Pro Focus

Name

Pro Focus

Legal name

ProFocus Incorporated

Website

https://profocus.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Financial advisory services
• Portfolio management
• Retirement planning
• Tax planning
• Estate planning

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory and Portfolio Management Services: ProFocus generates revenue through financial advisory fees, likely structured as a percentage of assets under management (AUM) or flat-fee planning engagements. The firm's services include portfolio management, financial planning, retirement planning, tax planning, asset protection, and estate planning. Client assets are held at Charles Schwab, a third-party custodian, which is typical for registered investment advisers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ProFocus is a Phoenix-based financial advisory firm that provides personalized portfolio management, tax planning, asset protection, and legacy/estate planning services to individual clients. The firm integrates investment management with broader financial planning under a single CFP-led advisory relationship.

Product overview

Pro Focus is a financial advisory firm offering a suite of integrated financial services centered on wealth management and retirement planning. The core offering consists of Portfolio Management, Investment Strategy, Tax Planning, Asset Protection, Legacy Planning, and comprehensive Financial Planning. The firm specializes in dividend-focused investment strategies targeting approximately 12% average total return, with an income and growth approach providing approximately 5% annual payout. Services are delivered through direct client engagement by certified financial planners, with client assets held at Charles Schwab.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management Ongoing investment portfolio management tailored to individual client goals, risk tolerance, and time horizon, delivered as part of a personalized advisory relationship.
• Tax Planning Personalized tax planning services integrated with portfolio and estate strategy to optimize the client's after-tax wealth outcomes.
• Asset Protection Advisory services aimed at shielding client wealth from potential liabilities and risks through structured financial strategies.
• Legacy and Estate Planning Multi-generational legacy and estate planning services that coordinate with portfolio, tax, and asset protection strategies to transfer wealth according to client wishes.
• Holistic Financial Planning Comprehensive financial planning engagement that integrates investment, tax, protection, and legacy objectives into a single personalized roadmap for the individual client.

Quantifiable outcome

• Approximately 5% annual payout plus 6% average growth (outpacing inflation)
• +2 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moneta Group: Independent, employee-owned RIA delivering financial planning, investment management, tax, and estate services to HNW families — directly comparable integrated service offering and client focus to ProFocus.
• Wealth Enhancement Group: Fee-based RIA consolidator providing comprehensive financial planning, tax, and retirement income strategies — closely comparable service model and target client base, though larger and acquisitive.
• Carson Group: RIA and coaching community serving independent financial advisors with planning, investment, and tax services — overlaps with ProFocus's CFP-led planning model and target HNW client base.
• Mariner Wealth Advisors: National RIA providing integrated financial planning, tax, estate, and asset protection services to HNW individuals and families — a closely aligned service model with ProFocus, scaled nationally through acquisitions.
• Creative Planning: Large fee-only RIA offering comprehensive financial planning, tax, estate, and investment management — directly comparable services and client segments to ProFocus, but at significantly greater scale.

Broad incumbents

• Cetera Financial Group: Network of independent RIAs and financial advisors offering financial planning, investment management, and tax services — competes for the same HNW and professional clients as ProFocus through affiliated firms.
• Edelman Financial Engines: One of the largest U.S. RIAs serving HNW and mass-affluent clients with financial planning and portfolio management — competes for the same retiree and pre-retiree segments as ProFocus but at vastly greater scale and brand recognition.
• Schwab Wealth Advisory: Charles Schwab's fee-based advisory service (ProFocus's own custodian) — competes for the same HNW and retiree clients with a digitally-enabled planning model that ProFocus lacks.
• Vanguard Personal Advisor: Vanguard's hybrid robo-and-human advisory offering serving retirees and HNW investors — overlaps with ProFocus's planning-led value proposition but at substantially lower fees.

Others

• Focus Financial Partners: Partner-owned RIA rollup platform that supports independent advisory firms including planning-led practices serving HNW clients — relevant as a strategic acquirer/partner for founder-led firms like ProFocus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Focus