim reports, denial letters, payment and remittance advice, and monthly expense summaries.

Quantifiable outcome

• ~10% staff turnover rate sustained for over 15 years

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Trillium LivingcoreOthersReliance Community Care Partners is a wholly owned division of Trillium Living, a collective of organizations dedicated to enhancing the lives and well-being of seniors at every stage of their aging journey. Trillium Living encompasses senior living and health, aging in place, hospice and palliative services, and caregiver education and advocacy.
• Area Agency on Aging of Western Michigan (AAAWM)coreStrategic or Co-development PartnerCommunity partner and administrator of Kent County Senior Millage funding. Works with Reliance on care management and home support programs for eligible older adults.
• Allegan County Community Mental HealthcoreStrategic or Co-development PartnerCommunity Mental Health partner providing behavioral health services coordination and OBRA assessments in Allegan County.
• Ottawa County Community Mental HealthcoreStrategic or Co-development PartnerCommunity Mental Health partner providing behavioral health services coordination and OBRA assessments in Ottawa County.
• West Michigan Community Mental HealthcoreStrategic or Co-development PartnerCommunity Mental Health partner providing behavioral health services coordination and OBRA assessments.
• Network180coreStrategic or Co-development PartnerCommunity Mental Health partner organization.
• Michigan Department of Health & Human Services (MDHHS)coreStrategic or Co-development PartnerPrimary government funding source for MI Choice Medicaid Waiver program and MI Options Person-Centered Options Counseling. Administers Medicaid programs and sets eligibility guidelines.
• Kent County Senior MillagecoreStrategic or Co-development PartnerGovernment funding source for senior care services in Kent County. Funding administered by Area Agency on Aging of Western Michigan with Reliance providing program services.
• Council on Aging of Kent CountymajorStrategic or Co-development PartnerCommunity partner advocating for seniors and coordinating aging services in Kent County.
• Care ResourcescoreStrategic or Co-development PartnerPACE program partner since 2006. Reliance provides comprehensive claims processing, reporting, and payment services for Care Resources PACE enrollees including paper and electronic claims processing, weekly unauthorized claims reports, payment and remittance advice, denial letters, and monthly expense summaries.
• Holland HomecoreStrategic or Co-development PartnerParent organization affiliated with Trillium Living. Provider of senior living and healthcare services in West Michigan.
• Advocates for Senior IssuesminorStrategic or Co-development PartnerCommunity partner advocating for senior issues and aging-related policy.
• Caregiver Resource NetworkminorStrategic or Co-development PartnerCommunity partner providing resources and support for caregivers.
• Senior ResourcesminorStrategic or Co-development PartnerCommunity partner providing services for seniors.
• Michigan Home and Community Services NetworkminorStrategic or Co-development PartnerCommunity partner network for home and community-based services.
• West Michigan Health Care NetworkminorStrategic or Co-development PartnerHealthcare network partner in West Michigan.
• Rethinking Dementia Accelerating ChangeminorStrategic or Co-development PartnerCommunity partner focused on dementia care and improving services for those with dementia.
• The Information CentercoreStrategic or Co-development PartnerGrant recipient from Michigan Department of Health and Human Services for MI Options Person-Centered Options Counseling program. The Information Center received the grant to provide this free service to help individuals make informed decisions about long-term care.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Holland Home: Sister organization under Trillium Living that operates the senior living, hospice, palliative, and caregiver advocacy lines; not a competitor but a tightly integrated ecosystem partner that Reliance feeds with care-coordinated referrals.

Broad incumbents

• Amedisys: National home health, hospice, and high-acuity care provider serving Medicare/Medicaid populations with care-coordination capabilities overlapping Reliance's in-home service coordination; much larger scale and post-acute focus.
• Centene Corporation: Large managed-care organization whose government-funded health plans contract with waiver providers like Reliance; a relevant incumbent on the payer side of the same Medicaid waiver economy Reliance operates in.
• Help at Home: One of the largest U.S. providers of personal care, behavioral health, and home- and community-based services to Medicaid waiver and dual-eligible populations; comparable care-management and personal-care delivery, but at national scale versus Reliance's regional scope.
• BrightSpring Health Services: Large diversified provider of home and community health, behavioral, and pharmacy services to complex Medicaid and waiver populations; comparable case-management and home-based service lines but operates across many U.S. states.

Direct peers

• Area Agency on Aging of Western Michigan: Region's primary Area Agency on Aging — directly funds and administers Kent County Senior Millage and partners with Reliance on care management programs for the same elderly population across the same West Michigan footprint.
• Senior Resources of West Michigan: Nonprofit community partner serving the same West Michigan seniors with congregate meals, in-home services, and care navigation; competes for the same referral network and overlapping funding pools.
• Council on Aging of Kent County: Kent County senior advocacy and service-coordination nonprofit operating in Reliance's strongest county; comparable advocacy and aging-services mandate serving the same West Michigan 60+ cohort.

Emerging players

• Vesta Healthcare: Tech-enabled clinical and care-coordination provider for high-need, home-bound Medicare and Medicaid members; overlapping case-management function for elderly/disabled populations, but pairs it with proprietary remote-monitoring technology Reliance lacks.
• Honor Technology: Tech-enabled home care platform serving aging adults through professional and personal-care services; overlapping in-home care delivery and care-coordination model, brought to market with proprietary software and a national franchise footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Community Care Partners