What Senior Resources does

Senior Resources (legal name Senior Resources Agency on Aging) is a private non-profit organization founded in 1976 and headquartered at 19 Ohio Avenue, Suite 2, Norwich, Connecticut. It operates as the designated Area Agency on Aging for Eastern Connecticut, serving 56 towns across New London County, Middlesex County, Windham County, and a portion of Tolland County. It is one of five Area Agencies on Aging comprising AgingCT. The organization serves adults aged 60 and older, caregivers, grandparents and relative caregivers aged 55+, Medicare beneficiaries, and qualifying veterans, with a mission to provide access to information and services that empower adults to live with dignity in their community of choice.

The organization delivers an integrated portfolio of aging services rather than a technology product. Core programs include CHOICES Medicare counseling (Connecticut's State Health Insurance Assistance Program), the National Family Caregiver Support Program, Benefits Checkup eligibility screening, nutrition services (Community Cafes congregate meals and Meals on Wheels), the Congregate Housing Services Program, the Veterans Directed Care Program, the Statewide Alzheimer's Respite Program, Money Follows Person, Senior Medicare Patrol fraud protection, and Healthy Living evidence-based chronic disease self-management workshops developed by Stanford University. Services are delivered directly by agency staff, through a network of 14 senior center focal points, home-delivered services, and virtual/telephonic counseling. The organization is not technology-focused and does not operate a public API or mobile application.

The business model is grant-funded rather than commercial. Senior Resources is authorized by the Older Americans Act of 1965 and Connecticut state statute, with primary funding from Title IIIB, IIIC, IIID, and IIIE funds distributed through the federal Administration on Aging/Administration for Community Living and Connecticut's Department of Aging and Disability Services, supplemented by State Unit on Aging grants. It functions both as a direct service provider and as a funding distributor, channeling Title III dollars to 20+ community-based agencies (adult day care, dental clinics, transportation, homemaker services, legal services, and nutrition providers). Most services are provided at no cost to eligible individuals aged 60+, with voluntary donations requested for certain nutrition programs and financial eligibility requirements applying to specific programs such as the Statewide Alzheimer's Respite Program. The organization employs approximately 22 staff led by Executive Director Alison Dvorak.

Name

Senior Resources

Legal name

Senior Resources Agency on Aging

Website

https://seniorresourcesec.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Resources is a non-profit Area Agency on Aging serving adults 60+ and caregivers across 56 towns in Eastern Connecticut, providing Medicare counseling, caregiver support, nutrition, housing, and benefits services funded through the Older Americans Act.

Ownership category

akta.pro rank

Product category

Aging Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Aging services
• Medicare counseling
• Caregiver support
• Senior nutrition programs
• Aging advocacy

Headquarters

HQ city

Norwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Government Grants and Funding: Senior Resources operates as a private non-profit organization authorized by the Older Americans Act of 1965 and state statute. The primary funding comes from Title IIIB, IIIC, IIID, and IIIE funds under the Older Americans Act, distributed through the federal Administration on Aging and Connecticut's Department of Aging and Disability Services. Additional state funding includes State Unit on Aging grants. Services are provided at no cost or based on voluntary donations to eligible seniors aged 60 and older.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Senior Resources is a non-profit Area Agency on Aging that delivers information, advocacy, benefits counseling, caregiver support, nutrition, housing assistance, and care coordination services to adults aged 60 and older across 56 towns in Eastern Connecticut. It directly operates programs such as CHOICES Medicare counseling, the National Family Caregiver Support Program, Healthy Living workshops, Money Follows Person, the Statewide Alzheimer's Respite Program, Senior Medicare Patrol, and Veterans Directed Care, and distributes federal Title III Older Americans Act and state funds to a network of community-based partner agencies.

Product overview

Senior Resources operates as a single comprehensive service organization — an Area Agency on Aging in Eastern Connecticut — rather than a platform with modular products. The organization offers an integrated portfolio of senior services including Medicare counseling (CHOICES), caregiver support programs, nutrition services, housing assistance, and health education. These services work together through case management, information and referral systems, and a network of community partnerships to provide coordinated care for older adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Benefits Checkup Preliminary screening service for state and federal benefits including energy assistance, Connecticut Home Care Program for Elders, pharmaceutical assistance, SNAP, Medicaid, and Medicare. Available to seniors aged 60+ in Eastern Connecticut.
• CHOICES – Medicare Counseling Connecticut's State Health Insurance Assistance Program (SHIP) providing free, unbiased, one-on-one Medicare counseling to Medicare beneficiaries, their families, and caregivers in Eastern Connecticut. Delivered by phone, in person, and via monthly webinars.
• Congregate Housing Services Program (CHSP) Provides supportive services to help eligible seniors and persons with disabilities live independently at 8 senior housing sites, including care planning, housekeeping, home health aides, transportation, and personal emergency response systems.
• Grandparent Support Support services for grandparents and relative caregivers aged 55+ raising children (18 years or younger), including respite care and supplemental services funded under the National Family Caregiver Support Program.
• Healthy Living Programs Evidence-based self-management workshops including Chronic Disease Self-Management Program (CDSMP), Diabetes Self-Management Program (DSMP), and Chronic Pain Self-Management Program (CPSMP), originally developed by Stanford University.
• Money Follows Person (MFP) Federal and state demonstration program helping Medicaid-eligible individuals transition from long-term care facilities back into community settings through transition coordination.
• National Family Caregiver Support Program Support services for caregivers providing in-home and community care to persons aged 60 and older, including respite care options, emergency needs assistance, caregiver education, home health aide funding, homemaker services, and adult day care.
• Nutrition Meal Sites, Education & Counseling Coordinates Community Cafes (congregate meals), Meals on Wheels (home-delivered meals with daily wellness checks), SNAP assistance, and the Senior Farmers' Market Nutrition Program for seniors aged 60+ in Eastern Connecticut.
• Senior Medicare Patrol (SMP) National program helping Medicare beneficiaries protect, detect, and report health care fraud, errors, and abuse through counseling and education across Connecticut.
• Statewide Alzheimer's Respite Program Respite services for caregivers of persons with Alzheimer's disease or related disorders, providing subsidies up to $7,500 per year for adult day care, home health aide, personal care assistant, and other services.
• Veterans Directed Care Program (VDC) Program empowering qualifying Veterans to hire and supervise their own workers for daily needs, providing flexible budgets for home care and long-term care services through a self-directed care model.
• Community Services Comprehensive array of community services delivered through funded partner agencies including adult day care, dental clinics, employment assistance, energy assistance, fall prevention, health assessments, home health aide, homemaker, hospice, housing counseling, legal assistance, medical transportation, mental health counseling, and more.
• Focal Points (Senior Center Network) Designated community senior centers (14 in the service area, including Colchester, East Hampton, East Lyme, Estuary Council, Griswold, Groton, Lisbon, Montville, New London, Plainfield, Quinebaug, Rose City, and Waterford) providing comprehensive service access for older individuals.
• Senior Expos (Southeast Healthy Living Expo) Annual Southeast Healthy Living Expo at Dodd Stadium in Norwich providing information on healthcare, finance, housing, utilities, free health screenings, and community resources for seniors.

Quantifiable outcome

• Provides services to older individuals, individuals with disabilities, their families and caregivers, and funds community-based agencies for services including adult day care, homemakers, home health aides, and transportation

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• AgingCT (Connecticut's Five Area Agencies on Aging)coreStrategic or Co-development PartnerSenior Resources is one of the five Area Agencies on Aging that make up AgingCT. The agencies work collaboratively across the state to provide Aging Answers, connecting older adults and their caregivers to long-term and/or supportive services to maximize independence and ability to age with dignity in their community of choice.
• CT Department of Aging and Disability ServicescoreStrategic or Co-development PartnerAdministers the CHOICES program in partnership with the state's five Agencies on Aging and the Center for Medicare Advocacy. The department oversees state-level aging services and funding distribution.
• Center for Medicare AdvocacycoreStrategic or Co-development PartnerNon-profit organization that is a partner in the CHOICES program alongside the state's five Agencies on Aging. Provides legal assistance and advocacy for Medicare beneficiaries.
• Alzheimer's Association of Connecticut ChaptercoreStrategic or Co-development PartnerPartners with the State Unit on Aging and Connecticut Area Agencies on Aging to operate the Statewide Alzheimer's Respite Program, providing respite services for caregivers of individuals with Alzheimer's disease and related disorders.
• U.S. Administration for Community Living (ACL)coreStrategic or Co-development PartnerFederal agency that administers the Senior Medicare Patrol (SMP) program through Grant #90MPRC0002. ACL supports community living and independence for older adults and people with disabilities.
• U.S. Department of Veterans AffairscoreStrategic or Co-development PartnerFederal agency collaborating on the Veteran-Directed Care Program, which empowers qualifying Veterans to hire and supervise their own workers for daily living assistance with flexible budgets managed by the Veteran.
• Housing and Urban Development (HUD) / Rural DevelopmentmajorStrategic or Co-development PartnerFederal housing agencies providing grants that co-fund the Congregate Housing Services Program (CHSP) alongside participant costs, Senior Resources, and the State Department on Aging for services at 8 senior housing sites.
• M-Team (Multi-Disciplinary Team Network)majorStrategic or Co-development PartnerMonthly multi-disciplinary team meeting including elder law attorneys, in-home care providers, skilled nursing staff, medical social workers, senior center staff, nurse care managers, transportation specialists, municipal agents, adult day program staff, geriatric care managers, assisted living staff, first responders, protective services, disability specialists, financial professionals, and regional/statewide agencies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National Council on Aging (NCOA): National non-profit that operates BenefitsCheckUp (a direct digital competitor to Senior Resources' Benefits Checkup program), promotes evidence-based chronic disease self-management programs (same as Senior Resources' Healthy Living offerings), and advocates for OAA funding at the federal level.

Others

• USAging: National membership and advocacy association for the U.S. Area Agency on Aging network. Not a direct service competitor, but functions as the policy and training body that influences Senior Resources' regulatory environment, funding levels, and program standards.

Direct peers

• AgeOptions: Area Agency on Aging for suburban Cook County, Illinois, administering OAA Title III funds and operating a broad aging-services network including information & assistance, caregiver support, and benefits enrollment. Directly comparable in scale and service mix.
• ElderSource: Area Agency on Aging for Northeast Florida, offering OAA-funded caregiver respite, nutrition programs, and benefits counseling. Comparable as a regional non-profit AAA delivering an overlapping service portfolio to seniors 60+.
• Senior Resources of West Michigan: Area Agency on Aging serving Kalamazoo County, Michigan. Provides senior centers, caregiver support, Medicare/Medicaid counseling, and OAA-funded community services. Highly analogous in name, mission, and operating model.
• Sound Generations: Area Agency on Aging serving King County, Washington. Operates a comparable portfolio of nutrition, caregiver support, Medicare counseling, and senior center coordination funded under the OAA framework, making it a strong cross-state functional peer.
• Southwestern CT Agency on Aging: Connecticut's southwestern AAA, sharing the same federal funding stream, mandated services, and statewide coordination role through AgingCT. Closest mission-aligned peer within the same state regulatory environment.
• Western CT Council of Governments - Aging Services: Designated AAA for western Connecticut under the same OAA framework, providing Title III-funded services, caregiver programs, and senior-center coordination. Functions as a direct territorial counterpart to Senior Resources within the AgingCT five-AAA network.
• Agency on Aging of South Central Connecticut: Another Connecticut Area Agency on Aging with the same OAA mandate, delivering Medicare counseling, caregiver support, and nutrition services to a different region of CT. Directly comparable in mission, funding model, and service portfolio.
• Sourcewise: Area Agency on Aging serving Santa Clara County, California, administering OAA and state-funded aging services including information & assistance, caregiver support, and congregate nutrition. Similar scale and program breadth to Senior Resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seniorresourcesec
• LinkedInlinkedin.com/company/senior-resources-agency-on-aging
• Xx.com/seniorsecaaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Resources